...strategies as a way to ensure that they are able capture all audiences. Social media marketing and innovation are essential components that organizations use today. In today’s society, social media is a given as a marketing tool to most companies. It increases more awareness about a brand as well as reaches a broader, more global audience. Successful organizations evolve their product or service to align with market trends and segments. Prince Sports is an example of an established company that has innovated its products, utilized grass roots marketing techniques and social media to target younger audiences as well as expand the brand globally. “Prince Sports is a racquet sports company whose portfolio of brands includes Prince (tennis, Squash and badminton), Ektelon (raquetball), and Viking (platform/paddle tennis). Its complete line of tennis products alone is astounding: more than 150 racquet models; over 50 footwear models; more than 50 tennis strings; and countless types of bags,...
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...in pace with the new marketing environment and take into thought every likely detail that might help out or ruin the image of a company or product. This case study will examine the marketing principle and vision in the background of Prince Sports, Inc. The main emphasis of the case study is Prince Sports, Inc segmentation and positioning. Prince Sports is a racquet sports company, their brands includes Prince (tennis, badminton, and squash), Viking (platform/paddle tennis), and Ektelon (racquetball). Its whole line of tennis products alone is quite remarkable: more than 150 racquet models; greater than 50 tennis strings; in excess of 50 footwear models; and numerous sorts of bags, attire and additional accessories. (Marketing, Eleventh Edition, Kerin, p.239). With the rise of the interest to tennis among different demographics Prince Sports perceived a necessity to target every possible type of consumer. Being in business from 1970 Prince Sports, Inc noticed the fact that each tennis player has the same aspirations: to each become better players. But they don’t all have the same skill and talent, or the same ability to swing a racquet rapidly (Marketing, Eleventh Edition, Kerin, p. 240). Taking into consideration different fast growing opportunities which include: developed technologies, customers with different requirements and skills...
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...Types of food people like in Pakistan: The Pakistani cosines are rich in oil and chillies. Unlike the Indian food, Pakistani dishes must include meat, chicken and beef, though pork is totally forbidden as per Islamic teachings. Although eating habits differ from regions to region, the mainstay of the Pakistani diet is "chapati or roti" made from flour. "Lassi" a usual drink made like a milkshake in a home made utencil from curd/yogurt and water is usually taken at lunch time, specially during the summers as it beats the effects of hard weather. It is usually customary to eat a dessert after the dinner, which mainly comprises "Kheer" (made from rice and milk) and sweetened rice "Zarda". Rice though scarcely eaten in many parts, pulla´o (lightly fried rice with vegetables) and biryani (rice with meat or vegetables and spices) are the tw very favourite dishes of rice, specially on marriages. "Mithai" a kind of sweet made of corn flour, sugar and milk is the favourite sweet for all ages Pakistanis generally eat three meals a day: breakfast, lunch, and dinner. During the evening, many families have green tea without sugar which goes along with baked/fried snacks from local bakery (or prepared at home). During the Islamic holy month of Ramadan, the eating patterns change to: sehri and iftar. It is considered proper to eat only with the right hand as per Islamic tradition (also a tradition in many other Asian cultures). Many Pakistani families, particularly when guests are too many...
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...The importance of vision in sports is a subject that been maintaining people awareness for the past couple years .In fact, With the increasing of people playing sports as a recreactional activity or at a professional level it is becoming more relevant than ever to stress the type of eye injuries that can happen while practicing a sport and the best way to protect ourselves.Whether it’s basketball , football, baseball or any type of sports humans in general , are more exposed than ever to eye injuries . Along the same side, according to the book sport vision care for the enhancement of sports performance “ sports - related ocular injuries account for 33000 to 100000 of the estimated 2.4 million eye injuries that occur in the US annually”...
