...science (B.S.c) degree in business administration (management option) of the department of business administration, faculty of social and management sciences, Ajayi Crowther university, Oyo, Oyo State. MR. P.A Akanbi ....................... (Project supervisor) Date DR. O.E Ofoegbu ........................ (HOD, Business Administration) Date PROF. S.O. Akano ....................... (Dean, SMS) Date .............................. ........................ EXTERNAL EXAMINER Date DEDICATION This work is dedicated to God Almighty who generously gave me the strength, health and other resources to successfully accomplish this research. ACKNOWLEDGEMENTS This period of my life had been a period of trials and revelation but still I have come this far. It will be unsightly of me to claim all glory of getting here for myself. I must acknowledge those that contributed to this minor success. I am eternally grateful to God Almighty by whose grace I am able to see this project through to this point and to my parent Mr. And Mrs. Fatoye for their unending support and love. To my brother and sisters Olamide, Ifedolapo and...
Words: 14116 - Pages: 57
...[pic][pic] F-2,Block, Amity Campus Sec-125, Nodia (UP) India 201303 ASSIGNMENTS PROGRAM: SEMESTER-I |Subject Name :FUNDAMENTALS OF MARKETING | |MANAGEMENT | |Study COUNTRY :UGANDA | |Permanent Enrollment Number (PEN) :MFC001152010-20120139 | |Roll Number : MFC001152010-20120139 | |Student Name :ADONIA TIBERONDWA | INSTRUCTIONS Students are required to submit all three assignment sets. |ASSIGNMENT |DETAILS |MARKS | |Assignment A |Five Subjective Questions |10 | |Assignment B |Three Subjective Questions + Case Study |10 | |Assignment...
Words: 9148 - Pages: 37
...Marketing Management Sample Exams Questions Question 1 Your company supplies components for the automotive industry. Your largest customer has recently announced that it is moving towards a lean manufacturing system that will adopt ‘just-in-time’ principles of component delivery within one year. Write a report to your marketing director stating the implications of this announcement and suggesting what your company should do in order to be prepared for this change within one year. Question 2 Marketing is continuing to evolve. Identify and explain what in today’s marketplace you consider to be the important elements in the making of quality decisions within the overall marketing planning process. Illustrate your answer with appropriate contemporary examples. Question 3 (a) Identify and briefly explain the key factors and sub-factors that influence consumer behaviour. (b) Discuss the nature and importance of reference groups in the context of consumer buying behaviour. Question 4 Identify and describe the nature of the major elements of the communications mix, and state under which conditions each would be more appropriate. Provide an example of each element. ...
Words: 5645 - Pages: 23
...chain approaches. In this paper, a business case study is conducted to answer the research question: “How can the agility best fit within the supply chain strategies?” This research contributes to the literature by developing the DESC (differentiated enlightened supply chain) framework that consolidates necessary analysis in order to discover the scope and priorities of the supply chain from multiple perspectives. It is a guideline for the enlightened differentiated supply chain management. Through this, every different supply chain is managed differently to serve for different order winning criteria that are considered from multiple perspectives. It was concluded that in such significant and rapid changes in the requirements of different products and markets, differentiation is the clue to satisfy customer requirements and firms’ competitive position. Different priorities are to be managed differently. Also, the research concluded that postponement strategies are highly recommended for firms in competitive environments with high market dynamics. JEL classification M11; L68 Keywords Supply chain strategies; agile supply chain; lean supply chain; decoupling point; differentiated enlightened supply chain Ehab A. Yaseen German University in Cairo Faculty of Management Technology Al Tagamoa Al Khames 11835 New Cairo – Egypt...
