...study on the impact of advertising campaign of Coca cola on buying behaviour of consumers in Malaysia Problem Statement This research aims to find out the different ways and forms of advertising and to try to assess or measure how advertising in different ways can lead to impact on customer buying behaviour. Coca-Cola has reasonable Advertising techniques and various types of adverting, like TV adverting, radio adverting, and billboard adverting, so the target consumers can aware of the products and acquire more knowledge, this is the importance of adverting. The Advertising strategy can affect the consumers, make the consumers like their products, and then from preference to conviction about their products, all of the feelings are the foundation of consumer’s purchasing behaviour. Geographical Location of This Study Various shopping like GIANT, TESCO, and JUSCO etc. In around negeri simbilan –seremban 2.2Review of Literature “Advertising is the non-personal communication of information of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through various media.”(Melewar, 2004) . “Consumer behaviour is the study of when, why, how, and where people do or do not buy product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups.” (Hausman, 2000) Buying Behaviour is the decision...
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...THE IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION. (A study of GIJ students) E. K. BONNEY 2014 TABLE OF CONTENT TABLE OF CONTENT ........................................................................................................................... i LIST OF TABLES, PLATES AND FIGURE ....................................................................................... iii ABBREVIATIONS ............................................................................................................................... iv ACKNOWLEDGEMENTS AND DEDICATION ................................................................................. v ABSTRACT........................................................................................................................................... vi CHAPTER ONE ..................................................................................................................................... 1 1. INTRODUCTION .......................................................................................................................... 1 1.1. BACKGROUND STATEMENT ............................................................................................ 1 1.2. PROBLEM STATEMENT ..................................................................................................... 9 1.3. RESEARCH OBJECTIVES / AIMS .................................................................................... 10 1...
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...| FINAL YEAR PORJECT | IMPACT OF BILLBOARD ADVERTISING ON CONSUMER BUYING BEHAVIOR: A CASE OF DESIGNER LAWN COLLECTION BILLBOARDS Student: Ayman Hina DaudpotaRegistration #: (BB-03-09-4751)Supervised by Ma’am Donia Waseem | | | | | PROJECT APPROVAL LETTER Project title: Impact of billboard advertising on consumer buying behavior: A case of designer lawn collection billboards. By: Ayman Hina Daudpota- 4751 Thesis supervisor: Ma’am Donia Waseem Academic year: 2013 The board of advance studies at PAF-KIET has approved this thesis, submitted in partial fulfillment of the requirements for the degree of Bachelors of Business Administration. Approval committee: Ma’am Donia Waseem Sir Adnan Anwar (Supervisor) (Director Academics) ACKNOWLEDGEMENTS All praises and thanks to Almighty ALLAH by whose powers and glory all good things are accomplished. He is also the most merciful and who bestowed on me the potential, ability and an opportunity to work on this project. It is a matter of great pleasure to express my cordial gratitude to my esteemed Supervisor Ma’am Donia Waseem for her wise and painstaking guidance that she has so generously given throughout this project work. I respectfully offer my thanks to my parents who devoted their lives for my disciplined training especially for their love, sincerity and mellifluous affections...
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...[pic] UNIVERSITY OF THE WESTERN CAPE Faculty : EMS School of Business and Finance Course name : Advanced Marketing Student Name : Shauna Windvogel Student Number : 3209039 Assignment Title : The Brand in the Hand: Mobile Marketing at Adidas Course Code : MAN702 Lecturer Name : Prof Linda De Vries Compulsory Plagiarism Declaration I Shauna Windvogel, declare that the work attached is my own work. I acknowledge that copying someone else’s assignment or essay, or part thereof is wrong. All sources used in this work have been correctly referenced, using the Harvard system of in-text referencing. The work does not contain any sections that can be regarded as cut-or-paste technique, as a mere translation, or as “mono-phrasing” (work taken from a single source). I realise that a research argument has to be constructed, and declare that my text is a reflection of the integration of relevant sources. Further, I know that plagiarism is wrong. Plagiarism is to use another’s work and pretend that it is your own. Additionally, I have not allowed and will not allow anyone copy my work with the intention of passing it off as his/her own work. Signed: [pic] Date: 12 March 2012 Table of Contents Topic question: Given the reading of 2 marketing classics articles (13+17) and your understanding of marketing strategy processes consider recommending a specific market strategy for Adidas. Contents 1. Introduction 3 2...
