...3.0 SITUATIONAL ANALYSIS 3.1 The Business Environment (PEST) India economy |Population: |[pic] | |1,173,108,018 (July 2010 est.) | |India is developing into an open-market economy, yet traces of its past autarkic policies remain. Economic | |liberalization, including reduced controls on foreign trade and investment, began in the early 1990s and has | |served to accelerate the country's growth, which has averaged more than 7% per year since 1997. India's | |diverse economy encompasses traditional village farming, modern agriculture, handicrafts, a wide range of | |modern industries, and a multitude of services. Slightly more than half of the work force is in agriculture, | |but services are the major source of economic growth, accounting for more than half of India's output, with | |only one-third of its labor force. India has capitalized on its large educated English-speaking population to| |become a major exporter of information technology services and software workers. An industrial slowdown early| |in 2008, followed by the global financial crisis, led annual GDP growth to slow to 6.5% in 2009, still the | |second highest growth in the world among major economies. India escaped the brunt of the global financial | |crisis because of cautious banking policies and a relatively low dependence...
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...of Indian Wine Persian conquerors brought grape vines to India nearly 2500 years ago; wine consumption is first mentioned in a text on statecraft written about 300 b.c. Wine was a beverage for elites, not the masses (who apparently wanted stronger stuff), and lived a shadowy existence that continues today due to concerns about alcohol consumption. The influence of British colonizers contributed to the growth of Indian wine production in the 19th century, before the scourge of phylloxera hit India’s vineyards in the 1890s with predictable results. Table grapes are a major crop in India and wine grapes are grown in several regions, generally at altitudes of 200m – 800m, although vineyards at 1000m exist in Kashmir. Growing conditions are surprisingly good using viticulture practices that take humidity and rainfall patterns into account (harvest must be complete before the monsoon). Two crops per year are common. Since independence in 1947, wine has been caught in a crossfire in India. On one hand, it is a heavily controlled substance. Article 47 of the constitution makes it a function of the state to discourage alcohol consumption (Gandhi and some other early leaders were teetotallers), so wine imports are highly taxed and advertising is forbidden. Individual state governments within India tax and regulate wine sales much as in the United States, creating a distributional crazy quilt. At the same time, however, some state governments promote viticulture and wine making as...
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...India’s Emerging Wine Industry | December 21: While India doesn’t have the most ideal climate for growing wine grapes, its local industry which is still at a nascent stage, is growing at a rate that more established countries can only envy, writes Subhash Arora looking at what’s driving the growth and how the industry is responding. | After a gap of about three years when the global meltdown and the Mumbai terrorist attack in November 2008 brought the Indian wine industry to its knees, things are looking up once again, with the annual growth of about 25% though not every producer is out of woods.The industry which was barely 150,000-200,000 case strong at the turn of the millennium was growing at the rate of 25-30% for the previous 5 years when the downfall occurred in 2008 after it had reached a peak of 1.5 million cases including about 250,000 cases of imported wines. 2008-2011 saw a slide in the domestic wine production and consumption. It flirted with the peak in 2011-12 (Apr-Mar) and a growth of 20-25% is expected to continue during the next 5 years.Indian market at a glanceA population of 1.13 billion with over half under 35 years, offers a huge opportunity for wine producers. About 300 million belong to the middle class with 30 million as potential wine drinkers; currently there are less than 2 million. India has been traditionally a liquor guzzling country with over 400 million cases consumed annually. Even the relatively new beverage beer has created 160 million-case...
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...GROWTH AND POPULARITY OF INDIAN WINES NIGYASHA SHRIVASTAVA 103454 LIST OF TABLES Page no. Table 4.1: Knowledge about wine producers Table 4.2: Known wine producers Table 4.3: Pay and drink wine. Table 4.4: New world wines to the old world wines in inventory. Table 4.5: Consumer’s preference Table 4.6: Favorable or unfavorable government policies for growth of Indian wines LIST OF FIGURES Page no. Figure 1.1: Geographical classification of wine producing areas in India Figure 1.2: Wine industry segmentation Figure 1.3: Consumption of alcohol in India Figure 1.4: Company Reports for imported and domestic wines Figure 4.1: Knowledge about Indian wine producers Figure 4.2: Choice between old world wine & new world wine. Figure 4.3: Value for money Figure 4.4: Ratio of inventory Figure 4.4 (a): Stand-alone restaurants Figure 4.4 (b): Bars Figure 4.4 (c): Hotel outlets Figure 4.5: Growth position Figure 4.6: Awareness of Indian brands CONTENTS ...
