Exercises: 1. Companies that sell luxury goods such as Channel, Lilly Pulitzer, and Vera Wang, were reluctant to offer their products for sale on their web sites for many years. These businesses preferred to use their Web sites to display information about their products only and to sell their products only through exclusive retail stores. Summarize the reasons these luxury good producers might have been hesitant to sell online and speculate why they might have changed their thinking.
These high-end luxury item sellers were reluctant to sell their products online because, the need of the individuals to pay a close inspection to the quality of the products. People couldn’t touch items like and jewelry to inspect them closely. My speculation of why these business have change their mind is that, as more people spend more time online they gain trust on the transactions they make online; Also, higher resolution screens in computers help customers to have a broader idea of the quality/ condition of the items they are buying.

2. You have decided to buy a new color printer for your home office. You have not decided yet whether an ink-jet or laser printer would be best for you. List specific activities that you must undertake as you gather information about printer capabilities and features. Use the HPshopping.com, Office depot, Best Buy, Office Max, and Staples Web sites to gather information. Write a short summary for the process you undertook to serve as a model for others who plan to undertake a similar task.
As I was shopping for printers online, I visited the Web sites Shopping.hp.com, Officedepot.com, Bestbuy.com, Officemax.com, and Stapless.com. During my research on my shopping experience I found out that most of the web sites offered the same way to analyze their products. All of the Web sites offered the option to narrow down the inventory to only the