...1. Direct Marketing 8 5.2.3.2. Advertisement 9 5.2.3.3. Discounts 10 5.2.3.4. After Sales Services 10 5.3. Pricing Strategies 10-11 5.3.1. Market Penetration Pricing 10 5.3.2. Cost-Based Pricing 11 5.3.3. Contingency Plans: Price-Adjustment Strategies 11 5.4. Placing/Distribution Strategies 11-12 5.4.1. Retailing 11 5.4.2. Wholesaling 12 6. Controls 12-13 7. Action Plan 13-14 7.1. Pre-Launch Action 13 7.2. During-Launch Action 13 7.3. Post-Launch Action 14 8. Budgeting 14-15 9. Conclusion 15 A. Appendixes A1-14 B. References R-1-2 X. Executive Summary Samsonite is introducing a new product, Lite-Tracker, to provide consumers with ease of access via Near Field Communication (“NFC”) tags and devices while also allowing tracking of any lost or stolen luggage. This decision is arrived at after conducting a study on the current marketing situation which comprises the macro-environmental factors; Demographic, Technological, Economic...
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... shipping, airports and also in railways. In this paper, RFID technology is explained briefly at the beginning. Later, implementation of RFID on different ways of transportation is illustrated. The standards of RFID in transportation are also presented. Introduction: RFID stands for Radio-Frequency Identification. RFID technology is a type of wireless communication in which radio waves are used to recognize people and objects. The purpose of an RFID system is transmitting data from a portable device, called a tag, to an RFID reader to execute a particular application based on the tag provided identification or location information (Graafstra, 2006; O' Brien, 2006). This was initially developed for improving warfare technologies. Now, it has been a part of everyone’s routine life. It consists of a tag with a chip and an antenna for sending and receiving data. The technology consolidates with an interrogator (reader), which has an antenna that communicates with the tag. This is an enhanced distinct option for barcodes as it has read and write capabilities. RFID in transportation: In transportation, RFID has found its implementation like in trucking, airports, shipping and also in railways. The use of RFID is growing continuously in transportation. They have also been added to transportation devices like highway toll pass cards and subway passes. The RFID devices have an ability to store data proficiently. They can enumerate the cost of tolls and fares and reduce...
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...of working people; most of his family members were farmer, millers and carpenters. His father Xavier Vuitton used to work as a farmer and his mother, Coronne Gillard was a miller. START AS LUGGAGE PACKER: Louis Vuitton started his career as a luggage packer. During that time rich people used to travel a lot and they always needed someone expert to pack their luggage so that their suits and dresses would not winkle. Louis Vuitton started getting famous and was respected in Paris upper class people. In 1853, Vuitton became a personal packer for French emperor Napoleon’s wife. Vuitton also created personal luggage for her. INVENTION OF FLAT-TOPPED TRUNK: After establishing his name in field of luggage packing Louis Vuitton opened his own workshop in Paris. And soon Louis Vuitton established himself as a designer of strongly built luggage. Vuitton introduced a new and modern style of trunk. In the days of coach traveling trunks were carried on top coaches and made with domed lids so the water would slide off during rainstorms. Trunks were made with iron frames and covered with hog skin. In the beginning of new railway and ocean line travel luggage needs change and Vuitton was a first designer to introduce a new trunk. The luggage needed to be space...
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...Chapter One Introduction 1. Introduction At present in the world the largest and fastest growing industry is the tourism and hotel industry. Though, in Bangladesh the amount of manpower in hotel industry is not that much high with the comparison of the developed country. But in the near future this industry has a bright future in Bangladesh because of the charming natural beauty, lots of historical places and the largest sea beach of the world. The first part is about the Introduction of Hotel Sea Crown. For an expanding economy, a developed & efficient tourism Hotel is important. Bangladesh Resort and Hotel Limited has been incorporated in Bangladesh 09th day of june,2003 as a private company Limited by share under the companies Act 1994. The principle activity of the company is to business of hotel, restaurant, café, refreshment room. The commercial operation from 12th November,2004 with three star deluxe hotel constructed in its own land at Marine Drive, kala Toli, Cox’s Bazar and hotel named after “ Hotel Sea Crown” and its Corporate office is in Gulshan Model Town, Dhaka from where all reservation, marketing and accounts activities are operated. The methodology, scope of the report & the limitations are also described here. The second part is about overview of Hotel Sea Crown, which includes the historical background, mission & objectives of the hotel. It also plays a great role in Bangladesh. So it faces some threats. But it has a lot of opportunity here...