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...Impacts of Buying Habits on the Lifestyle of Grade 10 High School Students of Mary Help of Christians College Year 2013-2014 Joan Xyla A. Rana Shayne U. Larcena Charlene N. Alemania Christine F. Ligutan Patricia Anne Estepa Bryan Joseph M. Agustin Joanne Marie M.Contreras II. Backgrounds of the study Buying habit is a social and economic order that encourages the purchases of goods and services in an even greater amount. Since buying habits began, a lot of people consciously sought and desire alternative lifestyle. These lifestyle ranges from moderate to simple living, eco-conscious shopping, and buying local to Freeganism on the extreme and exaggerated end. In critical view, consumerism is describe as a tendency for people to strongly acknowledge and identify the service or products they consume through commercial brand name and the status-symbolism of that certain brand. Buying habits can be taken to exaggeration such that consumers make significant sacrifices in time and in income not only to purchase that certain brand but to also actively support that certain luxury brand. Buying habits has become part of people’s daily lives especially in this modern civilization. People of this modern generation get influenced easily. Billboards, commercials and advertisements are connected to influencing people to buy. The advancement in technology causes consumers to extend their buying of the latest products to an extent where it is considered as over consumption...
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...Thailand, knrangsa@kmitl.ac.th 2 Department of Business Data Analysis, Faculty of Science and Technology, Assumption University, Hua Mak Campus, Bangkok, 10240, Thailand, titida@scitech.au.edu Abstract. The aim of this research is to investigate the sale promotion factors that impact on consumers’ purchasing decision on Portable PCs or notebooks in Thailand. This study was designed to use the survey research method and the convenience sampling technique was used in collecting the sample data. Questionnaires were distributed to qualified respondents in Commart Thailand 2011 Event at Queen Sirikit Convention Center on 17th – 20th March 2011. A total of 191 respondents were participated in this study. The data were analyzed and summarized with SPSS software and binary logistic regression analysis was used to examine which sale promotion factors that impact on consumers’ purchasing decision of Portable PC Acer and Compaq & HP. The results of this research is indicated that the sale promotion factors “Offer member card for discount” , “Extend warranty period” , “Bundled with scanner” , “Billboard, radio, leaflet, and magazine”, and “Able to pay by installments” are the important factors that impact on consumers’ purchasing decision on Portable PCs. Furthermore, the researcher found that the marketer can enhance more effectiveness of customers need, increase customer base and make more market shares in this segmentation by using sale promotion strategies about developing member card...
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...complete control of our choices. Advertising exists because there's a product a company wants to sell and they want people to know about it so they can buy it. This much is obvious. There are all kinds of ads, but in general they all aim to keep you from thinking and, instead, make your buying choices based on an emotional response. Basically, if you're not prepared to think—and you often are not when you're watching television or reading a magazine—you'll pretty much accept any suggestion if it is offered to you. Since you're being so passive, you may not even realize its happening. Product advertisements such as beauty products, food and clothing pay a great deal of influence in Filipino viewers, especially young people. The consumer preference id often based what they see on T.V. as portrayed by various stunning, and often times ideal, commercial models. It is noticeable that people, especially young people/students, has the tendency to be idealistic, and tends to imitate what they often see as appealing to majority. Advertisements aren't inherently bad, but many use manipulative tactics that influence in ways students don't...
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...of advertising theory in the twentieth century, who back in the 1920s, reminded us that the Latin root for advertising is advertere. This roughly translates as ‘to turn towards'. L.E Boone and D. Kurtz, (1998) Advertising is a specific type of marketing that brings a product to the attention of consumers and may be delivered through a variety of media channels such as television, radio, print, billboards, personal contact and the internet. Advertising is a very effective method to convey the company's message to its target market. In olden days there was no such concept of advertising because people would only buy products. They were only concerned about the utility of the product. The scenario changed with the passage of time and the marketers started something different. They associated the products with emotions, life style, style etc. With the passage of time the market got bigger and it was difficult to have one product for all the market so the marketers divided the markets into different groups having different needs and wants. This method is known as segmentation. So the market segment I am going to discuss that's affected by advertising is the youth. 1.2 Impact on Youth J. M. McGinnis et al (2006); The term youth marketing used in the marketing and advertising industry to describe activities to communicate with young people, typically in the...
