...MKT 305- IMC Project Group: A Presented by: Marwa Magdi Imam Presented to: Dr. Omnia Zaazou Company Background: Vodafone Vodafone Group is a global telecommunications company headquartered in Newbury, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second largest measured by subscribers (behind China Mobile) with 347 million proportionate subscribers as at 30 June 2010. It operates networks in 31 countries and has partner networks in a further 44 countries. It owns 45% of Verizon Wireless, the largest mobile telecommunications company in the United States measured by subscribers. The name Vodafone comes from voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones". Vodafone Group Plc is the world's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Company's subsidiary undertakings, joint ventures, associated undertakings and investments. Vodafone itself was formed in 1982 as a joint venture between Racal Electronics plc's subsidiaries Racal Strategic Radio Ltd (who won one of two UK cellular telephone network licenses) along with Millicom and the Hambros Technology Trust. The network was known as Racal Vodafone, with the Vodafone name being derived from the firm's goal of establishing...
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...INTRODUCTION Company Background GSM-based mobile communication in Turkey began when Turkcell commenced operations in February 1994. Turkcell then signed a 25-year GSM license contract with the Ministry of Transportation on April 27, 1998. Since then, it has continuously increased the variety of its services based on mobile audio and data communication, as well as on its quality levels and as a result, its number of subscribers. Turkcell is a regional leader by being the market leader in five countries out of nine it operates in. Turkcell's shares have been traded on the Istanbul (IMKB) and New York Stock Exchanges (NYSE) since July 11, 2000, and it is the first and only Turkish company ever to be listed on the NYSE. Turkcell, with its wide coverage area and diverse range of services abroad, is able to provide its subscribers with mobile communication services both in Turkey and around the world. Turkcell also ranks among the top operators in terms of GPRS roaming, where it has signed contracts with operators from more than 165 countries. Social Responsibility In addition to its contributions to the national economy, Turkcell has also supported many social projects so far that it believes will add value to the society from education, technology and sports to art and culture art. Within the scope of its efforts and in association with the Foundation for Contemporary Life, Turkcell has been conducting ‘Kardelenler (Snowdrops) projects, which is one of the biggest...
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...2G Licenses Cancellation - A judgment by the Supreme Court: Idea Cellular’s Strategy options to tackle this Contents Introduction 3 Company Overview 3 Mission 3 Issue on hand 3 Competitor Analysis 4 SWOT ANALYSIS 11 Porter's 5 Forces Analysis 14 Business Strategy 17 Final Recommendation: 22 Introduction Company Overview IDEA Cellular is a publicly listed company, having listed on BSE & NSE in March 2007. It is the 3rd largest mobile services operator in India with wireless revenue market share at 13.9 % in Q1 FY2012. Idea has join the select global operator’s club servicing over 100 million subscribers, as of September 2011. Idea is a pan-India integrated GSM operator and has its own NLD and ILD operations, and ISP license. Idea has a network of over 70,000 cell sites covering the entire length and breadth of the country. Idea has over 3,000 Service Centers servicing Idea subscribers across the country, including 450 special Experience Zones for 3G promotion. Idea’s service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office. Idea is the winner of ‘The Emerging Company of the Year Award’ at The Economic Times Corporate Excellence Awards 2009. IDEA Cellular also received the prestigious Avaya Global Connect Award for being the ‘Most Customer Responsive Company’ in the Telecom sector in the year 2010. The company has received...
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...CASE STUDY Vodafone: developing a total communications strategy in the UK market Roger A. Strang We will be the communications leader in an increasingly connected world. Vodafone website, 2009 In 2009, Vodafone, the world’s largest mobile telephone operator by revenue, was under increasing pressure to develop a strategy to ensure leadership in the rapidly growing market for high-speed internet services in its UK home market. The challenge for the company was that the development of new technologies for voice, data and video transmission was blurring the boundaries among traditional industries and forcing reconsideration of what was required for a strategy of ‘total communications. This growth in demand for new services had attracted the interest not only of Vodafone’s traditional competitors in the telephone industry, but also from other communications companies such as Virgin Media ((the largest cable operator in the UK) and Sky Broadcasting which was the UK’s largest provider of satellite-based television. Other new competitors included the largest UK retailer of mobile phones and services, Carphone Warehouse and suppliers such as Apple (iTunes) and Nokia (Ovi) which had been investing heavily in digital content. Google was also increasingly involved in the communications field with a new, open, mobile operating system, Android and investments in mobile search and advertising. In addition to changes in competition, Vodafone and other operators faced rapid changes...
