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Improvement

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Submitted By nuraliah
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There are some weaknesses we found in the Apple company web site that we need to improve. As we know, the weakness of the Apple Company websites ( www.apple.com.my ) are less promotion event, lack of introduction video on every product, the comparison system and others. Therefore, Apple Company should take action as soon as possible on their weakness to become their strength and compete with their competitors. So there are several ways to improve the weakness of the Apple Company website which are increase promotion in Apple company web site, add video that can explain more specification information about the product and have comparison system with other company product.
Firstly, the way to improve problem of less promotion event is increase promotion in Apple company web site. As we know Apple products are very popular among people especially teenagers even products of Apple are very expensive but have high quality. Even though Apple did promotion on their official website before this such as Back To School Promotion 2014 but it’s only limited to some countries (Apple Rebate, 2015). So, Apple should do more promotions that open for all countries. Besides, do more promotions of devices and accessories on Apple webpage. Apple products costlier as compared to other brands but have high quality so, people will take the opportunity to purchase Apple products when there are promotions especially promotion in the website.
Secondly, add video that can explain more specification information about the product also one of way to improve Apple company website. If we open the Apple company website. there are lack of video about the specification information, explanation about component function and the benefit for every component of product. With this video it easy for people who is lack of knowledge about computer component to understand all this component function. This will also affect customer satisfaction or mood to buy Apple product. Features like this can prevent customers choose products of other brands such as Samsung, Asus and others. Therefore, Apple should add more exciting video that contains more information about the product that can attract people to watch that video and help people who are lack of knowledge about Apple product.
Lastly, Apple company should have comparison system with other company product in their official website. In the Apple company website, they only shows the comparison between their own product such as comparison between MacBook Air and MacBook Pro. So, Apple company should have comparison system because this is able customer to compare Apple product with other company product such as Asus Laptop compare with MacBook Air to see the differentiation between this 2 laptop without access two different company websites to make their comparison. If no comparison system in the Apple company website, it will affect customer’s mood and they will choose to buy another laptop which is cheaper just because most of them are lazy to compare the specification and just look on the price that is much more easier to compare. So, by establishing this system will make the customers satisfied not only the Apple products but also satisfied with the facilities available in the Apple Company website.

Reference
Apple Rebate. (2015). Retrieved october 6, 2015, from Apple Website: http://www.apple.com/promo/faq.html?aid=WWW-AMRUS-com-BTS14-promo_faq

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