...#### IMPLEMENT & MONITOR MARKETING ACTIVITIES ### > Executive Summary Tony’s Nyonya Kitchen & Cafe (TNKC) aimed to be one of the highly-rated restaurant serving authentic Nyonya and Malay dishes. TNKC proudly present the signature menu of Nasi Lemak, Char Kuey Teow, Asam Laksa, Bak Kut Teh, fish head curry, and many other mouth-watering traditional cuisines. TNKC also offers best coffees in town as well as serving fine quality wines, beers, and liquors. TNKC strive to satisfy customers’ appetite by serving authentic and tasteful dishes at a thoughtful designed, oriental-styled restaurant, surrounded with harmonic atmosphere and friendly staffs, conveniently located at China Town, at competitive and worthy prices. Situation Analysis TNKC has entered into restaurant business for two years and is at the starts of 3rd year business. TNKC only uses freshest seafoods & vegetables, hormone-free meats & poultry, home-made spices for main flavouring, cooked with the ancestral secret recipes given by the chief chef and also the business owner, Tony Chong’s great grand-father. Although it has struggle to earn profit during its first half of its financial year, situation was started improving and TNKC achieve positive profit margin in the 7th month and remain growing at a minor but steady rate by end of 2nd year of operation. TNKC understands a good overall rating on food quality, authenticity of taste, environment, service and price as a whole is important to a foodie...
Words: 4077 - Pages: 17
...Jovie Alvarez ID No. 3109617 Diploma of Marketing (BSB51207) Competencies: BSBMKG514A – Implement and Monitor Marketing Activities BSBMKG515A – Conduct a Marketing Audit Case Study 1: Chapter 3 – Portfolio Models (review questions 1-3, page 64) The ABC Cheese Factory – Case Questions (page 65) BSBMKG514A – Implement and Monitor Marketing Activities BSBMKG515A – Conduct a Marketing Audit 1 Jovie Alvarez ID No. 3109617 Chapter 3 – Portfolio Models (review questions 1-3, page 64) 1. What is a portfolio model and how is it used? Is a visual tool for diverse companies to review: – – – all businesses together; where growth is expected (resources needed); and returns generated (cash produced). It provides the decision maker with a starting point for decisions regarding: – – – strategic business units (SBU) retention or deletion general strategic direction (growth, maintenance, deletion) for each SBU resource allocation/redistribution decisions. 2. Using the BCG model: a. Draw and label all parts of the model HIGH 20% STARS QUESTION MARKS MARKET GROWTH (position in the product category life cyle) MED. 10% CASH COWS LOW 0% 10X 1.0X DOGS 0.1X RELATIVE MARKET SHARE (SBU’s market share compared to the largest competitor in the same market) BSBMKG514A – Implement and Monitor Marketing Activities BSBMKG515A – Conduct a Marketing Audit 2 Jovie Alvarez ID No. 3109617 b. Explain each quadrant...
Words: 1636 - Pages: 7
...Assessment 3 1. Briefly overview the marketing activities This section about implement marketing strategies and tactics, briefing stakeholder on their roles and responsibilities, identify marketing and non-marketing personnel on the objectives of the plan, performance measures, and their role and responsibilities. Prioritising marketing strategies and identify resources for their implementation, communicating and team building strategies to ensure that personnel responsible for each element of the marketing mix work together to meet marketing objectives and implement strategies for monitoring marketing activities and analysing marketing performance, in according with the marketing plan. 2. Describe the marketing strategies and tactics Deciding what to do is important, the actual implement of the strategies and tactics is equally as important. This means that a systematic approach is required to identify the marketing strategies of the organisation and they implement the tactics and activities required for each strategy. This initial information can typically be typically be obtained by looking at the organisation’s marketing plan. The action plan should outline the tactics or activities required for each strategy. For example, action purchase top placement in internet searches for relevant commonly searched terms, run an advertising campaign on radio and tv, establish a loyalty program to increase repeat business and referrals. As with all action plan...