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...NEWSLETTER 12 Pages Join us on Facebook… … a weekly news bulletin www.xedintellect.com 20th Sep 2012 – 26th Sep 2012 IN BRIEF COVER STORY REFORMS AT LAST !!! ECONOMIC INDICATORS Brent Crude $110/barrel BSE 18,694.41 points (as on Tuesday, September 25) PERSONALITIES OF THE WEEK Christine Lagarde Sachin Bansal CORPORATE INTELLIGENCE BIG THREE MANAGEMENT CONSULTANCIES NEWS DIGEST… BUSINESS NEWS GLOBAL NEWS MISCELLANEOUS NEWS Wal-Mart plans to open its first outlet in India within 12-18 months More than two-thirds in USA live pay check to pay check Foxconn unit in China closes after workers clash ECONOMIC INDICATORS 2 COVER STORY 3 PERSONALITIES OF THE WEEK 4 CORPORATE INTELLIGENCE 5 NEWS ANALYSIS 6 JOB PROFILE 11 PART TWO KNOW YOUR BASICS: DATA ANALYTICS KNOW YOUR BASICS: DATA ANALYTICS D ata analytics (DA) refers to examination of raw data for drawing meaningful conclusions usually with the help of the latest IT tools. DA is categorised into exploratory data analysis (EDA) and confirmatory data analysis (CDA). EDA refers to finding new features in the data (similar to data mining) while CDA is used to examine the validity of existing hypotheses. There‟s another category known as Qualitative data analysis (QDA) which is generally used in the social sciences to draw conclusions from non-numerical data like words, photographs or video. The term "analytics" has been used by many business intelligence (BI) software firms...
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...Trai has never been consistent about how to price & allocate spectrum V RANGANATHAN, Former member, TRAI On January 10, 2008, the DoT sold licences with 2G spectrum at 2001 prices, realising about Rs 10,000 crore, ostensibly on a firstcome-first-served basis, but actually violating even this. There was a feeling that the government lost revenue, fortified by CAG that assigned a dramatic Rs 1.76 lakh crore number to it. Swan got the licence for Rs 1,347 crore, and sold 45% to Etisalat for Rs 4,200 crore, valuing the firm at around Rs 10,000 crore. These raised suspicions about corruption. But there have been parallels. The UK government, when it sold 2G waves through 'beauty contests' or bureaucratic allotments based on subjective criteria, realised only £44,000, whereas its 3G auctions in 2001 realised a staggering £22.3 billion. But UK's polity did not bicker with the advantage of hindsight. It was considered as part of evolution. In India too, 3G auctions were conducted, netting Rs 1 lakh crore for the government and there has been no controversy over that. When Centaur hotel was sold in auction by Arun Shourie, the buyer resold it subsequently at a huge profit. Therefore, just the fact that there was no auction or that it got resold at a higher price may not be due to corruption, but inefficiency. To make a mistake is not criminal. Otherwise the executive can't function. However, actions with the mala fide intention of gaining pecuniary advantage...