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... There are three types of motivation: * Intrinsic * Extrinsic * Self-Motivation Intrinsic This type of motivation comes directly from the performer. They are factors such as personal satisfaction or enjoyment. Biddell (1984) suggested that performers who are intrinsically motivate are more likely to continue participating then those who aren’t. This is because of personal ambition and the drive to have fun. An example of this could be an individual wishing to play squash as a form of recreation, to develop their fitness levels, but also to see if they can master the game. Extrinsic This type of motivation comes from factors that are unrelated to the task they are performing. They are rewards that the performer may get for completing a task successfully. Some of these may include money or medals. An example of this could be a player who is offered a lot of money for playing for a football team, but the don’t actually enjoy player, rather than playing because of passion for the game. Self-motivation This is almost the same as intrinsic motivation. Cratty (1989) suggested that there are a number of factors that motivate us to take part in sport, which include a desire to achieve a sense of mastery, a wish for status, friendship, the challenge which the face, or simply the excitement of taking part....
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...Lal Salaam - RoohAfza Submitted to: Submitted by: Group 2 Anand Kumar Anisha Bansal Ankush Singla - 12P127 - 12P128 - 12P129 Dr. Kanwal Kapil Anubhav Gupta - 12P130 Bhoomi Ashwin - 12P131 (3047 Words) Aditya Chadha - 12P132 Lal Salaam - RoohAfza Executive Summary The objective of this report is to apply the concepts and methods of marketing to a real world marketing opportunity. This exercise imparts a clear design and practical knowledge on the implementation of marketing strategies and plans. ‘RoohAfza’ has been selected as the product for the report because it is a traditional drink that has stayed relevant and is one of those rare brands that has a hold over consumers not because of marketing but because of its product. ‘Energy and health’ has been made the unique selling proposition for the brand. For this purpose, market research was done over a sample of 259 people using the questionnaire method. The market research data was critically analysed in order to make conclusions. In the trailing report the marketing strategy for RoohAfza has been mentioned to put these conclusions into practice. The target market, positioning, competition & product, pricing, placing, promotion strategy is specified to accomplish the goals in the best possible manner. The report covers SWOT analysis, PEST analysis and Porter’s Five Forces model to evaluate the current position of the brand itself. All possible areas and topics have been covered in the report that is necessary...
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...Jack Johnson Boxing is a sport of contradictions: it is as artistic as it is primal and sophisticated as it is raw. The boxer’s must physically possess balletic footwork and brute force, while being emotionally equipped with both high-minded strategy and primordial blood thirst. Most importantly, however, the boxer exists within the ring in solitude. It is in boxing, above all sports, where the individual proves his worth. In early 20th century America, there were two undisputed truths about boxing: the Heavyweight Champion was the most prestigious title in sports, and a white man would hold it. Although slavery no long existed de jure, blacks were in no way free and by no means were they equal. Jack Johnson, a son of slaves, emerged from obscurity in the Jim Crow South to become the first black man to hold the most prestigious title in American sports. But, like the sport of boxing, Jack Johnson was a contradiction himself: although seen as a champion of the black race and enemy of whites, Jack Johnson himself was decidedly race-neutral. His hesitation to join the black community in complete solidarity made him an extremely complicated figure: he was feared by the white community and disliked by his own race. Underpinning this dynamic was his insistence on marrying white women, which made him a traitor in the eyes of the black community and a menace to the natural order of things. Jack Johnson was unique because of his unflagging individualism and his capacity...
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...FSPA Sporting Goods Report CENTRAL EUROPE The third of the FSPA European Sports Research projects is the Central European Report, covering the larger 5 countries France, Italy, Austria, Switzerland and Germany and consisting of 4 volumes: Executive Summary – GERMANY Contact the FSPA: Tel: Fax: E-mail: Web: +44 (0) 2476 414999 x207 +44 (0) 2476 414990 milly@sportsandplay.com www.sportsandplay.com Executive Summary THE SPORTS GOODS MARKET IN CENTRAL EUROPE Volume 4: GERMANY 376 pages of English text and charts on the largest sporting goods market in Europe Case studies of successful and unsuccessful market penetration and related tips Sports participation and trade figures In-depth analysis of the whole supply chain Ten product categories studied from top to bottom Consumption trends and effective marketing strategies Comprehensive market and foreign trade statistics Listings of 184 executives interviewed and about 280 other distributors and retailers Profiles of 105 companies Fourth volume of a series also comprising reports on France, Italy, Austria and Switzerland Overview and highlights of the German report Located in the centre of Europe, Germany has been one of the few founding member states of the European Communities, later known as the European Union. The early membership has eased the supply chain from important ports. Thanks also to the fact that Germany has the largest population of any European country west of Russia, it has been the place on the...
