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India

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MARKETING MANAGEMENT

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APPLE Inc

Situation Analysis

iPh-5, a blessing or a curse, launched in sep, 2012, met with a bit of demand and wait. iPh-5, a device that is currently one of the most popular smart phones in the market. This gave much success to the company. iPh-5 is Apple’s current generation mobile phone and it’s a device that has proven popular with consumers around the globe. Those looking to get a new smart phone are likely to have it near the top of their wish list. Love it or hate it, there is no denying that it’s a high quality smart phone. If, one holds an iPh-5 it looks “cool”. iPh has become very real. In fact “its grown up, moved out and takes over the world”.

Apple was founded in 1976 by Steve Jobs and Steve Wozniak. It is one of the leading computer and mobile phones manufacturers in the world. Apple Inc is an US based company engaged in manufacturing and selling personal computers, portable digital music players and mobile communication devices. The company operates through a wide portfolio of brands including i-phone, i-pad, i-pod and mac-book. Apple operates through 317 retail stores including 233 retail stores in US and 84 in other parts of the world.

According to the author of the book “Inside Apple”, the statement, “Apple Does not talk about Apple, Apple talks about Apple Products” is a highly interesting statement. Having the pressure cooker and secret type of working environment, the employees work as a different nodes of the guitar and only the CEO knows how to play to make the tune. This is how the Strategic working of the new SBU is done till the launch day where employees get to know what actually they have been working for.

INDIA

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PESTLE ANALYSIS

POLITICAL:

• India has stable government

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