...Unit 4 Amazon.com, Inc. The History Amazon.com Inc. is a multinational e-commerce company with headquarters located in Seattle Washington. Amazon is the largest online retailer in the world and produces consumer goods, electronics, e-books and is also a provider of cloud computer services. Founded by its current CEO Jeff Bezos in 1994, Amazon went online officially in 1996. The name was derived from the Amazon River in the legendary female warriors of Greek mythology. Amazon was originally an online bookstore that eventually expanded its product line to meet the demands of the online community. Amazon employees over 69,000 people and have offices, call centers and warehouses in North America, Europe, Asia and Africa. The global Fortune 500 list of 2012 ranks Amazon at a raking of number 206 their previous ranking from 2011 was # 270 ("Top Global 500 Companies," 2012, p. 1). Current operating results In the most recent quarter, July 2012, Amazon reported a net income of $7 million with sales revenue at $12.8 billion. This showed a growth from the second quarter of 2011 where revenue was at $9.91 billion. Forecasters have been fairly conservative for any growth for retailer’s even though Amazon still achieves growth within every quarter. Amazon actually was extremely cautious in prior quarters that they may even lose money due to the condition of the economy. The main reason that is contributed to Amazon’s current growth is there international sales. 44% of Amazons revenue...
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...ADVANCED MARKETING STRATEGY 362MKT Example on Nike Dr. Eric Chu 362Mkt‐2012 Example Company Background • NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. The mission of Nike is to bring inspiration and innovation to every athlete in the world. 362Mkt‐2012 Example Product Market • Garment Industry – The garment industry consists of different categories of wearing apparels that serve both beauty, comfortable and body protection. – Product categories could involve men wear, kids wear, sports wear, ladies, … 362Mkt‐2012 Example Market Audit (1) • External Environment – By STEEPLE • Social factor: people are more concern with health, fashion and beauty. Diverse segments are emerging in the garment industry. (Opportunity) • Technology: different material by nano technology could help to build more comfortable garment for consumer market. Different material available lead to better design for manufacturers. (Opportunity) • Legal: pirated products costs a lot of money for litigations in the industry. (Threat) 362Mkt‐2012 Example Market Audit (2) • External Environment – By 5‐forces • Supplier: supplier marketing in the garment industry are mainly small low costs manufacturers in the area and many suppliers are available. Suppliers bargaining power to the industry is low. (Opportunity) • Buyer: Information transparency increase and there are lot more competitive products for customers to choose...
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...conflict of interest. Their inability to communicate effectively would have cause a hostile situation, as they would have felt threatened as if their territory was at risk of being invaded. The main cultural influences on earl civilizations were religion and geography. The geography of a culture determined if they would have the ability to farm the land or if they were close to the sea to they would have the ability to trade resources with other cultures. These resources and ability to create wealth were valuable to the survival of a culture. Greek and Roman culture depended upon the gods to guide them, so religion would be emphasized among the people within the culture. Revisionist history is definitely something to be considered. I have always believed that everything you read in history books is not always truthful. I believe historian do their best to find the most accurate information about past events but I highly doubt they get it right every time. I do not believe this misinformation is done with ill intentions, as I’m certain...
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...Techno, Culturally Connected, and The World Our population is made up of about 6.8 billion people and almost as many cultures. Connecting with a specific cultural background after having immigrated can be both a challenge but rewarding. Culturally defined neighborhoods or communities are no a longer feasibly planned due to economic reasons. People consider migration only when the move benefits the family now and whether here they can still support their family in the process. Preserving and revitalizing Japantown is essential as a manifestation of Japanese American history, a celebration of current cultural expression and an inspiration to future generations about Japanese American cultural heritage. (1) - Concepts for the Japantown Community Plan, November 2000 Immigration has historically been from country of origin to a well established familiar community. For example, Japantown in San Franscisco, was created by immigrants from Japan. The migration happened around 1869. Word then spread (via the media) that San Franscisco was a place that would be “tolerant” of the Japanese influx into the area. They then moved on droves becoming know “This first generation – Issei, flocked to the area and. Cultural identity remained intact. This is because the surrounded themselves by the same culturally inspired community base. The people flourished because they were still either connected to people of like mind and they had similar goals in which...
