...PROJECT REPORT “ User buying behavior towards Perfume ” Submitted for the partial fulfillment of the requirement for the award PGDM ACADEMIC SESSION (2009 – 2011) SUBMITTED TO:Prof. Shweta JainSUBMITTED BY:Prabhakar Rahul Enroll (2009PGDM031)Puneet Arora Enroll (2009PGDM033)Amit Bharti Enroll (2009PGDM004)PGDM (MARKETING AND HR) Table of contents 1. Introduction2. Hypothesis3. Research methodology4. Data analysis and interpretation5. Conclusion6. Suggestion and recommendations.7. Bibliography8. Annexure CHAPTER 1 INTRODUCTION In this research we have survey the product performance and buyingbehavior of the fragrance of perfumes, which are used by people of allages. During this research we have interacted with people of all ageswho use perfume. After this research we came to know how peopleperceives these products on the variables like price, fragrance,advertisement, satisfaction, packaging, brand loyalty etc. We also cameto know which particular brand of perfume is most preferred by peopleof different age groups. In this research we have surveyed that howfrequently and how much perfume they use, whether they buy small, bigor family pack. Trend of ongoing changes in their likings has beenshown in the report. In this report we have tried to explain the entireresearch and facts product wise. Objective of the study This project is based on user behavior towards Perfumes. Objectives of the study are: 1.The other objective...
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...Valentina Cho COSM 2350 Fundamentals of Fragrance Assignment #1 1. What is the dime sized patch in the upper air passages of the nose that give us our sense of smell? A dime-size patch of olfactory membrane in each of the upper air passages of the nose contains the nerve endings that give us our sense of smell. 2. Where in the brain is the sense of smell first processed? The sense of smell, however, is first processed in the limbic lobe, one of the oldest parts of the brain and the seat of sexual and emotional impulses. 3. Who pronounced smell the most unimportant of all the senses? Immanuel Kant pronounced smell the most unimportant of the senses and unworthy of cultivation. 4. Umeda hunters were reported to sleep with what under their pillows and why? Umeda hunters in New Guinea were reported to sleep with bundles of herbs under their pillows in order to inspire dreams of a successful hunt that they could follow, like a map, when they awoke the next day. 5. The Berbers of Morocco were known to inhale the fragrant smoke of pennyroyal, thyme, rosemary and laurel as a cure for what? The Berbers of Morocco were known to inhale the fragrant smoke of pennyroyal, thyme, rosemary, and laurel as a cure for headaches and fever. They believed that smelling a narcissus flower could protect them from syphilis, and that malicious spirits could be forced from the body by the scent of burning benzoin mixed with rue, and consumed in the aromatic fires. 6. Olfactory...
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...name of the brand, DIOR, is written in big letters and is on top of the advertisement. Under the picture, it’s possible to see the complete name of the brand, and the name of the city where Dior is founded, in other words, Paris. We also can underlign the fact that “J’adore” is written with letters which are dancing, like this it is even more attractive for the customers. The text “Le féminin absolu” may expresses that this product is dedicated for women. People who are using this perfume are feminine, delicate, pure, and light. All these adjectives communicate a positive connotation. The slogan “Dior J’adore”, also written in white, has a positive connotation. It refers to the happiness and the serenity. Moreover, we can say that the name of this product, J’adore, refers to love, loving the brand, loving yourself… The link between the slogan and the picture: Women love all what is chic, luxurious and golden. The link between the text and the slogan: Women love to give a lot of importance to their feminity. Description of the picture. The photography represents a young and thin woman. She has got long blond hair. She’s into an opaque and golden liquid. It looks like a golden swimming pool or source. Her face and her eyes are facing...
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...the availability of Chic Soap in groceries and supermarkets would harm the product and brand image. On top of physical outlets Chic Soap would design a website named after the brand to give information about skincare, beauty, mainly for feminine website, which have a portal where customers can buy products directly to their door step with cash on delivery option, or gift packing. Excessive visual ads containing a clear picture of the perfume dripping concentrated extract into the soap with the Chic Soap logo large at the side. Also posters at independent chemists would be of equal importance. This process is important to link Chic Soap to already successful brands found in the market, while introducing the Chic Soap Brand to their minds from the top. Why spray your armpit or neck while you can spoil your whole body by making each inch of your skin to spring graceful, charming, foxy aroma of “Perfume Name” in Chic Soap. 96% of women reported they like neck kisses, then why make it taste alcoholic. Just use Chic Soap with your favourite perfume, and enjoy every inch of your skin...