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...for influencing the consumer choice of product in a competitive market. These have been influencing, persuading, informing and enlightening the target audience on a particular product through the means of advertising. Nigeria is as a developing nation in all aspects, economically, technologically, politically, physically and otherwise, therefore, citizens should concentrate on how to create revenue for the nation and also bring about employment and advertising is one means to achieve both purposes. Thus, the need for the researcher to embark on the research titled “The Impact of Advertising on the Consumers Choice of Soft Drink – A study of Coca-Cola” with specific reference to Nigerian Bottling Company Plc. Also the design method used by the researcher which is more effective for social sciences is survey method the researcher made use of the most efficient and effective method of sourcing for information from sources that are relevant to the study. Questionnaires were distributed as one of the valid instruments used for gathering information. Respondents were selected randomly and the hypotheses were tested using the simple percentage and chi-square (X2) goodness-of-fit-test formula to arrive at a definite conclusion. The results reflected the impact of advertising on the consumer’s choice of soft drink. Recommendations and conclusions were made based on the findings of the researcher one of the recommendations is that since advertising affects consumers choice greatly, efficient...
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...Brand Values 5.2 Promotional Tools 5.3 Campaign Budget 5.4 Schedule 5.5 Evaluation 5. Appendices 17 6. References 23 1. Introduction Lidl was founded in Germany as a grocery wholesaler in 1930. Its first shop in the UK opened in1994 and has grown to over 500 shops. This report outlines Lidl’s Integrated Marketing Communications (IMC) plan to raise brand awareness, customer satisfaction and to increase the company’s market share. It is also the start for a new era by introducing an online shopping service which is absolutely crucial to stay competitive in the UK’s grocery industry. Furthermore, by extending Lidl’s Deluxe range the company is responding to the shift in buyer behaviour where more and more middle income shoppers are going to Discounter because of the current economical situation. This report is divided to three parts. The first part shows the PEST, SWOT, Competitors analysis and an overview of Lidl’s current IMC strategy which reflect the company’s current situation. In the second part, this paper outlines the marketing strategies and the...
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...AIRWAYS ENUGU ) 2 THE IMPACT OF NEWS COMMENTARIES ON RADIO LISTENERS (A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA ENUGU) 3 HAZARDS OF JOURNALISM PROFESSION UNDER MILITARY REGIME (FROM 1993 – 1998) 4 MASS MEDIA COVERAGE OF RURAL DEVELOPMENT NEWS. A CONTENT ANALYTICAL STUDY OF THE GUARDIAN, DAILY CHAMPION, PUNCH AND DAILY STAR NEWSPAPERS. 5 THE ROLE OF MODERN TECHNOLOGY IN ACHIEVING COMMUNICATION EFFICIENCY IN NIGERIA 6 INFORMATION TECHNOLOGY AND THE CHANGING ROLE OF MASS MEDIA IN NIGERIA A DISCOURSE ON THE IMPACT OF INFORMATION TECHNOLOGY AND MEDIA DEVELOPMENT IN NIGERIA 7 THE ROLE OF THE BROADCASTING MEDIA IN UPLIFTING THE EDUCATIONAL SYSTEM OF ENUGU STATE. (A CASE STUDY OF ENUGU METROPOLIS ) 8 A COMPARATIVE STUDY ON “THE IMPORTANCE OF PIDGIN ENGLISH IN BROADCASTING” (A CASE STUDY OF THE ESBS ENUGU 9 THE IMPACT OF TESTIMONIAL USE ON ADVERTISING EFFECTIVENESS (A CASE STUDY OF KANU NWANKWO IN PEAR MILK ADVERTISMENT) 10 AN A****SMENT OF THE EFFECTS OF TELEVISION PROGRAMMES ON YOUTHS. (A CASE STUDY OF CAMPUS CIRCUIT ON MINAJ BROADCAST INTERNATIONAL) 11 THE ROLE OF RADIO IN DEMOCRATIC SOCIETY (A CASE STUDY OF ENUGU NORTH LOCAL GOVERNMENT AREA) 12 THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PERASTATTALS 13 THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PERASTATTALS 14 THE ROLE OF RADIO IN MOBILIZING WOMEN IN POLITICS IN ENUGU URBAN AREAS 15 THE IMPACT OF WOMEN IN ADVERTISEMENTS ...
