...Did McDonalds have an affect on american society and on the fast-food industry? Since its founding in 1948, Mcdonald’s has grown from a family burger and barbecue stand to a global fast-food restaurant franchise. McDonald’s created more jobs, and these jobs are low paying and you do not need very much education to get a job there. This had a large impact on the economies across the world. McDonald’s had a huge affect on the meat and dairy industries as well as started a new thriving fast-food industry with alot of competition. McDonald’s food quality doesn't change throughout the world because of a system that Ray Kroc revolutionized. They have a really great marketing strategies so customers could get more for less money. They also target kids by advertising wherever they think kids will see their ads the most especially on specific kids TV channels. McDonalds also created a very well known logo. The fast-food movement had a vast impact on the employees that work at McDonalds also affected the franchise owners and the McDonald’s Corporation. McDonald’s has franchises across the world that give individuals the chance to operate their own restaurant and to possibly incorporate their own ideas for new food items . The first McDonalds was in California which was started by Richard and Maurice McDonald and Ray Kroc ended up transforming their Barbecue and burger stand into an international fast-food sensation. But McDonalds knowledge on health and nutrition is very limited and...
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...A study on perception of soft drinks and fast foods advertisements and its impact on youth lifestyle and eating habits Today it is a matter of great pride to see that India as a nation stands with a population of 1,166,079,217 (July 2009) and out of which two-third of the population lies below 35 years of age. India is considered as one of the youngest nation in the world. According to various national and international organisations the age group of youth generally lies between 15-35 years. This vulnerable group is being highly influenced by the advertising industry whose focus has shifted from family and elderly to youth and kids. With the increased employment of youngsters due to the entry of BPO’s, KPO’s, MNC’s in the Indian sub-continent, marketers have got a new set of potential buyers in the form of young and restless . This segment comprises of those who are more open to adapt new products, ideas and follow trends set up by advertising world. Advertising today carries the blame of manipulating and duping audience. The moment you open your idiot box for multifaceted reasons you can see a clutter of advertisements, a commercial of 7 up ends up with a girl kissing a boy, ads of all juices making claims that all of them are preservative free, dangerous stunts being performed in ads of Thumps up and Mountain dew, open and free broadcast of inner wears at prime time encouraging the opposite sex to assault. All advertisement of several branded deo’s end in seductive mode. Ads...
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...Fast Food and Consumer Behavior ABSTRACT Marketing can impact the economy in one or two ways. First, marketing has the potential to increase the demand for a good or service. Effective marketing campaigns entice people to want/buy a specific good or service. The market demand curve is comprised of individual demand curves for a good. General theory states that consumers will buy less of a product as the price increases. However, marketing can cause the demand for the good or service to become more inelastic, which causes consumers to still buy even when the price increases. This is because strategic marketing plans have a goal to convince consumers that there is no real substitute for the good or service. Some argue that consumer behavior is manipulated by marketing and that consumers need to operate within a “laissez faire” market. This paper will discuss the impacts of marketing on consumer behavior in the fast food economy and the ability to generate demand curves. It will test the following three hypotheses: (1) consumer behavior is influenced by marketing (2) effective marketing impacts the indifference curve (3) marketing can override the individual and market demand theory. The research paper will present the research that supports the psychological and economic theory of consumer behavior in the fast food industry to support the results demonstrating the economic effect from the efforts of marketing. Introduction ...
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...sells aloe juice instead of orange juice. American companies hoping to capitalize on China’s $186 billion fast food and processed food market have entered the country en masse. However, while they are selling the same brands they sell in the United States, they have developed much different flavors in the hopes of better attracting Chinese buyers. Frito Lay recognized early on that Chinese taste buds were quite different from American taste buds. Popular flavors in the United States did not appeal to Chinese consumers prompting Frito Lay and other U.S. companies to research Chinese preferences and develop products specifically for the local market. Accordingly, Tropicana sells cantaloupe juice, Chips Ahoy cookies are orange flavored, and Wrigley’s sells Chinese herbal medicine gum. Even toothpaste companies are selling products designed to tempt Chinese consumers. Crest sells a lotus flower flavored product, while Colgate offers salt flavored toothpaste. U.S. companies focused on the Chinese culture as a starting point for developing new product flavors. Product researchers inspired by traditional Chinese cooking came up new flavors like Szechuan spicy, sweet and sour tomato, and mango. Pepsi Co’s Harry Hill points out that because the market is so competitive, new products are being launched on a regular basis. The same trend is changing the strategies of fast food companies in China. McDonald’s has introduced purple taro pie, Starbucks sells drinks with jelly cubes on...