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...academic discipline. For a general history of human beings, see History of the world. For other uses, see History (disambiguation). Page semi-protected Historia by Nikolaos Gysis (1892) Those who cannot remember the past are condemned to repeat it.[1] —George Santayana History (from Greek ἱστορία - historia, meaning "inquiry, knowledge acquired by investigation"[2]) is the discovery, collection, organization, and presentation of information about past events. History can also mean the period of time after writing was invented. Scholars who write about history are called historians. It is a field of research which uses a narrative to examine and analyse the sequence of events, and it sometimes attempts to investigate objectively the patterns of cause and effect that determine events.[3][4] Historians debate the nature of history and its usefulness. This includes discussing the study of the discipline as an end in itself and as a way of providing "perspective" on the problems of the present.[3][5][6][7] The stories common to a particular culture, but not supported by external sources (such as the legends surrounding King Arthur) are usually classified as cultural heritage rather than the "disinterested investigation" needed by the discipline of history.[8][9] Events of the past prior to written record are considered prehistory. Amongst scholars, the 5th-century BC Greek historian Herodotus is considered to be the "father of history", and, along with his contemporary...
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...Applying the Lessons of History to Modern Police Leadership Training _________________ A Leadership White Paper Submitted in Partial Fulfillment Required for Graduation from the Leadership Command College _________________ By Kenneth W. Sidenblad Bee Cave Police Department Bee Cave, Texas Date Submitted (month year) ABSTRACT Law enforcement continues to move in the direction of a profession and away from being only a vocation. Police officers of today are better trained and educated than at any time in the past. This demands police leaders be up to the challenge to lead them. Law enforcement leaders must enhance their knowledge and incorporate training ideas in use by other professions. Applying lessons from academic subject material is an important part of leadership development in many professions, and should be emphasized in training future police leaders. This will enable law enforcement leaders to develop as leaders in a profession. One academic subject used in other professions to develop leaders is the study of history. History provides a wealth of material from which valuable insights and examples of leadership may be drawn from. Lessons drawn from history are used by other professions to enhance the quality of leadership within those professions. Leadership lessons from history should be incorporated into modern police leadership training. Material supporting the importance of history as leadership training was...
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...Nike recently released an advertisement video on July 13th, 2015, “Short A Guy,” the hit video has been seen on TV and has over three million views on YouTube. As a company, Nike has set out to have the gear that will make the customer look as nice as they play. Top flight athletes all across the country use their gear, and in this advertisement it showed the likes of Mike Trout, Andrew Luck, and Anthony Davis all wearing Nike apparel playing their own respective sports. Trying to get the audience to buy their athletic gear, this advertisement clearly appeals to those who are interested in athletics and does so through the use of ethos, logos, and pathos. Throughout this advertisement, the audience is taken through a variety of settings and that is the context for this particular piece. Nike's mission statement is "To bring inspiration and innovation to every athlete in the world." Through the ad they are trying to inspire athletes but also sell them on their clothing to take them over the top as players. As the advertisement plays, it shows the different settings and all the people wearing Nike apparel. Also, it showed the famous athletes in the video wearing Nike gear, and they would tell the kid they are, “Short a Guy.” As he would go from sport to sport, he changed clothes into different sports gear that Nike sells. The audience the author is trying to target are people that enjoy athletics, and that’s why the use of well-known celebrities is key to this ad. Seeing these...
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...In today’s society, we don’t hear cases about monsters scaring children and transforming into heroes. Monsters that turn into heroes come off as rare in the fiction world where most people only see one side of a monster. Two works that suggest monsters becoming heroes are The Cat in the Hat and Monsters Inc. At first, these monsters come about as scary looking but that’s not how these selctions end up; finishing with a twist in the end with monsters showing a care for human children. While written 40 years apart, Dr. Seuss’s The Cat in the Hat and Pete Docter’s film Monsters Inc. demonstrate responsible behavior in interactions with children and show the flawed characters who though their journey have monster heroes who interact with human children and then accept responsibility for the messes they have created. The Cat in the Hat and Monsters Inc. portray a child’s adventure as a result of showing up unexpectedly. The Cat enters out of the blue introducing himself to the two children and begins creating chaos around the house because he’s being a careless cat. The Cat unlocks a crate and frees the two identical creatures with blue hair who rally round the Cat...
