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Impact Of Social Media

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Chapter one
1.1 Introduction
The issue of the social media and its impact on society became even more apparent after the Arab Spring that spread through North Africa and most parts of the Middle East. The fact that the social media played an active role in mobilizing the people to fight perceived injustice has brought to the fore the need to assess the impact public reliance on the social media has on traditional news media, that is the thrust of this study.
This chapter of the research will provide a background into the study, vis-à-vis its aim, objectives, problem statement, significance, limitations and delimitation.

1.2 Background to the study
The Arab Spring that rocked most of North Africa and the Middle East was a wake-up call to …show more content…
Aims and objectives
1.4.1 Aim
The main aim of the study is to ascertain the impact of the social media on traditional media structures in developing countries.

1.4.2 Objectives
The study’s objectives are:
i. Determine the impact of social media on journalists’ news gathering and dissemination process. ii. Establish the effect of the social media on traditional media’s quest for mass mobilization and sensitization. iii. Ascertain the impact of the social media on traditional media structures.

1.5 Significance of the study
This study has enormous significance to the South African media landscape, the academia and the general public.
Findings of this research will help media practitioners formulate strategies that will help build on the positives inherent in the social media, thereby increasing patronage and revenue. It will also help journalists develop social media skills that will help them source and disseminate news in more creative ways.
The academia will benefit from the findings of this study because it will add to already existing literature in the field of social media and traditional news media. The general public will thus be availed with multiple avenues for sourcing and disseminating news, thereby making the society better for …show more content…
This research only focuses on the impact on structures in the media organisations. Similarly, the study is limited to a quantitative analysis of data obtained from selected respondents; it does not attempt a qualitative study which may provide more insights into the impacts that may not be presented in the answered questionnaires. Finally, since the study will be conducted in SABC Durban only, it will be wrong to generalise the findings. This is because several other factors may mean that the result will not be applicable in other Provinces and media

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