...Print Media Vs Electronic Media We are living in a rapidly developing and modernized era where technology is taking charge in every walks of our life. This technology may come with many advantages and disadvantages as well. Every development is due to rapid modernization, improvement of old administration methods and the use of new technology to make things even better. However with the growing modernization human demand for knowledge is also increasing. Media serves an important role in keeping people informed about the events and innovations around the globe. This information may reach us in two forms, either through print media which is the oldest method, or the other one can be electronic media. With the improvement of electronic media during past few years and daily reports on achievements, electronic media has dominated over print media during past few years. Print media is the oldest form of Mass Media, and still not outdated. Daily about 70% of people start their day by reading newspaper, which is the oldest media around the world. Newspaper gives us information about whole world within few minutes of reading session, with a choice to skip the topics that we are not really interested about. Print Media still forms an important part of Media Industry which has been given a competition by electronic media and a new technology called e-newspaper applications. But still newspaper holds its value even today and is competing strongly with technology backed media. Basically...
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...Shaping the future of travel in India The big FOUR travel effects January 2013 Shaping the future of travel in Asia Pacific 2 Contents Foreword The potential of the Indian traveller Low penetration of travel The Me Effect: Changing types of travellers The growth of the business traveller The female business traveller The VFR traveller The young traveller The Red Tape Effect: the breaking down of barriers to travel Barriers still impeding Indian travellers The Leapfrog Effect: technology changing the way that Indian travellers behave The rise of mobility The collaborative traveller – India leading the way The need for capacity at the budget end of the market The need for greater budget airline infrastructure Infrastructure – the cruise opportunity The rail opportunity The Barbell Effect: growth at the upper and lower ends of the travel market in India The Indian luxury traveller The growth of the budget traveller Summary: The changing face of the Indian traveller Appendix Our approach Contributors 3 4 4 5 6 7 7 8 9 10 11 12 13 13 14 14 15 16 17 17 18 19 19 19 Shaping the future of travel in Asia Pacific 3 Foreword While the 21st century has been termed the “Asian Century”, the term “Indian Century” is equally apt as the tremendous pace of economic development in India will drive the country to a leading place in the global economy along with other markets such as China. In terms of the travel industry, India represents the emerging giant of the Asia Pacific...
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...rural behavior (only India)- WTO, technology and social behavior | Nikita Naina Kumar | | | India's rural communities- disparities, segmentation and social factors | Trishla Jhaveri | | | Media penetration, impact and costs in rural India | Shayan Roy | | | Psychographics, demographics and societal impact on the rural consumer | | | | Profiling the rural male consumer | | | | Profiling the rural female consumer | | | | The rural business model- distribution, pricing, packaging, promotion- in rural markets | | | | Branding and brand management in rural India | | What is Rural Marketing? Rural Marketing is defined as any marketing activity in which the one dominant participant is from a rural area. This implies that rural marketing consists of marketing of inputs (products or services) to the rural as well as marketing of outputs from the rural markets to other geographical areas. Rural markets have emerged as an important growth engine in the Indian consumption story. With about 70 per cent of the Indian population residing in the hinterlands, rural markets seem to be a significant opportunity for business conglomerates. Rural areas of the country or countryside are areas that are not urbanized, though when large areas are described country towns and smaller cities will be included. They have a low population density, and typically much of the land is devoted to agriculture. Impact of WTO on Rural Behavior India will be able to expand...
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...According to a survey by social media consultancy Drizzlin, Vodafone is most admired by online social media users for its ads and promotions Drizzlin Media, a social media consultancy, has released the results of its survey on the most admired telecom brands based on social media conversations. According to the survey, Vodafone is the most admired telecom brand online with a score of 117.57 points. This brand was admired most for its ads and promotional messaging. In terms of products and services, BSNL Mobile is most admired. However, in terms of customer service, MTNL scored the highest while Vodafone was at the bottom of the stack. The survey also showed that despite the popularity of Facebook, only two telecom brands Tata Indicom and Vodafone are active on it. The survey monitored 10 telecom brands on six online platforms: blogs, Twitter, social networks (Facebook and Orkut), forums, YouTube and Mouthshut. About 7000 conversations were taken as a sample, of which relevant ones numbered 1631. Of the conversations where gender could be identified, 83 per cent were by men and six per cent were by women. Another revelation of the survey was that telecom companies in India are limited in their engagement of customers online. "We chose to analyse the buzz around telecom companies in India as the first of our surveys since telecom is a consumer intensive industry. Since the industry is so competitive, it becomes essential for telecom companies in India to understand what their consumers...