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...The Indian food and beverage industry (not including alcoholic beverages) was valued at approximately $200 billion in the year 2007, according to a FICCI-Technopak study, and is expected to grow to $300 billion by 2015. Of course, not all of this produce goes in for processing, and the food processing industry is therefore estimated at a smaller $70 billion. Beverages, primarily packaged tea and coffee, milk-based packaged drinks, carbonated drinks and fruit-based drinks account for a small proportion of the industry, a little more than $6 billion. The food and beverage industry is considered a priority sector by the government, since it has potential for generating employment in both urban and rural areas. According to the India Brand Equity Foundation (IBEF), the industry already employs over 1.6 million workers directly, besides its impact on other sectors such as agriculture, logistics and retailing. The food and beverage industry covers many sectors, and the Ministry of Food Processing has broadly divided into the following areas: Dairy processing, Fruits & Vegetable processing, Grain processing, Fish, meat & poultry processing and lastly, Packaged goods such as beverages, snacks, bakery products, convenience/ready-to-cook foods. Currently, many units in the food processing industry work in the unorganised sector, but the share of organised industry is expected to grow, gradually. The packaged food, industry is expected to be a significant contributor to this growth...
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...SELECTION Page 19 F. OVERACHING STRATEGY SELECTION Page 20 G. MARKETING MIX PROGRAMME DEVELOPMENT Page 23 i. PRODUCT j. PRICE k. PLACE l. PROMOTION H. IMPLEMENTATION & CONTROL m. RECOMMENDATIONS & CONCLUSION Page 27 References & Appendix Page 28 A. EXECUTIVE SUMMARY Any business which sets its eye on the Indian market understood the fact that selling its product in such a big country is not easy. China, India, Brazil, these emerging marketing are constantly being target as business people alike know that these market are extremely attractive. The fact that wine growth rate was at 20% annually, India in its own way became an attractive market for Wine producers and exporters. Opportunity thrives throughout urban cities of India, Mumbai, New Delhi and Banglore. However, risk such as government protectionism regime of alcohol control and complex layer of taxation policies with an underdeveloped distribution chain that threatens the wine market. Most importantly the Indian population is largely unfamiliar with Wine and where it stands among the Indian culture. B. INTRODUCTION Country Overview Second to China, India stands on the planet the second most populated country; its population and consumer based is...
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...Indian Wine Industry January 2011 - Posts * ------------------------------------------------- S p e c i a l f e a t u r e AP market to grow by 10% After a total sale of 40 million cases of IMFL between 2009-2010, the Andhra Pradesh Beverages Corporation Limited (APBCL) is expecting a growth of 10 per cent in volume in the coming financial year. This is in keeping with the sales over the last three years which have been increasing consistently. Since April 2010 the monthy sales have fluctuated, with the highest sale months being July and August (refer to table). Last year (2009-2010) the total sales of the AP Beer market decreased to approximately 24.9 cases from 29.2 million cases in the previous year (2008-2009), however an estimate of the monthy sales this year show an increase from 2 million (2009- 2010) to 2.5 million (2010-2011). AP Beverages Corporation Limited (APBCL) is the sole wholesale distributor of Indian made foreign liquor (IMFL) and other alcoholic drinks in the state of Andhra Pradesh. Formed in 1986 with the objective of providing pure, clean and hygienically packed arrack, the Corporation also has the functions of setting up Arrack Bottling units for carrying arrack operations and controlling the IMFL Depots located in the state. The Corporation invites tenders from manufacturers all over the country by issuing an open tender notification in the press for supply of IMFL and Beer on Rate Contract basis. The Government constitutes a Subcommittee...