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...Contents Introduction 2 General information 2 Baggage handling 4 Passenger terminal operations 5 Airport security 6 Cargo operations 7 Airport technical services 8 Air traffic control 8 Aircraft scheduling 9 Airport emergency services 9 Airport access 10 Infrastructure 12 Regular flights 14 Operational management 15 Connecting transport 15 Conclusion 16 Reference list 17 Appendix 18 Introduction The airport is located 10km east of Dortmund, Germany and sine 2006 its original name is “Dortmund21”, in connection to its major shareholder- DSW21. The slogan of the airport is “Näher als man denkt” (Closer than you think) and stays for the variety and high quality of flights served by the airport. Statistics show that in 2008 the airport has served more than 2.3mil passengers. The structure of the following paper will be as follows: general information about the airport, several different aspects of the industrial operations of the airport will be analysed: the baggage handling; passenger operations; airport security; airport technical services; air traffic control etc. The report will finish with a conclusion- summery of the most important points. General information Dortmund airport was officially founded on 16th April 1925. It was first served by commercial flights of Aero Lloyd, which operated flights to Paris. In 1926 it started with 12 in going and outgoing daily flights of the newly formed Deutschen Lufthansa AD. By the year 1928 the airport reported...
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...Title tag: Kedarnath Temple Description: Kedarnath temple is Shiva's abode and he is worshiped here as the 'Lord of the Hills.' It is built by Adi Sankaracharya at the bank of Mandakini River in Kedarnath town of Uttranchal State. Descriptive Title: Kedarnath Temple - Where Wishes Come True Keywords: kedarnath temple, how to reach kedarnath temple Kedarnath is a small town in the lap of Garhwal Himalayan range in Uttranchal State. It falls under Rudraprayag district and is at an elevation of 11,657 ft. from the sea level. It is situated on the banks of the Mandakini River and is blessed with breathtaking views flanked by snow-covered mountains. This small town is an important pilgrimage destination for Hindus all over the world. People visit this town because of the Kedarnath temple that is considered as one of the small Char Dham pilgrimage. The town was ruled by King Kedar during the Satya Yug time and hence got the name. It is believed that Adi Sankaracharya built the temple in this town to worship Shiva in the form of Kedarnath, which means the King of the Mountains. The temple also has some relevance with the Pandava brothers of the great epic Mahabharata. It enshrines Shiva's Jyortilinga. Legend Pandavas won the battle of Mahabharata. However, after killing their own brothers, they were repenting over their victory. Since the battle had forced them to commit sins, they were denied an entry to heaven. To remove their sins and have an access to heaven...
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...December 4, 2010 Tumi Luggage in Brazil: A Feasibility Study Tumi Luggage is a very popular , high end, luxurious product. With its success in the US, in some parts of Europe and Asia, it is with best interest to research the feasibility in expanding its operations i nto the beautiful and lucrative country of Brazil. Feasibility and Marketing Plan: Tumi Luggage in Brazil Dr. Judy Strauss Associate Professor of Marketing University of Nevada, Reno Reno, Nevada 89557 Dear Dr. Strauss: We are pleased to present you with Bulletproof’s Feasibility and Marketing Plan for Tumi Luggage in the beautiful and lucrative country of Brazil. This plan will assist you in gaining valuable insight into the opportunity available for Tumi Luggage in Brazil. This plan is the result of an extensive research utilizing both primary and secondary findings. The suggestions proposed are carefully correlated with the market opportunities that are currently present in Brazil. The plan has been constructed in three different sections: (1) analysis of the potential market in Brazil, (2) the technical, financial and organizational elements that should be considered when entering the Brazilian market and (3) a marketing plan, if implemented, could create an overall increase in brand recognition, Tumi’s profitability and overall global market share. It is with confidence that the recommendations contained in this plan will cultivate excellent opportunities for Tumi Luggage, and the Brazilian market...