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...1. Assume that you are a consultant for a marketer who wants to design a package for a new designer perfume targeted to an affluent market. What recommendations would you provide in terms of such package elements as color, symbolism, and graphic design? Give the reasons for your suggestions. ANSWER: Dilbert comic strip once said: “Quality is yesterday’s news. Today we focus on the emotional impact of the product”. Packaging of the product acts as a vehicle for consumer communication and branding. Previously, people perceived packaging just as “the cover” or commonly used for the protection of the product, just to protect it from the damage. Its function has now not only limited as “cover” but now evolved as the marketing tools(Silayoi & Speece , 2007 ) The importance of packaging design and the use of packaging as a vehicle for communication and branding is growing (Rettie and Brewer, 2000). Packaging takes an important role in marketing communication element because consumers don’t think too deeply about brands at all before they go to purchase. According to one of the study conducted, it was estimated that 73 percent of purchase decisions are made at the point of sale (Connolly and Davidson, 1996). Packaging in the perfume business can be used as a sensory marketing. The marketers should pay extra attention to the impact of the sensation the packaging should be able to create a competitive advantage. With the increasing attention to sensory marketing, the marketers...
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...The Friedel text is a work created in 1740 by German Pastor, Johann Paul Friedel. He resides in the village Oberweißbach, which is part of the larger municipality of Königsee, located near the rugged Thuringian Forest. The work combines a strange collection of issues, including how to rear and educate Christian children, basic information for the common man, and a history of the perfume trade in the local community. The beginning of the book is intended to assist in the rearing, education and disciplining of children. It illustrates the necessity of raising children in the Christian faith, and references the importance of learning such items as the Deuteronomy and the Lutheran Catechisms. Both of which give us reference into the historical period of the piece. Friedel also greatly advocates that the “fear of God” should be instilled into people’s lives, and furthermore that the “fear of Lord is the genesis of wisdom”. He states that both parents and children must use this fear to rule their decision making and lifestyle choices, and if so will be rewarded with an honourable, joyful life. The book is created to give both parents and teachers a reference guide of subjects that children should learn in order to develop into a knowledgeable honest adult, including reading and writing skills, and basic arithmetic. The piece uses common sense logic and aims to teach the basic skills such as proper greetings, common letter writing techniques and basic mathematic requirements...
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...Nowlan uses the everlasting scent of the potato-chip factory as a symbol throughout the story. In the first few lines of Anointed with Oils, scent becomes an apparent theme. Once Edith returns from her day shift, the first thing she gets her hands on is her “cologne-scented underwear” (82). Before long the protagonist cleans herself connoting the smell she brought home negatively, “The first thin cloud of steam reeked of the frying oils that clung to her body” (82). This action, in addition to wearing perfume, reveals the importance Edith places on smelling nice. Yet a few hours later as the story progresses, she can’t help but smell once again the grease from the factory, “She sighed and scrubbed the stink of grease from her arms” (86). Even...
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...the availability of Chic Soap in groceries and supermarkets would harm the product and brand image. On top of physical outlets Chic Soap would design a website named after the brand to give information about skincare, beauty, mainly for feminine website, which have a portal where customers can buy products directly to their door step with cash on delivery option, or gift packing. Excessive visual ads containing a clear picture of the perfume dripping concentrated extract into the soap with the Chic Soap logo large at the side. Also posters at independent chemists would be of equal importance. This process is important to link Chic Soap to already successful brands found in the market, while introducing the Chic Soap Brand to their minds from the top. Why spray your armpit or neck while you can spoil your whole body by making each inch of your skin to spring graceful, charming, foxy aroma of “Perfume Name” in Chic Soap. 96% of women reported they like neck kisses, then why make it taste alcoholic. Just use Chic Soap with your favourite perfume, and enjoy every inch of your skin...
