...Introduction Changes are inevitable in the market. With the development of technology, people’s living style and demand will be change as well, so managers have to expand the size of business to make the organization more perfect and get effective, efficiency achievements. According to expand business, the company should do more international trade, it will make the globalization and the globalization has more benefits. For example, it can reduce the goods costing, which some countries can open the factories on China. However, the globalization has some disadvantages. For example, the global financial crisis occurred on 2008. This essay is going to analyses how globalization and global financial crisis in the business environment impact on the organization you work in and the tasks you undertake. The globalization refers to the system of contact among the countries of the world in order to improve the global economy. The globalization is the amalgamation of economics and societies all over the world. Globalization including economic, technological, political, and cultural exchanges made possible largely by advances in communication, transportation, and infrastructure (Hotbabefacthicks, 2010). The global financial crisis refers to a widespread economic emergency that began in 2007. Beginning with the crash of the United States financial system, the crisis quickly spread worldwide, thanks to the interconnected marks of modern global trading systems. It is still impossible...
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...| Reporting from: | BUS 251 (Business Communication) | Section #04 | Dated: 19/02/2015 | | Assignment Prepared by the members of The Hartwells’: | ID# | Naimul Kader | 1310590030 | Md. Ekramul Hafiz | 1130142030 | Mahdi Ahsan | 0930071030 | Richard Chakma | 1220316030 | Sabiha Naz Priyanka | 1310749630 | | Assignment Prepared for: | Mahmudur Rahman, | Lecturer, | School of Business | North South University | Tuesday, February 17, 2015 Mamun Ashrafi Nafisa Fashion House # 424 (Ground floor), Road # 30, New D.O.H.S, Mohakhali Dhaka-1206 Bangladesh. Dear Dave Nielson, Thank you for the opportunity to be considered for support by The Investment Alliance Ltd. (U.K). In the five short years since its founding, Nafisa Fashion has played a major role in the transformation of apparel ready-made garments industry from a market with too many unproductive, unsupervised firms with too much time to get into trouble to one providing quality service with assured value for money. We envision carrying on our legacy & have thus come up with an innovative program which will not just help us to penetrate the local industry but will also lead to become one of the top 3 leading suit manufacturers across the world. With that mantra in mind we have come up with “Virtual Growth Strategy” program. A priority need for the program, our project will focus on 5 aspects of the industry namely pricing in the global garment industry, Asian...
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...SCHOOL OF BUSINESS AND MANAGEMENT LEN RUSHFIELD MBA 610.63 INTERNATIONAL FINANCE SPRING 2005 WEDNESDAY 6:00 PM – 10:00 PM WESTLAKE VILLAGE CENTER SYLLABUS 1 International Finance MBA 610.63 Westlake Village Center Wednesday 1/5-2/16/05 Len Rushfield (310) 474-5848 (603) 843-9683 (efax) leonard.rushfield@pepperdine.edu/ asiaptner@aol.com Course Objectives MBA 610.63 is intended to provide a foundation of understanding of international finance and the critical options for corporate financial management within the global markets. Intensive reading will establish the basis of information on international financial structure, processes and techniques. Cases will identify important real issues and provide experience in understanding alternative solutions and developing methods to reach these solutions. Course Description The course explores the responsibilities of financial managers of multinational firms or firms with multinational affiliates, suppliers, or product markets. Topics covered emphasize exchange rate risks and hedging using derivative securities such as futures contracts, forward contracts and options. International payment mechanisms and financing and trade strategies are examined and applied in a shareholder-value maximization framework. Texts and Course Materials Fundamentals of Multinational Finance, 2003, Moffett, Stonehill and Eiteman; Addison Wesley; ISBN-0-201-84484-2. Cases in International Finance, 2000; Moffett; Addison Wesley; ISBN 0-20170086-7 Course...
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...Unit 8 Assignment MBA 5101 1. In this case study; the firm Williams-Sonoma has exhibited great models of developing of his organization in a short period of time using a wide variety of strategies. That can provide benchmarks for firm to follow. They outlined the organization’s objective strategies that aligned with the business’s mission and helped the firm reach it objectives. This was the foundation that proved to successfully grow William-Sonoma. This business started by providing high-end culinary and serving equipment. Over time they started diversifying into other business areas. The modern William-Sonoma offers specialty products such as decoration and furnishing for the home. Over the next five year, Williams-Sonoma has the opportunity to capture a variety of markets, by providing superior products to increase shares in the industry. The company would be able to satisfy the needs of every consumer and potential consumer in all segments of decoration and home furnishings home. The company would be able to dominate the market and would achieve its target in both channels, retail and direct to customers. It would bolster Williams-Sonoma brand image and will achieve and maintain the competitive advantage in the home decoration market by his applying a distinctive strategies ties in the company’s mission with the organization’s goals and results in growth. 2. In the case, proves that Williams-Sonoma is constantly increasing its organization’s growth with its distinctive...
