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Introduction
For the short term and long term initiatives an organization needs to implement the change management process in order to make the require changes happen. When an organization change its processes and working style for adding more value to the organization and its operations known as the change management initiative. The change management initiative can be done in various ways which depends on the manager of the organization. Each and every change management process has its own way of changing the processes and operations of an organization.
The images of managing change are a set of six points which has the various ways of change management. Each and every image for managing changes has its own particular kind of pattern and formula of implementing the change which is different from one to another. There are six images for the managing change which are director, navigator, caretaker, coach and nurturer. These six images provide various style of implementing changes to the managers which may be different according to the nature and size of the organization. The managers need to choose the appropriate image out of six images which can be beneficial for their organization.

Application Analysis
The change management case study is related to the company Nike where thy company has made the major changes in its product range in order to reach maximum customers and to cover more market segments and customers. The NIKE was started through the production of sportswear which has changed now and the company is dealing in various other products as well. The change management which was implemented through the Nike has contributed positively to the company’s growth and success. Today the company is producing sleepers, tees and health equipments etc.
The manager which implemented this particular change for the Nike Corporation has increased the company’s

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