Hofsteade also identified the Masculinity versus femininity concept. This is the degree to which personal achievement is stressed as opposed to interpersonal relations. The management style in dealing with these groups will have to be tailored according to their different approaches. The American culture is one that stresses achievement and competition sometimes to the detriment of interpersonal relationships. Interpersonal relationships are however important in countries such as
Latin America and Asia. The manager will therefore have to stress the value of personal achievement in the achievement of company goals as well as the desires to maintain relations in order to have a positive work environment. Hence the uses of collectivist strategies within the Asian setting would foster such interpersonal relationships. Uncertainity avoidance is another concept. This is the degree to which members of a society tolerate ambiguity and uncertainty. The Japanese have a low tolerance for uncertainty and therefore they will want to ensure that these members are given clear guidelines of what is expected of them. These job descriptions will therefore have to be well defined leaving little or no space for unanswered questions. Their contracts must also have some degree of tenure and stability. The Americans and some Europeans on the other hand have a high tolerance for uncertainty. It is essential when managers are assigning roles that they are not too monotonous in the task given to these groups. This is very essential in the motivation of Americans because they tend to be risk takers and innovators.
In closing it is evident that Hofsteade's theory is relevant to this company because of the various cultures that will coincide and the cultural tensions that could come to the fore. With all this in mind, the Jamaican manager must ensure that her cultural