...Richard Branson has this week talked of the importance of companies engaging with their customers via social media, calling on all companies to embrace the changes brought about by the rise of platforms such as Twitter and Facebook in his regular BusinessDay column. Many companies were very cautious and slow to start using social media, putting in place all sorts of guidelines for their employees about what could be said and how to use these channels. My team and I jumped in quickly and started to experiment - over the years we have always pushed each other to be innovative and approachable, explained the Virgin Group founder. We soon found that these channels were an amazing tool for reaching our customers and the public. One of the first things we learnt was that our new social media accounts gave us a real-time view of how we could improve. Through customers comments, we started learning about issues with our products and services more quickly than ever before. In response, we set up systems so that a customer who has a question or a problem can get a quick answer from our team. Whether you are launching a start-up or leading an established company, you should start establishing your social media presence if you havent already. The approach adopted by both Branson and the Virgin companies has paid dividends, with over 2.4 million people choosing to follow @RichardBranson on Twitter, along with a further 250,000 on Facebook and 2.9 million on Google+. As well as...
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...WHAT IS SOCIAL MEDIA? Social mediais the collection of online communication channels which are community-based input, interaction, sharing content and collaboration. Basically it isa series of websites and software designed to allow whole world to share content quickly, efficiently and effectivelyin real-time. Now a days most of the people define social media as apps on their smartphone, tablet etc. but the fact is, this communication equipment started with computers. This misconception stems from the fact that most social media users access their tools via applications. In fact, many of online users never engage social media. IMPORTANCE OF SOCIAL MEDIA The ability to share photos, events, videos etc. in real-time has changed the way...
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...In the current modern world, Social Media channels are commonly used in order to connect people together throughout the world using the Internet. People now can have a conversation online which also called as interactive dialogue whether it is through social networks, blogs, forums, or media sharing websites with anyone and on any subject, allowing them to share their experiences and valuable information (Celina, 2012).Social media has provided us with a world with no boundaries and has allowed small companies to dream to reach global market (Lin, 2012). As of now, there is no single renowned definition of social media. However, of the many definitions that exist, According to the (Peter & Mike, 2011), social media is the set of web-based broadcast...
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...landscape is change with the introduction of social media it has open new ways for our marketers that never happen before or were complicated to exits. It’s a time of technology and everyone is busy in it even our organizations and the name of that technology is internet (Social Media). Our mostly organization is using social media they are engage with their targeted customers with the help of social media. With the social media our organizations is making the stronger relationship with their customers. As we know that the social media become a powerful method for organizations to reach a target market, many social platforms have integrated methods to help businesses reach...
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...In Vietnam, social media has become one of the most popular communication platforms. It is noteworthy that the social media penetration rate in the country is more than 43 percent, Facebook penetration is at 22 percent, and there are more than 40 million active social media users (Kemp, 2015; 2016). These figures indicate the growing importance of social media for the Vietnamese people. As a result, a crisis that starts on social media is not an unusual occurrence. In the past five years, Vietnam has seen a number of company or brand crises that started on social media. From a single post online, a story could be shared virally, attract attention from customers, mainstream media and even the government to become a full crisis....
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...The study answered questions relating to the kind of social media used, the time allocated to marketing on social media, the benefits of using social media for marketing, the most widely used social media for marketing, and the social media sites which marketing managers want to learn to use. The study revealed that 97% of respondents use social media marketing for their businesses, and 86% agree that social media is important for their business. Further, at least 88% of marketing managers want to know the most effective way to connect with consumers through social media, while 69% of marketing managers plan to increase the use of YouTube in the following year. The study also revealed that only 5% of marketing managers are involved in the use of podcasting. Facebook and LinkedIn were two major social media networks selected by the marketing managers; while 49% chose Facebook and 16% chose LinkedIn. Many marketing managers are not sure whether the use of Facebook marketing is effective. Only 37% of respondents agreed to the effectiveness of using Facebook for business marketing. The result also found that marketing managers would like to know several key issues including the appropriate strategy to be used for social media...
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...Sam was an active teenager. He joined many school activities, and he was pretty smart too. All of that made him famousat his school. But, he had dark side too. He had bad personality, especially at social media. All of his popularity made him arrogant and rude at social media. Until one day, Sam’s father knew about it from his friend. “Why are you so rude with your friend? Your friend told me about that. And you know it’s social media!”, said his father. “Why shouldn’t I? And who the hell told you about that!”, Sam replied. “That’s not your concern. What the matter is, you put yourself into a problem, and being hated isn’t good for you”, said his father. “Don’t be overreact Dad, it’s just social media”, Sam replied. “Listen son. There are regulations about talking in social media and all what you had said could be recorded and screenshoted. I want to tell you a story”. There was a man called Thomas. He was a...
