...proposal on The impact of marketing In Consumer Behavior in Apple mobile phone in UK. Course work B Name: SID: WORD COUNT: Name: SID: WORD COUNT: Contents 1.0 Introduction 3 1.1 Research aim and objectives 3 1.2 Research Questions 4 2.0 Literature Review 4 2.1 Marketing Strategy 4 2.2 Marketing Plan 4 2.3 Marketing Mix 5 2.4 Differentiation and Segmentation of market 6 2.5 Generic strategy 6 2.6 Skimming and Penetration 7 2.7 Consumer Behavior 7 2.8 Theoretical Framework 8 3.0 Research Methodology 8 3.1 Framework-Attitude Theory 8 3.2 Research Approach 9 3.3 Data Collection 9 3.4 Sampling Techniques 9 3.5 Accessibility Issues 10 3.6 Ethical Consideration 10 3.7 Data Analysis 10 3.8 Limitations of the Study 11 4.0 Timetables 12 References 13 1.0 Introduction Marketing has a large influence over the consumer buying patterns as marketing motivate people to buy their product so that they can do business. Marketing identify the target market and the potential customer of that target market. It is a key source for customer acquirement as the consumer are whom generate profit for the organization. Apple follow a competitive marketing strategy as they hold a large market share in the world’s mobile phone. Apple become a giant in household technology because of their unique marketing strategy. Apple Inc. follow exclusivity technique in its marketing strategy which make them the giant in mobile phone industry. Exclusivity...
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...Contents 1.INTRODUCTION 1 2. IMPACTS OF THE MOBILE PHONE ON SOCIETY 2 2.1 Impacts on Society in The Past 2 2.2 Positive Impacts on Society in The Present 3 2.3 Negative Impacts on Society in The Present 5 2.4 Positive Impacts on Society in The Future 7 2.5 Negative Impacts on Society in The Future 8 3. ENVIRONMENTAL IMPACT OF CELLPHONES 12 3.1 Lifecycle of the Cellphones 12 3.2 Cellphone Accessories 14 3.3 Energy Consumption in Internet Applications 16 4. IMPACTS OF THE MOBILE PHONE ON HUMAN HEALTH 19 4.1 Positive Impacts on Human Health in The Past 19 4.2 Negative Impacts on Human Health in the Past 19 4.3 Positive Impacts on Human Health in the Present 20 4.4 Negative Impacts on Human Health in the Present 23 4.5 Positive Impacts on Human Health in the Future 26 4.6 Negative Impacts on Human Health in the Future 27 5. CONCLUSION 28 Works Cited 29 1.INTRODUCTION Mobile phones are spreading around the world faster than prior communication technologies including the television and the internet [1]. They have been adopted faster than any other technology ever introduced to human history [2]. According to the International Communication Union (ITU), from 2005 and 2009, the number of mobile phone subscribers doubled going from 34 subscribers for every 100 inhabitants to 68, respectively. Subscriptions continue to rise questions are raised, it is important to explore the society which consumes such a technology [3]. Mobile phones went from being mere voice...
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...The adoption of mobile phone: How has it changed us socially? Accepted 7 July , 2013 Augustine Addo Institute of Entrepreneurship and Finance, Department of Entrepreneurship and Finance, Kumasi polytechnic, P. O. Box 845, Kumasi, Ghana. Author Email: augustine_addo@yahoo.co.uk Tel: +233263928024 Mobile phone use has changed from a percieved item of luxury to an every day necessity for many people. This study therefore examined how the adoption of mobile phones has impacted in changing the behaviour and attitude of users. Kumasi Polytechnic was used as the study area. A total of 250 respondents were randomly selected for this study. Using indepedent sample t-test and a descriptive case study in which a combination of qualitative and quantitative techniques were used to analyze the data, the study finds positive evidence of positive influence in mobile adoption in enhancing communication is significant. Mobile phone has changed the way people communicate and live by influencing peoples’ life in a wide scope predicated to change society in a larger and deeper way more than its intended use as communication tool. The adoption of mobile phones have some negative effects such as enhancing crime, diversion of attention, increased social anxiety and capturing obscene audio-visuals and these are significant according to the t-test. It is also significant to note that kidnapping with mobile phone is not common in Ghana as this is affirmed by the t-test. Mobile phone has become part...