Words: 4775 - Pages: 20
...of a marketing orientation for a selected organization………………………………………………………..…............2 3. Show macro and micro environment factors which influence marketing decisions………………………………………………………………….......4 4. Propose segmentation criteria to be used for products in different markets…..5 5. Choose a targeting strategy for a selected L'Oreal’s product………………….6 6. Demonstrate how buyer behavior affects L’Oreal‘s marketing activities in two different buying situations……………………………………………….…….7 7. Propose new positioning for a selected L'Oreal’s product…………………….8 Part III Conclusion………………………………………………………….………10 Part Ⅳ Bibliography……………………………………………………...……….11 Introduction My report is written in the marketing mix of Kraft foods. What I must write is market Orientation and target market. L ' Oreal group is the nearly century-old history of the world's largest cosmetics company, is also one of the Fortune 500.at the same time also is for maximum visibility, the oldest one of the popular cosmetics brand, it mainly produces hair color hair, makeup and skin care products. I will then use 1) Explain the various elements of the marketing process. 2) Evaluate the benefits and costs of a marketing orientation for a selected organization. 3) Show macro and micro environment factors which influence marketing decisions. 4) Propose segmentation criteria to be used for products in different markets.5) Choose a targeting strategy for a selected L'Oreal’s product.6) Demonstrate...
Words: 2755 - Pages: 12
...International Journal of Production Research Vol. 48, No. 17, 1 September 2010, 5137–5155 Supply chain performance measurement: a literature review Goknur Arzu Akyuz* and Turan Erman Erkan Department of Industrial Engineering, Atilim University, Kizilcasar Mahallesi, 06836 Incek Go¨lbasi, Ankara, Turkey (Received 19 February 2009; final version received 2 June 2009) This paper is intended to provide a critical literature review on supply chain performance measurement. The study aims at revealing the basic research methodologies/approaches followed, problem areas and requirements for the performance management of the new supply chain era. The review study covers articles coming from major journals related with the topic, including a taxonomy study and detailed investigation as to the methodologies, approaches and findings of these works. The methodology followed during the conduct of this research includes starting with a broad base of articles lying at the intersection of supply chain, information technology (IT), performance measurement and business process management topics and then screening the list to have a focus on supply chain performance measurement. Findings reveal that performance measurement in the new supply era is still an open area of research. Further need of research is identified regarding framework development, empirical cross-industry research and adoption of performance measurement systems for the requirements of the new era, to include...
Words: 7390 - Pages: 30
...(high) 5 3.3. Threat of Substitutes (low) 5 3.4. Threat of New Entrants (medium) 5 3.5. Industry Rivalry (high) 6 4. Strategic Recommendations 6 4.1. Differential Strategy of Technology 6 4.2. Differential Strategy of Product 6 4.3. Differential Strategy of Service 7 4.4. Differential Strategy of Brand 7 5. Conclusion 7 References 9 1. Introduction Huawei Device Co., Ltd which belongs to Huawei Technologies Co., Ltd., is one of the 4 big business groups of Huawei. The research and development of Huawei Device began in 1993, and rich experiences have been accumulated in several terminal technology fields, such as WCDMA, CDMA, GSM, video, access terminals, and application terminal. Huawei’s devices cover mobile phone, mobile broadband, fusion terminal and video etc. Now, Huawei Device serves 45th in "the world's top 50 telecoms operators" (Huawei, 2016), thus becoming the strategic partner of the world's leading operators, such as BT, Vodafone and Telefonica. With the rapid development of mobile broadband technology and mobile communication industry in China, due to its huge market potential, China has become world’s most competitive mobile phone markets where the famous mobile phone brands such as Apple, and Samsung in. Besides, more and more enterprises have also engaged in the global mobile phone industry (Euromonitor, 2016). As the world's leading network...
Words: 2766 - Pages: 12
...Talk about enterprise competence marketing way and its influencing factors Abstract: the study found that ability including the ability to transfer of marketing and sales, the ability of communication and promotion, sharing and union of three typical way;And the choice of a variety of ways is the ability to attribute and the marketing characteristics, cultural distance, relationship quality and customer value and enterprise value variables such as the result of the interaction.This recognition in theory and reveals the ways of marketing ability and choice mechanism, the ability to expand and enrich the existing marketing theory, and provides the academic development ability next marketing scale structure shape and support;At the same time the ability to formulate marketing strategy for the enterprise marketing method to provide corresponding guidance and effective selection ability. Key words: ability of marketing;Marketing way;Selection mechanism One, the introduction Existing enterprise competence theory, especially the theory of marketing ability is difficult to explain the marketing communication activities between industry enterprises in the market.Because in industrial marketing, communication between the enterprises more and more focused on the supplier's resources and capabilities, rather than the current sales of the products.For example, in the capital products trade fair, exhibitors tend to introduce to the customer from the r&d department of technical personnel...
