...Implicit Association Test Gina Pylka ETH/125 October 27, 2013 Constance Dolecki Implicit Association Test I found taking a couple of the tests on the IAT homepage interesting. The test I took said I had an automatic preference for young compared to old. I found the results something to think about. I would of said I had no known preference. In examining our own prejudices I think we automatically respond in terms of race and ethnic backgrounds. There are so many other areas in life where our prejudices surface. My understanding of prejudice is a negative attitude towards an entire group of people. By this simple explanation after taking this test it becomes clear to me that without even realizing it there is a prejudice because I prefer one group to another. This being the case for most of us I will assume for right now. I would have to say that prejudice would be difficult to measure. Some prejudice is very clear and directly out in the open. Some examples would be in how we respond to other’s because of the where they live or how they dress. Jumping to conclusions about someone without getting to know them is such a loss for everybody involved I personally feel. What has come clear to me in this weeks assignments is that no matter how hard we try I think we are always prejudice against others. The lines aren’t always clear when it comes to how we approach or avoid people as we go about own individual lives. Boundaries can shift as things happen to us or around us...
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...Individual – Implicit Association Test Complete the Harvard-hosted Implicit Association Test (IAT) using the following instructions. Each test you choose to take should take about 10 minutes to complete. * Navigate to the Project Implicit® home page at https://implicit.harvard.edu/implicit/ and click Demonstration. * At the IAT home page, click on Go to the Demonstration Tests. * At the Preliminary Information page, read the disclaimer and click on I wish to proceed. You will be prompted to select a test. Take any of the IAT tests that interest you. Write a 150- to 300-word response to the following questions. * Do you agree with the results of your IAT. * If you are comfortable sharing, what was the result of your IAT? If you are not comfortable sharing, what was your impression of the IAT? * Do you agree or disagree with the result? * Do you think that the results are valid for you? Explain why or why not. * In your opinion, is prejudice easy or difficult to measure accurately? Why? Male with Science and Female with Liberal Arts compared to Female with Science and male with Liberal Arts is the Implicit Association Test (IAT) chosen for this assignment. The results acquired suggest a strong association of the topic, the ability to distinguish the association between the Male and Science and the Female with Liberal Arts. I would have to agree with the feedback received from the IAT; identifying the connection between Female and Liberal...
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...Florida International University MAR 4503 Consumer Behavior Fall 2015, Section U01 Dr. Jayati Sinha Homework #2 Implicit Association Test October 12, 2015 (1) Describe your experience doing the demo test. What did you expect would happen? Did the results surprise you? Do you think the results are a valid measure of your implicit attitudes? Why or why not? In your answer, be sure to consider the issues raised in the FAQ page. I believe that in the domain of intergroup discrimination like race, age, and sexual orientation the Implicit Association Test does better than self-report at predicting behavior. I also understand that I may not say what's on my mind either because I am unwilling or because I am unable to do so. The unwilling-unable distinction is like the difference between purposely hiding something from others and unconsciously hiding something from myself. The Implicit Association Test makes it possible for me to penetrate both of these types of hiding. The Implicit Association Test measures implicit attitudes and beliefs that we are either unwilling or unable to report. (2) How could you use this technique to test consumer attitudes towards any brands? Would you expect the results to differ from explicit measures of attitudes? Why or why not? -Tapping consumer insights in such a way more appropriately captures the richness of consumers' perceptions, feelings, and attitudes toward a brand. -Allows for indirect measurement of attitudes...
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...Implicit Association Test Weight Implicit Association Test measures the ability to distinguish the difference between people who are obese and people who are thin. It often reveals an automatic preference for thin people over fat people. I choose this test as I believe that weight is often judged incorrectly. Society tells the public that thin is beautiful through movies, television, magazines, and mass media. Skinny people are often branded as conceited, vain, mean, and superficial; heavy people are often branded as lazy, slow, undisciplined, and caring. Just as race and ethnicity are subjects of prejudice, weight is also a topic for prejudice as well. The results I received were not what I expected considering my own personal views about this subject. My result was that I have a strong implicit preference for thin people compared to fat people. I do not agree with this result as I believe that had the test be given in the opposite order that my result would be varied. I began to associate the genre of people with the key to which it was originally assigned and when the test had the terms and keys switched I believe that it had a direct impact on the result that was presented. Prejudice is difficult to measure; however, I believe that sometimes the subconscious can overthrow what the conscious mind. Everyone is different and just like aptitude and intelligence tests I do not believe that prejudice can be accurately measured for everyone based on the same questions. I think...