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...thirst for mobile communication in a world of increasing social segregation Unlike most technologies, the mobile phone has taken the world by storm. There was a time when it was assumed that only the rich people were those who can afford mobile phones. It is most likely still true, however there is another thought needed for the modern world. People today, wealthy and those even considered poor, have the latest mobile phones. Everyone seems to own not one but even two or three mobile phones at the same time. Children as young as six years old are fond of texting, playing games, and even surfing the internet through mobile phones. Mobile technology has produced substantial social change in the behavioural and lifestyle patterns of human beings, changes in technology and self-management styles have altered the way people & families communicate. Mobile technology has progressively pulled people away from conventional social settings, neighbourhoods and public spaces that have been associated with large and diverse networks. As Leysia Palen says “Mobile phones help manage and grant instant access to users' dispersed social networks but risk violating the age-old social conventions of face-to- face relationships”. (Palen, 2002 p.78). Do mobile phone users need to take a step back in order to avoid social alienation & isolation? Mobile technology impacts everyday life in more ways than users can imagine. People can be thoughtless when using their mobile phone in public...
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...Cell phones: Does using cell phones make people more or less connected? Article 1 About writer: Helen Lee Lin in 2012. He did Ph.D in the department of Psychology for University of Houston and now he is working as a writer and freelancer in Ankara, Turkey. His basics interest in writing are in the fields of language, marketing, human relationship and media effects. Link to the Article: http://www.scientificamerican.com/article/how-your-cell-phone-hurts-your-relationships/ Summary In the article the write Helen lee Lin is describing multiple benefits of having a cell phone and besides this he is describing its dangerous and negative impacts on the relationships. In his article he said that now a day it is impossible for the mobile phone users to keep their mobile far away from them for some minutes even. They have the addiction of using the mobile phones whether they are parties, family or friends get together or whatever the event would be it is. The people now are continuously using phones when having a meal, when watching TV or chit chat with friends and family. New and latest mobile phones technology provides them the extra added features like social websites, news and weather updates, updating your friends about your current status, latest games, video calls and many more features like this. This addiction is creating a weak social and emotional connection with your family and friends as per the views of the writer and he described in his article that a research...
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...Smart Phone Mobility – The technology at its best Industry Analysis Dynamic Ecosystem of Mobile Handset and Smartphones to Yield Unit Shipment of INR 208.4 Million Mobile Handsets and INR 29.4 Million Smartphones in 2016 India is the second largest mobile handset market in the world after China and is poised to become an even larger market with unit shipment of INR 208.4 million in 2016 at a compound annual growth rate (CAGR) of 11.8 per cent from 2010 to 2016. The mature Indian mobile consumers’ increasing preference for high-end handsets and the younger demographics’ desire to use mobile Web 2.0 technologies could see the market revenues soar from INR 255.91 billion in 2010 to INR 350.05 billion in 2016. With end users’ need for converged devices and original equipment manufacturers’ (OEMs’) accelerated adoption of open-source operating systems (OSs) such as Android and Symbian, the mobile handset-smartphone combination is emerging as the future growth engine of the telecom industry. In 2011, the mobile market is likely to witness almost a three-fold increase in the number of participants. This is expected to result in a price war and a consequent squeezing of profit margins. In 2010, the decline in the average selling price (ASP) of mobiles by 11.3 per cent opened up possibilities of market consolidation. The intense competition is also compelling handset manufacturers to enhance the application ecosystem and invent products. While market entrants are likely to be daunted...
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...ISO 3297: 2007 Certified Organization) Vol. 2, Issue 12, December 2013 The Mobile Phone Usage Among Teens And Young Adults Impact Of Invading Technology Krithika.M1, Dr.S.Vasantha2 Research Scholar, School Of Management Studies, Vels University, Pallavaram Chennai, India1 Professor, School Of Management Studies, Vels University, Pallavaram Chennai, India 2 Abstract: The development and modernization of technology has made people‘s lives easier and contributed positively to social well-being so far while it has also brought about some problems and threats stemming from irresponsible use of mobile phones among teens young adults. There is a critical and pathetic state prevailing over the sky of our youth. The whole youth population or student community is passing through the chaos, disturbance and mental incapacitation. This study focuses on exploring the pattern of mobile phone usage among teens and young adults in Chennai. It also attempts to examine the extent of addictive behavior towards the usage of mobile phones Questionnaire survey method was used to elicit the responses. Higher secondary students and first year college students were considered as population and simple random sampling technique were used to select the sample of 201 students. The collected data were analyzed with the help of various tools and techniques to draw meaningful inferences and conclusion. Keywords: cell phone, behavior, teens and young adults, parents conflicts. I. INTRODUCTION India‘s telecommunication...