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...awonderful opportunity to do project on our own created Perfume Brand ‘IMPUDENCE’. By this project we have gathered balk amount of experiences which have increased our knowledge about various Marketing strategy. Secondly, we appreciate each other of our group members because of our magnificent co-operation and team work. Date: 15 August 2015 MahtabMuntazeri (Mbt) Lecturer Department of Marketing North South University Subject: Letter of Transmittal Dear Sir, With due respect, we, the undergraduate students of BBA has reported a marketing plan on a newly made brand, under the course MKT-344: Consumer Behavior. Though we are in learning curve, this report has enabled us to gain insight into the core fact of creating a marketing plan. So it becomes as an extremely challenging and interesting experience. Thank you for your supportive consideration for formulating an idea. Without your Inspiring this report would have been an incomplete one. Lastly I would be thankful once again if you please give your judicious advice on effort. Yours’ Sincerely, ShifatIbneZaman- 1311398630 Shawkat Ali Galib-1320824030 ArefinMoin-1320484630 MehediHasanOvi-1321092030 Shiabul Islam Chowdhury-1320797030 Executive Summary IMPUDENCE is the Bangladesh’s first local premium perfume brand. It is luxurious yet very long-lasting and powerful perfume. It is a premium perfume which develops wearer’s individuality and personality. The...
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...styles, the Northern and the Southern. Northern cuisine is characterized by its extensive use of oil, vinegar and garlic. There are many Northern Chinese dishes that revolve around pasta. Other popular Northern dishes include ravioli-dumplings, noodles, steamed stuffed buns, steamed bread and fried meat dumplings. Southern style cooking is known for its abundant use of Chili peppers and the food in general is known to possess tenderness and freshness. There is a lot of variety in Southern style cooking which tends to have a sweet taste to it. Rice dishes are very popular amongst Southern style cooking with some of the popular items being rice cakes and noodles. One of the unique aspects of Chinese food is the importance of color and aroma. These two elements share equal importance with the taste of the food item in Chinese cooking. Chinese food tends to be very colorful. Every dish features at least three to five different colors. The most popular colors found in Chinese food include yellow, green, red, black, white and caramel. Chinese bring their food from different places such as sea, farms and homegrown. Chinese wedding: In china wedding clothes for bride is composed of one piece frock called as Qi pao, this dress is designed by silver or golden print, and in other areas of china the dress composed of two pieces called as Qun Gua this dress is designed by golden phoenix and dragon. For the...
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...Executive Summary Chanel No.5 is one of the most popular perfume products on the market. The Chanel N5 has a constant mission to accomplish in satisfying it customers as well as the laws. It is crucial to keep a reasonable price and maintain high quality of the perfume product. Correspondingly, whenever the cost of the product decreases, it means the quality of the product lessens, and luxury product becomes ordinary. "The word perfume derives from the Latin perfumare, meaning to smoke through. Perfume is a mixture of fragrant essential oils or aroma compounds, fixatives and solvents used to give the human body a pleasant scent “(Wikipedia). Chanel N5 is one of the most popular out of the company perfumes. It dominates the market since early 1920 the reason for marketing that products changed dramatically over the years. Chanel No 5 is one of the most popular scents made by Chanel, and it wins over scents form competitors for many reasons. Because Chanel no 5 is one of the oldest perfumes, the marketing strategy for this product has to meets expectations of the consumers. Target Market The consumer demographic segmentation for perfume business includes wealthy individuals mainly woman in their late thirties and older. Perfumes tend to cost much more than any other fragrances. Therefore, not everyone can afford it. The customer driven, and increase in perfumes market is affected by demographic lifestyle. Some people use perfumes for special occasions and others wear it regularly...
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...with change in cost of production 10 Change in supply and demand by other non-price determinants: 10 Analysis of the price elasticity of demand 11 Availability of close Substitutes 11 Passage of Time 11 Luxuries versus Necessities 11 Definition of the Market 11 References 13 Table of figures Figure 1 Founder, Adam Ashgar Ali 2 Figure 2 Musk Al Arab 15 Ml Oil Perfume Price Changes 5 Figure 3 Musk Al Arab Oil Perfume 5 Figure 4 Bakhoor Al Nabeel 40 Gm Price Changes 6 Figure 5 Bakhoor Al Nabeel 6 Figure 6 Changes With Consumer’s Income 7 Figure 7 Changes With Competing Product 7 Figure 8 Changes With Demographics 8 Figure 9 Changes With Technology 8 Figure 10 Changes With Competitors 9 Figure 11 Changes In Cost Of Production 10 Figure 12 Changes By Non-Price Determinants 10 Figure 13 Ped Of Bakhoor Al Nabeel, Elastic 12 Table of tables Table 1 Musk Al Arab Oil Perfume Price Change Past Two Years 5 Table 2 Bakhoor Al Nabeel Price Changes Past Two Years 6 Introduction Figure 1 Founder, Adam Ashgar Ali Figure 1 Founder, Adam Ashgar Ali A Nabeel perfume is a perfume manufacturing company founded in 1969, headquartered in Sharjah Airport...