Words: 5650 - Pages: 23
...enhancing business ... 446 views by Hoang Vuong M Sc Pm Lecture No 4 Risk 839 views by SoftTech Engineers Opticon brochure 410 views by shalmolo Erp Solutions 552 views by shalmolo Erp Solutions(2) 329 views by iCognitive Supply... iCognitive Training & Workshop Cata... 429 views by Green Internation... 01 Corporate Profile Green Intl_PM ... 250 views Related M ore Prodt& Opt Mgmt Ppt 0 42492 views Infrastrcture project management Show more Like Follow 0 Tw eet 0 by SanjeevDeshmukh on Sep 15, 2013 331 views Like Production and operation management ppt @ bec doms bagalkot 3503 views M anaging infrastructure projects requires a professional orientation, especially so in developing economies like India. Herein a materials management and suppl chain management orientation is taken to ... No comments yet S haily S anghavi Like S upply chain management in aluminium smelters 599 views Post Comment Like Subscribe to comments Material management jay 2106 views Like Infrastrcture project management Presentation Transcript S uccess factors enhancing business performance of engineering procurement 186 views 1. Infrastructure Project Management : Special requirements Dr S...
Words: 4132 - Pages: 17
...Leadership styles, entrepreneurial orientation and family business growth in Ghana. The research problem While the number of family business abounds in Ghana, one sees lots of these slowly dying and some going bankrupt (Wolf, 2004). The lack of continuity and growth in family businesses is a major concern because of the primary contributory role that family businesses play in the world economy (Lansberg 1999: 1). It is perceived that entrepreneurial activities in Ghana lack the dynamism and competitive edge of those in more developed countries (Saffu, 2004). One reason that can be advanced is the lack of appropriate leadership style and competencies to manage the family business enterprises in Ghana (Wolf, 2004). Researchers in the fields of organizational behavior and leadership have examined leadership styles and their effects on such variables as job satisfaction, job stress, role conflict, job performance and organizational commitment (Humphreys et al., 2003, MacKenzie et al., 2001 and Stock and Hoyer, 2002), in the context of the North American and other developed countries and has rarely been conducted in emerging economies with different cultural orientation (Fakhrul et al 2011), and the Ghanaian context is no exception in this regard. Globally, there is a dearth of research regarding the influence of leadership styles and entrepreneurial orientation on the growth of service sector businesses including private schools. According to (Kest, 2007) there is a lack...
Words: 1933 - Pages: 8
...the prevailing Western literature and based on an empirical study in Chinese multinational enterprises (MNEs), this study develops an IHRM model and argues that it can be widely applicable. The model indicates that an MNE’s IHRM policies and practices are the interaction of the home HRM system, firmspecific factors and host-contextual factors. The firm-specific and host-contextual factors have a differentiated, changing and concurrent impact on IHRM policies and practices. There is also interplay between IHRM policies and practices. Intervening factors and their impact may vary over time and in different contexts. IHRM IHRM model intervening factors Chinese IHRM multinational enterprises (MNEs) Internationalization and the effective use of international human resources are two major issues facing firms in today’s global economy. As more and more firms operate internationally, there is a clear need to develop an understanding of how to manage human resources that are located outside the domestic environment. An IHRM system is a set of distinct activities, functions and processes that are directed at attracting, developing, and maintaining the human resources of a multinational enterprise (MNE). These activities, functions and processes result from the strategic activities of multinational enterprises and impact on the international operations and goals of enterprises (Schuler et al. 1993; Scullion 1995; Taylor et al. 1996). IHRM seeks to assist organizations...
Words: 8539 - Pages: 35
...application exercises on p. 134 and 135 Ch. 7 Product-selling Strategies that Add Value Article: Harte Hanks; Create and Nurture B2B demand with social media, 2010 Article: Ricci, L.R., ― What changed our sales cycle and Why?‖, 2005. Review questions and application exercises on p. 154 and 155, case on p. 155 Ch. 8 The Buying process and buyer behaviour. Article belonging to CH 8: How you slice it; smarter segmentation for your sales force. Describe positioning as a product-selling strategy Explain the cluster of satisfactions concept Discuss product-positioning options Explain how to sell your product with a price strategy Explain how to sell your product with a valueadded strategy Positioning involves: • Those decisions and activities intended to create and maintain a certain concept of the firm‘s product in the customer‘s mind Differentiation refers to: • Your ability to separate yourself and your product from that of your competitors • It is the key to building and maintaining a competitive advantage The set of benefits and values the company promises to deliver to customers to satisfy their needs A well-informed customer will usually choose the product that offers the most value • • • Applies to both new and existing products May be necessary to reposition products several times Salespeople have an important and expanding role in differentiating products • • Direct and personalized form...