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...Social networking could be an effective social marketing. Facebook is currently the most popular social network Website with up to 250 million users from all around the world. With such a huge base, it is logical that conversion rate in the site could be much higher. Thus, you surely could use Facebook to make money online. To better reach and persuade more prospective clients or consumers, you should know how to earn through Facebook using social advertisements. Social ads are advertising pages that are rolled out through social network sites like Facebook. It is logical that such ads reach more audience and readers because of the network's wide reach. The advertising system used by Facebook is either cost-per-impression or cost-per-click (charging per impression or per...
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...of FamilyFun Magazine: Examining the Importance of Social Media for Magazines Capstone research prepared for: NYU M.S. in Public Relations and Corporate Communication by Priyanka Mulimani, New York University Kerry Lee O‘Grady (Advisor) September 2013 Priyanka Mulimani Page 1 Abstract This paper researches the evolution of the magazine industry, its transitional phases and its adaptation to new technologies. The study examines the role of the Internet and social media for the magazine industry and the resulting impact on readership. It involves research and analysis of different social media elements and ways in which print magazines embrace them. The overall objective of this project is to examine the digital footprint of FamilyFun magazine and successfully devise a measurable social media strategy (with tactics) for it. The research highlights different ways present-day magazines use social media channels. The results of FamilyFun magazine‘s social media audit are tabulated in the presentation that follows. The presentation also includes the competitive analysis of FamilyFun magazine, which forms the basis for developing strategies and tactics for it. Additionally, the social media analysis of FamilyFun magazine provides an in-depth understanding of social media presence of parenthood magazines. Finally, based on the overall research and analysis, a list of best practices for effectively using different social media channels is laid out for magazines in...
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...companies monitor their employees’ social media?” and come up conclusions and recommendations. We have separate the report into four parts to discuss, they are employees’ rights, employers’ rights, the impact of social media and the importance of social media. At the end we think employers should only monitor employees if employers have enough reason to believe their employees engaged in illegal posting with inappropriate information about their job. Table of contents Contents Honestly Declaration 1 Executive Summary 2 Table of contents 2 1.0 Introduction 3 2.0 Procedure/methodology 3 3.0 Findings and Analysis 3 3.1 The importance of social media 3 3.2 The impact of social media 5 3.3 Employees’ rights 5 3.4 Employers’ rights 6 4.0 Conclusions 7 4.1 The importance of social media 7 4.2 The impact of social media 7 4.3 Employees’ rights 7 4.4 Employers’ rights 8 5.0 Recommendations 8 5.1 The importance of social media 8 5.2 The impact of social media 8 5.3 Employees’ rights 9 5.4 Employers’ rights 9 6.0 Referencing 10 1.0 Introduction Carole Chamberlain request on March 16, 2015 on research the topic of “should companies monitor their employees’ social media” by written. The report is due on April 7, 2015. 2.0 Procedure/methodology The sources of the report were gathered from 16 - 29 March 2015. The topic of “should companies monitor their employees’ social media” was researched online and from...
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...Media is the most powerful tool of communication (answer.com, 2012) Social Medias are the use of shared dialogues in communications among individuals. Social Medias are available in computers, interactive television and mobile devices. Facebook, Twitter, LinkedIn and Flickr are all examples of social media. Facebook is a social website networking service that was formed in February 2004. Facebook has more than 845 million active users. 1. It was created by Mark Zuckerberg. 2. It was created in February 2004. 3. The age requirement is 13. 4. It has 845 million active users. 5. The main use of Facebook is to communicate with friends and family. Twitter is a social networking and micro-blogging service (Tweeternet, 2012). It allows you to ask questions by sending small text messages of 140 fonts in length, which are called "tweets" to people. It was created by Jack Dorsey It was created in March 2006. The age requirement is 13. It has 300 million active users. The main use of Twister is to ask individuals questions. LinkedIn is the world’s biggest professional network with more than 120 million members. It links you to your trusted acquaintances and assistances you to exchange ideas, opportunities, ideas, and knowledge with a larger network of professionals. It was created by Reid Hoffman. It was created in May 2003. The age requirement is 18. It has 120 million active users. The main use of LinkedIn is to share ideas...
