...Week Five: In-N-Out Burger Final Marketing Plan MKT/421 March 20, 2013 Professor Learning Team Final Marketing Plan: Paper Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper Refer to the Marketing Plan Outline listed on the student website for a broad general outline of a Marketing Plan. However, you must use the specific marketing plan Pegasus template as provided by your instructor for the Final Marketing Plan Paper. [See Kotler 14th ed., Chapter 2, pages 60 – 64] Write a 6,300 to 7,000 word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper using the Pegasus Template provided by your instructor. In addition to the Marketing Plan Phases I through III mentioned above, address and include the following information in your paper: For the bullet points below, each team member, as assigned by the team leader, should write specifically about your product or service with the final marketing plan in mind - approximately 250 to 350 words per bullet/team member to be embodied in the final marketing plan paper using the Pegasus template. The team leader has ultimate authority for managing this effort. • Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. • Develop an initial sales promotion schedule. • Create an advertising plan. • Identify public relations opportunities for the product...
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...Marketing strategy In-N-Out’s marketing strategy will involve developing a unique “more for less” positioning based on the quality of their products, their excellent service, and quick but comfortable atmosphere. The company will establish differentiation from its competitors by offering a good quality and healthy veggie patty option for the non-meat eaters segment of the fast food market. The veggie patty will focus specifically on the vegetarian/non-meat eater market which includes all ages. Subsets include health conscious and socially responsible eaters, as well as vegetarians and vegans. In-N-Out is positioned on an “more for less” proposition. This differentiates it from its competitors by emphasizing its great quality at low prices....
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...report is an Integrated Marketing Communications plan to increase consumer spending. Nice n Neat is a designer boutique for women’s clothing, shoes, and accessories. Nice and Neat is a combination of rural and urban clothes for all women of all ages. We want to increase our yearly profits by 30 percent. We are going to achieve our goal by focusing on classic styles that will blend with trendy styles and will not fade out after a few months. Our classic collection will also include accessories items, and shoes. Accessories are the latest boom in the fashion industry we project a 60 percent profit in our accessories department. We at Nice n Neat will also like to increase our shoe profits by 60 percent, we have added winter, and summer boots to our stock. We are very competitive here at Nice n Neat. We have done very well using the price matching tool. Price matching have proved to more convenient to the consumer, and more profitable for Nice n Neat. The method of price matching keep local consumers from having to drive long distances, and stabilizes the surrounding area. Read more: http://www.cracked.com/blog/the-7-most-baffling-things-about-womens-clothes/#ixzz37e7YZgKb Whether you have the information in print reports or on computer files, make sure you can access it easily while you write an integrated marketing communications plan. •The executive summary precedes the body of the integrated marketing communications plan and introduces the plan by providing a brief, 1-page...
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...Marketing Plan: MHS 1 Medical Home Service Keller School Of Management –Online MM522 Ben Parker Instructor Rodney Cullifer January 2011 Final Draft Marketing Plan: MHS 2 Executive Summary My plan includes a service and not necessarily a new product. The service is a complete healthcare service that is mobile and is dedicated to the treatment of diabetes in central and southeastern Ohio. Some of the services are provided by other pharmaceutical companies and some of the service is provided by current healthcare providers, but this service is educationally based and provides care to all diabetic patients. All patients will be accepted by the Mobile Healthcare Service (MHS). Private insurances will be accepted, managed care, and cash payers. But they must be referred to MHS by their primary care doctor or by the specialist such as an endocrinologist. First, I need to discuss how the service is set up and what the team will look like. The team will consist of a Nurse Practitioner, Doctor, Certified Diabetes Educator/Dietician, and Medical Assistant. This team will not be sponsored or run by the pharmaceutical companies and it will not be run by government money or grants. This service will be considered as a third party company providing additional...