Words: 3261 - Pages: 14
...Towards a conceptual framework for strategic cost management - The concept, objectives, and instruments - Von der Fakultät für Wirtschaftswissenschaften der Technischen Universität Chemnitz genehmigte Dissertation zur Erlangung des akademischen Grades Doctor rerum politicarum (Dr. rer. pol.) vorgelegt von Ibrahim Abd El Mageed Ali El Kelety geboren am 11.01.1965 in El Menoufia - Ägypten eingereicht am: 14. Juni 2006 Gutachter: Prof. Dr. Uwe Götze Prof. Dr. Dr. h.c. Jürgen Bloech Prof. Dr. Peter Schuster Tag der mündlichen Prüfung: 18. Juli 2006 Acknowledgement To the Almighty God “ALLAH” Who have granted me all these graces to fulfill this work and Who supported me in all my life. To Him I extend my heartfelt thanks. It is a pleasure to express my sincere and deepest heartfelt gratitude to my “Doktorvater“ Prof. Dr. Uwe Götze for his kind supervision, continuous encouragement, valuable enthusiastic discussion and unfailing advice throughout the present work, as well as financial support during my latest period of study in Germany. He assisted in all matters, provided solutions to different problems. Prof. Dr. Uwe Götze supported and helped me during my learning period in Germany and writing this thesis. I am very lucky being one of his students. I would like to express my deep thanks to Prof. Dr. Dr. h.c. Jürgen Bloech - Georg-August University of Göttingen - for his kind acceptance to act as an examiner. I would also like to express my sincere thanks to Prof. Dr. Peter...
Words: 197356 - Pages: 790
...an MBA from FMS, Dr. Hari Singh Gour University, Sagar (M.P.). He is having total 9 years of work experience. Since 2 years he is in academics. Earlier to this he has served in various corporate in various capacities for 7 Years which include ICFAI, HDFC Bank, Wander Ltd. Wockhardt Ltd. etc. ABSTRACT Old-fashioned command-and-control companies were merely trying to manage the "white space" in their organizational charts. Today's companies must manage the white space in entire value chains. Value chain is a high-level model of how businesses receive raw materials as input, add value to the raw materials through various processes, and sell finished products to customers. A critical pre-requisite for success in digital economy is the implementation of an integrated value chain that extends across - and beyond - the enterprise. The old principles no longer work in the new economy. Businesses have reached the old model's limits with respect to complexity and speed. The real problem...
Words: 4830 - Pages: 20
...DELIVERING RESULTS: EVOLVING BPR FROM ART TO ENGINEERING Richard J. Mayer, Ph.D., Associate Professor Department of Industrial Engineering Texas A&M University, College Station, Texas Paula S. deWitte, Ph.D., Executive Vice President Knowledge Based Systems, Inc. College Station, Texas Abstract This chapter presents an approach to BPR that is focused on achieving results from the first stages to implementation. The engineering approach presented utilizes an integrated set of methods applied incrementally. This allows BPR practitioners to more realistically approach a project; assess its impact, duration, and required budget; and mitigate the risks of failure. We present the approach as a phased BPR methodology along with methods, proven strategies, and tools To be published in a forthcoming book on Business Process Reengineering by Kluwer. 1 2 Evolving BPR from Art to Engineering we have worked with successfully at each phase. We present motivations for initiating a BPR effort that have been shown to result in successful cases for action. We present rationale for justifying change and a method for building a business case that includes the use of cost benefit analysis in formulating the justification rationale. An approach to planning for a BPR effort is presented that uses the same methods normally applied in the BPR process itself. We cover the issues associated with setting up a BPR project including: forming cross-functional teams, and selecting method and tool...
Words: 17958 - Pages: 72