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...May 3, 2013 Mark Emmert, NCAA President P.O. Box 6222 Indianapolis, IN 46206 RE: Policy on Social Media use by Student Athletes Dear Mr. Emmert, The object of this letter is to provide you with a much needed policy on the education of proper use of social media by student athletes. It is very important that student athletes understand the effects that improper social media use can have on, not only themselves, but the college they represent, that way they can understand the importance behind this suggested policy. I’m sure you are aware of the increasing usage of social media by society, including student athletes. I hope you will take my policy into consideration helping to educate all student athletes on smart usage of social media. I would like to start off with defining social media as: “Web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system.” (Boyd and Ellison) Over the past decade social media has created a boom of excitement throughout the cyber world. With the creation of Facebook, Twitter, and many more social networks, society has become increasingly dependent on social media. Social media is used in a variety of ways. For some it is used as a means of conducting business, rather it be used for advertisements and marketing...
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...online communities The importance of social media in today’s generation is really significant, and because of its influence, it is recognized as an excellent marketing tool and could help businesses in building an online presence. Social media paved the way for the evolution of social relations and of people’s interaction. Nowadays, people seem to do everything online: making friends, watch movies, and even transact businesses (admin, 2011). As part of your social media branding, the importance of social media in today’s society is nothing to be overlooked at and it should never be, it was not existed a short few years ago but yet we could not see ourselves without it. Today’s social media is much more than just a website that young teenagers and our children use to talk to their friends. Everybody from big business to independent business owners is using some form of social media marketing plan in their day to day lives. Social media is being used all over the world by many people, different age range but mostly by teenagers and young adults. Social media is being used mostly for businesses, social networking, researching, entertainment and news. The importance of social media has really made the world a smaller place; we can now do business with people from all over the world so much easier and quicker than before (Lodge, 2012). If social media was to be removed, the effects on society would obviously be negative but in a way somewhat positive. Social media being part of our...
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...Social media in hospitality, is it changing the business fundamentally? Jesse van der Heiden 406279 Professional writing Stenden University April, 2015 Present day, social media are fundamentally changing the way tourists and travellers search, read, trust and as well as find information about tourist destinations. Furthermore, social network applications for e.g. trip Advisor, Facebook and Pinterest allows guests to participate in business operation and functions. This means that, tourists and travellers provide a huge amount of information about their travel experiences. Many organizations use social media as a tool to connect to millions of potential guests. Therefore, this paper will analyse the importance of social media for the hospitality industry. The first paragraph aims to address the use and impact of social media in hospitality. The second part of this paper will focus and give more insight on the impact of social media on travellers’ behaviour and using social media from a customers’ perspective. Thirdly, the kinds of social media in the hospitality industry will be discussed. As last, conclusions will be drawn while taking personal perspective, studies and theory into consideration. Use and impact of social media in the hospitality Hospitality company participation in social media has been shown to be a cost-effective tool for interaction and involvement with potential guests. Social media that is easy accessible, straightforward and appealing enables...
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...EG1413 Critical Thinking and Writing Assignment 2: Position Paper Social Media: An Unexplored Marketing Tool by local SMEs E12 Team Members: Anthoni Giam (A0085111U) Chen Ziyang (A0086387M) Ying Chuan Ong (A0074798H) 1. Background Small and Medium Enterprises (SMEs) have always been crucial for the case of Singapore and as seen from Figure 1, they make up about 99% of the enterprises in Singapore (Singstat, n.d.). SMEs here refer to businesses with annual sales turnover of not more than $100 million or employing no more than 200 staff (SPRING, 2011). Moreover, the importance of SMEs in Singapore’s economic landscape is highlighted by how SMEs “form an important pillar of the city-state's economy, employing 56 percent of workforce and contributing 42 percent of gross domestic product (GDP).” (People, 2007) If the SMEs lose their competitiveness, many workers in the SMEs can be adversely affected and even lose their jobs which could destabilize the society. This is also highlighted by Singapore's Deputy Prime Minister and Finance Minister, Tharman Shanmugaratnam who said that the transformation of Singapore's SMEs is also essential to the incomes and living standards for Singaporeans (TodayOnline, 2012). Note: Adapted from “Composition of Enterprise Size,” by Singstat (n.d.). Social media has a huge role in the marketing field today as it allows companies to interact with in a casual manner while publicizing the companies’ products. It is defined to be...
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