According to Sinha (2009), "Impression management is an active self-presentation of a person aiming to enhance his image in the eyes of others" (p.104). A symbolic interaction theorist, Erving Goffman, coined the term impression management in 1959 and from then on, sociologists and theorists have been adding insight and importance to the concept. According to Newman (2009), impression management is an “act presenting a favorable public image of oneself so that others will form positive judgments” (p.184). Impression management is a fundamental and universal process that involves a number of influential factors. These factors are social, cultural and spiritual.

Social Implications
“Nobody hands values, norms, roles, and statuses to us fully formed, nor do we accept them mechanically. We mold them to suit us as we interact with others” (Brym and Lie, 2006, p.144). By molding values, norms, roles, and statuses, people can modify themselves and alter how others perceive them. It is not always clear whether or not people are aware of the allusions they create when they intentionally alter their values, norms, roles, and statuses to manufacture positive impressions. Ferrante (2008) expands on this concept in her book, Sociology: a Global Perspective, “Even if people are aware that they are manipulating reality, impression management can be a constructive feature of social interaction” (p.131). People across the globe implement this concept in order to obtain a favorable social outcome. Newman compliments this concept by assessing additional socialization implications. “Impression management plays a prominent role in the socialization process” (Newman, 2009, p.173). Impression management allows the production of manufactured personas, which aid in the socialization process. The use of impression management provides people with the necessary skills to create a custom and