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...Internet and Society Abstract A growing body of research shows that internet has a huge impact on the society. Based on secondary data available with us, we are expanding the design of impact of internet with reference to youth in India. The maximum usage of internet is done by Gen Y. They use internet for different purposes like Social Media, Email and chatting, Entertainment, E-Commerce and Internet Banking to some extent. We will be showing the fraction of the society using internet and also designing the impact of internet on the mindset of them. Both, positive as well as negative impacts will be drafted. We will be also showing the time spent by an average person on the internet. Introduction Internet The internet is an international system of interconnected computer networks that use the standard internet protocol suite to connect users worldwide. It is composed of a network of smaller networks, from personal computers to large university systems, all of which are linked by various wireless, electronic, and optical technologies. The term “Internet” is the shortened from of the term ‘internetwork’. Global Scenario & Indian Scenario The internet today connects more than 2 billion people worldwide. The internet has a tremendous impact on global economy which contributes around 3 percent of world GDP. The usage of an internet has been predominant in India over the past ten years. Internet penetration in the country may not have crossed 16% of its population...
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...Subtheme: DEVELOPMENT OF 21st CENTURY CITIZENSHIP ‘Social media’: Concurrent power to citizens’ voice. Ajita Deshmukh Ph.D scholar Hansraj Jivandas College of Education, Mumbai Abstract: Today, we struggle with extremes- that of apathy towards civic participation on one hand and on the other hand, witness campaigns and protests against an existing system. Much of transformation has been brought about in the society recently in various spheres; right of women to enter certain religious places, voices against corruption to name a few where there was large scale public participation. Public engagement and participation is manifestation of civic literacy- a 21st century skill, which is a pre-requisite for transparent, democratic governance. The ubiquitous social networking today, integrated with every sphere of one's daily life including education, holds potential of being used in different ways to make civic education more engaging and meaningful. Most of the youth today, is active on one or more social media with high participation. Large scale participation on social media campaigns for 'causes' like the Ice bucket challenge has shown that social media can have a wider impact...
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...Maggi case. Will Maggi Bounce Back? Would Nestle be able to Leverage the crisis and Gamble on the Indian Market? Prepare a case study. It should include the following: Summary/ Introduction/Background/ Situation/ Impact/ Discussion/ Recommendations/Way forward Summary Nestle India’s popular 2-minute noodles Maggi accounted for 60% of the noodle sales in 2014. In 2015, Nestle faced the biggest hit after Maggi was recalled by FDI, after tests showed high levels of lead and MSG in the noodle. The tests conducted in other countries did not find the levels unsafe and recently the Bombay High Court struck down the nationwide ban questioning the test results. By analysing the situation it’s hard to say where the fault lies. Were there really unsafe amount of lead and MSG in the noodle? Were they framed? The way Nestle responded to the situation, was it wrong? What else could Nestle have done? What should Nestle do bring Maggi back? This case study will show how the situation developed, how Nestle dealt with it, and also how Nestle handled the customer’s queries. The case will also have recommendations on how to bring back Maggi to the customers’. Introduction Background Nestle first entered the Indian market by setting up a milk factory in 1961. Nestle India Limited introduced the Maggi brand to Indian consumers by launching Maggi 2 Minute Noodles, an instant food product in 1982. At that time they were trying to create a new food category of instant noodles especially targeting...