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...Marketing Plan Situation Analysis OrigAudio; a small company that specialize in audio accessories that make music on the go possible. Unlike other companies their customizable products offer a way for customers to showcase their creativity and style. (Szymczak, 2010) This reputation of product customization works as one of OrigAudio business strengths as it sets their products apart from other audio accessory products. Having this unique selling position is crucial for a brand like OrigAudio, as being apart of a booming personal audio market comes with the threat of fierce competition like Skullcandy, Phillips and Beats who all create similar products. (Luchies, 2014) But already being apart of this booming market also works in OrigAudio’s favour. It makes the opportunity of introducing new products easier as they’ve already penetrated the market and consumers already have their attention. The continual advances of society’s technological environment puts pressure on OrigAudio to align their products and marketing strategies with these changes. Technology has changed the way people consume media and advertising with the main place of consumption being an online or digital source instead of the traditional adds in the paper or magazines. (DeMers, 2013) Also, the explosive growth of technological products like smartphones and tablets comes the need for complementary accessories that are compatible with new technologies. So OrigAudio continually have to innovate their products...
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...Business Practicum Program 2nd Semester, AY 2014-2015 HANDOUTS Entrep 39E Product Development & Initial Business Plan Guidelines Revised by: Maria Angelita Ramona B. Libre-Valles, ExMBA Coordinator Business Practicum Program Department of Business Administration University of San Carlos In Consultation with Roberto H. Visitacion, DBA November 2014 Table of Contents | | Page | Calendar of Activities for 2nd Semester AY 2014-2015 | | 1 | The Business Practicum Program | | 2 | | Course Description | | | | The Course Diagram | | | | Course Requirements | | | The Grading System | | 4 | Admission Policy | | 4 | Retention Policy | | 5 | Coordinator of the Business Practicum Program | | 5 | Faculty Advisers | | 5 | Guidelines in the Product/Service Proposal | | 5 | Fund Source: IGLF – SAGE Grant | | 6 | E39 Seminar Series | | 6 | | One Stop Shop for Business Registration | | 6 | | SVD Mission Sending | | 6 | | Team Building Workshop | | 6 | Parents / Guardian’s Certification of Waiver / Permission | | 7 | Form 1: Parents’ / Guardian’s Certification of Waiver / Permission | | 7 | Form 2: Rubric for Oral Defense | | 8 | Form 3: Oral Defense Guidelines | | 9 | Form 4: Business Plan Format | | 12 | Form 5: Student’s Evaluation of Business Practicum Program | | 21 | Masterlist of Student Entrepreneurs | | 23 | Entrep 39E Calendar of Activities for 2nd Semester AY 2014-2015 ...
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...There are many things to consider and tasks to complete when developing General Electrics (GE) marketing plan for the smart refrigerator. The marketing team must identify the target market of organizational buyers and consumers and the factors that influence their purchasing decisions. Current competitors, their products and, how they market these products must be analyzed. This will help GE to improve the product and ensure that its product has unique qualities. Once these tasks have been completed a strategy can begin that will develop into a marketing plan that will reach the target audience. Identify the segmentation criteria that will affect your target market selected To determine the profitability of the GE Smart Refrigerator, GE will need to conduct a preliminary study of the target market. The method behind the study is known as market segmentation. Investopedia defines market segmentation as “a marketing term referring to the aggregation of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action” (Investopedia, n/d). This method will allow GE to identify groups of consumers and how they will react to the product and marketing campaign. Therefore, certain criteria must be met for segmentation to be successful. These criteria are substantiality, easily identified, measurability, accessibility, and responsiveness (DeFoe, n/d). To be profitable, there must be a large enough consumer base with a need for this new technology...