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...The advertisement gets the audience attention effectively by utilizing the rhetorical element of pathos. The advertisement does this by using an overweight boy so that the viewers can in a way relate to this boy struggle of trying to lose weight and be active. By doing so the advertisement makes the audience feel empathy for the boy. The advertisement also appeals to your emotions by staying in just a single shot of just the boy jogging; by doing so you get a full view of the facial expression visually see he is motivated. The advertisement does not include any background music. All the audience can hear are the boy light steps, heavy breathing, and the voice of the man speaking. Although, there is no background music the advertisement still manages to be upbeat and inspiring to the audience. The advertisement effectively uses the rhetorical element of ethos. The ethos is effective because the brand Nike has been around since 1962 and is recognized worldwide to the public. The company is highly respected in many parts of the athletic industry. The brand also has a long list of spokespeople and commercials that built credibility to the brands name. By choosing an average overweight boy, Nike is using someone is can be relatable to mass audience. The audience can feel as though that they can trust the boy using Nike because the boy is just like the audience. Although it is a critical aspect for Nike to have credibility when selling their products such as using celebrity endorsers...
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...be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the United States but yet the brand that carries our pop culture. Nike started with two key people that pushed this company Bill Bowerman , Co founder of Nike and olympic track coach, his search for lighter and much more durable racing shoes for his Oregon State track runners. Combined with Phil Knight's need to make a living while still living out his passion for the athletics. The two became friends over track and the desire to find products that gave a better performance than what was available to them at that time, between the two of them, the seed was planted and from that came the most influential sporting company. A key moment in Nike history was when Phil Knight traveled to Japan on a world-tour searching for a call on his life trying to decided what he was meant to do with this new goal on a random whim he booked an interview with a japanese shoe manufacturing company called Tiger, he presented himself as a representative of an American distributor that would be interested in selling Tiger shoes to American runners, quickly he came up with a name Blue Ribbon Sports he booked the company and quickly sold $8000 worth of tiger running shoes with each order he placed growing in sizes and sales until later in 1971 changing the name of the company to Nike with the swoosh design. Nike had targeted $12 billion in sales by the year 2000, And all this started from the back of a car....
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...There are numerous sneakers launched by distinct identified and unknown organizations for gamers each and every yr. Some sneakers are extremely unique and a few are costly. Nike, Reebok Jordan,Adidas are best brand identify who promote favourite sneakers for gamers. This 12 months Jordan business also reviled new sinkers and 1 is most latest Air Jordan and quickly its colorway are releasing quickly. An additional current release of jordan business Air Jordan XX9. The two Michael Jordan and Tinker Hatfield collectively launched Air Jordan series which gets to be most promoting footwear from the 12 months. At exact same time Jordan launched an additional pair of footwear Air Jordan III which can be depending on Chicago Bulls-themed edition which seems desirable for red lining and white brand.Shortly, it's turn out to be well-known as well as Michael says 17 from the 29 Air Jordan footwear. Jordan organization unveiled the 2nd edition of Air Jordan within a particular occasion which was black shade with 23 inch brand created for basketball gamers and athletes. Additionally, it attracts thoughts of player as well as other folks. Its reputation can also be raised to best. Nike announced that Jordan Brand endorser Russell Westbrook will launch air jordan shade way maybe throughout Oklahoma City Thunder's video games inside the 2014 NBA gaming. Nike also additional that Air Jordan XX9 will likely be greatest suit for basket ball gamers which might assist within the taking part in battle...