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...Thesis statement: Can junk food addiction be called a bad habit, such as smoking in the modern society? Supporting points: 1) What is junk food? Categories of junk food. 2) Statistics about fast-food. Health problems fast food can cause. 3) Why are people still visiting fast-food places if fast-food is often blamed for the poor health of many people? Everyday millions of people get addicted to junk food. These are people who do not have enough time, children, or those who find it affordable to eat in fast food places because of the low prices there. The junk food can be classified in few categories - snacks, fast food, and soft drinks. The first category are the snacks, which are being brought everyday by millions of people who are not concerned about how unhealthy it is and care only about the taste. The products from the fast food restaurants such as hamburgers are the second category. A person will buy a hamburger because it is very good in taste but he or she does not consider what really is inside this "meal" and how those ingredients might harm his or her health. It is hardly possible to pass McDonalds nowadays without stopping there and having a hamburger with a big Coke. Soft drinks are also a part of the junk food area. Soft drinks are incredibly bad for people's health due to their high level of sugar and other components. Fast food is a major reason for obesity and other health problems. A research on causes of obesity done by the medical center...
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...In today’s busy society we are so accustomed to our fast paced lifestyle that we are forced, in a way, to consume an easily, available, and convenient meal. With this being said, it comes as no surprise that fast food restaurants try to attract as many people as possible in every street corner. Fast food has never been seen as a healthy way of eating, but with all of the propaganda and slogans found in today's society, which parent could refuse a kid a happy meal? The fast food industry does not really care about the health of its consumer; this can be seen by the advertisements targeting youths and children as their biggest market of sales. Wooing us with their propaganda while we shove poison down our throats. As they say, the rich gets richer while the fat get even fatter. When modern families opt out cooking meals and settle getting a pizza for dinner or a drive through at McDonald's not only are they ruining their health but also instilling the unhealthy lifestyle to their children. Parents don't prevent their children at all when they encourage them to eat processed fat in the form of a burger and fries. Upon growing up, many of these children will develop a love for this food that in turn they will pass on their kids and this vicious cycle will continue. A goal of marketing is to establish familiarity and easily recognizable symbols like the golden arch of McDonald's. Due to this, commercial ads only have to show that logo along with a burger to brainwash us into driving...
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...Nowadays fast food shops consider the easy way for people resort to eat according to fast life, responsibilities and short of time to cook at home. Young people and adults like to eat fast food but Government is trying to control marketing of fast food because of health problems such as obesity issues. McDonald’s need to add vegetarian meals in their menu. For example when the customer order vegetarian meal will take another one free to encourage people to eat healthy food containing low calories. We can compare that by other companies like Pepsi and Cocacola we find there is diet cola without sugar to fight obesity. Culture of society has a big impact on organization sales. For example Muslim only eats Halal. McDonald’s in UK or USA there are meals by ham burger another meal Halal but other hand McDonald’s in Arab countries cannot find Halal meal or not Halal meals because everything is Halal. When McDonald’s decided to open in Arab country commit by rules of country. Achieving happiness is very important by satisfy all needs of customers. Satisfaction of customer needs = happiness = more profit Fast food industry is very competitive. People can choose another source to eat like Burger king or KFC or other local shops. So variety of products help McDonald’s to be unique and compete the rivals. In each country should have popular meal that people famous to eat it in that country. Price is very important to customer to identify the product. In other words the...
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...a daily basis. Since American society has become accustomed to a lifestyle that effected was the way we eat. Which eventually led to Americans becoming accustomed to eating unhealthy fast food. Corporations saw this growing culture and took advantage of this in order to make a profit. Eventually they began to disregard the consumer's health in order to keep making their money. Since fast food corporations weren't educating people about their products, Spurlock's documentary decided to do so. His documentary "Super-size me" was made to show...
