...Inside the Marketing Strategy of the In-N-Out Burger Chain By: Nichole Fitzhugh Ted Watterson Cathy Nguyen Chris Nguyen Kieu Le California State University, San Marcos Marketing 302 Professor George Sharghi May 5, 2011 Introduction While cruising the freeway along the Sothern California coastline, it is becoming increasing possible to spot a giant sign with a yellow boomerang; this brightly illuminated boomerang is most associated with the infamous restaurant In-N-Out. It was founded by Harry and Esther Snyder in 1948, and established in Baldwin Park, California. Since then, the restaurant has continued to satisfy and entice customers from all over, including the East, West, North, and South coasts. Its popularity stems from its simple yet appetizing menu, which consists of three types of burgers: hamburger, cheeseburger, and the Double-Double. They also carry fresh cut fries, and three varieties of drinks, including milk, shakes, and sodas. In-N-Out’s arguably most unique item is its “spread,” also referred to as its special sauce. The Businessweek article, In-N-Out Burger’s Marketing Magic, outlines the restaurant’s marketing strategies. In-N-Out does not advertise on television, but relies on advertising through their billboards, bumper stickers, t-shirts, and satisfied fans. The yellow boomerang is wielded as an arrow to point in the direction of their restaurant. However, their most successful marketing strategies...
Words: 2407 - Pages: 10
...Evaluation and Marketing Recommendations for In-N-Out Background In-N-Out Burgers, Inc. is a regional chain of fast food restaurants with locations in California and the American Southwest. It was founded in 1948 by Harry Snyder and his wife Esther, and today its headquarter is in Irvine. In December 12, 2013 In-N-Out had over 18,000 staff and 290 locations expand to Phoenix, Arizona; Draper, Utah, Dallas and Texas. In-N-Out Burger refused franchising business to avoid the high quality food and service decreasing by the rapid business growth. Therefore, In-N-Out restaurants have developed a high loyal customer base and relatively high revenue as $625 million in year 2012. In-N-Out becomes more and more popular in nowadays, it’s Double-Double ranked #1 fast food burger in America. In this evaluation paper, I will use analysis on 4P and surveys to evaluate In-N-Out’s marketing strategy and come up with my individual recommendations to promote In-N-Out’s future operations. Analysis and Evaluations Analysis on 4P Marketing strategies are often designed to influence customers’ decision-making and lead to profitable exchanges. In this way, we will analyze In-N-Out from product, price, promotion and place. Product. In-N-Out is mainly to provide customers the fresh hamburgers, fries and shakes. The one and only focus is burgers--not chicken, fish, or salads. It’s famous for the drive through service. The restaurant menu is quite simple which is easy for people to make the consume...
Words: 1697 - Pages: 7
...Week Five: In-N-Out Burger Final Marketing Plan MKT/421 March 20, 2013 Professor Learning Team Final Marketing Plan: Paper Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper Refer to the Marketing Plan Outline listed on the student website for a broad general outline of a Marketing Plan. However, you must use the specific marketing plan Pegasus template as provided by your instructor for the Final Marketing Plan Paper. [See Kotler 14th ed., Chapter 2, pages 60 – 64] Write a 6,300 to 7,000 word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper using the Pegasus Template provided by your instructor. In addition to the Marketing Plan Phases I through III mentioned above, address and include the following information in your paper: For the bullet points below, each team member, as assigned by the team leader, should write specifically about your product or service with the final marketing plan in mind - approximately 250 to 350 words per bullet/team member to be embodied in the final marketing plan paper using the Pegasus template. The team leader has ultimate authority for managing this effort. • Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. • Develop an initial sales promotion schedule. • Create an advertising plan. • Identify public relations opportunities for the product...
Words: 4415 - Pages: 18
...Dear All, I have as per promise published this case study. It was picked from Free case study section of ICMR – Center for Management Research. Please make the maximum use of this resource by discussing this case study. Leave your analysis and views as comments in the comments section at the bottom of the page. Happy Learning… ‘ALL OUT’ – MARKETING A MOSQUITO REPELLANT “It is one of the contenders to become the Hindustan Lever Ltd. (HLL) of the next century.” - Shunu Sen, Marketing Expert & CEO, Quadra Advisory, commenting on Karamchand Appliances Pvt. Ltd., in 2000. Traditional methods Burning of incense sticks, fumigation using Neem leaves, use of mosquito nets Mosquito repellants Creams Applied directly on the body, the creams contain chemicals, which repel the mosquitoes – not very popular, as the creams are rather sticky and inconvenient to use. Coils Made by mixing chemicals with substances like coconut shell powder, sawdust, color, perfumes and synthetic or natural gums; the coils burn slowly, releasing the chemicals. Mats Have a composition similar to coils; the mats are placed in a small heater, which is plugged into an electrical socket. When the mat is heated, the chemicals are released. Sprays Chemicals in liquid form, sprayed in the area infested with mosquitoes – not very popular because of the strong smell of the chemicals. Vaporizers Use small containers of a chemical solution, which is heated gently in an electricity-operated...
Words: 6580 - Pages: 27
...Becoming a National Brand Bettina Chen Lisa Yee Eythan Familier Robbie Paolini 1 Memo to the CEO: Executive Summary • Pinkberry needs to take advantage of its first mover status • Expansion of the firm is possible due to the product’s higher quality • Can use the following strategies • Establish Pinkberry as a national brand by controlled franchising • Advertise with a focus on health and flavor • Target health-conscious individuals as well as young crowds • Maintain simplicity of menu choices • Maintain upscale status of locations • Hire young motivated people • Provide opportunities of advancement to employees of the company Market and Competitive Analysis The overall market The current level of health awareness in the United States has led to a steady increase in the number of yogurt restaurants in Southern California. This has occurred despite the fact that Southern California already experienced one frozen yogurt boom-and-bust cycle in the 1980s and '90s. With consumers seeking healthy alternatives for frozen dessert, frozen yogurt sales grew 12 percent in 2007 alone1. According to the U.S. Market for Ice Cream and Related Frozen Desserts, the U.S. market for frozen desserts is set to grow by more than $4 billion by 2012, with frozen yogurts attaining the 2 strongest growth. This represents an 18 percent increase over the next five years, from the market's 2007 value of $23.3 billion across...
