Week Five: In-N-Out Burger Final Marketing Plan
MKT/421
March 20, 2013
Professor

Learning Team
Final Marketing Plan: Paper Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper

Refer to the Marketing Plan Outline listed on the student website for a broad general outline of a Marketing Plan. However, you must use the specific marketing plan Pegasus template as provided by your instructor for the Final Marketing Plan Paper. [See Kotler 14th ed., Chapter 2, pages 60 – 64]

Write a 6,300 to 7,000 word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper using the Pegasus Template provided by your instructor. In addition to the Marketing Plan Phases I through III mentioned above, address and include the following information in your paper:

For the bullet points below, each team member, as assigned by the team leader, should write specifically about your product or service with the final marketing plan in mind - approximately 250 to 350 words per bullet/team member to be embodied in the final marketing plan paper using the Pegasus template. The team leader has ultimate authority for managing this effort.

• Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan.

• Develop an initial sales promotion schedule.

• Create an advertising plan.

• Identify public relations opportunities for the product or service.

• Analyze the effect of channel management decisions on the marketing of your selected product or service.

• Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.

• Develop comprehensive Financials for your plan that will provide the necessary elements needed to precisely complete all