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...The business the company is into: United Spirits Limited is the largest spirits company in the world by volume. United Spirits Limited (USL) is involved in the production, distribution and sale of alcohol beverages across different regions in India. It is also involved in the exports of alcohol beverages to over 37 countries thus enjoying a global footprint as well. Besides Whyte & Mackay and Bouvet Ladubay being 100% subsidiaries of USL, the company has 22 millionaire brands (selling more than a million cases a year) in its portfolio and enjoys a strong 59% market share for its first line brands in India. Its brands include Dalmore, Black Dog Reserve Scotch Whisky(Scotch); Antiquity Blue, Signature(Indian whisky); Honey Bee(Brandy); Blue Ribbon( Gin); Romanov(vodka)etc. A brief introduction to the History of the company: The company was established in 1826 by McDowell & Co as a trading company with its headquarters in Madras, by an enterprising Scotsman Angus McDowell. McDowell’s rapidly became the preferred purveyors of fine imported liquors and cigars that gratified the rich souls in the British India. In 1951, Vittal Mallya acquired McDowell’s initiating a new era in the history of the company. Its first distillery was established in Cherthala in 1959 in Kerala and began bottling brandy. Its first product was launched in 1962 which was Golden Grape Brandy, created in-house. Over the years, itstarted acquiring different companies in the alcohol business which...
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...Date of Submission: 06/01/12 Title of Assignment: Trade barriers and their effect on foreign direct investment in India and France. CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. While there are many differences in the political systems of India and France, there are also a number of interesting similarities. The French political system is special in two ways. Firstly, it is not a parliamentary system like the British one nor is it a separation of powers like in the USA, where the President must take account of congress. The French Fifth Republic is a semi-presidential system in which the president and prime minister are both active participants in the day-to-day administration of the state. When the president and prime minister come from opposing parties, the president is responsible for foreign policy and the prime minister is responsible for domestic policy. France is also different from most major democracies as it uses a two round single winner voting system, rather than the one round system, which is the system used in the United States and the United Kingdom. Like France, India also has both a prime minister and a president. India is...
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...------------------------------------------------- News * ------------------------------------------------- Features * ------------------------------------------------- Network * ------------------------------------------------- Events * ------------------------------------------------- Education * ------------------------------------------------- Cities * ------------------------------------------------- Job Board * ------------------------------------------------- Life * ------------------------------------------------- Awards * ------------------------------------------------- More * ------------------------------------------------- General | Technology | Enterprise | Startups | Finance | Business | Career | Movie reviews | Life | US Indian | Gadgets Most Popular ( 1-4 of 16 ) Indian American Tribute to Rajesh Khanna 10 Tips for Newly Salaried Professionals Brand-New Dual Core Smartphones in India Celebrity Wives And Their Businesses Marriages fit for kings - for Sahara tycoon's sons Monday, 09 February 2004, 12:30 IST inShare | | Print | | Email | Lucknow, Over 10,000 guests, an orchestra from London and an award-winning filmmaker as videographer are some of the dazzling highlights of the weddings of Sahara tycoon Subrata Roy's two sons that could put a maharaja to shame. Perhaps never before have so many Indian celebrities converged here as they will for the weeklong marriage celebrations that...
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...Vijay Mallya dominates India’s drinks market, owns the Royal Challengers Bangalore cricket team of the Indian Premier League and a Formula One team Vijay Mallya, his diamond ear studs gleaming, is in high spirits, ensconced in a leather chair in the small office of his private jet, winging its way towards Mumbai after a 34-hour whirlwind visit to New Zealand. The Airbus is liveried in the bright red of his Kingfisher Airlines, with his initials, “VJM”, painted in gold on the engines and wingtips, embossed on the leather seats and decorating the China dinnerware. The plane’s cargo hold is filled with typical New Zealand tourist takeaways: cases of Pinot Noir and lamb chops. More ON THIS STORY Chinese tipple heads west Lex Drinks companies Scotch sales leave champagne flat The public image Guinness Diageo, Pernod deny smuggling But it is the aircraft’s main passenger cabin – a thickly carpeted, faux living room with a bevelled-glass drinks cabinet, a small photo of Mr Mallya’s three children and paintings of Hindu deities by 19th-century Indian artist Raja Ravi Varma – that carries the real prize of Mr Mallya’s trip. Two bright red, padlocked temperature-controlled hampers hold three bottles of “Mackinlay’s Rare Old Highland Whisky”, abandoned in Antarctica more than a century ago by the British explorer Sir Ernest Shackleton. The Antarctic Heritage Trust, the body charged with preserving the legacy of early polar explorers, discovered abandoned spirits frozen in the...
