...Selected Organizations In the partial fulfilment of Post Graduate Diploma in Management By: Bhargav Radia (P1139) Under the guidance of: Dr RAJESH ASRANI External Guide: Mrs Upasana Miterani Mrs Nikita Panchal N.R. INSTITUTE OF BUSINESS MANAGEMENT AHMEDABAD (2011-2013) DECLARATION We Moulin Gajjar, Mohammad Ali & Bhargav Radia students of the two year PGDM programme at N R Institute of Business Management hereby declare that the report on summer training and project work entitle is the result of our own work. We also acknowledge the other works/publication cited in the report. (Signature) (Signature) (Signature) Moulin Gajjar Mohammad Ali Bhargav Radia Place: Ahmedabad Date:3/08/2012 ACKNOWLEDGEMENT I express my sincere thanks to Ms. Upasana Miterani and Mrs. Nikita Panchal Marketing Executives, ACTIVE MEDIA, AHMEDABAD. Who guided me throughout my project with constant co-operation, encouragement and motivation. I thank to record my gratitude to our college Director for his encouragement and valuable support towards us. My project guide Mr. Rajesh Asrani has provided his valuable inputs as and when required. I thank him for his help and constant support. I wish to place on record my gratitude to all the persons...
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...Mobile VAS in Rural Market | 19 | Access Device /3G Handset | 20 | Key trends in Telecom Industry | 21 | Inhibitors | 22 | MNP Implementation Globally | 24 | Wimax Vs. 3G | 26 | Mobile virtual network operator | 27 | Regulation for MVN O / IPTV | 28 | Companies overview | 29 | 4P’s Analysis | 43 | Advertisement | 44 | Industry updates | 46 | Major challenges for Mergers | 49 | FDI Investment in Telecom sector | 50 | Outsourcing by Telecom company | 51 | Future Trends | 53 | 4G Technology | 56 | Conclusion/ References | 56 | This project work would never have been an achievable task, had we not been under the great shelter of guidance of respected Professor Mukta Rae. Her simplified teaching technique based on examples has helped us gain more understanding of the subject. The very essence of the project work is the linguistic precision which has an impact of conveying more details in least possible words. An ample use of various reference readings has been very frequently made while compiling data for this project. Such rich reading has been made available at hand by the treasure-like well-maintained library of the IIPM, Ahmedabad. I am very much under obligation to mention here, the contributions of my batch mates who have, knowingly or unknowingly, provided me the competitive edge which is the driving force of the whole labor and extra labor...
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...Project Report on Impact of celebrity Endorsement on Consumer Buying Behavior Subject: Consumer Behavior Submitted to: Prof. Kunal Mankodi 2013 Amrut Mody School of Management 10/5/2013 Submitted By: Shivam Bhatt: A 02 Maitree Patel B 35 Krupa Raval B 44 Pramoda Tadvi B 66 Table of Contents Problem Statement: 3 Objectives: 3 Research Design: 4 Qualitative Research Analysis 5 Conclusion 11 Problem Statement: To study whether the celebrity endorsements carry any direct or indirect effect on the purchasing behaviour of the consumer. Objectives: * To identify how is celebrity endorsed advertisement perceived. * To explore customer perception towards Brand Ambassadors promoting specific product or services. * To find which type of celebrity persona is more effective. * To study the reliability of companies on brand ambassadors for enhancing the sale of their products. * To identify whether the celebrity endorsement actually leads to purchasing. Research Design: Research Design consists of the methodology and procedures used to conduct a particular research. On the basis of the data collected and objectives stated, we need to do exploratory research. Exploratory Research: Exploratory research is conducted for a problem that has not been clearly defined. Here in this project, we are trying to find the impact of the celebrity endorsement; this is the problem statement which tries to gain insights about the same. Sample...
