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Ims Service

In:

Submitted By Ajay
Words 1721
Pages 7
IMSService Innovation
Claude Florin Multimedia Marketing Manager HP OpenCall Business Unit

© 2006 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

IMS service innovation


3G/IMS opportunities
− 3G adoption trends − Users and services



3G/IMS video services
− Experiences in Europe − 3G video service portfolio



Innovation approaches
− Business strategy − HP OpenCall IMS services

3

March 14, 2007

Copyright © 2007 HP - Claude Florin - HP OpenCall Business Unit

Surfing on waves Communities and multimedia

1980s
4 March 14, 2007

1990s

2000s

2010s

Copyright © 2007 HP - Claude Florin - HP OpenCall Business Unit

Surfing on waves
Data Rates (Mb/s)

Mobile broadband technologies t c as d roa / b bs.) A u WB 0M s / WiMAX AN : 20 L 6 WiBRO W 0 (20
DVBH DMB EV-DO Rev A EV-DO Rev 0 GPRS
2003 2004 2005

100

Mobile IP network Video Quality

10

OFDM FLO

WCDMA MBMS

HSxPA Rel 6 HSUPA

WLAN 5

EV-DO Rev B Rel 5 HSDPA

2 0.5

WCDMA

3G

( bile mo

2

6 00

:

M 00 1

) bs. su

CIF 15 f/s 800 kb/s QCIF 5 f/s 128 kb/s SQCIF 5 f/s 48 kb/s

time
2008 2009 2010

5

March 14, 2007

Copyright © 2007 HP - Claude Florin - HP OpenCall Business Unit

2006

2007

Surfing on waves
US consumers interest in mobile video
20

Americas mobile video starting
The rise of communities

15 on-line accesses

100 80 60 40 20 0

10

5

0 2004 2005 2006 Very interested

2005/12

2006/02

2006/09

Extremely interested

Video uploads (thousands)

Video streams (millions)

Subscribers (millions)

Source : In-Stat July 2006

Source : Nielsen Netrating, YouTube, Hitwise

6

March 14, 2007

Copyright © 2007 HP - Claude Florin - HP OpenCall Business Unit

Surfing on waves :
Asia’s WCDMA

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