Qs- 2 ans------

A company trying to establish its product or service in today's market now has the benefit of the web as an efficient marketing tool. Quicker than ever, the web can help a company determine if its new products or services will be a success versus a flop.
For many products and services the web can directly facilitate the traditional "Four P's" in a marketing strategy: Product, Price, Place and Promotion. Every marketer needs to consider how the web will play a part in guiding the growth of the company through marketing its products or services.
The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.
In the process of planning, the media planner needs to answer questions such as: * How many of the audience can be reached through the various media? * On which media (and ad vehicles) should the ads be placed? * How frequent should the ads be placed? * How much money should be spent in each medium?
Media planning's major steps include: * 1 - Targeting, * 2 - Environmental scan, * 3 - Understanding the audience, * 4 - Determination of content, * 5 - Control.[1]

The word Media came from the Latin word "Middle". Media carry message to or from a targeted audience and can add meaning to the message.

Media Planning, in advertising, is a series of decisions involving the delivery of message to the targeted audience. Media Plan, is the plan that details the usage of media in an advertising campaign including costs, running dates, markets, reach, frequency, rationales, and strategies.

Steps in Development of Media Plan
1. Market Analysis
Every media plan begins with the market analysis or environmental analysis.Complete review of internal and external factors is required to be done. At this stage media planner try to identify answers of the following