...Globalization: Amazon case Brandy Fake National University Globalization: Amazon case The purpose of this paper is to enlighten and explore globalization in a holistic manner. This paper aims to explore diverse dimensions of globalization and its impact on Amazon. Amazon.com is one of the most successful companies for selling goods and services online. This paper enlightens the changes that have been brought to the online retailer of the United Kingdom and the strategies constructed by Amazon to cope with the market’s changing dimensions. The term Globalization is broadly used as the process through which an ever-expanding free flow of goods, services, capital, peoples, and social customs leads to further integration of economies and societies worldwide. This phenomenon is hardly novel, albeit the process of integration has dramatically accelerated over the past few decades. The world has experienced successive waves of globalization (www.informationweek.com). To be ahead of the game they will have to keep up with the forever-changing times. “Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This process has effects on the environment, on culture, on political systems, on economic development and prosperity, and on human physical well-being in societies around the world.” Amazon ships too...
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...Introduction This report conducts External Analysis for Amazon, which includes macro and micro factors, Strategic Analysis, consisting of Porter's 5-force model, SWOT analysis and Marketing Mix, which conclude 7Ps, in order to assist Amazon in extending into a new online service, a social platform named `Amazon Book Club`. Part A: External Analysis 1. The Macro environment 1.1 Economic In recent years after economics crisis, global economy has been gradually improved. GDP, as a measure of a countries’ economy, has been increased in a stable pace in America [1]. At the same time, according to the data from People’s Daily Online, China’s household disposable income reached 20167 yuan in 2014, 8.0 percent increase compared with 2013 [2]. Take China as an example, ‘shopping online’ becomes the hot words in recent years. As it indicates in the chart [3], the scale of the E-commerce market extends gradually. All these figures indicate that people are more capable to purchase and attach more importance to the quality of life. Amazon, in the last 18 months, undoubtedly benefited from this tendency. For example, in the first Chinese ‘shopping overseas festival’ beginning on 28th, November in 2014, the sale increased by 24 times compared with the week before it [4]. 1.2 Political a. Governments’ policies will influence market structure and behavior. For example...
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...Exotic Adventures Inc. Case Synopsis Exotic Adventures Inc. (EAI) is a travel company that offers voyages to the Arctic, Antarctica, islands in the South Pacific and Atlantic, and the Amazon River during the high water season. EAI has begun offering voyages to the Amazon River during the low water season due to a high interest by naturalists who think the voyage would be more interesting. EAI has become concerned with the depth of the water in the Amazon River during the low water season. The company has received conflicting information from Brazilian and Peruvian Pilots on the whether or not it is safe to maneuver through the river. (Shaw & Hulland, 1999) State the Assignment Question Should EAI cancel the voyages scheduled on October 8th or should they continue the voyages with the possibility of completing the voyage, cancelling the voyage at Manaus or turning back before Iquitos? Case Analysis EAI has to make a decision on whether to cancel their voyage through the Amazon river or to attempt to navigate through the river with a chance of having to cancel the trip early. Each of the options that EAI has poses a monetary loss in income to the company except for the decision of continuing through the river and completing the voyage. Canceling the trip or not completing the voyage at Iquitos not only poses a monetary loss for EAI, but also for Brazil and Peru. (Shaw & Hulland, 1999) The agents in Brazil have advised EAI that their pilots will not take EAI’s ship...
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...Impact on four functions of management Mike Smith MGT/330 December 1, 2010 Eve Morse Impact on four functions of management Amazon has taken the four functions of management to new depths within the technology business world. A little book store was allowed to reinvent its image by evaluating their external environment. Businesses like Amazon that, take the four functions of management seriously allows ones company to set its self up for success. Amazon was allowed to plan, lead, organize and control by simply providing consumers with their demands in a fast effective way Internal Factors An analysis of the internal resources will show the organization whether they have a competitive advantage. Management will want to review areas such as human resources, marketing, operations, and other areas such as information systems. Once this is complete the company will have an idea of what their resources are. Resources fall into two categories; tangible and intangible. Tangible is something physical such as office furniture. Intangible is an intellectual asset such as logo or patent. The resources can give the company a competitive advantage in the market if they either bring customer value, are rare, difficult to reproduce, or are well organized (Bateman & Snell, 2009). External Factors An organization will analyze two distinct areas of its external environment; competitive environment and macro environment. According to Bateman and Snell (2009) the competitive...