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...publication at: http://www.researchgate.net/publication/236669025 Impact of Smartphone's on Society ARTICLE in EUROPEAN JOURNAL OF SCIENTIFIC RESEARCH · FEBRUARY 2013 Impact Factor: 0.74 CITATIONS READS 7 50,697 2 AUTHORS, INCLUDING: Tariq Rahim Soomro Shaheed Zulfikar Ali Bhutto Institute of Scien… 48 PUBLICATIONS 36 CITATIONS SEE PROFILE Available from: Tariq Rahim Soomro Retrieved on: 28 September 2015 European Journal of Scientific Research ISSN 1450-216X / 1450-202X Vol. 98 No 2 March, 2013, pp.216-226 http://www.europeanjournalofscientificresearch.com Impact of Smartphone’s on Society Muhammad Sarwar Department of Information Technology, SZABIST Dubai, United Arab Emirates E-mail: sarwar.baloch@gmail.com Tel: +971-50-5055285; Fax: +971-2-4045110 Tariq Rahim Soomro Corresponding Author, College of Engineering & Information Technology Al Ain University of Science & Technology, Al Ain, United Arab Emirates E-mail: tariq.soomro@aau.ac.ae Tel: +971-3-7024883; Fax: +971-3-7024777 Abstract The intention of this study is to investigate how Smartphone‘s are impacting the society and also how Smartphone‘s are going to transform the culture, social life, technology landscape and other diverse aspects of modern society. The intention of this study is to understand all the positive and negative aspects of Smartphone on the society. The study will primarily focus on impact of Smartphone on business, education, health sectors, human...
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...Adoption of Mobile Payment Systems in Ghana Winfred Ofoe Larkotey#1, Prince Yaw Amoako*2, Ebenezer Afotey Laryea#3 , Ernest Dey#4 # Institute of Computer Science, Valley View University Box AF 595, Ghana 1 winfred.larkotey@gmail.com 3 afotey@gmail.com * Valley View University Institute of Computer Science, Ghana 2 4 papaprince@vvu.edu.gh ernest.dey@gmail.com Abstract— It may be said that no technology has increasingly broadened faster around the globe reminiscent of the mobile payment systems. Mobile payment systems are being embraced in many countries but its growth remains slow in most African countries. According to [9], this is mainly due to the lack of legal frameworks, inefficient banking and telecommunication systems, absence of security instruments and high illiteracy levels. Mobile payment systems level the playing field, presenting the opportunity for developing countries to compete equally with developed countries [5]. Hence, there exists a potential impact on socio-economic development if developing countries can harness this technology. However, there is a scarcity of research on the factors that influence mobile phones adoption and usage among micro-enterprises. This research seeks to address this gap by investigating the factors that influence mobile payment systems adoption and usage among in the Ghanaian society. The theoretical model based on the technology acceptance model is used to analyse survey of the adoption and the use of these...
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...The Impact of Technologies on Teenagers An Assignment Submitted by Name of Student Name of Establishment Class XXXX, Section XXXX, Spring 2013 Nowadays, information technologies play a significant role in the modern world. Information technologies have a long history. Some technologies were created a few years ago, while some technologies are comparatively new. Technologies have penetrated all spheres of human activities: education, politics, trade, medicine, and this list can be prolonged. Television and phones are considered to be the primary technologies which appeared in the life of human beings. New technologies were produces in great amounts. Nonetheless, people used those technologies to simplify the process of fulfilling domestic duties. T. K. Derry et. al. mentioned that “domestic housing, though it followed on the whole traditional forms, made use of new materials and new techniques of mass production” (Derry et. al., 1961, p. 403). With further development of information technologies, many other technologies appeared. The main of them are the following ones: iPhones, iPads, and many others. Technologies have produced a great impact on teenagers: phones, television, Internet, and video games have many advantages and disadvantages; they are able to make people technologically informed, but they produce a negative impact on people’s health simultaneously. The invention of mobile phones has produced a great impact on people all over the world:...
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...Recent Research on Mobile Phones Effects Dr. Abdullah AlOrainy Inst. of Electronics Research, KACST P. O. Box: 230471, Riyadh 11321, Saudi Arabia E-mail: alorainy@kacst.edu.sa ABSTRACT The use of mobile phones always accompanied by the issue of health implications for human. Previous research studies show no evidence of the impacts of mobile phones to human health. New studies suggest that mobile radiation might double the risk of developing cancer on the side of the head used, increase brain activity, can cause damage to nerves around ears and, more importantly, damages the BBB. Also new research shows that biological effects are possible without any warming of tissues which impose of the current radiation exposure levels. KEYWORDS Mobile Radiation, Health Effects INTRODUCTION There are now about 1 Billion mobile phones in use worldwide, and it is expected to reach 1.6B lines by year 2005. In many countries, penetration rates of more than %50 has been reached. At present, there are approximately 4.5 million GSM subscribers in Saudi Arabia and STC has commissioned Ericsson and Nokia to expand its GSM network to 5.5 million lines (~ %20 penetration rate). This wide use of mobile technology have often raise the question about if there are health implications for human. In fact, there are conflicting reports relating to possible health effects from mobile phones and base stations. In April 2000, an independent expert group in UK has issued a report on Mobile phone effects on health...
