...from eye-surgery. Viewed by his peers as outdated and irreverent, he would eventually be regarded as one of the greatest musical genius’s who ever lived, nearly 80 years later (Mellers). Today, we know this man as Johann Sebastian Bach, a virtuoso organist and prolific composer from the baroque era of classical music; whose works spanned over 1000 musical pieces and influenced entire generations of western music schools of thought (J.S. Bach). Bach’s importance to western music development wouldn’t have been noticed by his contemporaries, who mostly favored the preclassical styles of homophony which were harmonically simpler in tone and structure (Mellers). His sphere of influence had affected many important composers whose names include: Felix Mendelssohn, Wolfgang Amadeus Mozart, and Ludwig van Beethoven; who themselves made major contributions to the preeminence and development of western music. In terms of originality and complexity, Bach’s compositions represent some of the most sophisticated and ambitious classical pieces to date, which through his rigorous use of counterpoint, tonal control and attention to single moods (called affects) had helped refine western music from a folk-based expressive form to a highly complex and evolved form of musical expression (Tonality). But in order to understand Bach and his well noted contributions, one must also understand his life in the context of the changing musical forms of the era and his personal musical influences which helped...
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...Musical Influences in Advertising How music modifies first impressions of product endorsers and brands Mark F. Zander University of Freiburg, Germany accepted by ‘Psychology of Music’, London Ms 113 1 0. ABSTRACT The ability of music to create differentiating effects on subjects' impressions of product endorsers and brands of an advertisement were examined based on the theory of 'musical fit'. Subjects (N=132) listened to one of three versions of a radio commercial in which the music varied in each version. The music selections differed in style, tempo, rhythm etc. but matched product and message of the commercial in terms of 'musical fit'. After listening to the commercial, subjects rated the endorser's personality via the external version of a personality inventory. Impressions of the brand were measured using semantic differentials. The results concur with previous findings: depending on musical style, music can lead to significantly different impressions of the endorser as well as the brand without affecting general evaluations of the product. Based on sex interesting differences concerning music perception and its impacts were found. Self-critical annotations and suggestions for practitioners and future studies are discussed. Keywords: Music, advertising, musical fit, product endorser, brand, impressions, evaluation, different musical styles 2 1. INTRODUCTION Today music in multimedia is a tried instrument that influences perceptions in many ways....
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...Example of Concert Review Essay [This was a paper written by an actual student in the Popular Music in America class. It is not offered as an award-winning review nor is it compositionally error-free. It did, however, receive an A for this assignment and is an example of the level of writing and analysis that is required to receive an A. Please do not, however, begin your paper in exactly the same way or attempt to copy “buzz words” or phrases. Write your own paper!] On February 17, 2005, the Jazz Ensemble at Tarleton State University had their first concert of the spring semester with special guest trumpeter, Daryl White. The jazz ensembles collectively performed thirteen pieces during the concert. “Fly Me to the Moon”, “Waltz for Debby” and “Ancient Memories” were three stylistically different pieces that allowed the audience to experience the various sounds of jazz music. Jazz music, like all music, tells a story and here are the stories of “Fly Me to the Moon”, “Waltz for Debby” and “Ancient Memories”. “Fly Me to the Moon”, written by Bart Howard and arranged by Sammy Nestico, is an upbeat standard sung most famously by Frank Sinatra. In the instrumental version of this song, a Latin-inspired sounding consonance set the romantic mood at the beginning of this song. A piano and saxophone then alternated the melody of the song as though they were dancing like two lovers flying to the moon. As the passion of the song heated up, the texture changed within...