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...After taking part in the Implicit Association Test, where I chose to take the race test, my results suggest that I have a slight automatic preference for European Americans compared to African. Although it is difficult to admit, I would have to somewhat agree with these findings. Upon first seeing the results, my immediate thoughts, were, “this can’t be right!” I thought that, “this test doesn’t take into account a person’s mindset at the time their taking it or how alert they are.” Once I sat back and really gave it some thought, I had to admit to myself that it was correct. I love my African-American people, but in certain situations, such as where I choose to live, I have been prone to being where it is predominantly European American. Although it is an interesting test, being able to accurately gauge prejudice, in my opinion, is impossible mainly because ones feelings and beliefs can change so often. Also because of those, as described in our readings, that may take the test that can be labeled as the timid-bigot. Outwardly, they admit to loving every man, but inside, it the opposite. I believe, when confronted they would not be honest about their feelings for fear that the findings would somehow come back to hurt them. The Bogardus Social Distance Scale is another means by which sociologists gather information to calculate prejudice. In this test, people are asked how willing they would be to interact with various racial and ethnic groups in specified...
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...sharing, what was the result of your IAT? If you are not comfortable sharing, what was your impression of the IAT? * Do you agree or disagree with the result? * Do you think that the results are valid for you? Explain why or why not. * In your opinion, is prejudice easy or difficult to measure accurately? Why? I found the results of the AI quite interesting. I felt as though it gave a general overview based on our mental and subconscious feelings about certain situations and areas. For example, the first test indicated that I strongly favored men and science. I don’t believe that’s a complete assessment but the sorting seemed a bit more catered to the result. I can only agree with the result based on how the test was structured. For example, the first test asked me to identify arts versus science categories. Then male against female names. There were a few names that could’ve gone both ways. I think the test analyses our tendencies toward certain categories. When I look at the results, I don’t feel as though they’re valid for me. I think that it just shows how we see the connection between certain things. I think is valid for how we accept the world or generally feel about the world. When I look at prejudice, I think its difficult to measure most of the time. As with most things, there’s many moving parts and many circumstances that motivate our thinking towards prejudice at certain times. I may not have a particular prejudice when it...
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...regular people just like myself who happen to like something I don’t. Their sexual or intimate lives has nothing to do with mine so why go out of my way to be a nasty person or pass judgement when im not all the way right with things I do in everyday life. When I took the test my result was I had an automatic preference to straight people and I have to disagree with those results because I don’t care at all what your sexual preference is. That is their business. I believe I scored this way only because I was kind of slow responding and made some mistakes at some points but not because I was relating any of the words to the gay and straight words. I just made a simple mistake a couple of times. I don’t think a test, especially a test like that can measure what I prefer more or who I prefer more. I believe love has no color, gender, or age. Im very open minded. I also don’t agree that prejudice is measured accurately because know one knows what my thoughts inside my head until Im truly honest and voice them and that is with everyone. Some people are friendly when your around and horrible when their with “their” friends. You could be seeing two different people and not even know it and I don’t believe any test can tell that unless you take a polygragh or something similar to...
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...subtle signs of prejudice towards people or ideas they aren’t familiar with in their immediate reactions rather than be overtly obvious with it. Along with societal norms of just not accepting blatant prejudice, this may be due to the fact that this particular person doesn’t realize they have a prejudice towards a specific type of group. Thus, tests such as the Implicit Association Test (IAT) by Project Implicit bring light to what these prejudices within people may be. The purpose of the IAT, with tests varying from Skin-tone (Light Skin - Dark Skin) to Age (Young - Old), is to see the implicit biases people have in particular situations. According to their website’s...
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...The Implicit Association Test is a test that allows a person to be aware about the associations they unconsciously make between certain things. When a person begins the test, it will first ask them to pick a topic of their choosing. They will then be asked to answer a variety of personal survey questions regarding religion, political views, ethnicity, family, etc. After the questions have been answered they will be presented with the words that will be used in the test and associated with certain categories. During the test, the participant is asked to place the words with the categories that they belong to by pressing the “e” key on the right or the “i” key on the left while going as fast as they can. Throughout the test, the categories...
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...The Relationship between Attitudes and Behavior Attitude is holding a particular object in some degree of favor or disfavor. The attitude object can be a person, an event, an action or a thing. Previously it was believed that the inner dispositions are what controlled the actions of man. This is to say that man is rational with all behavior being deliberate. However, evidence has shown that this is not always the case and though attitude does influence behavior to an extent, it is not the only factor that influences behavior. Moreover, in some cases behavior can cause attitude change. Theory of planned behavior This theory aimed at predicting deliberate and premeditated behavior. The theory was an add on to the previously formulated theory of reasoned Action when research proved that human action is not entirely voluntary or controlled by rational reason. According to this theory the greatest determinant that leads to behavior is intention (a person’s willingness and readiness to perform a certain action).This intention is determined by attitude towards the behavior, subjective norms and an individual’s perception on their ability to control behavior (Ajzen 2005). Cognitive Dissonance theory According to this theory people have a tendency of seeking a consistency in their inner dispositions (both attitudes and beliefs). Further there is also a need for personal behavior to be in tune with attitudes and beliefs held. If there is a disconnect between behavior and attitudes...