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...BLOSSOM AND TOUCH THE SKY Declining Sex ratio in Gujarat : Campaign Against Sex Determination and Sex Pre-selection. - Dr. Trupti Shah, "in our society the male child is always a precious child for a mother having three daughters. To her it is of a more value. Because of illiteracy and social customs the status of a mother would change after having a male child." The above mentioned lines are not quoted form the speech of some traditional Kathakar (preacher). These were the wording in a judgement dated 10th July 2001, by the Consumer Disputes Redressal Commission, Ahmedabad in Complaint No. 271/1993. The Consumer Redressal Commission has delivered an order of compensation of Rs. 25,000 for medical negligence in a case that involved sex determination and subsequent abortion of a foetus, which was earlier detected as female foetus but after the abortion it was found out to be a male foetus. In addition, the Consumer Disputes Redressal Commission further observes, “The loss of motherhood of only male child can not be compensated by any amount." This attitude of people sitting in judiciary reflect the kind of forces we are fighting in Gujarat. The data from 2001 Census make this point much more clear. Gujarat is among the top four states (including Punjab, Haryana, Himachal Pradesh) to register the most alarming declines in the number of girls in the 0-6 years category. Gujarat is one of the DEMARU states as termed by Ashish Bose. 1. Declining Sex Ratio...
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...A PROJECT REPORT ON LOCATION BASED MOBILE ADVERTISEMENT IN AHMEDABAD Report Submitted to: INDUS INSTITUTE OF TECHNOLOGY & ENGINEERING & AHOY TELECOM CREATION As Partial Fulfillment of Requirement for the Post Graduation in Master in Business Administration By: - Bharat Bindrani, (11MBA004) Rewant Vyas, (11MBA057) Declaration by the Student We hereby declare that this project report titled “Scope of Location Based Mobile Advertisement in Indian Semi- organized Retail” has been submitted by us for the requirement for the Post Graduate in Master in Business Administration This is the result of original work carried out by us. This report has not been submitted by anyone or anywhere else. Bharat Bindrani Rewant Vya PREFACE “True learning is born out of experience & observation”. Practical experience is one of the best types of learning that one can remember the aspects of administration & management. The day comes to apply these in corporate world in context of modern industrial enterprise that has to go through its different terminal to achieve the corporate goal. The main objective of practical training is to develop practical knowledge and awareness about industrial environment & business practices in the student as a supplement to theoretical studies of marketing management. It increases the skill, ability & attitude to performance specific job in the industrial environment. Fortunately...
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...A PROJECT REPORT ON A STUDY OF MARKETING AND PRICING STRATEGY WITH REFRENCE TO MEGAMART. 2. OBJECTIVES 2. Objectives of my study are as FOLLOW: To study the working of Mega mart To study the marketing strategy of Mega mart To study the pricing strategy of Mega mart To study advertisement policies of Mega mart. To study the buying process of Mega mart. To study the various functions of Mega mart. 3. PROJECT METHODOLOGY 3. PROJECT METHODOLOGY Project methodology is the process of collecting the information and helps to find out solution to the topic selected by the researcher. Project methodology starts with selection of topic which shows the introduction of the students. I have selected the topic of "A STUDY OF MARKETING AND PRICING STRATEGY OF MEGAMART". For preparation of project generally four methods are followed: 1. Interview: 2. Questionnaire: 3. Library Work and Internet: 4. The observation method: [pic] ...
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...CONSUMER RIGHTS WHO IS A CONSUMER 1. A person who has indicated his or her willingness to obtain goods and/or services from a supplier with the intention of paying for them. 2. Someone who has purchased goods and/or services for personal consumption 3. A person or group of people, such as a household, who are the final users of products or services. The consumer's use is final in the sense that the product is usually not improved by the use. DUTIES OF CONSUMERS 1. Buying quality products at reasonable price. 2. To check the weights and measures before making purchases 3. Reading the label carefully. 4. To procure the bill, cash received warranty, etc. 5. Shopping carefully and wisely 6. Understanding the terms of the sale 7. Reading and following instructions HOW CONSUMERS ARE EXPLOITED 1. Underweight and Under-measurements : The goods being sold in the market are sometimes not measured or weighed correctly 2. Sub-standard Quality : The goods sold are sometimes of sub-standard quality. Selling of medicine beyond their expiry dates is generally the grievances of consumers. 3. High Prices : Very often the traders charge a higher price than the prescribed retail price 4. Duplicate Articles : In the name of genuine parts or goods, fake or duplicate items are being sold to the consumers. 5. Artificial Scarcity : In order to amass illegitimate profit, businessman create artificial scarcity by hoarding. They sell it later at a higher...