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...matrix 8 Internal Factors Evaluation (IFE) matrix: 9 2. Matching Stage 10 Competitive Advantage (CA) 10 Financial Strength (FS) 11 Industry Strength (IS) 11 Environmental Stability (ES) 11 3. Decision Stage 13 STRATEGIC IMPORTANCE 16 JUICE INDUSTRY 16 RESOURCES FOR NEW STRATEGY AS CONCENTRIC DIVERSIFICATION 17 mARKETING 17 Brand Strategy 17 Distribution Channel 17 Competitor Analysis 18 finance 19 Internal retained earning 20 Take loan from bank 20 Issue bond/debenture 20 Issue equity 20 Right issue 20 Venture capital 20 Human resource management 20 Job description 20 Job specification 20 Recruitment 20 Selection 21 Training & development 21 Performance evaluation 21 BALANCE SCORECARD TO CHECK STRATEGY EFFECTIVENESS 22 RECOMMENDATION 24 Bibliography 25 ABSTRACT Soft Drink Concentrate market (SDC) of India is 500 crore market. This market is getting in weak situation, main reason being today people in India do not find enough time to mix concentrate in water then drink. People prefer to drink ready-made drink. That is why this SDC industry is stagnating. Rasna is monopoly with 97% market share in SDC market. There are other players in this market like Tang (Kraft Foods), Suger Free and Coca cola products. But these players have very less market share; they do not dare to compete with Rasna. But Rasna itself seek to diversify in other...
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..."disequilibrium": frustration, hunger, dread, guilt, anger, embarrassment, anxiety, etc. The phrase was coined by Leon Festinger in his 1956 book When Prophecy Fails, which chronicled the followers of a UFO cult as reality clashed with their fervent belief in an impending apocalypse. Festinger subsequently (1957) published a book called A Theory of Cognitive Dissonance in which he outlines the theory. Cognitive dissonance is one of the most influential and extensively studied theories in social psychology. The theory of cognitive dissonance in social psychology proposes that people have a motivational drive to reduce dissonance by altering existing cognitions, adding new ones to create a consistent belief system, or alternatively by reducing the importance of any one of the dissonant elements. Cognitive dissonance is the distressing mental state that people feel when they "find themselves doing things that don't fit with what...
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...been a considerable increase noted in the use of video analysis as a coaching tool in ice hockey. This has been especially noted in the greater Montreal area of Canada, where coaches are often under pressure to develop emerging talented players who aspire to a pro hockey career. The purpose of this research was to investigate how much performance analysis through video was being used and what it was being used for. The focus area was on amateur teams from midget level through to college and junior pro, such as the QMJHL. To collect data a questionnire was used to survey the coaches and players views on using video analysis as a tool for coaching. The study was done in Montreal Quebec, Canada with coaches that ranged from midget grade, through junior to college and men’s pro. The survey covered what video analysis is currently being used for, what both the coaches and players expected to gain from its use, its benefits and draw backs with regards to athletes playing abillity and its usefulness as a coaching tool. The findings were compared with existing research which has made use of notational analysis and latterly video analysis. The study shows that the views towards video analysis of both coaches and players is positive, with it overall being found as useful....
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...This research aims to analyze and evaluate the perception that each of the 3 strongest Juice brands carry – Shezan All Pure, Fruitien and Nestlé Fruita Vitals. A survey was conducted of a 100 respondents in Islamabad to assess the Perceived and Actual Value of the said brands. The methodology and the findings are elaborated in this research paper. Consumer Brand Perception A comparative study of consumer Brand Perception of Shezan All Pure, Fruitien, Nestlé Fruita Vitals BBA – 2k11 – B Abeera Ahmad – 91 0|Page Mohammad Ibrahim Khan – 19 Zain Ul Abideen – 45 Contents 1. Acknowledgements .................................................................................................. 3 2. Executive Summary ................................................................................................. 4 3. Introduction............................................................................................................. 5 I. Shezan International Limited: ............................................................................. 6 II. CitroPak Limited ............................................................................................... 8 III. Nestlé Pakistan Ltd ......................................................................................... 10 4. Literature Review ..........................................................................