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...1) Why does Ms. Kelly leave her purse open? Ms. Kelly now leaves her purse open as her own personal punishment for being judgmental and pre judging David Chappelle as a criminal 2) What did she find in the Journal of Personality and Social Psychology? Ms. Kelly found that the channel of Personality and Social Psychology have an article based on implicit association test what show that 70 percent of the people who took this test black and white Harbor and unconscious preference for white over black people 3) What did the University of Washington find out about the IAT test? The University of Washington also found that the IAT showed 70 percent of the people who took the IAT unconsciously preferred white people to black people 4) Explain how the IAT test works and what does it measure? The IAT is given by computer shows pictures of black and white faces and ask you to connect them to positive and or negative words the IAT measures the speed in which you make word association to the pictures 5) What does Ms. Kelly say about racism and unconscious bias? Ms. Kelly states that racism and unconscious bias is amongst African Americans and Caucasian; most of us stereotype and are judgmental by nature. One line that stood out to me personally was Ms. Kelly recognizing that stereotyping was done to the point where it happens not in our conscience mind, but our operating system. We are programmed this way. Is it cultures fault? 6) What does Prof. Anthony Greenwald...
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...is behavior that treats people unequally because of their group memberships and often begins with negative stereotypes and prejudices. Once learned, stereotypes and prejudices resist change, even when evidence fails to support them or points to the contrary. (Willoughby, 2007) When I think of bias I think of blatant ways that it manifests itself, but bias can be so subtle that it is hidden and hard to spot. If I change my conscious attitudes and beliefs this may indirectly change my hidden attitudes and beliefs. If I become aware of my hidden biases, I can suppress and attempt to eliminate those hidden attitudes and beliefs before they become behaviors. The Harvard Implicit Association Tests (IATs) are Hidden Bias Tests that measure unconscious, or automatic, biases. These tests can help us start thinking about hidden biases:...
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...Explicit Attitudes is a person’s view toward other people, objects and concepts. Implicit Attitudes is internal response that the person is unaware of. Yes and no because a person thinks of something in a certain way but inside not knowing what they really think. In my opinion I believe that both are important in there on ways in society. For example, a white person can see a black person and the automatic mind will be negative towards the black person. For implicit attitude a white person may not be racist and may have friends that are black and hangs out with them, but inside he doesn’t realize that he has a more negative association towards blacks. Implicit attitudes are related to racial, ethnic, religious and other types of prejudice because I believe no because a person may not know that he or she is racist against someone else by the color of their skin. Their automatic mind will discriminate on its own from first appearance. The implicit Attitude Test (IAT) is a measure within social psychology designed to detect the strength of a person's automatic mind between mental representations of objects. The creator of the (IAT) is Anthony G. Greenwald in 1998. The way the IAT works is that it relies on the person who is taking the test to quickly judge and respond to stimuli that appear on the computer screen. The IAT scores of whites reflected implicit racial prejudice, and that many whites don’t endorse these negative attitudes...
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...Mental Health - Project Implicit * Disclaimer ContactProject ImplicitSite Map * HomeTake a Demo TestBackground and FAQsTech Support The Scientists Project Implicit ResearchMental Health Resources You have completed the Depression Brief Implicit Association Test (BIAT - patent pending). Your Result Your implicit data suggest that you slightly identify more with HAPPY than SAD. We hope you find the IAT sorting task thought-provoking, but it should not be used to define yourself or others. We do not currently have enough data on how people in general score on these tests to present comparisons with people in general. We appreciate your participation, and it will help us to provide this feature in the future as we obtain more data. This and future research will clarify the way in which implicit evaluations affect our perception, judgment, and action. If you have any questions about this study, please email pimh@projectimplicit.net. If you have unanswered questions about the task, please review the background information and FAQs about this research and follow the links to the questions of specific interest to you. Thanks again for your participation. If you feel especially concerned about your own mood or emotional difficulties, or wish to seek mental health help or advice: (1) Do you need immediate help? If you are thinking about harming yourself or someone else, please tell someone who can help immediately: - Call 911 for emergency services (in the United States). - Go...
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...IAT Tests and Results ETH/125 November 7th, 2012 After completing nine different Implicit Association Tests or IAT’s, I feel that I learned some information about myself that I did not recognize before when I refer to others, and other facts that I personally already knew about myself. Upon completing the Asian IAT, the test stated that I personally had a slight associated of European Americans with American and Asian American with Foreign compared to Asian Americans with American and European Americans with foreign. Subconsciously I didn’t realize the relations I put with one racial background compared to the other, but once I completed the test I realized that I do personally associate certain members of a background with certain cultural items. Although I do not use that in order to be malicious or rude to someone, it is a generalized reference that I have learned growing up and from where I have lived. Prejudice is not often easy to measure, as a person may feel personally toward one belief but does not show that belief to others as they know it is not the general rule. Other people can be blunt and open with prejudice, making it easier to know what their exact feeling about another is or even how they feel toward them. Being able to call it an accurate result though is hard because of a person’s feelings may change from experience to experience and may result differently in 6 months if taken today. Reference Project Implicit. (n.d.). Retrieved from...
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