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...ife without music would be as boring as a T.V. that only shows one color or a house that has only one room. In other words life without music would be dull. If there were a choice to have music in our lives and not have music in our lives I would definitely choose to have music in my life. I would choose to have music in my life for many reasons: to have something to enjoy whenever I want to, it can prepare me for anything, and I can turn it off whenever I want to. My first reason to keep music in our lives was because I can have something to enjoy whenever I want to. I am saying this because much of the time I am in my room and I am on my computer, and it is nice to have some music playing while surfing the web or just talking to some of my friends through instant messages. Not only that but sometimes when I am going on a trip to a place that is hundreds of miles away, I have nothing to do for a countless number of hours, so I always bring my music playing device so that I can pass time and never be bored, and sometimes it also helps me fall asleep when I want to on the car when there are tons of noises going on. Secondly, music is a great method to get me pumped up before a sports game, whenever I have a basketball game I always like to listen to something energetic, so when I go on the court I am energetic as well, but listening to music before a game always gets me extremely concentrated and coordinated, because everything in my body is in sync with the music I am listening...
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...Sound Tracks to My Life I wonder if there is such a thing as a good addiction, because I’m sure as hell addicted to music. When I think of music I think of an escape. I can be doing anything at any given moment and put in a pair of head phones and be completely in another world. Without music, my day is completely empty and boring. I wake up to music; I go to school listening to music and even eat to it. Music is a source of joy, stress, tears, camaraderie and fulfillment for me. What would life be without music? The world would be a very quiet place. Music for me is a reminder of how things once were an indication of how things are, and a view of where society is headed. Music is a direct reflection of the picture of society. Music can be a way to deliver messages, a poetic medium, a fine art, or nothing more than a source of entertainment. No matter what it is used for, music is the perfect art and my life would be that much less complete without it. Two songs come to mind when I think about all these sources of completeness for myself. First is “Proud to Be an American” by Lee Greenwood and “You and Me” by Soldier of Jah Army. I often think of the words of Lee Greenwood’s song “God Bless the USA” in which he states:”And I’m proud to be an American where at least I know I’m free....” I wholeheartedly agree. My heart swells with gratitude to God and this wonderful land where, regardless of whom I am or what my goals are, I have that priceless gift of freedom. Freedom to...
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...Digital Media Matthew McCormick Course # Com/225 May 20, 2013 Maurice Nelson Digital Media Technology has molded the electronic and digital industry into what it is today. Society is dependent and addicted to technology and the potential to make life easier through it. Research for school projects is no longer spent with hours in the library, reading and taking notes, or combing through dictionaries and encyclopedias. Students now have the internet, where with one click they have access to a whole world of information, and they can do it anywhere in the world. Road trips are traveled by GPS not through hours of route planning in a map. Television is sought at more now than ever by kids in place of playing outside. Photography has made major improvements when discussing technology. In 1826, Joseph Niepce, a French inventor, discovered the first way to capture images. Using a pewter plate and some light sensitive materials, he was able to capture the first picture. It took 8 hours of sun light exposure to capture the first picture, the courtyard of his home (Karwatka, 2007). Today, you can take a high quality digital picture instantly, virtually anywhere, with almost any electronic device. Recording sound has also had to evolve with technology. Thomas Edison invented the first recording device in 1877. He named his device the phonograph, meaning sound writer (Lerner, 2008). He used a cylinder wrapped in tinfoil that rotated as someone shouted into a funnel...
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...Gardener. Mentor. Friend. This is not a direct sequel to “Best Gift, Ever!”, but it almost is. I got so many positive comments and questions after that particular blog-post that I started to imagine my future celebrity book-signings, huge six-figure (even seven-figure) royalties. Why, I was even already on Oprah, to talk about my latest book and how well it’s doing on New York’s bestseller list. Dr. Phil was recommending it as well. Just before it became recommended reading for every child-psychology course in the US and Canada. Translated into fifty different languages, many hospitals were already talking of putting it in every new parent’s hands. Wonderful! Amen, somebody! But coming back down to earth, the immediate questions that faced me were, if you indeed want to give your child or ward the best gift ever, how would you go about it? How would you help your child become independent in this world, and have the ability to navigate this world as she pleases? How do you prepare her for a world that does not yet exist? One of the very best analogies I’ve found, for how to bring the best out of your growing child, is the art (yes, art) of growing a plant. Well, you don’t expect your child to remain rooted to one spot his whole life but the similarities are many. Scientists have long talked about “Nature vs Nurture”. Which has the strongest pull on how well a child does physically and mentally? Is the child a successful musician because the genes are there, or because he was...