Words: 967 - Pages: 4
...Combined Supporting Notes and Technical Specifications including Units for ------------------------------------------------- ILM Level 5 NVQ Diploma in Management (8331) Version 4 20/08/2010 © The Institute of Leadership and Management (ILM) 2012 © The Institute of Leadership and Management (ILM) 2012 Supporting Notes for ILM QCF NVQs | This document is intended for current ILM centres and contains supporting notes for ILM National Vocational Qualifications (NVQs) in the QCF. The main purpose of this document is to act as a refresher to help reacquaint our centres with some of the key sections covered in the ILM Centre Manual and provide guidance to assist a centre in preparing to deliver an ILM NVQ. This a generic document and should always be read in conjunction with the ILM QCF NVQ Qualification Specifications Part 2 Technical Info document and the ILM Centre Manual (www.i-l-m.com/centres). IMPORTANT NOTES: * This document replaces the previous ILM NVQ Level 2, 3, 5, and 7 General Qualification Information for QCF NVQs. * 2011 SCQF SVQs are now standalone products and are no longer S/NVQs. They have separate specifications to meet SQA and SCQF requirements. Please refer to our SVQ webpage’s for detail and SVQ resources section online * Centres should be aware that the specifications for NQF Team Leading and Management NVQs at Levels 2, 3, 4, 5 should continue to be followed for learners who have been registered on this version of the...
Words: 22926 - Pages: 92
...Chain Inventory Management Assignment 3: Case Response Barilla SpA (A) Submitted by: Lena Table of Contents Executive Summary 3 Issue Identification 4 Issue Identification including Root Cause Analysis 5 Recommendations 7 Implementation Plan 8 Monitor and Control 10 References 11 Executive Summary Barilla SpA is the world’s largest pasta producer is initiating the Just-in-Time Distribution (JITD), which is supposed to help the company to meet the demand fluctuations imposed on the company’s manufacturing and distribution system. The company had realised that leaving money on the table with understocking or increasing costs with overstocking is not an option. The current delivery system at Barilla follows the traditional way of ordering through distribution centres placing orders with the company. Instead, Barilla SpA wants to engage its own logistics organizations, which would specify the appropriate delivery quantities that would meet end-customer needs and distribute the workload on Barilla’s manufacturing and logistics system. The predicament exists in Barilla’s customers, sales representative and marketing organizations resistance to change and internal resistance toward implementing JITD. In this case study response I will be providing analysis and recommendation on how to increase the chances the Barilla’s management idea of JITD would be acceptable and provide the reasons why it should be considered...
Words: 1424 - Pages: 6
...best strategy, and use real-time data to make immediate adjustments. o Make better financial decisions faster using real-time data o Cascade your strategy across all levels of the banking organization o Deliver accurate costing information to make more informed decisions Less • Risk and Compliance Management Proactively monitor risks and internal controls to align strategy and operations, improve predictability, and sustain profitable growth. o Access all data via other systems, resulting in fewer disparities and lower costs o Manage risk proactively across multiple business lines with on-time, compliant monitoring o Reduce costs and improve efficiency with simple, integrated reporting interfaces Less • Sustainability Set sustainability strategies and execute against your objectives of minimizing risk and improving opportunities. o Tap into data companywide with analytics, dashboard, and reporting - for easier compliance o Reduce energy consumption by consolidating IT assets o Minimize e-waste with sustainable sourcing, recycling, and contamination prevention Less • Customer Service Contact Center Effectively manage call center activities and connect with your entire banking organization. o Track customer requests through multiple channels, for more "one and done" tickets o Provide call agent scripting and knowledge management tools to up-sell products o Deliver consistent product and service offers and complaint handling across all interaction channels o...
Words: 1266 - Pages: 6
...functions of management; planning, organizing, leading, and controlling. I am also going to explain how I implement them into my company and my office, and how these four functions help me to be successful at my job. H&R Block’s office managers need to follow and implement these four management functions in everything they do, to insure success in their offices. Take the marketing aspect of the job, for example. Without implementing these functions, there would be little success. Planning is used to specify the goals to be achieved, and deciding in advance the appropriate actions needed to achieve those goals. You use planning to analyze current situations, anticipate the future, determine objectives, and decide which activities are needed to reach company goals. When marketing for H&R Block, this management function helps to get ideas on the way to the implementation stage. Marketing takes time and detailed planning in order to be successful, and meet set goals. When planning, managers need to make specific goals on the people and communities you are trying to reach, and coming up with reasonable ways to reach them. Goals and objectives are then made, on how specifically we are going to go about reaching these people and communities. We then evaluate the resources we have available to us to achieve these goals. In this case, flyers and coupons and marketing hours are some examples of the resources we have....