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...Multi Use Games Area (MUGA) Macadam based DESIGN BRIEF 2006 KCC Sports Development Unit KCC Property Group Please read the following advice: You are strongly advised to make contact with and consult Kent Sports Development Unit when considering a new sports facility project. The Unit can assist in refining the requirements for your facility from the minimum specification detailed within this brief. The information used to compile this document is subject to change and therefore the Unit will be able to advise on this. How can Kent Sports Development Unit support your project? Kent Sports Development Unit's existing work in facility development includes: • Advising on the planning, design, funding and management of sports facilities. • Encouraging increased sports use of education sites by the community. • Seeking to attract facilities of strategic significance to Kent, including ensuring the development of County centres of excellence and centres of performance. • Prompting and supporting key project applications to funding organisations (including advising on National Lottery applications). • The Unit works with a wide range of organisations in order to achieve the above. Kent Sports Development Unit's Advice Regarding the National Lottery includes: • Helping organisations in Kent, including those in the public, private, voluntary or education sector, to ensure the aims and objectives of their projects are matched to the criteria laid down by the Lottery Sports Board,...
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...Case studies - CSR in Pakistani perspective A selection of companies based on as a sample on various industries of Pakistan. 1. Citizen-Police Liaison Committee ( CPLC) 2. National Refinery Limited 3. Pakistan Petroleum Limited 4. Shell Pakistan 5. Pakistan State Oil (PSO) 6. Pak-Arab Refinery Company Limited 7. Sui Southern Gas Company ( SSGC) 8. Askari Commercial Bank Limited 9. Khadam Ali Shah Bukahari (KASB) Securities 10. The Bank of Punjab 11. First Woman Bank Limited ( FWBL) 12. Dollar East Exchange Company (PVT) Limited 13. Cresent Steel and Allied product Limited ( CSAPL) 14. ICI Pakistan Limited 15. Engro Chemical Pakistan Limited 16. Soccer Ball industry of Pakistan 17. Unilever Pakistan limited 18. National Foods Pakistan Limited 19. Proctor and Gamble Pakistan 20. Geo TV Citizen-Police Liaison Committee (CPLC): CPLC is a joint venture of the private and the public sectors. The few concerned and compassionate citizens, initiated in 1989 to establish the CPLC, which is over the period, become an important component of police system in Karachi. Rooted in the business community and dependent largely on private donations and on the volunteer work of business community. It conduct crime analysis, plays an important role in the investigation of kidnappings, and provides a range of police related services directly to poor and rich alike without any discrimination.[1] So in this way CSR motivate citizen to support police in fighting crime, after...
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...networks have allowed us to cross barriers associated with time and distance, the new multimedia realm is allowing us to include vital physical cues in the information stream, introducing a physical reality into the world of electronic communications, goods, and services. Not surprisingly, some of the industries that are being most radically revolutionized are those that deal with the human senses, including entertainment, health care, education, advertising, and, sadly, warfare. Simply put, technology changes your way and pace of life. In recent years, the word telecommunications has been used so often, and applied in so many situations, that it has become part of our daily lexicon, yet its definition remains elusive. So, let's start with a definition. The word telecommunications has its roots in Greek: tele means "over a distance," and communicara means "the ability to share." Hence, telecommunications literally means "the sharing of information over a distance." Telecommunications is more than a set of technologies, it's more than an enormous global industry (estimated to be US$2.5 trillion), it's more than twenty-first-century business and law that is being re-created to accommodate a virtual world, and it's more than a creator and destroyer of the state of the economy. Telecommunications is a way of life. Telecommunications affects how and where you do everything—live, work, play, socialize, entertain, serve, study, teach, rest, heal, and protect. Telecommunications has served...
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