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...The Data Are In: Best Home Care Marketing Practices Revealed Part 2 White Paper 06-001 WP06-001 Contents 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Background Participant Agency Characteristics Outcomes Conversion Ratio Areas of Interest Written Marketing Plan Formal Marketing Budget Sales Team Training Specialty Programs Findings Interpretation Conclusion Side Bar: Action Plan for Sales and Marketing Success About the Authors Page 1 Pages 2-3 Pages 3-4 Pages 5-6 Page 6 Pages 6-7 Pages 7-9 Pages 9-10 Pages 11-12 Pages 12-14 Page 14 Pages 15-16 Page 16 Page 17 Page 17 WP06-001 The conclusion of a two-part series, this article provides the first look at the responses from a study evaluating the best marketing practices of home health agencies across the country. In Part 1, we profiled a few exemplary agencies with the goal of describing a set of common attributes that have lead to success. In Part 2 (below), we delve deeper into the component measures by exploring the first industry-specific benchmarks of marketing success! Background With each passing day, sophisticated sales and marketing becomes a more important trait among the industry’s leading providers. Ninety percent of survey respondents indicated that they have experienced increased competition over the last three years. Only 51 percent reported that they had increased referrals over the same period with 33 percent citing decreases. The million dollar question, then, is, “What practices are prevalent and...
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...Riordan Service Request SR-rm-012 Carolyn Powers, Narada Culpepper, Delores Stevens, Mohamed Desouky, Steven Boettcher, Gregory Ganfi BSA 310 Business Systems Due January 25, 2010 University of Phoenix Riordan Manufacturing Systems Service Request SR-M-012 History and Background of Riordan Manufacturing Riordan Manufacturing Inc. began with Dr. Riordan who was a chemistry professor. Dr. Riordan received approval for a few patents that had something to do with processing polymers in to super strong plastic substrates. In 1991 Dr. Riordan started Riordan Plastics, Inc. after he discovered the commercial power and economic benefits of his patents (University of Phoenix, 2004). Riordan took on a direction of paying more attention to research and development. He also made sure he maintained the licenses of those patents he had already obtained. By 1992 Dr. Riordan, through venture capital investments, purchased a fan manufacturing company. The fan company was in Pontiac, MI. in which he also changed the name of the company a second time to Riordan Manufacturing, Inc (University of Phoenix, 2004). By the year 1993 Riordan Manufacturing expanded its operations to another manufacturing plant in Albany, GA. This plant was responsible for producing plastic beverage bottles. The most recent expansion project by Riordan Manufacturing, Inc. was back in the year 2000 when Riordan Manufacturing, Inc. went global. They moved manufacturing operations for the entire...
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...PROJECT PROPOSAL ON EFFECT OF MARKETING AUDIT ON ORGANISATIONAL PERFORMANCE IN SELECTED NIGERIAN FAST FOOD (A Case Study of MR BIGGS) BY OGUNRINDE FATIMO OLAIDE 090822049 1.1 Background to the Study In recent years, increasing pressure to reduce costs has forced many companies to radically reengineer the way they do business. This pressure is also leading marketing executives to reconsider the goals, structure, and effectiveness of their marketing arms. As a comprehensive review of a company’s market environment, the marketing audit identifies any inadequacies in overall marketing structures. It also identifies operational strengths and weaknesses and recommends the necessary changes to the company’s marketing strategies. If the marketing audits are done correctly, they will provide management with a useful and analytical tool for evaluating, measuring, motivating and revising management actions (Mylonakis, 2003). The growing complexity of the current market environment necessitates a more systematic scrutiny and evaluation process of the organisational preparedness to deal with the dynamic market. The existing information gathering and processing methods, generally, lack a comprehensive and integrated structure that incorporates the entire marketing function as well as providing strategic recommendations for action. The marketing audit, characterised as a systematic, comprehensive, objective, and independent approach, can assist the...