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...Analysis of the Denver International Airport baggage system Michael Schloh Dan Stearns, advisor Title Abstract Contents Introduction Reasons For Automation Functionality Of Original BAE Design Problems and Solutions System Complexity Comparative Functionality Opening Delays Financial Hardship Summary Glossary References THE DENVER INTERNATIONAL AIRPORT AUTOMATED BAGGAGE HANDLING SYSTEM by Michael Schloh Computer Science Department School of Engineering California Polytechnic State University 1996 Date Submitted: February 16, 1996 Advisor: Daniel Stearns ABSTRACT This document discusses events at the new Denver International Airport that resulted in opening delays of the airport. The scope is limited to the automated baggage handling system, which was the primary source of failure warranting the airport's several opening delays. Analysis of the failing system is comprehensive. Research is conducted using a variety of sources. The final report is published on the worldwide web. CONTENTS Introduction 1 Reasons For Automation 2 Functionality Of Original BAE Design 3 Problems and Solutions 6 System Complexity 12 Comparative Functionality 14 Opening Delays 15 Financial Hardship 17 Summary 19 Glossary 20 References 21 INTRODUCTION This research concerns the automated baggage handling system which was built by BAE Automated Systems, Incorporated of Carrollton, Texas for the Denver International Airport. The analysis of this system provides an important topic of study. From the baggage...
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...Front office and guest safety and security Security Issues ---------------------- Security encompasses areas such as security of the property itself, company assets, employees' and customers' personal belongings and valuables, life security, personal security etc. In all workplaces management stipulates that it is not responsible for valuables and employees personal belongings (their handbags, items kept in the personal lockers, etc.). Yet management must take all possible measures to prevent theft among employees and of employee belongings through its hiring practices and through the implementation of effective management, human resources and operational policies, such as: • Background checks of selected applicants • Policies related to employees' entry to, and exit from, the workplace • Spot checks of locker rooms and lockers • Effective supervision and control during the work cycle • Policies related to the discovery of criminal records and wrongdoing among, and by, employees • Control of people entering and exiting the workplace With regard to guest valuables, management informs guests that the hotel is not responsible for valuables left in the room, advising them to secure these in safety deposit boxes provided by the hotel. Besides taking care of security issues related to the people they employ (as outlined above), management must undertake some necessary measures, among which: • Providing "secure" (safety) deposit boxes...
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...synchronization for air, sea, and land travel.” Article Summary: “Secure Tracking for Critical Applications” by Chris Wullems, Alessandro Pozzobon, and Oscar Pozzobon In their article, Wullems and the Pozzobons discuss the importance of safeguarding Global Position System (GPS) tracking applications against security threats. They explain how users should be educated on the weaknesses in the technology so they can be aware of the proper procedures and tools to protect themselves. The authors start off by explaining the safety and security advantages of GPS technology with regards to vehicle tracking and remote monitoring systems. After briefly discussing those advantages, they then segue into the downside of the technology, and the inherent dangers involved in failing to adequately secure the technology. They refer to the technology as “a double-edged sword” without adequate security and discuss how rivals or terrorists could undermine or sabotage the organization through the unauthorized use of the organization’s own GPS tracking systems. Tracking systems are excellent tools for monitoring vehicle payload information, location, and emergency information. They can be of considerable value during emergency situations when timeliness is of utmost importance. They...
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...ABSTRACT As the Indian car market is one of the fastest growing car markets in the world, there is a race to carve out a sizeable chunk among the car manufacturers. With market over flooded by various car models than ever before, customers’ face a hard time in making their right choices. While consumers have many options available, an attempt to purchase a car without researching extensively can become a costly mistake. This report deals with one of the complex decisions on owing a right vehicle. The main aim is to decide the best suitable car for our family, which meets the intended expectations. Analytic Hierarchy Process (AHP), which is based on pair-wise comparison of each alternative, is used to structure the approach towards the decision. At the end of the calculation we check the consistency of results using the Consistency Ration (CR). The decision parameters and ratings awarded for analysis are purely based on my perspective and has nothing to do with the brand or car company. SUMMARY Purchasing a new car is an expensive purchase, second only to a new home for many Indian consumers. That is why it is also critical for us to research before choosing a car that optimises financial and operation goals. This report distils the various available alternatives in the Indian car market to come up with the optimal car, which suits both the personal and business need of our family. Conventional wisdom says that the diesel vehicles are more fuelefficient than the petrol, in...
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...Introduction: Pakistan International Airlines Corporation (PIA) is the first appreciable company of Pakistan in Airline industry; it was founded in 1946 as Orient Airways, PIA became a state corporation on March 11, 1955. After this, Orient's planes were repainted in PIA's green livery. It has its main hubs at Jinnah International Airport, Islamabad International Airport, Allama Iqbal International Airport. It focused cities are Peshawar international Airport and Manchester Airport. The parent company is in control of Secretary of the Ministry of Defense (Government of Pakistan). The company slogan is “Come Fly With Us”. It headquarter resides at Karachi, Pakistan and the key people include Ch. Ahmed Mukhtar (Chairman PIA). PIA’s route network stretches to Asia, the Middle East, Africa, Europe, and North America. The conceptualization of service quality is the challenging issue for airline industry. There is a general agreement that the evaluation of services is more subjective than that of tangible goods and that an understanding of customers is central to understanding service quality; Kasper et al. (1999: 188), defines service quality as “the extent to which the service, the service process and the service organization can satisfy the expectations of the user.” Some prominent definitions include “conformance to requirements” (Crosby, 1984), “fitness for use” (Juran, 1988), or “one that satisfies the consumer” (Eiglier and Langeard, 1987). As per the Japanese production...
