...its dealerships. Cars produced by GM motors after 2004 had defective ignition switch due to which they had to call around 7 million cars in the first quater. According to the US securities regulators the company knew about the this manufacturing default, they delayed in recalling the vehicles due to which there have been about 13 deaths. The engineers knew about this problem a decade ago, around 2.6 million cars have faulty ignition switches. The CEO Mary Barra of GM motors the cost of repairing these vehicles is going to be around $1.3 billion. Cost of repair it going to be around $700 million and cost of recall is going to be around $600 million. The cost of recall had a great impact on the company’s first quarter report, they reported about a $108 million of profits. The company still manged to remain focused on its business despite the recalls. Their shares did showed a drop of 17 percent and it profit dropped about 85 percent. The customers have lost confidence in the vehicles produced by GM motors. As of right now GM motors is facing 60 class action lawsuits in United States of America and Canada and it is also facing lawsuit from its shareholders that it failed to monitor and disclose the ignition problem. Second recall was delayed but General Motors as well, their manufactured cars from 2004 to 2007 had problems...
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...FINAL DISSERTATION Emotional Branding: Investigating the Role of Emotions in Advertising and Branding SUBMITTED BY Usama Shahzad BITE ID : 35163 Submitted in partial fulfillment of the requirement for the MBA Innovative Management in collaboration with Coventry University and British Institute of Technology & E-commerce August 2007 -1- The intuitive mind is a scared gift and the rational mind is a faithful servant. We have created a society that honors the servant and forgotten the gift. Albert Einstein -2- Acknowledgments First of all, I would like to thank my research supervisor Dr. Gordon Bowen for his support and advice throughout this dissertation. His critical comments always managed to solve arising problems and helped me understand the subject. I would also like to thank the MBA programme co-ordinator Mr. Innayath for his enormous encouragement and inspiration throughout my course. Also I wish to thank all the respondents who participated in the interviews for providing me with valuable information. And finally, I wish to thank my family for their moral support and blessings. Without them none of this would have been possible. -3- Table of Contents Table of Figures ..............................................................................................................- 6 Abstract ...........................................................................................................................- 7 Chapter 1...................
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...Praise for The Spirit Catches You and You Fall Down “Fadiman describes with extraordinary skill the colliding worlds of Western medicine and Hmong culture.” —The New Yorker “This fine book recounts a poignant tragedy…It has no heroes or villains, but it has an abundance of innocent suffering, and it most certainly does have a moral…[A] sad, excellent book.” —Melvin Konner, The New York Times Book Review “An intriguing, spirit-lifting, extraordinary exploration of two cultures in uneasy coexistence…A wonderful aspect of Fadiman’s book is her even-handed, detailed presentation of these disparate cultures and divergent views—not with cool, dispassionate fairness but rather with a warm, involved interest that sees and embraces both sides of each issue…Superb, informal cultural anthropology—eye-opening, readable, utterly engaging.” —Carole Horn, The Washington Post Book World “This is a book that should be deeply disturbing to anyone who has given so much as a moment’s thought to the state of American medicine. But it is much more…People are presented as [Fadiman] saw them, in their humility and their frailty—and their nobility.” —Sherwin B. Nuland, The New Republic 3/462 “Anne Fadiman’s phenomenal first book, The Spirit Catches You and You Fall Down, brings to life the enduring power of parental love in an impoverished refugee family struggling to protect their seriously ill infant daughter and ancient spiritual traditions from the tyranny of welfare bureaucrats and intolerant...
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...Study notes of Bodie, Kane & Marcus By Zhipeng Yan Investment Zvi Bodie, Alex Kane and Alan J. Marcus Chapter One: The Investment Environment ....................................................................... 2 Chapter Two: Financial Instruments................................................................................... 4 Chapter Three: How Securities Are Traded........................................................................ 8 Chapter Six: Risk and risk aversion.................................................................................. 12 Chapter Seven: Capital Allocation between the Risky asset and the risk-free Asset ....... 17 Chapter Eight: Optimal Risky Portfolios:......................................................................... 20 Chapter Nine: The Capital Asset Pricing Model .............................................................. 24 Chapter Ten: Index Models: ............................................................................................. 28 Chapter Eleven: Arbitrage Pricing Theory and multifactor models of risk and return .... 32 Chapter Twelve: Market Efficiency and Behavioral Finance........................................... 35 Chapter Fourteen: Bond prices and yields ........................................................................ 43 Chapter Fifteen: The Term Structure of Interest Rates..................................................... 48 Chapter Sixteen: Managing Bond Portfolios...
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...Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Compilation Copyright © 2002 by Pearson Custom Publishing. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that first appeared elsewhere. Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, must be arranged with the individual copyright holders noted. This special edition published in cooperation with Pearson Custom Publishing Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Please visit our web site at www.pearsoncustom.com ISBN 0–536–63099-2 BA 993095 PEARSON CUSTOM PUBLISHING 75 Arlington Street, Suite 300, Boston, MA 02116 A Pearson Education Company SECTION ONE Understanding Marketing Management Marketing in...
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...VOICE, VIDEO, AND DATA NETWORK CONVERGENCE VOICE, VIDEO, AND DATA NETWORK CONVERGENCE ARCHITECTURE AND DESIGN, FROM VOIP TO WIRELESS JUANITA ELLIS CHARLES PURSELL JOY RAHMAN Amsterdam Boston London New York Oxford San Francisco Singapore Sydney Tokyo Paris San Diego This book is printed on acid-free paper. Copyright 2003, Elsevier Science (USA). All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone: (+44) 1865 843830, fax: (+44) 1865 853333, e-mail: permissions@elsevier.com.uk. You may also complete your request on-line via the Elsevier Science homepage (http://elsevier.com), by selecting “Customer Support” and then “Obtaining Permissions.” Explicit permission from Academic Press is not required to reproduce a maximum of two figures or tables from an Academic Press chapter in another scientific or research publication provided that the material has not been credited to another source and that full credit to the Academic Press chapter is given. Academic Press An imprint of Elsevier Science 525 B Street, Suite 1900, San Diego, California 92101-4495, USA http://www.academicpress.com Academic Press 84 Theobald’s Road, London WC1X 8RR...
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