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...Global Finance Environment Paper FIN/403 May 4, 2008 Globalization refers to the merging of national markets into one huge global marketplace. In today’s market, selling internationally is much easier due to falling barriers in cross-border trade. Now businesses don’t have to be industry giants to operate and succeed in global markets. Although it can be beneficial to offer a standard product that can be used worldwide, significant differences still exist between national markets such as cultural differences, consumer taste differences, product preferences and legal regulations. It is important to define and understand these differences when merging into national markets. Globalization is inevitable and it’s happening at an astonishing speed in nearly every market possible. The technology era that we are in has enabled businesses to join forces like never before and we are seeing significant changes in the global marketplace. There are main drivers in globalization and this paper will define three of them, as well as describe the risks associated with financial investing, and explain the importance of cultural sensitivity and ethics in global finance. Drivers of Globalization Market drivers Domestic markets are saturated and growth opportunities are often times limited. Expanding globally opens up many new opportunities allowing for real growth within a business. The following lists in detail the specific market drivers that play a key role...
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...Prince Sports has been improving the lives of people through tennis since 1970. With their innovative product design, vast line of products, and wide range of consumers. Looking at current trends one could suggest that Prince may want to consider new tactics/marketing schemes. Reach out to a larger global market look at how this may benefit them in the future. In the 21st Century Prince Sports really should consider the current trends in marketing and how they could work for or against their success in the tennis industry. Considering, as stated by The Wall Street Journal, “Prince Sports Inc., filed for bankruptcy protection as it struggles to compete with better-equipped rivals.” (Benoit & Gleason, 2012). It doesn’t appear as though they have an issue with the products they deliver, since undergoing new ownership they are truly trying to rejuvenate their products and name. As noted by Forbes, “Prince is launching an entirely new product collection in the final months of 2013, which is a non-traditional move for a tennis brand. It has used the US Open to announce its launch of an “ESP” (extreme string pattern) racquet technology, along with new racquets and bags, T22 tennis shoes and performance Prince Tour eye-wear.” (Heitner, 2013) Consumers like new technologies and innovations and if Prince can continue to endorse tennis “Super Stars” such as David Ferrer, “the current world number five” (Long, 2012). They should be able to gain the attention and interest of a...
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...UNIVERSITY OF NAIROBI SCHOOL OF BUSINESS MASTER OF BUSINESS ADMINISTRATION TERM PAPER TOPIC: ISSUES IN GLOBAL BUSINESS MANAGEMENT DSM 602: By DR. YABS NGETICH MONICAH D61/69197/2013 INTRODUCTION The scope of strategic business issues faced by companies and organizations striving to operate and be successful internationally has widened due to an increasingly broad geographic scope and the increasing complexity of technology. Strategic issues arise not only through the formal, periodic strategic planning processes in companies but also can, and quite often do arise unpredictably due to new insights, unexpected advances in technology or competitive activities in the market place. All companies have their way of identifying and dealing with these being their most critical strategic questions. However, theprocess of managing emerging strategic issues is typically non-structured, not necessarily optimally suited to enable the effective identification of the most critical questions and the appropriate allocation of top management attention and corporate intelligence support to answer the identified strategic questions. Despite the past research during 1960s, 1970s, and 1980s into the domain of strategic issues (SI), strategic issue management (SIM), and strategic issue management systems (SIMS) there is a scarcity applicable approaches for firms to use in improving their attention focus and distribution in strategic issue management processes. The underpinnings of strategic management...
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...INTRODUCTION Integrated marketing communication (IMC) emerged during the late twentieth century and its importance has been growing ever since (Grove, Carlson, and Dorsch, 2002; Cornelissen, 2001; Hartley and Pickton, 1999). Owing to the impact of information technology, changes came about in the domains of marketing and marketing communications which led to the emergence of IMC (Kitchen et al., 2004a; Phelps and Johnson, 1996; Duncan and Everett, 1993). The multiplication of media, demassification of consumer markets, and the value of the Internet in today’s society are just three of the areas in which technological innovation has impacted (Pilotta et al., 2004; Peltier, Schibrowsky, and Schultz, 2003; Reid, 2003; Lawrence, Garber, and Dotson, 2002; Fill, 2001; Low, 2000; Hutton, 1996). This in turn left marketers in a challenging and competitive environment, trying to fulfil customers wants and needs while also developing long-term relationships with them. IMC can help in creating coordinated and consistent messages across various channels of communication. Furthermore, the concept is especially valuable in that it places great emphasis on the importance of all stakeholder groups and, in particular, on customer loyalty, which can only be created through strategic relationship building (Jin, 2003/2004; Cornelissen, 2000; Eagle and Kitchen, 2000; Pickton and Hartley, 1998; Miller and Rose, 1994). To date, academic research on IMC has been limited. The majority of empirical research...