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...Description First page 1. (TCO A) Explain how a wireless handset initiates a call. When a mobile phone is powered up, it registers, or identifies itself to a base station. Information about a phone such as the… (TCO B) Give an example of a mobile marketing campaign utilizing a mobile wireless application. How does the campaign capitalize on the mobile factor? Mobile Marketing is just another way of reaching out to target consumers via mobile devices and… (TCO B) List and explain three prominent applications of WDAs, and the markets where they are used. I-MODE – iMode was the original mobile data technology. iMode mobile Internet technology was introduced in Japan in… (TCO C) Explain the effects of J2ME and BREW on mobile application development. BREW and J2ME are intended to provide a standard protocol for downloading executable applications to… (TCO C) What role can Java play in enhancing the mobile shopping experience? Java reduces the cost of downloading and developing moving images that are written in HTML because…. (TCO D) Discuss why a company would deploy WDAs versus laptops. A mobility increase production in most enterprise but the same doesn’t apply to others due to some… (TCO D) Describe 2 challenges of managing mobile devices in the enterprise. Two key challenges IT department faces in managing Mobile device in an enterprise are: Mobile applications compatibilities and… (TCO E) Give 3 reasons why WDAs pose a security risk when used...
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...witnessed a booming number of mobile phones. They are dramatically changing the way people contact to each other. It is apparent that mobile phones has had a profound influence on personal lives. However, not all the effects of them have been positive. To begin with, using mobile phones is one of popular methods for people to communicate, relax and do business. By using call or video phone, text message, we are able to keep in touch together despite a long distance. These days, with the significant developement of cell phones, they enable users to entertain such as surfing the internet, sending photos or downloading videos and games. According to a research, the number of people accessing the web through mobile phones is now accounting for well over 15% of worldwide internet usage. Furthermore, some Office applications for mobile phones, for example, Miccrosoft Office are helping employees do their business more effectively. Although it is true that people are now getting a number of advantages from mobiles, these communication technologies also have several negative impacts. Firstly, using cell phones too much will probably be harmful for human's health as it can increase the risk of brain cancer. In addition, children are spending a lot of their free time on using mobiles with the purpose of chatting or playing games. This is time consuming and affect negatively on their studies. Lacking of face-to-face communication is also the result of using mobiles. Instead of going out or...
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...witnessed a booming number of mobile phones. They are dramatically changing the way people contact to each other. It is apparent that mobile phones has had a profound influence on personal lives. However, not all the effects of them have been positive. To begin with, using mobile phones is one of popular methods for people to communicate, relax and do business. By using call or video phone, text message, we are able to keep in touch together despite a long distance. These days, with the significant developement of cell phones, they enable users to entertain such as surfing the internet, sending photos or downloading videos and games. According to a research, the number of people accessing the web through mobile phones is now accounting for well over 15% of worldwide internet usage. Furthermore, some Office applications for mobile phones, for example, Miccrosoft Office are helping employees do their business more effectively. Although it is true that people are now getting a number of advantages from mobiles, these communication technologies also have several negative impacts. Firstly, using cell phones too much will probably be harmful for human's health as it can increase the risk of brain cancer. In addition, children are spending a lot of their free time on using mobiles with the purpose of chatting or playing games. This is time consuming and affect negatively on their studies. Lacking of face-to-face communication is also the result of using mobiles. Instead of going out or...
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...witnessed a booming number of mobile phones. They are dramatically changing the way people contact to each other. It is apparent that mobile phones has had a profound influence on personal lives. However, not all the effects of them have been positive. To begin with, using mobile phones is one of popular methods for people to communicate, relax and do business. By using call or video phone, text message, we are able to keep in touch together despite a long distance. These days, with the significant developement of cell phones, they enable users to entertain such as surfing the internet, sending photos or downloading videos and games. According to a research, the number of people accessing the web through mobile phones is now accounting for well over 15% of worldwide internet usage. Furthermore, some Office applications for mobile phones, for example, Miccrosoft Office are helping employees do their business more effectively. Although it is true that people are now getting a number of advantages from mobiles, these communication technologies also have several negative impacts. Firstly, using cell phones too much will probably be harmful for human's health as it can increase the risk of brain cancer. In addition, children are spending a lot of their free time on using mobiles with the purpose of chatting or playing games. This is time consuming and affect negatively on their studies. Lacking of face-to-face communication is also the result of using mobiles. Instead of going out or...
Words: 333 - Pages: 2