...relationship between a woman and her body caused by the manipulation in the media. Early on in the essay, Heldman makes it clear that the media has an issue sexualizing women and she does it through tone and the words she chooses. In the introduction of the essay she discusses the typical body figures people see in advertisements; they are “impossibly slim (and digitally airbrushed).” The words impossible and digitally suggest this sense of fabrication and falseness, a perception that cannot be reciprocated by a typical woman. She continues by suggesting that the depictions of women in the media is poisonous and highlights just how bad the impact of the media is, that it is comparable to poison and is harming not only women but young girls who view these advertisements as well. Heldman also demonstrates the direct effects the “poison” has, she mentions that self-objectification leads to eating disorders such as anorexia and bulimia. These disorders stand out from the essay because they discuss a serious disease that could affect young girls and women. Heldman then focuses on the young girl aspect of the problem when she mentions the American Psychologists Association investigative report. The report found that girls as young as seven years old were learning to objectify themselves after watching advertisements and across other medium. Heldman states, “Teaching them to think of themselves as sex objects before their own sexual maturity.” The statement brings in another issue of...
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...essay examines the problematic ideology of Cleopatra as the beautiful queen with the “flawless” complexion used in beauty advertisements of the 1920s addressed towards the post-World War I “modern woman” as a source of sociopolitical embodied power to entice men. This essay also explores concepts of femininity, modernity, and ideals of female beauty that have been constructed through a historically patriarchal framework which involves emphasizing the ‘seductive power’ of women, and revolves around the obsession for preserving a youthful girlish beauty and perpetuating women’s place in the home as the ‘pretty little wife’, in juxtaposition with George Bernard Shaw’s ‘pretty little queen’ caricature of Cleopatra. By invalidating or distorting her power, these expectations and gender based stereotypes impact society today in the same ways by advertising flawless skin with no visible pores or wrinkles as one of the many unrealistic sociocultural standards for females. For thousands of years, Cleopatra has been used as a tool of sexual desire and as a result, women have looked to her as a beauty role model for gaining respect in society, success in romantic relationships, and acceptance in life overall. Purchasing cosmetics with Cleopatra iconography also promised envy from their female counterparts, which further embedded a competitive and catty expectation of women fighting over the ideal husband, the ideal...
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...The Image of Women in The Media Cheneka Wright PHI 208: Ethic and Moral Reasoning Instructor: Justin Murray June 7, 2016 We all seen the different stereotypes that the media has portray women to be from the femme fatale, the supermom, the sex kitten, the nasty corporate climber. Whatever the role, television, film and popular magazines are full of images of women and girls who are typically white, desperately thin, and made up to the hilt—even after slaying a gang of vampires or dressing down a Greek phalanx. There has to be said that there have been some strides that have been made in which the way that women are portrayed in films, television, and even in magazines, and this has been over the last few decades. The presence as well as influence of women behind the scenes has also grown in many ways that were not so before. But have we come far enough. So my question is Has the Portrayal of Women in Today’s Society Health Role Models to Our Young People of Today? With the television shows that are aired on a day to day basis it’s hard to expect the portrayal of women to be any less than what it is…..negative. Is there an obligation for the media to show young people a more positive image of women or is it a duty of the parents? The notion of common good does not just happen. Establishing and maintaining it is the responsibility of everyone. Maintaining the social conditions from which we all benefit requires the cooperative efforts of all citizens. These efforts pay...
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...by exposing the ideological messages of media. (O’Shaughnessy, M. and Stadler, J, 2012), in order to force society into thinking about social classes and how hegemonic power, convincing social classes to adopt the social values and norms of the dominant ideologies, is still apparent today (Stoddart, J.C, M, pg 201) The article, with which the image comes, is written by Ramabina Mahapa. In this article he discusses the fact that UCT mainly posses’ portraits, sculptures and paintings of black men and women who are depicted in a negative manner (Mahapa R, 2014)The writer accuses UCT of having works of art that don’t allow black children to be proud of their upbringing and who they are (Mahapa R, 2014) Rambins, claims that UCT are portraying a skewed view of history opposed to the view that represents black influential people like Shaka Zulu and Miriam Makeba (Mahapa R, 2014).The articles states that there are rarely any white bodies shown and they are rarely portrayed in a humiliating way (Mahapa R, 2014). The white paintings, portraits and statues are of white male dominance like Cecil John Rhodes (Mahapa R, 2014). The writer believes there are 2 main themes found in the art works that UCT display: First, there is a theme of black poverty and Secondly, of the black naked body (Mahapa R, 2014). This art work reinforces an inferior issue for black students and reaffirms a superior complex for white students (Mahapa R, 2014). The Tokolos group invaded UCT with their stencils which...
