UNIVERSITY OF MAIDUGURI
FACULTY OF MANAGEMENT SCIENCE
DEPARTMENT OF MARKETING

COURSE TITTLE: MARKETING COMMUNICATION)
COURSE CODE: (BUS 432)

TOPIC: WHY ADVERTISING IS IMPORTANT TO CONSUMER ORGANIZATION.

ID NUMBER: 09/07/027144

April, 2014
INTRODUCTION
When a product is manufactured, it is existence need to be made known to the general public; otherwise the product will not sell. Advertising draws the attention of potential consumers to buy the product, in other way; advertising informs potential customers of the product function and features in order to create a demand for the product. Advertising begins to work when the general public becomes aware of the product existence.
ADVERTISING
Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewer, readers, or listeners, sometimes specific groups) to take or continue to buy some product. Most commonly, the desire result is to derive consumer behavior with respect to a commercial offering. Although, political and ideological advertisement is also common.
In Latin word “ad’verteve, means “to turn to ward” something. Advertising messages are usually paid by sponsors and view via various media including mass media such as newspaper, magazines, television advertising, radio and outdoor advertising or direct mail or news media such as blogs, websites and text messages.
Commercial advertisers often seek to generate increased consumption of their product and service through’ branding “which involves associating a product name or image with certain qualities in the mind of the consumers.
WHY ADVERTISEMENT IS IMPORTANT 1. CRUCIAL FOR A LUNCH OR ANNOUNCEMENT: Advertising is very crucial for lunching (introducing a new product service in a new idea market. If advertisement of any concerned a product, services or idea is done properly a