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...Deforestation Of the Amazon This assignment will be focused on the topic of deforestation in Amazon (mainly located in Brazil). For this topic I picked three articles from newspapers. I decided to choose this topic because I have always been interested in the Amazon and its beauty. It’s still fascinating for me how there is people (tribes) living in the Amazon forest when I cannot picture myself without technology living in a rural environment. I’ve also been always interested in the way they live and communicate among them so the fact that we have deforestation taking place there makes me so sad because it is something so beautiful and unique. The first article is mainly about the consequences of deforestation of the Amazon forest in America. In this article it is stated that a complete deforestation of the Amazon could result in a reduction of twenty per cent of rain and snowfall. This doesn’t sound scary but the real problem is that according to the Princeton University (located in New Jersey) who came up with this report, it also means that this reduction would lead to water and food shortages and great risk of forest fires. The reason behind these shortages is because due to the change that would happen in the snowpack of Sierra Nevada which is the main source of irrigation for California’s Central Valley which consequently would affect the food/water supply not only for California but the entire United States. Also, a naked Amazon could contribute to a weather cycle...
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...inShare0 0 Comments In-Depth Analysis: Best Buy (BBY, AMZN, WMT, BKS, BGP) Best Buy (NYSE: BBY[FREE Stock Trend Analysis]) reported fourth quarter and full year earnings yesterday and failed to meet analysts' expectations. Best Buy reported revenue of $16.26 billion in the fourth quarter compared to $16.55 billion in the same period a year ago, or a decrease of 1.8%. Net income decreased by 16.4% from $779 million to $651 million. Thus, earnings per share fell from $1.82 to $1.62.This decrease largely reflects Best Buy's decision to spend $222 million in restructuring charges to focus its international efforts and drive supply chain efficiencies. Excluding restructuring charges, earnings per share rose for the quarter to $1.98 which beat analyst estimates. Nonetheless, Best Buy's stock price showed that investors were less than thrilled with the earnings news. Best Buy's share price fell 5.4% on the release of the earnings information. Best Buy struggled domestically: revenue fell 4% versus the prior-year period. Most notably, there was double-digit decline in sales of entertainment hardware and software and TVs. Consumer demand for new television technologies was not a significant revenue-generator. Where the domestic segment declined, it was offset by the 4% increase in the international segment. This increase is mostly due to new store openings and a favorable fluctuation in currency exchange rates during this time. As Benzinga readers already know, Best Buy has missed...
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...Exotic Adventure Inc.: Amazon River Voyages Case Synopsis Exotic Adventures Inc. (EAI) is offering Amazon River voyages during the low-water season in October. However, early reports from agents in Brazil have warned that water levels are unusually low due to El Niño. They also received conflicting report from agents in Peru stating that the water levels were satisfactory and have been traversing the river just fine. Currently, EAI has a total of 99 passengers booked for these voyages. A decision needs to be made on whether to proceed with the voyages or to cancel them (Shaw, 1999). State the Assignment Question Based on the information provided in this case study, should EAI proceed with the booked voyages or cancel it? Case Analysis In this case study, EAI needs to determine the most advantageous course of action under conditions of uncertainty. EAI has planned a new voyage that they have very little experience and knowledge in because they have only run routes during the high-water season. For safety reasons, the vessel can only operate in waters with adequate depth for the draft. Early in September, EAI began receiving reports that water levels were low due to El Niño. This information was being provided by agents in Brazil, however, reports from agents in Peru were contradictory saying that the water levels are fine and are being used. Currently, there are 99 passengers booked for the trip and it is five days away from departure. The first option is to cancel...