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...according to a nineteenth-century history of tea, tea was such a fundamental part of everyday life that English tea drinkers often failed to notice its significance within their daily lives. G. G. Sigmond, in the opening pages of Tea: Its Effects, Medicinal and Moral, declares, “Man is so surrounded by objects calculated to arrest his attention, and to excite either his admi- ration or his curiosity, that he often overlooks the humble friend that ministers to his habitual comfort; and the familiarity he holds with it almost renders him incapable of appreciating its value.”1 By the early nineteenth century, tea had become a com- modity of necessity, forming a crucial part of daily patterns of consumption and domesticity. The habitual comfort of tea, ac- cording to Sigmond’s tea treatise, does not draw attention; it is quiet and familiar and thus goes unnoticed. Tea is represented as dependable, a frequent part of everyday life that forms a com- fortable, secure basis for the rest of life’s responses, decisions, and actions. As Sigmond declares, the English tea drinker is “in- capable of appreciating [tea’s] value” (1). What the typical tea drinker fails to recognize, Sigmond suggests, is the crucial role that tea plays in forming the foundation of everyday life. Despite Sigmond’s attempts to rectify the humble status of tea in nineteenth-century English culture, tea has remained a 1 2 introduction relatively unrecognized aspect of Victorian life. Just as Sigmond implies that...
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...Introduction Mass Media such as films, advertisements and magazines are the huge influence on the definition of feminine beauty. From watching movie to passing through the subway station, it is quite often to see numerous images of female faces and bodies. Women are exposed in the world where most women display in films and on subway advertising boards are striking poses with little clothes on. Moreover, every image showed is airbrushed with Photoshop. Women are exposed with images produced by the media on what is considered to be the ideal face and body. The way media portray feminine beauty today changes the publics’ standard on feminine beauty and even how females view themselves. This essay will explain the impact of media in feminine beauty and how they portray it to women. Feminine beauty in the past and today There are a thousand definitions of feminine beauty Way back in the mid-nineteenth century, the ideal feminine beauty was reflected by sculptors’ pieces, the women’s nose and forehead run in a line which is indented by only a hair’s breath, the upper lip is very short, the ear is far back (Clark, 1980). The standard apply to one of the most famous figures, the Venus of Milo and many more. During the 1920’s, women aimed to hide their curves and wore bold make-up. And in the 1950’s, Marilyn Monroe and her hourglass figure were considered as the feminine ideal. As time goes by, people’s definitions of feminine beauty alter along. The standard is based on people’s...
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...The goal of this paper is to find evidence of the use and impact of social media in the 2012 presidential election. This is because it was reported that President Obama won the elections because of the ground operation presented by volunteers of his elections' campaigns (CNN Wire 1). I chose this topic since reports in state media indicated that the Republican Party was leading in the pre-election polls, but in the end the Democratic Party won due to the use of technological innovation (Edsall 1). An in depth analysis reveals that the presidential contest favored President Obama for using social media. Social media is increasingly an easy, fast, and effective way for people to have personal contact through technology. The intention is to prove...
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...physical image of women portrayed by Filipino beauty commercials. A feministic view of these commercials is applied in trying to show the ideal image they present which influences the decisions and perceptions of women. Specifically, the researchers are defining how it has shaped the outlook of women towards beauty with regards to the physical aspects. The methods used to achieve results were documentary analysis and interviews. Through interviews, the researchers were able to generate information based on perceptions of selected individuals with expertise on feminism and visual communication. The documentary analysis deals with the examination of sample commercials which are part of the research scope. CHAPTER I THE RESEARCH AND ITS BACKGROUND This chapter contains the background of the study with a short introduction of the whole research and the reasons why the researchers chose the topic. It also contains the specific problems of the study as well as the theoretical and conceptual frameworks which were the foundation of the research. The limitations and scope are also provided in this chapter. It also contains the significance of the study to different people affected by the research and the definition of terms as to how they were used in the study. BACKGROUND OF THE STUDY As people tend to watch television, we also tend to encounter the commercials that come along with watching. According to a study conducted by McCann-Erickson in 1993, the portrait of the Filipino...