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...live and work in Berlin, Germany and often do art works together. Cardiff's "Forty Part Motet" won the National Gallery of Canada's Millennium Prize in 2001. This installation was a reworking of the renaissance choral music "Spem in Alium" by the English composer Thomas Tallis (1514 - 1585) the 40-part choir was designed to mark the 40th birthday of Queen Elizabeth I. The forty voices are grouped into eight choirs of five voices. Each voice was recorded separately and is played back through 40 separate single loudspeakers. This brilliant sound sculpture was positioned specifically throughout the space. . Janet Cardiff is one of Canada's most important artists. Her sound installations have been shown across Canadian places such as in the NGC’s Rideau Chapel, it’s originally showing at Newcastle and also in a large gymnasium at the Trinity-St. Paul’s Centre and around the world. Janet Cardiff said "Most people experience this piece now in their living rooms in front of only two speakers, even in a live concert the audience is separated from the individual voices. Only the performers are able to hear the person standing next to them singing a different harmony. I wanted to be able to climb inside the music." The work allows the audience to get inside the music and experience it almost tangibly as the voices weave in and out of each other. The visitors could listen to each of the voices one by one walking closer to the individual ‘people’- the speakers or to all of them together...
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...The MOBILE MEDIA tours were an initiative of the Ontario Arts Council (OAC) to help build audiences in northern and regional communities of Ontario for independently produced, artist-driven film and video. In 2005, the tour took place over four weekends in April and went to four communities Peterborough, North Bay, Thunder Bay and Sudbury). Each community had a 90-minute screening and a half-day workshop. A promotional poster and program guide, in both official languages, were made available free of charge by OAC to presenters and the public. The program guide included a critical essay contextualizing the MOBILE MEDIA tour within Ontario’s contemporary media arts practice. The practical and comprehensive workshop following each screening was facilitated by a group of media artists, the tour coordinator (Annette Mangaard) and an OAC granting officer. In 2006, the tour was expanded to 11 communities (Attawapiskat, Fort Albany, Guelph, Hamilton, Moose Factory, Moosonee, North Bay, Sault Ste. Marie, Sudbury, Timmins, Whitefish Lake First Nation). The screenings consisted of two 30-minute programs, curated through an open call to programmers, and one 30-minute program of work by local artists. The tour was co-presented by local individuals or organizations who provided the venue, screening equipment and volunteer labour and promoted the event to their community. Once again, a promotional poster and program guide were provided by the OAC. Filmmakers, programmers,...
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...Professor Andreana Binder English 1301 20 July 2011 In Pursuit of Music What is music? Dictionary.com defines it as “an art of sound in time that expresses ideas and emotions in significant forms through the elements of rhythm, melody, harmony, and color.” Music is all around us each and every day. Whether it be a three note jingle on a television station, or to the tracks you listen to in your car. I believe music is an integral part of our lives and to the human experience. It crosses cultures, boundaries, and races; life, death and everything in between. The fact that music can be so powerful continues to inspire and motivate me to pursue a career in the field of music. We’ve all had times when you hear a song and it seems to invoke some kind of feeling or emotion inside of you. You may experience the feeling of “goose bumps” throughout your skin. The song playing might even take you back to another time. I’ve always found things like this intriguing about music. To be able to portray and convey, or even bring out any emotion; thru sound or music; is a pretty powerful thing. As in all art forms there is a sense of creation. Essentially creating something from nothing, in effect, keeps us coming back for more. From an artistic point of view, an art is a form of creation that allows the artist to express oneself freely. That is a gratifying experience in itself. One of the most profound things I find about music is that it has the ability to bring people together in a sense...