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...firm, I have been tasked with recommending crowdsourcing strategies for Forever 21. In doing so, I shall investigate the crowdsourcing phenomenon and aim to identify the best crowd sourcing strategy for Forever 21. The client has identified platforms such as Amazon Mechanical Turk (MTurk), Freelancer, oDesk, Would You Rock This (WYRT), and Spoonflower to be off particular interest. As a junior consultant, I have thus evaluated these platforms and then put forward my recommendation on the best crowdsourcing platform. One that I believe is capable of posing radical challenges or opportunities in line with Forever 21’s objectives and operations (Allen, 2011). In-Depth Analysis of the Various Types of Crowd Sourcing Platforms In this section, I shall conduct an in-depth analysis of the aforementioned crowd sourcing platforms on the basis of their target markets (Barnes, Hinton, & Mieczkowska. 2003). Amazon Mechanical Turk (MTurk): The Amazon Mechanical Turk (MTurk) is a swarm sourcing Internet commercial center that empowers people and organizations (known as Requesters) to organize the utilization of human insight to perform undertakings that PCs are at present not able to do. It is one of the destinations of Amazon Web Services. The Requesters have the capacity to post errands known as HITs (Human Intelligence Tasks), for...
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................................................................. 4 2.2.2 Browsing ........................................................................................................................................... 5 2.2.3 Basket & Checkout ........................................................................................................................ 6 2.1.3 Engage ............................................................................................................................................... 6 2.3 Fulfillment ............................................................................................................................... 6 Chapter 3: Analysis ............................................................................................................. 8 3.1. User Experience...
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...• The Global Pharmaceutical Industry: Swallowing a Bitter Pill 1. Identify the main environmental forces currently affecting the global pharmaceutical industry. PESTLE analysis used to help organisation to understand in depth that what is the current status of the organisation and the external factors which are effecting. It also helps to the Management to make strategy for the future and overcome the weak areas of the organization. - Political: Governments targeted this industry in their effort to avoid high healthcare costs. Strict regulations were established by them. Governments are very powerful and important purchasers of pharmaceutical products. Stringent government regulation and powerful purchaser pressures. Governments around the world focused on pharmaceuticals as a politically easy target in efforts to control rising healthcare expenditure. Inter-country pricing disparities. - Economic: Some markets suffer constraint. Recession causes tax revenues to fall, market contraction. European free trade agreements. - Social: Ageing population creates pressure on healthcare system. This is caused by the increment of the average life expectancy, among many other things. Also, expectations of consumers are higher. Ageing populations create pressure on healthcare systems. Epidemic or chronic diseases (e.g. obesity). More expectations from the consumer. Payers choosing generic drugs for first-line treatment of common ailments. - Technological: The new modern communication...
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...Barnes & Noble MBA-FP6004 Strategy Recommendation Paper Capella University 2015 Introduction Today the power of the Internet and social media as it pertains to companies is immense. A great strategy to harness the power of both can be the difference between one company’s failure and another’s success. The following essay will first begin by giving a brief introduction and history on Barnes & Noble, Incorporated. Second, existing technologies that exist that management should consider with regard to the Internet and social media will be discussed. Third, an in depth look into how Barnes & Noble is currently utilizing the Internet and social media will be shown, as well as, how their competitors in the same industry are using these tools. Fourth, a SWOT analysis for Barnes & Noble using the Internet and social media will be discussed. Also, the implications discovered in the analysis and how they will affect the future of the business will be explained. Fifth, the ethical impacts that come with the use of these tools will be examined and how they may impact the future of the company. Sixth, an assessment of the use of the Internet and social media will be given as they pertain to the global environment and demographics. Finally, a thoughtful business strategy will be given along with recommendations that Barnes & Noble should consider in moving forward with their Internet and social media use. Barnes & Noble Background While attending New York...