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...[Year] Parul [Type the company name] [Pick the date] Table of Contents VISION ......................................................................................................................................................... 2 INTRODUCTION AND PROJECT OBJECTIVES ................................................................................. 2 MARKET ANALYSIS ................................................................................................................................. 3 RETAIL IN INDIA.................................................................................................................................... 3 TEXTILE INDUSTRY IN INDIA ............................................................................................................ 5 COMPETITOR ANALYSIS ....................................................................................................................... 6 COMPETITORS TO VIRYA.................................................................................................................. 6 BUSINESS STRATEGY AND IMPLEMENTATION.............................................................................. 7 BUSINESS MODEL OF VIRYA ........................................................................................................... 7 SOURCING OF MATERIAL FOR RECYCLING ........................................................................... 8 PRODUCTS ..........................................
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...“Introduction of a new concept into different geographies in India” Summer project report submitted in partial fulfillment of the requirements for the post graduation diploma in management By: Anuj Kumar Supervisors: Company Guide: Private Limited) Faculty Guide: Alumni Mentor: Mr. Saurabh Goswami, Managing Director (Ultra Rich Wedding Mr. M. Sivagnanasundaram Mr. Siddharth Sharma Kirloskar Institute of Advanced Management Studies, Harihar, Karnataka 1 2 “Acknowledgement” 3 ACKNOWLEDGEMENT With due respect and gratitude I want to thank Kirloskar Institute of Advanced Management Studies, Harihar for giving me this opportunity to see, learn and gain a firsthand industry experience in this summer internship program which will help me a lot to grow professionally. After that, I want to thank my assigned Faculty Guide Prof. M. Sivagnanasundaram, for generating confidence in me, always keeping in touch and providing some classic literatures which benefitted me a lot. I would also like to thank my mentor Mr. Siddharth Sharma. Who helped me throughout the project time to time, despite his busy schedule. I am very grateful to them for their valuable and timely guidance throughout the project. I would like to express my gratitude to my Company Guide Mr. Saurabh Goswami, Managing Director, Ultra Rich Wedding Private Limited, who gave me the opportunity to work on this project. Despite of his hectic schedule, he took his time out to support and guide me in understanding...
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...is India's largest consumer goods company based in Mumbai, Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. Its products include foods, beverages, cleaning agents and personal care products. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and has an employee strength of over 16,500 employees [2] and contributes to indirect employment of over 65,000 people.[3] The company was renamed in June 2007 as “Hindustan Unilever Limited”. Lever Brothers started its actual operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbour and it began an era of marketing branded Fast Moving Consumer Goods (FMCG).[4] Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products.[5] ------------------------------------------------- Brands HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products...
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...Booster Juice: Bringing Canadian Smoothies to the Indian Market Prepared by: Holly Ewing (129006971), Rick Cho (130821320), Adam Harun (129012617), Lucas Dirube (130153800) Prepared for: David Swanston Date: Tuesday, June 21, 2016 BU 362, Section B4, Group 402 Wilfrid Laurier University Table of Contents Executive Summary ………………………………………………………….………….... 2 Opportunity ………………………………………………………………….……………. 3 Stakeholders ………………………………………………………………….………….... 3 Analysis …………………………………………………………………….…………... 3-9 Internal Analysis ………………………………………………….…………….. 3-5 External Analysis ……………………………………………….…………...….. 5-7 Competitive Analysis …………………………………………….……………... 7-8 Consumer Analysis ………………………………………………….………….. 8-9 Decision Criteria …………………………………………………………….…………. 9-10 Alternative Decision ……………………………………………………….………….. 10-11 . Recommendation …………………………………………………………….………... 11-12 Implementation Plan ……………………………………………………….………..… 12-14 Expected Results ………………………………………………………….……………..... 14 Exhibits ………………………………………………………………………………... 15-19 1 Executive Summary Booster Juice has began expanding into the Indian market with 18 stores currently operating. Booster Juice has been exposed to the opportunity of further expanding their company into the Indian market. The Indian market for easy access foods and meal replacements is one that is extremely large and diverse, and presents many opportunities. Booster Juice has been widely successful in other countries...
