Conference Summary: “Impacto Empresarial” "Impulso Empresarial" is a program which its purpose is to motivate its students to pursue their goal in opening a business by offering them guidance and mentoring from professionals, and the space for them to develop their business ideas. The conference also introduced its audience to diverse financial aids, such as the "Law 135" which provides startup money to people between the ages of 16-35. Additionally, it provided tips for how students can identify a niche, for example basing it on hobbies, friends’ hobbies or situations that require them to be solved.

1. ¿Cuáles son los cuatro propósitos principales del establecimiento de metas en una organización? The four main purposes in setting business goals are: provides direction and guidance for managers at all levels, helps firms allocate resources, helps define corporate culture, and helps managers assess performance. Meaning, they help display a clear vision of where the company is heading, thus they help keep managers focus on the company’s main priorities, usually projects or improvements that have potential to bring higher earnings. If those goals are not met managers can toss strategies and techniques that are not working efficiently and adapt new ones that will. Having goals can challenge a company’s team and working system no matter the company’s size, giving the situation in the previous sentence, when goals are not met a company is seen as a failure which will likely affect their corporate image. Therefore they are presented with the challenge to perform well or risk losing potential investors by being seen as an untrustworthy company. Hence, goals can maintain a company focused and motivated to work efficiently to reach stated goals; they change and adapt diverse work methods that will help them reach success.
2. Identifique y explique los