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...SOCIAL MARKETING Anmol.Shakhla – 38 Vaishnavi.Shanker - 39 “We must fundamentally change the way young people interact with their news. Instead of getting depressed when they read the news, they should become empowered.” * Bryan Mooser “It’s easy to make a buck. It’s a lot tougher to make a difference.” * Anonymous Social Marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. HISTORY: Social Marketing began as a formal discipline in 1971, with the publication of “Social Marketing: An Approach to Planned Social Change” in the Journal of Marketing by marketing experts PHILIP KOTLER and GERALD ZALTMAN. Social Marketing is the use of commercial marketing principles and techniques to improve the welfare of people and the physical, social and economic environment in which they live. It is a carefully planned, long term approach to changing human behaviour. Social marketing research is usually more thorough than commercial research because facilitating enduring individual and social behaviour change is complex. Why rely on a social marketing approach? * Impacts a significant portion of the priority population * Facilitates active behaviour change over a period of time * Stimulates change with limited resources * Develops creative ideas INTRODUCTION: ...
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...The role of mainstream media and social media in Nirbhaya Gang rape case The media plays an important role in today’s society through strengthening individuals to express their opinions about the morals and vices in the world. Kumar (2013) noted that media has become as necessary as clothing and food in society since it helps both the marginalized and the powerful to get the justice they deserve in various situations. The mainstream media and social media are considered to be mirrors of the contemporary society since it shapes the people. Hallam (2012) noted the purpose of the social and mainstream media is to keep the people informed about the current affairs and the latest fashion and gossip. The social media such as facebook and twitter are used to market and trade products and services since most of the people are using digital devices. Adi (2014) noted that Media in the community is in charge of education, information, advertising, entertainment and correlation of various parts of society. Nirbhaya gang rape case A female physiotherapy intern 23 years old was beaten and gang raped on 16 December 2012 in Delhi and died few days later while she was undergoing treatment for gastrointestinal and brain damage from the disastrous ordeal (Bhandopadhyay and Singh, 2015). The lady and her male companion had gone to watch a film in Saket in South Delhi that evening. After the movie they boarded a bus at Munirkwa that was headed to Dwarka that they thought was public. There...
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...Annual India e-Marketing 2011 Benchmark Research on India Digital Marketing © Copyright Octane Marketing Pvt. Ltd. Octane Research, January 2011 0 Octane Marketing Pvt. Ltd. Report No: AIE2011 First Impression, 2011 Price USD 999 Address: The Research Group, Level 4, Rectangle 1, Commercial Complex, D-4, Saket, New Delhi - 110 017. INDIA Phone: +91 11 324 34 436 research@octane.in Copyright © Octane Marketing 2011 All rights reserved. This report has been prepared by Octane on the basis of information and opinions delivered by marketers which are believed to be reliable and accurate. Octane has tried its best to ensure the accuracy of the information; however no responsibility, expressed or implied, is being accepted or will be accepted by Octane for any consequences that may arise from errors or omissions in this publication. This publication is intended to provide only a general outline of the subjects covered and not a substitute for detailed research or the exercise of professional judgment. Professional advice should be sought before taking any action on any issue. The information contained herein is current as of January 31, 2011, unless otherwise specified. © Copyright Octane Marketing Pvt. Ltd. All rights reserved. Permission should be sought from Octane for the reproduction of the contents of this publication in whole or in parts. 1 Message from the CEO… Indian marketers are moving at a fast speed to tap the ‘new normal’ opportunity. Consumers...
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...Running head: Social Media Social Media and Global Business Cheryl L. Medley King College Dr. George Darko BUSA 5085 September 30, 2012 Information overload: the knowledge, ideas, and creativity that spin around us daily. Television broadcasts information on weather and sports while lifestyle programs show us how to cook and exercise. Radio stations flood us with music and entertainment news. Businesses that succeed have learned how to bundle all this information and share it so that they cut through all the noise and met the challenge head on from being invisible to being visible. Social media can help reveal that information, know-how, and talent to the world and spread your brand (Bullas, 2012). Getting closer to customers can be done by successfully manipulating social media in delivering experiences of tangible worth in return for their time, attention, and recommendation. With the worldwide eruption of social media, CEO’s around the world have adopted at least one form of social media into their company business model. Approximately 80% of companies surveyed by IBM have a presence on a social media site, 67% of company’s state this presence is needed to attract the best employees while 58% believe their competition is effectively reaching customers through social sites, 60% say it will profoundly change the way they do business (Baird & Parasnis, 2011) and 90% say they see some degree of benefits (Chui, 2011). A yearly survey conducted by Burson-Marsteller...