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...Table of Contents OVERVIEW 3 PART ONE (IN DEPTH) 4 SWOT Analysis 4 Value Proposition 5 Business Models 5 Revenue 6 Operation 6 Market Plan 6 Operation Flows 7 Payment Methods 7 PART TWO (EVALUATION) 9 Website Overview 9 Website Evaluation 13 Table of Figures Figure 1: Front Page………………………………………………... 10 Figure 2: Holiday Deals……………………………………………. 11 Figure 3: Holiday Deals …………………………………………… 11 Figure 4: Products………………………………………………….. 12 Figure 5: Products & Customer Recent History..…………...……... 12 Figure 6: Various Services…………………………………………. 13 OVERVIEW The company was founded in July 1994 by Jeff Bezos. The company began as an offline bookstore. While the largest brick-and-mortar bookstores and mail-order catalogs might offer 200,000 titles, an online bookstore could sell far more. Bezos wanted a name for his company that began with "A" so that it would appear early in alphabetic order. He began looking through the dictionary and settled on "Amazon" because it was a place that was "exotic and different" and it was one of the biggest rivers in the world, as he hoped his company would be. Since 2000, Amazon's logotype is an arrow leading from A to Z, representing that they carry every product from A to Z. Amazon was incorporated in 1994, in the state of Washington. In July, 1995, the company began service and sold its first book on Amazon.com Douglas Hofstadter's Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms...
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...past and has changed today with a large number of Multi-Nationals adopting the idea and process of data analyzing. This is because data driven solutions have proven to provide a competitive different ion from users. For this reason data analytic solutions are cheaper to small companies and enterprises through the use of cloud networks which in turn reduces the cost of setting up and running networks from within. Due to the low cost, researchers and solution providers have the opportunity to enhance the process to their customers. A good example is the transformation of EBay and Amazon; when Krishnan was thinking of a larger data book, Facebook was still blossoming while Amazon and EBay were prominent since they used user centric data. They had specific ways and methods for leveraging data from both inside and outside the enterprise. In the early days there were no tools available to carry out analysis that could beneficial. This led them to build their own tool which eventually contributed to being the turning point for future...
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...Crafting & Executing Strategy the Quest for Competitive Advantage The Amazon Company Table of Contents * Introduction……………………………………………P.3 * Background Information………………………………P.3 * Senior Management……………………………………P.8 * Competitors……………………………………………P.8 * Marketing Strategy……………………………………P.9 * Problems and Issues confronting the Company………P.10 * Recommendation……………………………………..P.10 * SWOT Analysis……………………………………….P.10 * Financial Ratios and Analysis………………………..P.11 Introduction Surviving the dot com boom was a significant accomplishment for Amazon, which helped them claim the title of being the one stop shopping retailer for all. Amazon was introduced to the public in 1995 from Seattle Washington. Some people may remember Amazon as an online bookstore. Over the years, they evolved into the most popular internet retailer in the world and Amazon quickly became the growing trend among consumers, because they are convenient, have a speedy service, low prices and quality. Using third party sources, Amazon has diversified their portfolios and continues to offer consumers new products (LexisNexis, Academic). Reinventing their strategy to adapt to consumers’ growing needs and the source of must have items; Amazon will continue to survive the world of internet retail. Background Information Amazon is the pioneer of online retailing. It started out as an online bookstore, offering a limited amount of selections. They expanded...
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...Both Amazon and eBay are two most important competitors in the industry of online shopping. A short foreword and the background history of both companies will offer a base for the better understanding of how both the companies stand where they are today and in what manner they manage their respective companies. The financial synopsis will also be provided to provide an understanding of the better investing options in either of the two companies. Introduction When Amazon.com opened for business on July 16, 1995, it was nothing more than a few people packing and shipping boxes of books from a two-car garage in Bellevue, Wash. Jeff Bezos, Amazon founder and CEO, had left New York City for the Pacific Northwest, using some of his time on the road to write the company's business plan. Books were packed on a table made out of an extra door they found lying in the new home — a practice the company continues today in spirit by making many of the office's desks out of doors. Now, on its 15th anniversary, Amazon can raise a toast to being one of the largest online retailers in the world, selling everything from tubas and golf carts to dishwashers and diapers. On the other hand in September, 1995, 28-year-old software developer Pierre Omidyar, who had previously worked with Claris developing software for Apple computers, sat down to write the code that would eventually evolve into what we know as eBay today. Originally called AuctionWeb and hosted on the same server as Pierre's page...
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