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...Business Model and Strategic Framework – IndiGo Airlines Business Model and Strategic Framework – IndiGo Airlines 2013 7/24/2013 2013 7/24/2013 Introduction IndiGo began its operation in 2006 and after being into business for six years, it has become India’s largest airline services overtaking Jet Airways in November 2012. Through this project report, we aim to understand the business model that is used by IndiGo and their marketing strategic framework which would help us to understand the enormous growth shown by IndiGo. Porter’s 5-Force Analysis for Airline Industry and GoIndigo in particular 1. Threat of New Entrants New entrants in the aviation industry face intense competition from the existing players and these new entrants themselves act as a huge competition to the settled players in the market. Barriers for new entrants: 1. High initial setup cost- The initial setup costs for the entrants include the airbus costs, setup costs, licensing costs, costs to airports, inventory costs, and many other costs including taxes. This increases the entry barrier to the new entrants who are willing to enter the market. 2. Existing player’s defence of market share- The existing settled players have a loyal set of customers, an established brand name and an extensive value chain. With the entry of a new entrant, the existing companies can easily defend their market share from the former. Additionally, the existing companies have an advantage of the economies...
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...Airline Brand Loyalty: A case study involving the three airlines, - SAS, Norwegian and Widerøe A thesis submitted in partial fulfilment of the requirements for the Degree of Master of Tourist Studies at UiT The Arctic University of Norway by Basant Raj Shrestha Course code: RMG40 Candidate no. 3 Student no. 420456 October 2014 1 ACKNOWLEDGEMENTS There are several people, without whom this Master thesis would never have been started, let alone finished and who deserve to be thanked and acknowledged for their support and inspiration. First of all, I would like to extend my sincere gratitude to my supervisor, Professor Per Kåre Jakobsen for guiding me through this process. I would also like to thank my methodology supervisor, Professor Kjell Hines, whose open- minded approach to the Master process enabled me to develop in my own words. His comments and suggestions for improvements to my dissertation are highly valued and gratefully acknowledged. Secondly, I am very grateful for the help provided in execution of the field study by securities of the Alta airport. Many thanks to Mr. Arnulf Nilsen and to some members of Avionor for their help and co-operation. Many thanks to travelers who took the time to thoughtfully provide the information used in this study. Thirdly, I would like to thank my teachers at UiT The Arctic University of Norway, in particular Professor Bente Haug, Professor Bente Heimtun, and Professor Britt Kramvig not only for...
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...ASE Interview Preparation: Contents 1 Technical: 3 1.1 Explain Cloud Technology: 3 1.1.1 Advantages 3 1.1.2 Types of Clouds: 3 1.1.3 Layers of cloud computing: 3 1.2 What is computer networking? 3 1.2.1 What is TCP/IP? 3 1.2.2 OSI Model: 4 2 Behavioural: 4 2.1 Tell me about yourself? 4 2.2 Why Cisco? 5 2.3 What do you know about us? 5 2.4 Why should we hire you? 5 2.5 Describe a time when you were faced with problems or stresses at work that tested your coping skills. What did you do? 5 2.6 Provide an example of when you showed initiative and took the lead 6 2.7 Tell me about a situation where you have had to speak with an unhappy customer. 6 2.8 Give me an example of a time when you motivated others and how this led to a positive outcome 7 2.9 Give an example of a goal you set and how you reached it. 7 2.10 Give me a specific example of a time when you used good judgment and logic in solving a problem. 7 2.11 Tell me about a time when you had to use your presentation skills to influence someone's opinion. 8 2.12 Give me a specific example of a time when you had to conform to a policy with which you did not agree. 8 2.13 Please discuss an important written document you were required to complete. 8 2.14 Tell me about a time when you had to go above and beyond the call of duty in order to get a job done. 9 2.15 Give me an example of a time when you had to make a split second decision. 9 2.16 What is your typical way of dealing with...
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