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...SIT Graduate Institute/SIT Study Abroad DigitalCollections@SIT Independent Study Project (ISP) Collection SIT Study Abroad 10-1-2011 Fair and Lovely: Standards of Beauty, Globalization, and the Modern Indian Woman Rebecca Gelles SIT Graduate Institute - Study Abroad, gellesr@carleton.edu Follow this and additional works at: http://digitalcollections.sit.edu/isp_collection Part of the Other Film and Media Studies Commons, Other Languages, Societies, and Cultures Commons, Social Influence and Political Communication Commons, and the Sociology of Culture Commons Recommended Citation Gelles, Rebecca, "Fair and Lovely: Standards of Beauty, Globalization, and the Modern Indian Woman" (2011). Independent Study Project (ISP) Collection. Paper 1145. http://digitalcollections.sit.edu/isp_collection/1145 This Unpublished Paper is brought to you for free and open access by the SIT Study Abroad at DigitalCollections@SIT. It has been accepted for inclusion in Independent Study Project (ISP) Collection by an authorized administrator of DigitalCollections@SIT. For more information, please contact digitalcollections@sit.edu. FAIR AND LOVELY: STANDARDS OF BEAUTY, GLOBALIZATION, AND THE MODERN INDIAN WOMAN Rebecca Gelles Academic Director: Tara Dhakal ISP Advisor: Pramada Menon, independent lecturer School for International Training India Sustainable Development and Social Change Program Fall 2011 Gelles 1 Table of Contents Acknowledgements………………………………………………………………………………..2 Abstract……………………………………………………………………………………………2...
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...improve performance. Through high performance and innovation, Nike has been branded as arrogant as the company has a high regard for the spirit of competition and portraying a rebellious spirit. b) Source of Brand Equity Description Logo Nike’s logo is a check mark. It is commonly referred to as the “swoosh.” As of 2000, 97 percent of American citizens recognize the brand logo. Nike has been seen as aggressive in the overabundance use of the “swoosh” with the symbol being placed on shoes, jerseys, hats, billboards and soccer balls across the globe. This ubiquity has been criticized as diluted the “swoosh”. Advertising Advertising has allowed Nike to portray its rebellious spirit and “nasty boy” image. However, this approach in advertisement has caused negative perceptions in countries such as Europe where it has come across as too irreverent. Sponsorships Nike has sponsored athletes such as Tiger Woods, Michael Jordan and John McEnroe. Americans idolize sport heroes allowing “winning” performance by sponsored athletes to correlate with “winning” Nike products. Through sponsorships Nike was able to create the credibility needed for...
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...Understanding and managing customers Name Course University Date Understanding and managing customers UK SOFT DRINKS MARKET Market dynamics The UK soft drinks markets has been growing steadily since recovering from the recession in 2012. The soft drinks market is comprised of retail sale of carbonates, bottle water, functional drinks, concentrates, juices, RTD tea and coffee, among other soft drinks. The industry is a key contributor to the UK economy in form of economic growth, innovation, investment in skills and job opportunities. The UK soft drinks market contributes an estimated £7.7 billion to the overall UK economy as well as about £1.4 billion in direct investment and spending. It also supports at least 135,000 jobs in the UK as a whole, about 20,000 being directly provided by soft drink companies while about 115,000 from the wider supply chain. Carbonated drinks are getting increasing universal appeal among UK consumes, with a penetration rate of about 90 percent. This is especially due to their cheap price positioning that has resulted in consistent up growth in volume since the recession. The good performance of carbonated drinks is also as a result of intense product innovation by major industry players, making the UK soft drink market a highly competitive and dynamic competitive marketplace. However, the UK soft drink market is highly sensitive to market shock waves and increasing public health concerns over the role of soft drinking in such conditions...