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...2016 Professor: Terry Peddlesden Executive Summery The study is to find the economic, political and social influence of liquor on society. We would discuss about the consequences of ban on liquor and its effects. What are the regulations made by the government to sell liquor by retailer, how they took advantage of loop holes present in the system. Discussion of ethical dilemma for government about liquor business, their industry and impact on society. To analyze the dilemma faced by organizations, economical situations and their social responsibility. How evil forces exploiting these conditions to benefit them, in which most of them are work for government officials, politicians and retailers. The society had adverse effects from persons addicted to alcohol. Alcohol is held responsible for a clichés of accidents and injuries in India, including road traffic trashes. The deaths caused by alcohol poisoning has been at alarming state. The regulations made by government of India inefficient. Prevention programs and treatment facilities are wholly insufficient to meet India's needs. It can be anticipated that alcohol use and related problems will grow in India in the future. Unless planned policy changes are designed and vigorously implemented these problems are likely to produce an excessive burden on this developing country's resources. Introduction Alcohol consumption has been a tradition since ages and it plays a significance role in religion culture and medicine. Alcohol...
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...computer science. An ad by game developer Gameloft on Naukri.com led him to a job in their Hyderabad office, where he eventually became a game designer. In 2009, he founded Twist Mobile, with apps such as Age Effect. He tied up with VServ to use their app-wrapper technology for ads embedded in apps. Success stories included becoming the first Asian company with 10 million downloads on Noki’s Ovi store. “Today’s killer app is tomorrow’s delete,” says Khutal, who has now branched out into Android and iPhone apps. Sriram Subramanya grew up in Pondicherry and started work in the auto ancillary business, with postings in Chennai and Bangalore and training in Germany. He later moved into the desktop publishing business, migrating from print designs to digital content. Sriram’s wife had to sell her jewellery at one stage to fund the growth of the company, Integra. A tight focus on quality, precision and business culture helped grow the company into one of the world’s Top...
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...All India Brewers’ Association The All India Brewers` Association is a prime body representing the interests of brewing industry of India. Its members account for more than 90% of production and sales of Beer in India. AIBA was formed in the year 1977 and was registered under the Karnataka Societies Registration Act 1960. From membership strength of mere 15, it has now swelled to close to 50 and is India’s leading business support organization. The membership includes leading brewers, malt companies, manufactures of brewing equipment and engineering & technological service providers. United breweries, SABMiller India, Bar Malt India, Alfa Laval, Praj Industries, Briggs of burton are some of its members. AIBA has been at the fore-front of working with the Government and been carrying out a pioneering work in addressing the interests of the beer industry. Besides providing policy support, it also represents the commercial and other interests of the industry with the various State Governments. The association has also been actively engaging both nation and regional media to highlight the immense agricultural and social benefits of encouraging beer in a country weaned on hard spirits The principal functions of AIBA can be summarised as follows: To provide a common platform for its members to discuss issues of mutual interest To work with all stakeholders like Central & State Governments, raw material suppliers , consumers other than the brewing companies on issues...
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...ITC Windsor - Internship Report By Shoba Daniels Table of Content 1. Introduction 2. F and B Service 3. Food Production 4. Front Office 5. Housekeeping 6. Conclusion ITC Windsor, Bangalore ITC Windsor, is a 5 star hotel in Bangalore that merges an old world ambience with international service to create a hotel experience that goes beyond expectation. The hotel is located three kilometres from the business centre and 33 kilometres from the airport. It’s near to downtown locations, prominent business and commercial areas, the historic landmark Vidhana Soudha, and opposite the Bangalore Golf Course. F and B Service My vocational training took place at the ITC Windsor. During my one month vocational training I did F and B Service in the Coffee Shop called Raj Pavilion . In the Coffee Shop these are the different things that we did and learned and saw. My duties in the Coffee Shop were: Napkin Folding There are 3 different ways of folding Napkins in the Coffee Shop. For breakfast the napkin fold is a type of book fold, the lunch napkin fold is a book fold (for the book fold you fold one side then fold the other side then turn it around and fold one side then fold the other side) and dinner fold had no name but you whirl the napkin and it stand long in a glass cup on the table. Filling and Refilling the Water Jug They serve different types of water in the Coffee Shop, One is regular water. I filled the jug with regular...
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