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...Contents Introduction 2 Marketing communication concepts 2 The evaluation of IMC practice of BWM i8 in United Kingdom and United States of America. 4 1) BMW i8 target market in UK and US: 4 2) The key messages of BMW 5 3) An examination of the marketing communications tools and media used 8 Advertising: 9 Sales promotion 11 Direct marketing & personal selling 11 Public relations 11 4) Similarities and differences of the marketing communications in UK and US. 11 5) How the communication activities are helping BMW 13 The key challenges of practicing IMC of BMW: 14 1) The key issues impacting upon BMW’s IMC: 14 2) Measurement of level of IMC evident: 16 Recommendations on further use of the tools/media 18 Conclusion 19 References 20 Appendices 26 Appendix 1: Planning and Implementing of IMC 26 Appendix 2: Factor impacts on customer’s purchasing in UK 27 Appendix 3: Factor impacts on customer’s purchasing 27 Appendix 4: Levels of IMC 28 Appendix 5: Four pillars of IMC 28 Introduction This paper provide an overview about the integrated marketing communication of BMW Corporation for the BMW i8 model in the United Kingdom and the United Stated. In those markets, the BMW i8 is considered as the first car that revolutionized in utilization and release values of a sport car. The purpose of the paper is to give information about the strategies of BMW in order to announce the BMW i8 to customers...
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...Mavondo Monash University, Clayton, Australia Barney 2003; Wu 2010). Previous studies describe the IMC process as a marketing capability because it combines and converts tangible and intangible inputs into outputs (Ratnatunga and Ewing 2005; O’Cass and Weerawardena 2010). In this sense, IMC is a market-relating deployment mechanism that enables the optimization of communication approaches to achieve superior communication effectiveness, which has other downstream benefits (e.g., brand and financial performance). The development of an IMC capability is likely to be felt through better performing campaigns, which in turn result in improved brand outcomes such as market position and financial performance (Duncan and Mulhern 2004; Reid 2005). Given the competitive challenges facing most firms, it is vital that brand managers and their agencies identify and react to competition and growth opportunities rapidly by building and sustaining marketing capabilities strategically and linking these directly to organizational objectives (O’Cass and Weerawardena 2009). Despite much conceptual work around defining IMC and theoretical posturing about the value of IMC for brands, little research has been undertaken to illustrate its value as a capability and demonstrate its value to brands. To address these issues, this study is grounded in the resource-based view (RBV) of the firm and considers IMC and its execution as a business capability that facilitates the translation of a firm’s communication-related...
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...different communication methods and thus, are unable to judge the accuracy of messages (Pickton and Broderick, 2005). It is a vital obstacle that customers have no accurate and impressed cognition for the company and its products. Based on the shortcoming of traditional marketing communication, the concept of integrated marketing communication (IMC) has become a popular idea in the field of marketing since 1990s (Kitchen and Schultz, 1998). The primary goal of marketing communication is to influence the customer‟s concept of value for the company and/or its products. Compared with traditional marketing communication which is a part of 4ps, IMC pay attention to the 4cs which is customer, cost, convenience and communication. Duncan (2002, p.8) defines IMC as „a cross-functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialogue with them‟ . The appearance of IMC has been one of the most meaningful instances of turnaround in the marketing discipline. IMC has opportunities to undertake effective marketing communications by integrating all kinds of marketing communication tools that work in synergy together...