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...Readings for American History Since 1877 Historiography in America...................................................................................................................................................... 2 How to teach history (and how not to) ................................................................................................................................ 6 How Ignorant Are Americans? ........................................................................................................................................... 9 The West ............................................................................................................................................................................... 11 The Education of Native Americans ................................................................................................................................. 11 Bury My Heart at Wounded Knee .................................................................................................................................... 15 Prostitution in the West: .................................................................................................................................................... 17 The Gilded Age ..................................................................................................................................................................... 21 The Duties of American Citizenship ...........................
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...of fashion item, and they manufactured in many fits such as skinny, slim, straight, boot cut, low waist, anti-fit, and the classic. Jeans pants have increasing fashionable. The word "jeans" came from a material called Jean which is named by sailors from Genoa in Italy and they wore clothes made from it. Do you ever thought about jeans? How had it made and how it was invented? Jeans was invented by Jacob W. Davis in partnership with Levi Strauss & Co. In 1831, Jacob W. Davis was born and he was trained and worked as a tailor. He owned a tailor shop which is making tents, horse blankets and wagon covers for trains. Jacob was using a really heavy cotton fabrics named "Duck" and "Denim" which he is buying them from Levi Strauss & Co. The history of jeans is begun in San Francisco. One day, a lady customer came to his shop and asked for a clothes for her husband which has obesity and he couldn't find him a suitable clothes in shops. The lady has requested Jacobs two pants to be made as strong as possible. The tailor thinks about the copper rivets that he is using them on horses blankets and he put them on the pockets of the trousers so they don't tear. Then, these pair of pants get liked by people and became a very popular for heavy work. He had come up with an unusual way of making work pants. He had the idea that if you took a tiny piece of metal and you added it to pants especially in the pocket area. After his success, he started to worry about his creative idea. He thought about...
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...Nike, Inc. is the world's largest supplier and manufacturer of athletic shoes, apparel and other sports equipment. The company employed about 56,500 people worldwide and in 2014, Nike's global revenue amounted to about 27.8 billion U.S. dollars. The North American region of Nike generated the largest portion of the company's revenue that year, approximately 12.3 billion U.S. dollars. Of that 12.3 billion U.S. dollars, the Oregon based company's athletic footwear segment generated about 7.5 billion U.S. dollars. Nike, Inc. is the world's largest supplier and manufacturer of athletic shoes, apparel and other sports equipment. The company employed about 56,500 people worldwide and in 2014, Nike's global revenue amounted to about 27.8 billion U.S. dollars. The North American region of Nike generated the largest portion of the company's revenue that year, approximately 12.3 billion U.S. dollars. Of that 12.3 billion U.S. dollars, the Oregon based company's athletic footwear segment generated about 7.5 billion U.S. dollars. Statistics and Facts on Nike Statistics and Facts on Nike A new range of Nike apparel products assist the body’s natural ability to regulate temperature when running in a variety of conditions. The innovations are informed by Nike’s "Nature Amplified" design ethos — an approach focused on the body in motion and fueled by scientific data and athlete insights — to keep runners comfortable, protected and focused on performing at their best. Nike designers...
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... Demand And Supply Sneakers or running shoes. Giving the economic situation the world is currently in, the market of certain products can be greatly affected depending on the demand and supply of these products. Sneakers or running shoes as it is, has an increasingly demand and supply curve considering the fact that, the world is highly increasing in both the youth and old age population. A high percentage of Americans strive to stay healthy which involve being physically fit. Running as we know, is what must people do to stay physically fit. This causes a high demand and supply for sneakers or running shoes. The demand an supply of sneakers can be influence by numerous factors. Demand, demand is the quantity of good or services buyers are willing and able to by at a particular time. There can be numerous factors influencing the demand for sneakers or running shoes. Price: price could be an important factor influencing the demand for running shoes. When the prices of running shoes dramatically increases, the demand for running shoes would decrease. on the hand , if prices for running shoes are reduced, demand will increase. Income could also be and important factor affecting the demand for sneakers. As consumer income rises, the demand for running shoes rises and decreases when consumer income decreases. The type of population. If the population has a high percentage of youths that like exercising, the demand for sneakers would increase. on the other hand, say...
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