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...HR Perspective Name Subject/Code University Instructor Date L’Oreal: An HR Perspective Overview The main purpose of HR Department is to provide priority base services to workers and to authoritarian support to leaders. The department responds to all queries within given time duration. All concerns related to advertisement, screening, recruitment, selection, orientation, training and development are planned and process under this department. Moreover, all cases related to employee’s promotion, leaves, job duties and responsibilities are also planned by this department. In short, Human Resource Department plays a vital role and has a major impact at overall performance of the company. Thus we choose a company named L’ Oreal and will discuss how its HR department review all the procedures and policies and practices which are directly or indirectly linked with the employees and also keep eyes on its impact towards business performance. Introduction L’Oreal is an organization established over 100 years ago and present in 130 countries on five different continents. Through research and innovation, L’Oreal provides a variety of beauty products to both women and men of all cultures and ethnicities. Passion, innovation, entrepreneurial spirit, open-mindedness, and the quest for excellence as their six founding values, and they base their ethics on integrity, respect, courage and transparency (Our Values, n.d.). The organization employs approximately 72,600 people around...
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...Sam’s Club near Mexico and Wal-Mart international was created. By the year, 2006 Wal-Mart weekly customers had grown to more that 176 million around the world with 6,779 locations. Wal-Mart has had records sales of over $345 billion. Wal-Mart increased its ownership stake in Seiyu in Japan to 53 percent and its ownership of Carhco to 51 percent renaming the company Wal-Mart Central America. While many are aware of the spread of Wal-Mart, both locally and globally, it is stretching to some countries in the Far East that may be surprising. Mission Statement: Wal-Mart‘s mission statement is "Our mission is to enhance and integrate our supplier diversity programs into all of our procurement practices and to be an advocate for minority- and women-owned businesses”. "Wal-Mart’s mission...
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...marking the first time the brand used cherry fruit flavoring. M&M’s also released limited edition M&M’s Mint Crisp Chocolate Candies, in conjunction with the new movie Indiana Jones and the Kingdom of the Crystal Skull. 2008 also brought the announcement of personalized M&M’s Chocolate Candies. Consumers can now visit mymms.com and upload photos to be combined with custom messages creating personalized candies for birthdays, weddings and more. M&M’s Brand released Limited Edition Strawberried Peanut Butter Chocolate Candies to celebrate the release of Transformers: Revenge of the Fallen. M&M’s Brand releases Pretzel M&M’s. 2010: Orange Candy Spokesman becomes the new official M&M’s Pretzel Chocolate Candies Spokesman, featured in advertisements and on packaging with an x-ray image showing its pretzel center. 2009:  2012: Ms. Brown makes her debut during the Superbowl. Original Milk Chocolate joins the spotlight in a creative and humorous TV commercial depicting individuals snickering at her “nakedness” without her colored shell. Ms. Brown coolly confirms the Brown is her outer shell as Red comes in ready to join the party shedding his color candy coating. M&M’s continues with its innovative, fun campaigns to entice consumers not only to buy their candy, but also to make the M&M...
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...Mobile Value Added Services: A Business Growth Opportunity for Women Entrepreneurs 3 Acknowledgements The Cherie Blair Foundation for Women is extremely grateful to the following people and organisations for generously contributing their time and expertise to assist in the research and preparation of this report: Adia Sowho, Etisalat Nigeria Akinwale Goodluck, MTN Alan David Johnson, IFC Jerome Fromager, Mobinil John Irungu Ngahu, IFC Joshua Haynes, USAID Andriantsoa Ramanantsialonina, IFC Arata Onoguchi, IFC Chris Burns, USAID Claire Mattei, Qtel Ann Mei Chang, US Department of State Bhanu Potta, Nokia Life Kaj-Eric Relander, Emirates Investment Authority Karthik Balasubramanian, Nokia Life Kyle Lederer, Qualcomm Laura Balkovich, Google Ken Banks, kiwanja.net and FrontlineSMS Colin Shepherd, IFC Louise Guido, Foundation for Social Change Maria Thomas, Axios Ventures Mary McDowell, Nokia Maura O’Neill, USAID Modupe Ladipo, Efina Cynthia Gordon, Qtel Dieter May, Nokia Daniel Radcliffe, The Bill & Melinda Gates Foundation Dr Nasser Marafih, Qtel Erin Gavin, Qualcomm Fiona Smith, GSMA mAgri Programme Gautam Ivatury, Signal Point Partners Gavin Krugel, Fundamo Ngozi Okonjo-Iweala, Minister of Finance, Federal Republic of Nigeria Noa Gimelli, ExxonMobil Foundation Olga Morawczynski, Grameen AppLab Uganda Sean DeWitt, Grameen Foundation Seppo Aaltonen, Nokia Susie Kelt, Vodafone Qatar Professor Mark Levy, Michigan State University Ghassan Hasbani...
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