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...dietetics-Respiration-Excretion of metabolic waste-Biocommunication Zoology - Blood and blood circulation-Endocrine system-Reproductive system-Genetics the science of heredity-Environment, ecology, health and hygiene, Bio- diversity and its conservation-Human diseases, prevention and remedies-Communicable diseases and non- communicable diseases-Alcoholism and drug abuse-Animals, plants and human lifeUNIT - II. Current Events History - Latest diary of events – National - National symbols -Profile of States-Defence, national security and terrorism-World organizations-pacts and summits-Eminent persons & places in news-Sports & games-Books & authors -Awards & honours-Cultural panorama-Latest historical events- India and its neighbours- Latest terminologyAppointments-who is who? Political Science - India’s foreign policy - Latest court verdicts...
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...ROLE OF MEDIA IN CONDEMNING VIOLENCE AGAINST WOMEN Ankita Yadav LL.M.- 2nd Semester Dr. Ram Manohar Lohiya National Law University Phone No. -9453014362 Email Address- ankita2189yadav@gmail.com INTRODUCTION The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses. - Malcolm X Media is considered fourth pillar of a country thus it has lots of responsibility towards society. Media in a democratic country is considered to be a pedagogue of freedom and making society aware about the realities by reporting. It has to reflect the realities of society and report the truth in order to protect the basic human rights especially of marginalised sections of society like women. In Indian society, woman occupies a vital position but unfortunately venerable place. The Vedas glorified women as the mother, the creator, one who gives life and worshipped her as a ‘Devi’ or Goddess. It can be inferred via a relatively high position occupied by the women in Rig Vedic era, where they were part of the governance institutes like Sabha and Samiti. India's major religion i.e Hinduism portrays women as a representation of power i.e. Shakti in the form of Durga and Kali. From Vedic period onwards to the mid of 19th century, the condition of women kept on deteriorating. They were excluded from education, property and cultural rituals, and their primary...
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...Social media application plan for Indian Railways Purpose: The purpose of this paper is to submit a proposal for comprehensive social media application plan for the Indian Railways (a state-owned enterprise of the Government of India, Ministry of Railways). Introduction: Indian Railways is the lifeline of India. It is third largest railway networks of the world (only US and China are above) comprising 114,000 km (70,000 mi) of track over a route of 65,808 km (40,891 mi) and 7,112 stations. In 2014-15, it carried 8.397 billion (almost equal to world population) passengers annually or more than 23 million passengers a day and 1058.81 million tons of freight in the year. In 2014–2015 Indian Railways had revenues of INR 1634.50 billion (US$25 billion). Indian Railway runs 12,617 passenger trains and 7421 freight trains daily covering length and breadth of country. This is the most cost effective long distance transport system, linking places, enabling large-scale, rapid and low-cost movement of people and goods across country. Indian Railways contribute to about one per cent of the Gross National Product (GNP). It is also the largest employer, with a workforce of 2.3 million. Organization Structure: Indian Railways is divided into 16 zones headed by General Managers. Zones are further sub-divided into divisions (68 in number), headed by Divisional Railway Managers (DRM). Existing social media use by Indian railways: Indian Railways has recently started using social media...
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...CHAPTER – I INTROUDCTION 1. What is Marketing? 2. Marketing Mix 3. Advertising 4. Ethics in Advertising and self Control. 5. Marketing Scenario in India at Present. 6. Aims and Objectives of the study 7. Significance and Relevance of the study 8. Definitions 9. Hypotheses of the study 10. Assumptions of the study 11. Limitations of the study 7 CHAPTER – I INTROUDCTION The present study is titled “ Study of Advertising Standards Council of India (ASCI) and its role in curbing unethical marketing communication with specific reference to the portrayal of women by the advertisers.” To begin with , it is felt that it would be appropriate to state what is marketing, what is the present marketing scenario in India , what is advertising , what kind of marketing communication and advertising is taking place and how the women are portrayed in the advertisements. 1. What is Marketing? There are a number of definitions and a huge amount of literature available on marketing . According Philip Kotler , world renowned marketing expert, the simplest definition states “Marketing is managing profitable customer relationships”. The process of marketing aims at growing current customers by delivering satisfaction and attracting new customers by promising superior values. Yet another definition as per Philip Kotler is “Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return”. The American...
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