Words: 820 - Pages: 4
...Consulting Home Page | MAP Home Page (The following job description should be reviewed and customized by an organization to meet the needs and nature of the organization.) NOTE: References to a Boards of Directors in the following are in regard to chief executive officers of corporations, whether for-profit or nonprofit. Nonprofit-specific items marked as such. Job Title: Chief Executive Function: · To implement the strategic goals and objectives of the organization · With the chair, enable the Board to fulfill its governance function · To give direction and leadership toward the achievement of the organization's philosophy, mission, strategy, and its annual goals and objectives Reports to: Board of Directors Major Functions/ Accountabilities: 1. Board Administration and Support -- Supports operations and administration of Board by advising and informing Board members, interfacing between Board and staff, and supporting Board's evaluation of chief executive 2. Program, Product and Service Delivery -- Oversees design, marketing, promotion, delivery and quality of programs, products and services 3. Financial, Tax, Risk and Facilities Management -- Recommends yearly budget for Board approval and prudently manages organization's resources within those budget guidelines according to current laws and regulations 4. Human Resource Management -- Effectively manages the human resources of the organization according to authorized personnel policies...
Words: 862 - Pages: 4
...objectives of the Apple 4 1. Evaluation according to the methods of growth. 4 2. Evaluating the strategies according to market- product strategies. 6 3. Evaluation the strategies according to the diversification 8 4. Evaluation the strategies according to the potential risks. 9 5. Evaluation according to the benefits and costs of the strategies. 11 II. Selection the strategy 12 1. The advantage and disadvantages of the strategies. 12 2. Suitability, feasibility and acceptability to stakeholders of the strategies 14 3. Ranking and scoring the strategy. 16 III. Compare the roles and responsibilities for strategy 20 IV. Identify and evaluate resource requirements to implement a new strategy for Apple Inc. 24 V. Propose targets and timescales for achievement in Apple Inc. to monitor a given strategy 28 Conclusion 36 Reference 36 Executive Summary Business Strategy is a subject to develop the learner’s ability to evaluate and select strategies appropriate to business organizations. This will involve an analysis of the impacts of the external operating environment and the need to plan organization strategies to ensure effective business performance. (Business Strategy course book, BPP professional education, 2004). The report is to address the following areas: This is a continuation of your previously prepared report for Assignment 1-Strategic plan. It reviews the previously prepared report on Apple Inc., the directors are now interested in examining the...
Words: 5496 - Pages: 22
...in all over the functional activities of the organization and also considering the customer end as well. Functions If we take an organization it having some certain functional departments and having the interrelation among them. It helps to run the organization to reach the overall company objectives and also will make the satisfaction of the customers. It has departments such as marketing, finance, human resource, IT and technical. Example I have selected Amana Takaful PLC to discuss its different processes and functions. The interrelationship different between processes The customer propose the insurance to their property Filling the proposal form and paying cash or cheque The assessor takes the inspection and check the valuation of the property The policy authorization and gives the policy documents to the customer When the claim situation customer informs to the company The assessor inspect the damages and value the damage Check current value of the property and premium outstanding Finalize the claim from claim department and send it to finance for the payment Give the claim and make satisfy the customer. The interrelationship between different functions Human Resource Department ✓ Concerning with financial department for the payments (salaries, medical claims, allowances) ✓ Concerning with marketing...
Words: 6542 - Pages: 27
...Running Head: MARKETING 1 Marketing Student Name: Date Professor Name of Professor Developing Marketing Plan: A management plan for the marketing activities, with clear strategies and actions for the achievement of marketing objectives: The following are the steps described the management plan for the Houzit stores marketing activities: Marketing Activities: The three marketing activities those indicated the potential for the Houzit stores are: • Leading home-ware magazines • In-store advertising displays that will display featured products with other areas in Houzit’s assortment and with displays the web address line of ‘Find us at www.houzit.com’ • The company’s web page will display visual advertise on the home page and will use the PR copy in article marketing on popular article content sites Integration of organizational activities: The PR article and featured in the advertising of ‘stylish bathroom’ and ‘exotic mirrors ‘are integrated with the range of marketing, promotional and sales activities to ensure the achievement of the established marketing activities. The tagline of the products featured and advertising campaign can be helped the company’s to create image in the customers mind and attracts them that ensure it achieve the goals of the established marketing activities (Florès, 2014). Monitor progress: Houzit’s marketing team monitor process through the collects statistical, information, feedback and data from the...
