Q.1 How did Maggi climb the ladder of success through its branding activities in its initial years?
Ans.NESTLE introduced Maggi brand in INDIA in 1982. Maggi also good substitution of chinese noodles in India Indian like spicy food habit so Maggi launched masala flavor to attract indian consumers.
With the launch of Maggi noodles, NIL created a new food category in Indian packaged food market.
In India, Maggi became a popular snack food product in fact, "Maggi" has become a generalized name for instant noodles in India Maggi brand replaced favourite Indian desi snack such as samosa and kachoris with hot bowl of maggi noodles Maggi brand make image of instant and convenience for housewife and working women.
Maggi used tagline “fast to cook, good to It helps mothers with the promise of fast to cook and good to eat snacks.•eat” which support to indian audience. convenience savvy time misers‟ Power of Maggi
Maggi belongs to brand Nestle It never uses Nestle name in its advertisements. It has become a brand in its own name Dominates Nestle brand
Tagline
Taglines like 'Mummy, bhookh lagi hai' (Mom, I'm hungry)
Bas 2-Minute,' (Only 2 minutes)
'Fast to Cook Good to Eat' effectively communicated the product's benefits to target consumers

Que 2: Child: ‘Mummy Bhuk Lagi Hai’, Mummy: ‘Bas 2 Minutes’. This became a household phenomenon instantly.
What was the major reason for Maggi to pick up an Indian line of branding itself?
Maggi is positioned as instant noodles‟. So whenever you are hungry, you can have Maggi in 2 minutes only.
In above tagline, child asked mummy to have some snack and mummy told that only 2 minutes and Maggi will be ready. in India, housewives are