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...To Study the Impact of Advertisement on the Brand Preference towards Aerated Drinks ( In Jalandhar City ) Submitted to Lovely Professional University In partial fulfilment of the requirements for the award of degree of MASTER OF BUSINESS ADMINISTRATION Submitted By Group 22 Supervisor Manish Rajput Lecturer LSM Name Mr. Brajdeep Mr. Sayeem Rafiq Mr.Manveer Roll No 40 42 45 Regd. No 10805062 10807184 10804985 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY PHAGWARA (2010) 1 DECLARATION We, "Brajdeep, Sayeem and Manveer”, hereby declare that the work presented herein is genuine work done originally by us and has not been published or submitted elsewhere for the requirement of a degree programme. Any literature, data or works done by others and cited within this dissertation has been given due acknowledgement and listed in the reference section. Brajdeep (10805062) Sayeem Rafiq (10807184) _______________________ _______________________ Manveer (10804985) _______________________ Date: 03/4/2010 2 TO WHOMSOEVER IT MAY CONCERN This is to certify that the project report titled “Impact Of Advertisement on the Brand Preferences towards Aerated Drinks in Jalandar City carried out by Mr.Brajdeep Singh S/O Shri Jagdev Singh has been accomplished under my guidance & supervision as a duly registered MBA student of the Lovely Professional University, Phagwara. This project is being submitted by him/her in the partial fulfillment...
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...Australian consumers’ self-image. Describe the four types of consumer self-image and discuss which one(s) would be most effective for the stated purpose. • Actual self-Image: how consumers feel about themselves • Ideal self-image: how consumers would like to see themselves • Social self-image: how consumers feel others see them • Ideal social self-image: how consumers would like others to see them The self-image concept that should be embodied by the marketer should be the consumers Ideal self-image. This is due to consumers aspire to this and it is how they would like to see themselves as healthier and fitter. 2. Describe the type of promotional message that would be most suitable for: (a) highly dogmatic consumers (b) inner directed consumers (c) consumers with high optimum stimulation levels (d) consumers with a high degree of recognition (e) consumers who are visualizers vs consumers who are verbalizes. • Highly dogmatic consumers: rely on their own ability to lay down the principle as true, therefore the advertisement comes across as real and true. • Inner directed consumers: rely on their own values or standards in evaluating new products and are likely to be consumer innovators. • Consumers with high optimum stimulation levels: • Consumers with a high degree of recognition: a tv advertisement would be most suitable for this type of customer as well as billboard advertising. • Consumers who are visualizes vs consumers who are verbalizes: Consumers who are visualizes...
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...share of 7.7%* *http://www.zf.ro/banci-si-asigurari/topul-integral-al-bancilor-cine-a-crescut-pe-o-piata-in-stagnare-14504025 2. Objectives: * increase positive attitude towards CEC from 7.7% to 50% * increase market share from 7.7% to 15% The objectives are to be attained until December 2016. 3. Targets: * internal - employees * external - consumers(young adults), investors, press, public opinion 4. Media channels Channel #1: Social Media * FaceBook and Twitter with instant feedback * SlideShare * Blog sponsored articles * YouTube * PPC Channel #2: Classic Media * Press releases * Sponsored newspaper articles (online/offline) * Radio and TV spots Channel #3: Own environment * Company’s website * Company’s locations 5. Budget | Estimated | | No. of units | Unit price ($) | Subtotal ($) | Research | | | | Initial survey | 1 | 5,000.00 | 5,000.00 | Advertising | | | | Social media | 12 | 38,000.00 | 456,000.00 | Classic media | 12 | 50,000.00 | 600,000.00 | Online own channel | 1 | 10,000.00 | 10,000.00 | Billboards | 500 | 850.00 | 425,000.00 | Posters | 5000 |...
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...How Marketing Strategies Impact on Buying Behavior of Customers, A Case Study of TESCO Table of Contents Chapter 1; Introduction to Topic Introduction Introduction to Tesco Aim of the Study Importance of the Study Research Questions Research Objectives Research Strategy Chapter 2; Background Literature Review Chapter 3; Methodology Research Design Research Approach Research Methodology Reason for Methodology Selection Data Collection Tools for Data Collection Sampling Methods Data Presentation Sample Size Data Analysis Validity Reliability Ethics of Research Limitations of the Research Chapter 4; Data Analysis Introduction Tesco Marketing Strategies of a retail Business Consumer Behavior Determinants Marketing Strategies to Affect Consumer Psychology Potential Fail Points of Retail Marketing Effect of Marketing Strategies on Consumer Behavior Chapter 5: Conclusion Introduction Retail Marketing Strategies Determinants of Consumer Behavior Consumer Psychology based Marketing Strategies Retail Marketing Fail Points Marketing Effects on Consumer Behavior Conclusion References CHAPTER 1: INTRODUCTION TO TOPIC 1.1. INTRODUCTION The world today is subjected to globalization that has affected every part of the business. Business strategies have changed; customer is more aware of what he actually needs, multiple options are available much conveniently then were ever before. This over competitive environment has increased the pressure...
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