Words: 3498 - Pages: 14
...In-N-Out Burger Review | | | | | Santosh Gowda | | | IN – N – OUT BURGER 1. Feedback found on page 141. “. . . They were given specific on-the-job training during slow periods and a considerable amount of feedback on their performance.” 2. Communication found on page 136-137. “. . . Rich had relied heavily on verbal and visual communication techniques.” 3. Giving back to Community found on page 156 “. . . It came from Rich’s belief that improving the lives of children was the cornerstone to creating a better society.” Giving back to Community found on page 157. “. . . Rich looked to fund outlets that shared his desire to help, supporting several groups that aided victims of child abuse, organizing several fund-raisers. He was said to have denoted thousands of dollars to the Make-A-Wish Foundation, the organization that granted wishes to terminally ill children.” Giving back to community found on page 157. “. . . In 1984, they established the Child Abuse Fund specifically to raise awareness of and channel funds to abused and disadvantaged children in the cities and counties where in IN-N-Out Burger did business.” Giving back to community found on page 93. “. . . Harry and Esther believed in serving the communities in which In-N-Out operated. The Snyder’s made any number of charitable donations, and their efforts at promotion were often connected to grassroots community and philanthropic endeavors.” 4. Rumors found on page 197. “. . . Following...
Words: 2935 - Pages: 12
...the roots of profit-destroying complexity, companies need to identify their innovation fulcrum, the point at which the level of product innovation maximizes both revenues and profits. Innovation Versus Complexity What Is Too Much of a Good Thing? COPYRIGHT © 2005 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. by Mark Gottfredson and Keith Aspinall Walk into the In-N-Out Burger restaurant on Fisherman’s Wharf in San Francisco, and one of the first things that may strike you is the number four. Four colors: red, white, yellow, and gray; four cash registers with four friendly faces behind them; and just four items on the menu. You can buy burgers, fries, shakes, and sodas. All the ingredients are delivered fresh to the store, where they’re prepared in the open kitchen behind the cashiers. You’ll see a few folks eating at the restaurant’s tables or tucking into their food outdoors on patio benches, but most customers come in with a handful of cash—no credit or debit cards, thank you—and head back out with their meals. Four is In-N-Out Burger’s innovation fulcrum—the point at which the number of products strikes the right balance between customer satisfaction and operating complexity. Four means simple purchasing, simple production, and simple service. And, it turns out, in a world where fast-food restaurants are forever adding formats and menu items, simple means harvard business review • november 2005 profitable growth...
Words: 5992 - Pages: 24
...The media’s watching Vault! Here’s a sampling of our coverage. “Vault has become the go-to source for career preparation.” - Crain’s New York Business “The best place on the web to prepare for a job search.” - Fortune “Vault is indispensable for locating insider information.” - Metropolitan Corporate Counsel “[Vault guides] are an INVALUABLE CliffsNotes to prepare for interviews.” - Women Lawyers Journal “For those hoping to climb the ladder of success, [Vault’s] insights are priceless.” - Money magazine “To get the unvarnished scoop, check out Vault.” - Smart Money Magazine “[Vault guides] make for excellent starting points for job hunters and should be purchased by academic libraries for their career sections [and] university career centers.” - Library Journal Customized for: fugui Family (ffugui@gmail.com) University of California, Irvine Online Career Library Customized for: fugui Family (ffugui@gmail.com) University of California, Irvine Online Career Library s f b t= c o l j= qe b= ql mW= ^ a s f ` b= c o l j cfk^k`b Customized for: fugui Family (ffugui@gmail.com) University of California, Irvine Online Career Library molcbppflk^ip cáå~åÅÉ= mêçÑÉëëáçå~äë © 2008 Vault.com Inc. Customized for: fugui Family (ffugui@gmail.com) University of California, Irvine Online Career Library s f b t= c o l j= qe b= ql mW= ^ a s f ` b= c o l j cfk^k`b Customized for: fugui Family (ffugui@gmail.com) University of California, Irvine Online Career Library ...
Words: 87343 - Pages: 350
...(electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. ISBN: 978-1-4221-6059-6 By his example, Arthur Rosin, my uncle, taught me the pleasures of understanding and explaining. This book is dedicated to him, to Betty Rosin, and to my parents, Cyrille and Eugene Gorin. Contents Copyright Acknowledgments Introduction Part One: What Is Competition? 1. Competition: The Right Mind-Set 2. The Five Forces: Competing for Profits 3. Competitive Advantage: The Value Chain and Your P&L Part Two: What Is Strategy? 4. Creating Value: The Core 5. Trade-offs: The Linchpin 6. Fit: The Amplifier 7. Continuity: The Enabler Epilogue: A Short List of Implications FAQs: An Interview with Michael Porter A Porter Glossary: Key Concepts Chapter Notes and Sources About the Author Acknowledgments The Michael Porter I know is first and foremost a gifted teacher. If this book succeeds in helping readers understand Porter’s ideas in their full richness, it is thanks in large measure to his encouragement, his guidance, and his patience in explaining those ideas to me. As this book progressed, he carefully reviewed every chapter, giving generously both his time and his laser-sharp attention. The company examples I have used to illustrate Porter’s ideas draw...
Words: 59071 - Pages: 237