Words: 1473 - Pages: 6
...organizational goals can be achieved” (Robbins and Coulter, 2012). Henry Mintzberg (1973) defined the ten roles that a manager plays in an organization – leadership, figurehead, liaison, monitor, disseminator, spokesperson, entrepreneur, disturbance handler, negotiator, and resource allocator. He categorized them into 3 roles – interpersonal roles, informational roles, and decisional roles (Robbins and Coulter, 2012). A manager plays these roles at varying degrees depending on the situations that arise. We will now identify some of these roles in the functional areas of human resource management and marketing management. Human resources management addresses the area of personnel development in the business. Managers use human resources management throughout the employee life cycle (University of Phoenix 2014, Week One Assignment). Human resources management is responsible for establishing policies and procedures to accomplish the strategic goals set. Human resource (HR) managers deal with but not limited to, employee hiring, training, employee development, performance management, salary and benefits, employee relationships and safety. A monitor looks for and receives information and maintain interpersonal contacts (Quinn, 2010). The responsibility of the HR manager who plays the role of a monitor is to identify and resolve workplace issues. By identifying the issues and taking action before it gets out of hand would also help prevent legal issues that might arise. They...
Words: 1119 - Pages: 5
...Shanice Armistad July 15, 2015 BUS/475 Professor Kosicki Business Model and Strategic Plan Part III Business Model and Strategic Plan Part III This paper will showcase how Disney creates and executes its new methods. The balances scorecard is used in order to breakdown different aspects of the company that have been assessed. This method is used by companies of every size, small or large. The balanced scorecard is created with the consideration of goals, profit, growth etc. Disney will be able to gather accurate data but there is the possibility that the data could be unclear. Efforts will be made to put together tactical goals according to the information utilized in the balances scorecard. Financial In order for Disney to continue to grow they will have to stay focused on being a good competitor and having a competitive strategy. This will allow the company to consistently grow and create new expansions within the company. Disney’s goal is to gain a 2.5% growth rate every other month with new clientele. This will be achieved by hiring and maintain a professional and educated staff of employees that will ensure the best experiences visiting Disney World. Disney plans to add more services to increase the Disney experience starting with personal meetings via web or in person. With this added service new customers will be able to create customized packages depending on their budget and what they would like to do while visiting Disney World. Disney is expecting this...
Words: 957 - Pages: 4
...Basic Elements of a Marketing Plan 1. A detailed situation analysis 2. Specific marketing objectives 3. A marketing strategy and program 4. A program for implementing the strategy 5. A process for monitoring and evaluating performance Marketing Mix • The four Ps Product Price Place Promotion The Promotional Mix Advertising Direct Marketing Interactive/ Internet Marketing Sales Promotion Publicity/Public Relations Personal Selling Model of the IMC Planning Process Review of marketing plan Analysis of Promotional program situation Analysis of communications process Budget determination Develop integrated marketing communications program Advertising Sales promotion PR/ publicity Personal selling Direct marketing Develop objectives and strategy for each Develop message, media strategy, and tactics Integrate and implement marketing communications strategies Monitor, evaluate and control IMC Program Internet/ interactive Retail communication planning Retail objectives • The primary objective is to build store traffic. • Retailers also use advertising to: – attract new customers – build store loyalty – increase the average sale – maintain inventory balance – create a sense of urgency Copyright © 2012 Pearson Education 1 8 -5 Retail communication planning Retail targeting • The first concern is geography. – Where do my customers live? – How far will they drive to visit my store? • The next concern is consumer taste. – Offers, merchandise, and advertising messages...
Words: 985 - Pages: 4
...Define Marketing Paper Nichole Heck MKT/421 February 26, 2015 Richard Theroux Define Marketing Paper Abstract In the modern business world, marketing is a vital part of the company’s success. Marketing allows consumers to view the different products, promotions and services provided by said businesses and gives them the ability to compare pricings, products and services. There are many different ways companies can market their businesses. In today’s marketing world, social media has become an important role in the success of businesses. The general ideas of marketing are similar to one another, however, how some use marketing to benefit their line of work varies along with the results. What is marketing? The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion. ("Marketing Definition", 2015) Many think that marketing is all about advertising or sales, when in fact it is everything a business or company does to obtain customers and keep customers. Even small tasks such as returning phone calls or writing thank you letters is considered marketing and helps a company’s customer base tremendously. The ultimate goal of...
Words: 811 - Pages: 4
