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Impact on Healthcare Cost

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Submitted By donnamitchell52
Words 746
Pages 3
Donna Mitchell
American Intercontinental University
Introduction to Marketing
Assignment 3

After researching, the three marketing environmental forces that will impact the home health care industry would be high healthcare worker turnover, potential co-pays and reimbursement rates.
As the baby boomers reach an age where they are in need of assisted living, many are choosing to stay home versus going to an assisted living facility. The demand for home health aides is growing more each year according to First Research, but there’s a downside to this profession. It’s not a very rewarding job. It’s very strenuous and duties include, but are not limited to personal care, cleaning, cooking and laundry duty. The pay for this type of work is minimal and hours sometimes are long.
The turnover rate varies from state to state, but high however…60%-100%. Most of these positions pay only minimum wage, which is the main reason for high turnover. Most of these jobs do not offer overtime nor do they offer benefits. The average salary for this position is $16,000 (Kelly Kennedy, USA Today, 2012) per year if your fortunate enough to have full time hours, which more often than not, it’s only part time work. If you’re a single parent, the only living your able to afford would be way below the poverty level.
Last, but certainly the most important part of this high turnover is that it also has a negative impact on the client’s health. Because our seniors are fragile at this age consistency and familiar helps with day to day care. If a client has to endure a new care giver every 90 days is not consistent with quality care.
Ways to overcome high turnover in healthcare is to offer wages which will allow for living over the poverty level. Also affordable healthcare for workers and families would be beneficial and finally offer full time hours as well as overtime

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