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...The influences of music in a child's life. Music comes in all shapes and forms. When most people think of music they think of what you hear on the radio but music is all around us. From a young age we have learned what music is, from hearing the sounds of our mothers voice, to hearing pots and pans bang in the kitchen while dinner is being prepared. When I looked up the definition of music it said "The art of arranging sounds in time so as to produce a continuous, unified, and evocative composition, as through melody, harmony, rhythm, and timbre." Which means that music can pretty much be made out of everything we can get our hands on. How does this effect children, you may ask? How does it not effect children! Some benefits of music are it Stimulates the brain, "Music simply stimulates parts of the brain that are related to reading, math, and emotional development.", improve memory "Further research has shown that participation in music at an early age can help improve a child's learning ability and memory by stimulating different patterns of brain development," helps them socially by teaching them how to work together (in a band, choir, ect.) is a confidence builder, teaches patience, teaches discipline, fosters creativity and so much more. It is a shock to me that due to budget cuts, music class is the first to be cut in most schools. In my opinion music class should be just as important as math science or English. "Schools with music programs have significantly...
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...Music history, sometimes called historical musicology, is the highly diverse subfield of the broader discipline of musicology that studies the composition, performance, reception, and criticism of music over time. Historical studies of music are for example concerned with a composer's life and works, the developments of styles and genres (such as baroque concertos), the social function of music for a particular group of people (such as music at the court), or the modes of performance at a particular place and time (such as the performance forces of Johann Sebastian Bach's choir in Leipzig). In theory, "music history" could refer to the study of the history of any type or genre of music (e.g., the history of Indian music or the history of rock). In practice, these research topics are nearly always categorized as part of ethnomusicology or cultural studies, whether or not they are ethnographically based. The methods of music history include source studies (esp. manuscript studies), paleography, philology (especially textual criticism), style criticism, historiography (the choice of historical method), musical analysis, and iconography. The application of musical analysis to further these goals is often a part of music history, though pure analysis or the development of new tools of music analysis is more likely to be seen in the field of music theory. (For a more detailed discussion of the methods see the section on "Research in Music History" below) Some of the intellectual products...
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...Composer and painter Arnold Schoenberg (1874-1951) had a huge impact on the atonal movement of music. He pushed for the emancipation of dissonance, wanting to free himself and other composers from all rules of tonality. One of his collections of musical works is Pierrot Lunaire, op. 21 (1912). Pierrot Lunaire contains twenty-one pieces, each written for a set of twenty-one poems by Albert Giraud also titled Pierrot Lunaire. One of the pieces in Schoenberg’s collection, no. 14, is called “Die Kreuze” or, translated, “The Crosses”. The words of the corresponding poem are translated: Poems are poets’ holy crosses On which they bleed in silence, Struck blind by phantom swarms Of fluttering vultures. Swords have feasted on their bodies. Reveling in the scarlet blood! Poems are poets’ holy crosses On which they bleed in silence. Dead the head, the tresses stiffened, Far away the noisy rabble, Slowly the sun sinks, A red royal crown.-- Poems are poets’ holy crosses. As one can tell by the words of the poem, this is not a “happy” piece. It is one of depression and sadness, and the atonal music aids in displaying that emotion. “Die Kreuze” is a form of expressionistic music, which attempted to express one’s internal states and emotions. “Die Kreuze” was recorded by many artists, two of which were Lucy Shelton with Da Capo Chamber Players...
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...Music Composition Music can set the atmosphere for any situation. The key however, is the type of music and its classification. The type of music can be determined by the singer, types of instruments used and of course the rhythm. The classifications for types of music are often not based on the set parameters, though there are definitions for individual styles of music. For example Jazz is the only style of music that is completely American and is often characterized by fast tempos, lots of brass instruments and what is considered off beat rhythms. Female Jazz vocalists like Ella Fitzgerald typically sing in a contralto or alto vocal range. When one desires to become a vocalist, he or she must first determine the range in which they qualify.When one desires to becomes a vocalist he or she must first determine the range in which they qualify. Vocalization has different types. It depends on the type of voice in which bass is the lowest range and is normally a male singing voice. Baritone is the middle range for males and tenor is generally the highest range for male singers. For females, contralto is normally the lowest and on some occasions can be similar to the highest male’s voice. Mezzo soprano is the second highest for female singers and soprano is the highest for the female voice. The voice can also be considered as an instrument in a band today Musical instruments have similar classifications and they are the string, wind and percussion. The classification...
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