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...Perception of Individual Odor and Perfume Blends Reveals a Mechanism for Idiosyncratic Effects on Fragrance Choice ´ ´ ´ Pavlına Lenochova1, Pavla Vohnoutova1, S. Craig Roberts2, Elisabeth Oberzaucher3, Karl Grammer3, 1 ´ˇ Jan Havlıcek * 1 Department of Anthropology, Charles University, Prague, Czech Republic, 2 School of Natural Sciences, University of Stirling, Stirling, Scotland, United Kingdom, 3 Department of Anthropology, University Vienna, Vienna, Austria Abstract Cross-culturally, fragrances are used to modulate body odor, but the psychology of fragrance choice has been largely overlooked. The prevalent view is that fragrances mask an individual’s body odor and improve its pleasantness. In two experiments, we found positive effects of perfume on body odor perception. Importantly, however, this was modulated by significant interactions with individual odor donors. Fragrances thus appear to interact with body odor, creating an individually-specific odor mixture. In a third experiment, the odor mixture of an individual’s body odor and their preferred perfume was perceived as more pleasant than a blend of the same body odor with a randomly-allocated perfume, even when there was no difference in pleasantness between the perfumes. This indicates that fragrance use extends beyond simple masking effects and that people choose perfumes that interact well with their own odor. Our results provide an explanation for the highly individual nature of perfume choice. ´ ´ Citation: Lenochova...
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...employee relationship (definitions.uslegal.com, 2011). It includes the right to privacy and freedom from discrimination based on age, gender, race, national origin or religion (employment.findlaw.com, 2011). Having employee rights ensures equal opportunity for all employees, as well as, it makes the employee feel comfortable in their work environment. Protecting employees rights benefit both the employees and the business by limiting the misunderstanding that may occur in the work place. I In this paper, I will explain how I would handle the situation if I were Charles Renfold, describe the policy on smoking that I would recommend, explain how this case would change if the situation was not about old smoke but the smell of Alice’s perfume or Frank’s body odor and explain whether it is fair or reasonable to ban employees from smoking in their cars in company parking lot. Explain how you would handle this situation if you were Charles Renfold. Mr. Renford had already explained that the law in their state requires a smoke free work area and that his area was smoke free. That Alice and Frank were always considerate when Darlene comes into the file room by not smoking and opening the windows. Darlene is being insubordinate by dictating what she will not do to her supervisor, which cannot be allowed. Mr. Renford must inform Darlene Lambert that her behavior is not exceptable therefore; she is setting herself up to be suspended or possibly fired. She was hired to do a job...
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...| World Literature Assignment 1 | The Relationship Between the Corporeal Body and the Spirit In the Context of the Novels “Perfume: The Story Of A Murderer” and “Hunger” | | | | | Subject: English A1 Higher Level Session: May 2010 Word Count: 1500 The constitution of the human being is often classified into two parts: the body and the mind or soul. Whereas these two aspects of the being, supernatural and physical, are often considered two inseparable parts of a whole, they are regarded, rather, as distinct features in both the novels, Perfume and Hunger, that work together in order to form the complete individual. However, though the particular relationships between the individual’s corporeal body and the metaphysical mind or soul in these two novels are portrayed similarly in a number of aspects, they are not without their unique attributes. A distinct correlation between the portrayal of the body and the state of the individual’s internal being is seen to be present in the context of both texts. Grenouille, in the novel Perfume, is described, even from infancy, as having “…eyes…of an uncertain color, covered with a kind of slimy film…” (Suskind 16) and a nose “…like the cups of…[a]…small meat-eating plant…” (Suskind 17) It can be seen here that his abnormal and parasitic tendencies have been reflected in his physical appearance, as it is throughout the book. Because...
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