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...McDonalds: Operating in the Best Interests of Society or its own Profits? Marc Nettekoven Florida Atlantic University Professor Brenda Richey MAN 6937 December 7, 2011 Table of Contents Introduction 3 Company Changes 3 Competition 7 Consumer Protection & Regulation 8 Corporate Social Responsibility 10 Conclusion 11 Appendix 12 References 13 McDonalds: Operating in the Best Interests of Society or its own Profits? Today, there are numerous other fast food chains and similar alternatives for consumers to choose from beyond the option of McDonalds. Due to increasing levels of competition, rising concerns of food quality and increasing concern of obesity; operating in today’s globalized fast food society can deem to be a difficult task. McDonalds needs to broaden its narrow-minded focus on generating profits (expanding its location base) and adding more locations. The company needs to increase market share while building a good reputation by operating in, and contributing to, the best interest of society. When referring to society, it includes all stakeholders in the company, ranging from customers to suppliers. To realign its strategy and focus on ethicality and its responsibility as a corporation, McDonalds must involve all levels within the company, from top management to suppliers to franchise employees. Although operating in such a manner would require large levels of capital, the benefits to society as a whole would inevitably bring company image...
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...Fast Food Approachability I have spent quarter of my life in a miserable condition. I really feel distressed when I remember my past days. When I was in a refugee camp, one of the organizations distributed rice as a main food. Being a refugee, I did not have proper clothes to wear, a house to live in, and food to eat. I did not have any other options than to eat rice. I ate rice for breakfast, lunch, and dinner. Because of rice, I was able to survive. Therefore, the need of rice has become my want and desire. It does not matter what I eat, I don’t feel I am full until I eat rice. Rice can only make me satisfied, happy, and satiated; after coming to the U.S the environment change and I felt like now I get everything that I didn’t have when I was in my country. But as time pass I learned, America is the fastest moving country in fast food eating. People tend to eat outside of the house. This is one of the main factors that cause obesity. There are lots of reasons that people choose to eat processed foods. Today in our society, time is one of the biggest issues on their schedules because the people in here are always busy working or engaging in some sort of activities. For example, work, college and their personal time consume a lot of time on a daily basis. Besides those activities, all these fast food restaurants, good taste of fast or processed food, and less time to prepare processed food are making people lazy and they ignore to cook at home. It will even be better if at...
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...Tarnesha Covington Student 212303 DBA 7035-Business, Government, and Society Dr. Robert Roberson The Nonmarket Environment of McDonald’s Case Study #1 DBA 7035-Business, Government, and Society Case Study #1 1. Characterize the four I’s. a) Issues: McDonald’s Restaurant chain has faced over 17 nonmarket issues all affecting the industry financially, economically, and medically. McDonald’s has rendered a policy of health and welfare for all of its international consumers to combat all epidemic diseases that derive from obesity and promote a society of healthier living. This franchise encountered many law suits, brand/ food changes, and government infractions in order to improve the wellbeing of the consumers and reputation of the company. McDonald’s main issue is the health issue, which was imposed by the public media and company agencies indicating the dangers of fast food and the obesity rate of the economy. b) Interest: The consumers have the largest interest in McDonalds’ when it comes to the level of obesity in America. They were targeted because of the increased calorie intake individuals were consuming which led to an overall increase in their daily body mass index (BMI). Congress advocated to McDonald’s to apply changes to their menu and the way they advertised. They wanted these changes to target children and promote a healthier eating lifestyle. Throughout the century different economy epidemics have hit the environment. Each time...