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...multi-disciplinary, and cross-skilled team spanning across the US, UK, Japan, Korea and India. Reliance Games' portfolio presently includes more than 600 games for over 2000 devices across various operating system like the iOS, Android, Windows, Java & Symbian. Its current roster of hit games includes After Earth the mobile game, Real Steel, Total Recall, F1 2011 among others. On the Nokia store alone, the collective Reliance Games titles have surpassed over 200 million downloads. Distributed across the US, Europe, South Africa, Australia, the Middle East, and Asia, Reliance Games’ content can be accessed through 80 leading networks across 40 countries as well as global AppStores. The content is available on leading networks like Airtel, Vodafone, BSNL, TATA Docomo, M1, MTNL, Dialog Telekom, Reliance Mobile World, Telstra, Tele2, TIM, O2, Virgin Mobile, KPN, Telia, 3, Telefonica, Optimus, and Telenor. Key Duties and Responsibilities • Run "game as service" business with these titles and ensure their success. • Maximize titles' engagement, virality, enjoyment, and monetization. • Use a strong quantitative background to balance the math in new feature design and manage virtual economies. • Work with the marketing team on the development and implementation of go-to-market strategies, ensuring successful launch execution and clear consumer messaging of key product roll-outs. • Work to continuously improve/promote offerings and optimize response/ROI Minimum...
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...“A STUDY ON THE SUBSCRIBERS SHOWING FLUCTUATING USAGE BEHAVIOUR” (A Report Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration in Dibrugarh University) Submitted by: Mr. Siddhartha Neog Roll No: 103/12 MBA (Marketing and HR) NERIM NORTH EASTERN REGIONAL INSTITUTE OF MANAGEMENT Padma Nath Sarmah Bhawan Joyanagar, Khanapara, Guwahati-781022 (2013) DECLARATION I SIDDHARTHA NEOG hereby declare that this project entitled ‗A STUDY ON SUBSCRIBERS SHOWING FLUCTUATIING USAGE BEHAVIOR‘ was prepared by me during the year 2012 – 14 and was submitted in partial fulfillment of requirement for the award of degree in Master in Business Administration (MBA) of Dibrugarh University. This project report has not been submitted earlier for the award of any other Degree Diploma from Dibrugarh University or any other university. Date: Place: Guwahati Signature (SIDDHARTHA NEOG) CERTIFICATE FROM THE GUIDE This is to Certify that this project titled, a study on ―A STUDY ON THE SUBSCRIBERS SHOWING FLUCTUATING USAGE BEHAVIOUR‖ based on an original project study conducted by SIDDHARTHA NEOG of III Semester Master in Business Administration (MBA) under my guidance. He has attended the required guidance sessions held. This project has not formed the basis for the award of any Degree/Diploma by Dibrugarh University or any other university. Date: Place: Guwahati Signature (Name of the Guide) ACKNOWLEDGEMENT I would...
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...Company profile Vodafone เป็นผู้นำในการให้บริการด้านโทรคมนาคมระดับนานาชาติและเป็นผู้ใ ห้บริการรายแรกๆ ใน U.K. ที่ได้รับใบอนุญาตการให้บริการโทรศัพท์มือถือ ในปี ค.ศ. 1986 Vodafone ได้เริ่มให้บริการเกี่ยวกับโทรศัพท์มือถือและหลังจากนั้น บริษัทก็สามารถกลายเป็นผู้นำของโลกในปี ค.ศ. 1999 ในที่สุด ด้วยการให้บริการครอบคลุมมากถึง 24 ประเทศ ผู้ใช้บริการ Vodafone มากถึง 31 ล้านรายหรือมากกว่า 960 ล้านคน บริษัทให้บริการที่ครอบคลุมทั้งการให้บริการด้านมือถือ และระบบสื่อสารอื่นๆ ทำให้ Vodafone มีสัดส่วน 7% ใน FTSE 100 index ในปี ค.ศ. 1988- 1993 ความต้องการด้านการใช้เทคโนโลยีที่ที่ขยายไปทั่วโลก ทำให้ Vodafone สามารถขยายธุรกิจไปสู่ประเทศอื่นๆ ทั่วโลก ในปี ค.