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...Integrated Marketing Plan Keller Graduate School of Management-Online MM522 Tarshica Lewis January 2011 Integrated Marketing Plan Table of Contents Executive Summary 3 Product Description/ Situation Analysis 5 Target Market 9 Competitors and Substitutes 10 Pricing 12 Channel of Distribution 15 Marketing Promotions/Communications 16 Advertising 17 Direct Marketing 18 Sales Promotions 19 Public Relations 20 Promotion Budget 20 References 21 Executive Summary An effective Integrated Marketing Communications Plan addresses problems marketing can solve and outlines objectives and strategies in order to implement tactics to accomplish the company’s goals. This IMC plan will focus on key issue for Whole Body N’ Mind. Some of the objectives that will be discussed are acquiring customers and increasing market share. Whole Body N’ Mind is a service that will be dedicated to providing individuals with a luxurious and inviting atmosphere to relax, treat and pamper the Mind, Body and Soul. Whole Body N’ Mind mission statement is: To provide high quality service and products at exceptional prices to Consumers who want to indulge in the finer things in life and, to provide un-paralleled service and support to ensure customer satisfaction. Whole Body N’ Mind will not only be a relaxation and wellness center, but also an educational force...
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...INTRODUCTION Name Of The Service: Bones n Brains --- A Horror Restaurant Service Is: The motto is "FUN FOR THE YOUNG DEVILS”. The horrifying environment. Dracula, Vampires, and others at your service. Foods with a new touch and names. Amazing way of serving food. Offering a unique and affordable way of celebrating special occasions. Objective Of The Project (Mission): A new, impressive way of capturing the target market with the help of perfect marketing mix. Finding and defining external entities, target market and marketing strategies which could help this new service in increasing its market share. Infrastructure: A three floor building , located at Zamzama boulevard and a board stating Bones n Brains with nothing special but the thing that makes it different from other food outlets in Karachi is the link it provides a dead world with alive along with its unique environment and the way meal is served. The hotel is comprised of two floors with basement. Kitchen, reception and store room are on the ground floor. There is a seating arrangement of 200 people on each floor. Additional Features: A late night horror movie show on every Saturday and exciting games like who can dig the grave fastest, counting the bats , stabbing till death etc. besides this our staff members including the waiters will look more like roaming vampires , draculas , monsters in full horrific environment. The meal...
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...downloading a sample plan from Bplans.com A sample plan is a great way to get started, but you can’t just print this plan out and turn it into the bank. You’re still going to have to put in all your own information and do all of your own financial forecasts. With LivePlan, you can easily use this sample as inspiration and create your own plan, complete with financial tables and graphs. You’ll also be able to: • Save time with linked financial tables (the formulas are built in, so you don’t have to do the calculations!) • Benefit from tons of help, advice, and resources. • Present your plan with confidence, with automatic charts and graphs corresponding to your financial data. • Work on your plan anywhere, on any computer. “For 20 dollars I ended up getting a quarter of a million dollars of funding. That’s worth it!” – Todd C. Tablegate Click here to save 50% off the first month of LivePlan! Cover Page [pic] This sample business plan has been made available to users of Business Plan Pro®, business planning software published by Palo Alto Software. Names, locations and numbers may have been changed, and substantial portions of the original plan text may have been omitted to preserve confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to reproduce, resell, publish, distribute or even copy this plan as it exists here. ...
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...Assignment Grading Course: Name Marketing in Foreign Market Yours Name Professor’s Name [optional] University Table of Contents Introduction 2 Product Utilities 4 Products Target Market 4 Products Category 5 Segmentation, Targeting, and Positioning Approach to market the Product in Foreign Market 6 Major Environmental Facts and Trends 7 Application of Marketing Mix 8 India and International Ethical Marketing 9 Conclusion 9 References 11 Introduction Here, within this paper, I would like to consider the marketing strategies and selling opportunities for a new product in Indian market. This product is ‘sports apparel’ that comes from a well-known United States branded Company i.e. Skechers which sells millions of pieces in a year and have more than 100 outlets retail shops in United States and now, Company has decided to move in foreign market and want to expand more with India where policies and regulations are fair with United States Companies business, Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml (2004). Considering thesis for this paper, I can say, in today’s global concerns, people are much concerned with their health and giving few minutes of their day in sports; however, it could be any physical work which they are doing in areas of sports while they like to get involve more in sport activities and want to feel comfort, prefer sports apparel. Hence, it’s a good idea to sell...
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