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...Himalaya Mall, Gurukul, Ahmedabad Cuisines Fast Food Opening hours 10 AM to 12 Midnight World's largest chain of fast food restaurants. The Golden Arches—the corporate emblem, symbolized pleasant, fast service and tasty, inexpensive food. Serve around 68 million customers daily in 119 countries. Operates over 34,000 restaurants worldwide, employing more than 1.7 million people. Between 1990 and 1991, sales per unit had slowed down. Reasons: Consumers were changing management to wonder whether the company’s operating system, suited to the new circumstances the company faced McDonald’s was gathering flak from environmentalists who decried all the litter and solid waste its restaurants generated each day to counter some of the criticism, McDonald’s partnered with the Environmental defense fund to explore new ways to make its operations more friendly to the environment. INTRODUCTION McDonald’s is a limited menu restaurant is characterized by speed of operations. McDonald’s is the world leading retailer with more than 33,000 restaurants in 118 countries serving more than 67 million customers each day. In India, the first outlets of the chain threw open their doors to the public in Delhi and Mumbai in 1996 within one month of each other. McDonald’s is present in 40 Indian cities with 250 restaurants and serves 650,000 customers daily. THE FOOD RETAIL INDUSTRY internationally, no doubt McDonald’s is considered the largest food service retailer in the world. The first restaurant...
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...founding of a new low calorie fast food chain Prepared by Karen Leigh For Ms. Janet Bradley 1 Madeup Street Melbourne VIC 3000 Australia 7th February 2014 * Executive Summary The establishment of a low calorie fast food chain in Australia requires an in-depth analysis of the food industry. Fast food industries internal and external environments require comprehensive research to ascertain the viability of establishing a new healthier alternative in the fast food market. Research into the buyer behaviour has found that consumers pursuing a healthy lifestyle are Singles, Couples and Families between the ages of 14 - 40 years old. They are physically active, health orientated individuals who are body, image and appearance conscious. Internal micro factors in establishing the new chain include sourcing Australian suppliers who can provide locally grown fresh produce and intermediaries such as logistics management who assist with identifying suppliers and distributors. Key public are important in providing communication such as government regulations, the general public’s views in regards to the new product and media coverage of the new differentiated product and the impact it is having on societies new health conscious consumers. The current competition from major fast food outlets such as direct competitors McDonalds, Oporto and Subway and indirect competitors Sushi Train, Eagle boys Pizza and KFC may impact on the new low calorie fast food chain The company’s overheads...
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...Fast Food Nation and Supersize Me: a Comparison Do you like fast food? Do you know how many people have faced the obesity in American? Actually, fast food brings a new condition, which it has designed to taste good. And it’s also inexpensive and convenient. But it reflects American’s culture of obesity and the history behind. Eric Schlosser, in his book Fast Food Nation, takes a hard look at what’s behind the look-like chain eateries that dot the American landscape. A McDonald’s is not just a restaurant serving hamburgers to hungry patrons; it’s the end of along ripple of event that produces the food that millions eats every day. Meanwhile, with the first documentary, Super Size Me, Morgan Spurlock used his own body to examine American culture of obesity. This film documents that lifestyle’s drastic effects on Spurlock’s physical and psychological well-being, and explores the fast food industry’s corporate influence. Comparing between Fast Food Nation and Supersize Me, I found the different emphasis in the contents, but they both show the fast food has influenced people deeply and we must find the right way to build the right opinion about the fast food and health. In the Fast Food Nation, we find the Eric Schlosser’s book promises to tell the dark side of all-American meal. It’s covers much of fast food culture and he also discusses how it developed, how taste of food can now be manipulate, federal regulations , health issues, and the spread of fast food abroad. In...
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...At the point in time food makes the world go around. Everywhere you turn you will see a commercial or an ad talking about how tasty, fresh, and convenience their food is. Today our society is fast pace and attracted to foods that can cause health issues, fast foods is convenient, but home cooking has more benefits. Faced with today's foods, how can society improve its well-being ?The purpose for food is beyond the fact that it tastes good and provides a sensual of pleasure to your palate. Food is life, we need it to live and survive food provide us with more than the sum of its nutrients. Nutrients are the nourishing substance that is essential for the growth development and maintenance of the body functions. In other words the nutrients we give our body can suffer and our health declines. Then a current the risk for the development for diseases and condition, such as diabetes, high blood, arthritis, and heart disease it the number one killer in the United States. The common cause of heart disease is the narrowing or blockage of the coronary arteries .Food that contain high level of saturated or tran fats. , have an effect on your heart over time casing it to clog.Understanding nutritional value is very important. Because it tell us what food is made of and its impact on the body. Home cook meals are generally considered healthier than fast food meal. Home cook meal contains a high nutritional value which is good for our body health. Home cook meals with high nutritional value...
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