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...ntegrated Marketing Communication Plan for Ford Motors Executive summary An integrated marketing communication plan is a comprehensive plan to let customers know about a specific product. Today’s market is very competitive meaning that a producer must work hand in hand with the best marketers to ensure that products receive the best attention in the market and eventually increase sales. This paper will analyze the Ford Motor Company, one of the largest global manufacturers of motor vehicles. The company is facing an increasingly difficult market place with a well knowledgeable and choosy customer base. In this paper, the company targets sale of motor vehicle to college students and recent graduates. This target market has been chosen as it does not have campaigns directed at its specific needs by any other car manufacturer. The paper will detail both above-the-line and below-the-line communication networks in order to best capitalize this market. Background and target audiences Ford Motors is the second largest motor vehicle manufacturer in the US which is a very strong position considering that the US currently is currently the second largest vehicle market in the world (Dassbach, 1988). The major advantage is that the company is already established with worldwide acceptability among numerous customer segments (Ford Investor Relations 2013). Furthermore, the company has embraced some green concepts especially with the ECOnetic that focuses on the production...
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... 1. DUGBA NGOMBU 12024487 2. MUSA SAIDU 12024474 3. SAMUEL SESAY 12024513 4. GIBRILLA JUSU 12024494 5. ANTHONY DOMAWA 12024476 6. HENRY TALUVA 12024496 7. DOROTHY ADEOLA 12024486 INTRODUCTION Sierra Leone is a constitutional republic with unicameral parliamentary system (GoSL, 2009). The President is the Head of State, the supreme executive authority of the Republic and the Commander-in-Chief of the Armed Forces of Sierra Leone. He is the Fountain of Honour and Justice and the symbol of national unity and sovereignty. The President is also the guardian of the Constitution and the guarantor of national independence and territorial integrity, and shall ensure respect for treaties and international agreements (GoSL, 1991). Under the constitution (1991), no person shall hold office as President for more than two terms of five years each whether or not the terms are consecutive. The legislature of Sierra Leone, the Parliament consists of the President, the Speaker and Members of Parliament (GoSL, 1991). There are 124 Members of Parliament, 112 of whom are elected by a universal adult suffrage to represent their constituencies. The 12 are Paramount Chief Representatives to Parliament who are voted for by their fellow PCs and the chiefdom councilors, each PC representing a provincial district. The MPs (not as in the case of the president) can exceed more than two, three or four terms of five years each, once s/he is the popular choice...
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...MBA Masters Program in Business Administration {3 - Sem} National Institute of Management Solutions Question Paper Set 1 FINANCIAL ACCOUNTING Submitted by: - _______________________ Max. Marks: - 100 All the questions are compulsory. The first five questions shall be of 16 marks each and the last questions shall be of 20 marks. Q 1 What is preference share? What are the key merits and demerits of preference shares as a source of long-term finance? Q 2 Explain briefly the main features of SEBI VCF regulations. Q 3 What are the important internal techniques that can be used by MNCs to hedge their foreign exchange risk ? Q 4 What is right of repossession.? Q 5 (a) The Turnbull Report attempts to define internal controls and in doing so describes three types of controls: (1) Operational controls (2) Compliance controls (3) Financial controls Outline the purpose of each of the above internal controls and provide one example of each (b) The Board of Directors of your company has asked you, as Financial Accountant, to advise them on the need for a robust internal control system and to describe five commonly found internal financial controls, giving an example of each. Q 6 If the balance sheets at 1 January 2006 and 31 December 2006 show a liability for tax of €/£21,000 and €/£28,000 respectively and the charge for the year is 35% of operating...
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... | Survey findings in graphical representation | 7 | 8. | Core IMC objectives | 9 | 9. | Target audience | 10 | 10. | Media campaign strategy | 10 | 11. | Schedule: 16 Week media strategy | 11 | 12. | The identified mass media (Print media, Internet Interactive media and events and sponsorship) | 12 | 13. | Fund Management | 13 | 14. | Budget | 14 | 15. | Strength and weakness of the campaign | 15 | 16. | Monitoring and evaluation phase | 16 | 17. | Conclusion and recommendation | 17 | 18. | Appendix -1 (Sample questionnaire) | 18 | 19. | Appendix – 2 (Some promotional messages) | 19 | 20. | Appendix – 3 (Images of abused animals) | 20 | 21. | Appendix – 4 (Arab Times Article confirming animal abuse in Kuwait) | 21 | 22. | Bibliography | 22 | REVITALIZING PAWS: INCREASING AWARENESS, FUNDING & ENHANCING PUBLIC PARTICIPATION I. INTRODUCTION This paper is an evaluation of the PAWS, an animal welfare organization in Kuwait. This PR and IMC report is based upon an evaluation of PAWS’ current situation; particularly taking into consideration its existing problems. Upon the identification of its major problems; I will synchronize with PAWS’ PR and senior management team and recommend to them to use the most effective IMC strategies and tools to help them overcome existing problems faced. In this regard, part of the recommendation process will include formulation of the IMC objectives, and identification of the ideal media tools...
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