ศ. 1999 Vodafone ได้เห็นความสำคัญของตลาดสหรัฐอเมริกา และได้รวมกับบริษัท AirTouch Communications และเปลี่ยนชื่อเป็น Vodafone AirTouch ในเดือนกันยายนปีเดียวกันได้ร่วมกันกับ Bell Atlantic Corporation เพื่อขยายระบบไร้สายให้ครอบคลุมยิ่งขึ้น โดยการบริหารงานร่วมกันนี้ 55% เป็นการถือหุ้นของ Bell Atlantic และอีก 45% เป็นการถือหุ้นของ Vodafone AirTouch โดยในเดือนตุลาคม Vodafone AirTouch/Bell Atlantic Alliance เป็นบริษัทผู้นำในการให้บริการระบบไร้สายในประเทศสหรัฐด้วยสัดส ่วนของตลาดมากถึง 15% ของทั้งประเทศ อย่างไรก็ดี Vodafone ก็ยังเน้นตลาดยุโรปด้วยสัดส่วนของตลาดมากถึง 62% ของตลาดทั้งหมด จากการขยายตัวนี้ ยุทธศาสตร์ของ Vodafone ได้เน้นไปที่การให้บริการทางระบบโทรคมนาคมด้วยโทรศัพท์เคลื่อนท ี่มากกว่าระบบอื่นๆ จากยุทธศาสตร์นี้เองเป็นข้อยืนยันว่าการเติบโตด้านการใช้โทรศัพ ท์เคลื่อนที่เป็นตลาดใหญ่ที่ควรจับตามองในธุรกิจสื่อสารและโทรค ...
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...http://www.rediff.com/money/2006/sep/29bspec.htm What is 3G spectrum? How does it help It's boom time for mobile phones in India [ Images ]. And people are looking forward to more information, faster data access and multimedia services through their mobile phones. 3G technology is here to turn this dream into reality. It's a technology anxiously awaited by telecom operations and subscribers in India. How long do you have to wait? Not very long! India is all set to launch 3G mobile telephone services by June 2007. According to Telecom Regulatory Authority of India chairman Nripendra Misra, a total of 32.5 MHz is available for allocation within the next 6-9 months. Trai has also recommended auctioning 200 MHz for broadband wireless access services like Wimax (worldwide interoperability for microwave access) and has proposed a national frequency management board to oversee spectrum availability and its efficient use. He hopes that the allocated spectrum would be enough for the next two years and said Trai would recommend freeing up more spectrum for those who lose out in this auction. So what is 3G spectrum all about? Read on. What is spectrum? Radio spectrum refers to a range of radio frequencies. The bandwidth of a radio signal is the difference between the upper and lower frequencies of the signal. For example, in the case of a voice signal having a minimum frequency of 200 hertz (Hz) and a maximum frequency of 3,000 Hz, the bandwidth is 2,800 Hz (3 KHz). The amount...
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...criteria as well? B: Connectivity is most important. Call rates, download rates etc come second. A: What other features do you look for? B: Internet access and probably speed of data usage A: Why do you look for these kind of benefits and attributes? B: I use internet a lot.. for browsing, listening to music etc A: Since you are new to this place, how are you going to judge the service providers? B: To be honest, I usually choose the one that my family/friends mostly have. Also, I have asked a few people around which service provider’s connectivity is the best in this place. Then the retailer gives me all the info about call rates, special vouchers, etc A: What brands did you have in mind when you came for purchase? B: Airtel, Vodafone, BSNL, Reliance A: Have you heard of Aircel? B: Yes… sounds like a copy of Airtel, doesn’t it? A: Anything else you might have heard of Aircel? B: Can’t really remember… Don’t think anyone in my immediate family/friends uses it.. A: Are you satisfied with 2G? B: More or less yes... but internet access is a major problem. Downloading music etc takes hell lot of time… A: So will you try 3G? B: No not here... I don’t think Jamshedpur would have good 3G network… Given that my brother is not satisfied with 3G connectivity in Ahmedabad, what kind of service can I expect in a tier II town? A: What will you do if you are not satisfied with the service? B: Depends… if the connectivity is bad, I’ll change the number. If its some other...