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...MARKETING I GROUP ASSINGNMENT [1] UnderstandingConsumer Buying Behaviour through Observation Report Submitted to: Instructor: Prof. Saral Mukherjee Academic Associate: By: Group 12, Section C RishabhBhansali Srishti Shaw Darla Sravan Rahul Dalia Ravish Vasan PrashantYadav On 13 August 2012 OBSERVATION OF CONSUMER BUYING BEHAVIOUR CATEGORY #1: Multi Brand Store SHOP: Croma, Himalaya Mall, Ahmedabad The retail shop had a wide range of products including electronic items, mobile phones and home appliances. The section dedicated to mobile phones featured handsets of major brands like Apple, Samsung, Nokia, HTC, Sony and Motorola. Customers had a wide range of models to choose from in each of these brands. Individual brands were segregated from each other and within most brands the price of handsets varied considerably ranging from a few thousands for the low end phones to nearly half a lakh for the latest models of the premium brands. We observed the buying behaviour of some customers in the showroom, summary of which is given below: * Some college students had arrived in groups. They dabbled with the latest models of different brands. They appeared to be cognizant of most of the newer features in the brands they were looking at. However, it was quite clear that they had no intention of buying anything. They did not enquire about the prices, spent not more than 5 minutes on a particular brand and mostly seemed interested in the cursory features of the handsets...
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...A Project on “A study on consumer preference & usage pattern of cosmetic products in Ahmedabad region” Submitted To: Prof. Nishtha Asrani Submitted By: Deepak kerai Hitesh Asalaliya Class: PGDM- I Batch: 2013-15 NR Institute of Business Management- PGDM Opp, Law Garden, Ellisbridge, Ahmedabad – 380006, India Phone: 26447636 Fax: 26445958 Website: www.nribm.org CERTIFICATE This is to certify that Mr. Deepak kerai & Hitesh asalaliya Roll No. (P-1322 & P-1302) student of NR Institute of Business Management- PGDM have successfully completed their Summer Internship Project on “A study on consumer preference & usage pattern of cosmetic products in Ahmedabad region” in partial fulfillment for the requirements of the PGDM program. This is their original work and has not been submitted elsewhere. Date: ________________ Place: Ahmedabad Terminology used in report • HDPE Bottles (High-Density Polyethylene) This type of bottles contain very high density type of products and will be harmful to someone if it will pour without safety. So this package will definitely need a safety eye on this. • PET Bottles (Polyethylene Terephthalate) This type of PET bottles contain normally a liquid which is to be used for our cosmetics. And this type of bottles comes in different type of pack. • Mat Pat Carton This...
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...To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands. 2013 PRITHVI NATH THAKUR St. KABIR INSTITUTE OF PROFESSIONAL STUDIED 12/31/2013 EXECUTIVE SUMMERY The Project and research works are integral part of academic curriculum. During the process I get an opportunity to study the market scenario and set the practical aspect of theory which makes the concept clear. This is an outcome of the research work and study of market that undertaken on the subject related to “To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands.” of the cosmetic items. The study and research is also to understand the value of sales and advertisement promotion so also the perception of cosmetic users. DECLARATION I Prithvi Nath Thakur student of PGDM at St. Kabir Institute of Professional Studies Ahmedabad, 2012-14 batch, hereby declare that the Project Report Titled “To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands.” is the outcome of my work and same has not submitted by any institute for the award of any degree or any professional diploma. ACKNOWLEDGEMENT I owe a great many thanks to a great people, ...
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...AMUL “THE BRAND OF INDIA” A Marketing Study Report An insight into the integrated marketing strategy behind the iconic Indian brand with the longest running ad-campaign. ACKNOWLEDGEMENT We would like to express the deepest appreciation to our Project guide and mentor Dr. S K Jain, Delhi School of Economics, who has the attitude and substance of a genius: he convincingly conveyed a spirit of adventure in regard to project, and an excitement in regard to teaching. Without his guidance and persistent help this project would not have been possible. We express our warm thanks to all the group members who worked as a team and helped each other through the project for consistent enthusiasm and encouragement. We are indeed grateful to entire Department of Commerce for providing the best of help to complete the project by constant reminder for the deadlines and understanding the urgency of sometime extending the same. Table of Contents Chap.No. | Topics | Page No. | CHAPTER 1 | INDUSTRY & COMPANY PROFILE | 5 | CHAPTER 2 | PRODUCT SPECIFICS | 13 | CHAPTER 3 | SUPPLY CHAIN | 25 | CHAPTER 4 | PRODUCT PROMOTION | 32 | CHAPTER 5 | DATA ANALYSIS | 35 | CHAPTER 6 | MAJOR COMPETITORS | 40 | CHAPTER 7 | Challenges faced by Amul | 43 | | Conclusion | 45 | | References | 46 | | Annexure | 47 | EXECUTIVE SUMMARY In today’s competitive world while entering in the market it is very necessary to have good knowledge of the potential of a particular...
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