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...UK Essays: * ------------------------------------------------- About UK Essays * ------------------------------------------------- The UK Essays Team * ------------------------------------------------- Our Essay Writers * ------------------------------------------------- Contact UK Essays * ------------------------------------------------- Prices - Free Quote * ------------------------------------------------- FAQs * ------------------------------------------------- How This Works Resources: * ------------------------------------------------- Essay Help * ------------------------------------------------- Free Essays * ------------------------------------------------- Essay Examples * ------------------------------------------------- Dissertation Help * ------------------------------------------------- Dissertation examples ------------------------------------------------- Top of Form Bottom of Form The free essay examples that we publish on UK Essays have been submitted to us by students. These essays are not the work of our own expert essay writers. Thanks to all of the students that have submitted their work to us. READ MORE Share & download: Print Download Email Free Essays - Communications Essays 3G: Sophistication Guaranteed Telecommunications evolution is undergoing a rapid vamp to the future; the evolution is almost exponential, from the analog types to 2Gs and then finally the latest mobile...
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...airtel business' - the new face of Airtel B2B • Reiterates the commitment to empower businesses by offering innovative solutions – thus unleashing the potential of human capital in all business segments • Offers end-to-end voice, data, video services, mobile data applications, enterprise solutions • Underlines Airtel’s vision "to be the most loved brand by enriching lives of millions" New Delhi, April 17, 2012 : Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa has refreshed its B2B business as airtel business. With this new identity, airtel business reinforces its commitment of delivering innovative business solutions and a superior brand experience to all its large & small enterprises, government and carrier customers across the globe. airtel business aims at unleashing the human potential of any business by providing enhanced empowerment to the employees through its wide array of products and solutions – creating more smiles per cubicle. Announcing this, Sanjay Kapoor – CEO, India & South Asia, Bharti Airtel said, “airtel business has always been a key element in the overall growth strategy of Bharti Airtel. We own a state of the art national and international long distance network infrastructure enabling us to provide connectivity services both within India and connecting India to the world. We have moved from offering just Core carriage to Managed & Cloud services in order to create value for our...
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...3G Auction- A Step towards bright future? Anu Sharma, Department of Management Studies Gurgaon College of Engineering, Gurgaon Mail Id – anu_24sharma@yahoo.co.in sharmaanumba@gmail.com Prakash Kumar Choudhary, Department of Management Studies Gurgaon College of Engineering, Gurgaon Mail Id – prakash1820@gmail.com Abstract: Since last decade 3G has become very common in the every corner of world. Technological developments and competitive environment had put a favorable condition for such 3G. The synergistic gains from 3G may result from more effective management, economies of scale, more profitable use of assets, market penetration, market skimming and market and product integration. In this article we had try to cover an issue on the success of 3G. With the launch of 3G expectation of customer is on stake. Due to high amount of bid, better quality with cheaper rates seems not easy for the service provider. Key words: 3G Auction, Bid amount, Current market scenario, Past Performance of 3G in Europe, Future of 3G in India. Introduction: In the era of high speed communication and internet facility 3G facility is definitely going to add a mile stone. High speed internet will now not only be a part of your study room it will roam along with you in your pocket. All the internet facility will be available to you on the phones. 3G Technology is the latest technology in mobile communications. 3G stands for “Third Generation”...
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...Business Strategy of Vodafone UK Introduction In the current situation of telecommunications, more and more people are subscribers of mobile telephone services. The mobile phones are also called as handsets come in innovative features, pocket-sized, and in affordable costs. For over the years, the manufacturers are continuously developing the mobile phones in which the people described as effective way of communication. And today, different brand of mobile phone are emerging and competing in the field of wireless communication with innovative services. Background of the Study and Problem Statement The British Telecommunications already dominated the wireless service market. The service provider, Vodafone as one of the leading company of mobile services, enabled to penetrate in the market and enjoying the success (2001). The success that the company gained is not possible without the aid of the strategies. Therefore, the main focus of the research study is concern on the business strategy of the Vodafone in the UK. Research Objectives The research identified three main objectives that were expected to be achieved at the end of the study. First is to identify the business strategies of the Vodafone Company in the international market. The second objective is related to the first which regards on the application of the identified business strategies in the telecommunications industry. And the third is to serve as a valuable context in the literature of communications...
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