Free Essay

Indian Auto Industry

In:

Submitted By abhipune23
Words 814
Pages 4
INDIAN AUTO INDUSTRY
…. the way forward

Presentation bySunil Kakkar
General Manager (SupplyChain)
Maruti Suzuki India Ltd

Indian auto industry : Among the top 10 in world
Two Wheelers

Small Cars

Commercial Vehicles

2nd

3rd
5th

Automobile Industry – A Global Hub








15 manufacturers of passenger cars and multi-utility vehicles,
9 manufacturers of commercial vehicles,
16 manufacturers two/ three wheelers,
14 manufacturers tractors,
5 manufacturers of engines.

Key drivers for the growth of Indian Auto industry

Finance Availability

Poor public transport system

Improved Infrastructure

Low car penetration

Key drivers Rising Family Income

Exchange of Cars

Favorable duty structure

Changing lifestyle

Impact of infrastructure
2 key projects of strategic importance for India

NHDP project:
• Largest highway development project
• Golden quadrilateral - Connects 4 metros • NSEW project – Connecting North,
South & East, West lengths of India

Rapid Urbanization
Urban Percentage of Total Population

Rising GDP per Capita
Per Capita GDP (US $)

2010

2011

2012 2013 2014 2015

Accelerated overall growth of other industrial segments

…..a key enabler to fuel auto demand

Indian Pockets growing Deeper
Annual Income (INR)

Number of Households in
2010(million)

Expected Households in
2015 (million)

More than1000000

1.2

3.3

500000-1000000

2.4

5.5

200000-500000

10.9

55.1

90000-200000

91.3

106.0

Less than 90000

101.1

74.1

TOTAL

206.9

244.0

Indian Car Buyer getting Younger

40
35
30
25

39

2000

Average Age
36

2005

33

2010

?
2015

Passenger car penetration

Passenger car penetration (Cars / 1000 population)
India 15,
China 40, Europe 400 ~ 700

Some growth forecasts for Indian auto industry
• The Passenger Vehicle market of India will even cross Japan by selling about
5 million Vehicles by 2017-18.
• The Indian auto exports will be upto $5.62 billion in the year ending
March 2011 and the same will grow to $17.64 billion in 2015-16.
• India’s share in global auto exports may also triple by 2016.
• India’s passenger vehicle production projections :
In 2010 – 2.6 million Vehicles
By 2015 – 5.1 million Vehicles
By 2020 – 9.7 million Vehicles
Sources : -SIAM, ACMA & FICCI

AUTOMOTIVE MISSION PLAN 2016

Document prepared by
Government of India in consultation with
ACMA & SIAM
Automotive Industry viewed as “Locomotive for Growth”
Turnover

Export
Employment

$ 35 Billion to $145 billion
Automotive Plan
2016

$ 4.1 Billion to $35 billion

+ 25 million

Will contribute 10% of the Country’s GDP and
30~35% of the Industry GDP

Segment wise vehicle production in India & Future projections for 2015 & 2020

Indian Auto Components Industry

Indian Auto component Industry size & Growth

Growth projections for Domestic auto components demand

Growth projections of Exports by Indian auto component industry

Investment plan of automobile industry
Auto Industry is expected to invest up to Rs 80,000 crore in fresh capacity in the next four years.

• Major investments will be done by :A.) Tata motors - Rs 8,000 Crore.
B.) Maruti Suzuki – Rs 3800 Crores
C.) Daimler India - Rs 3,500 Crore.
D.) Toyota

- Rs 3200 Crores.

These investments by automakers is set to trigger expansion of capacities by component suppliers and the components industry will also invest Rs 54000 crores up to the end of
2011.

Technology Collage
Future technological demands

Fuel
Efficiency

Emission
Reduction

Cost
Effectiveness

Safety &
Durability

Innovative
Features

An interwoven web of often conflicting requirements

Technology Collage

Fuel Efficiency and Emission Control
CNG, LPG,
Ethanol

Fuel Cell

EV
Hybrids

Technology Collage
Innovative Features

Key less entry

Electrically controlled mechanisms Soft feel Interiors

Enhanced driving comfort

Long life components

Composites

Plastic Fuel Tank

Technology Collage
Cost effectiveness

Foam injected plastic parts
Bi Fuel ECUs

In-mould decoration

Aluminium wiring harness

Safety and Durability

Technology Collage

Special Steel e.g. HSS,
Galvannealed

High Strength Steel (HSS)
Crash Test

Improvement of Crash safety Weight
Reduction

same weight Normal
Normal
Strength
Strength
t=1.4mm t=1.4mm same absorbed energy
High
High
Strength
Strength t=1.4mm t=1.4mm

Normal
Normal
Strength
Strength

t=1.6mm t=1.6mm Example of HSS in Automobile

Soft Steel Sheet

590TRIP
590 high-burring

590TRIP, high-burring

780
780DP

690TRIP

780 high-burring 780

Ratio of Average raw material used in a typical car
% Used in Car

Others, 6%
Cast Iron, 3%
Steel

Fluids, 13%

Plastics
Aluminium
Glass

Elastomers, 4%
Steel, 53%

Glass, 2%

Elastomers
Fluids

Aluminium, 5%

Cast Iron
Others

Plastics, 14%

Raw material

Steel

% Used in Car

53%

Plastics Aluminium
14%

5%

Glass

Elastomers

Fluids

Cast Iron

Others

2%

4%

13%

3%

6%

Challenges that Indian auto industry has to address
Scale up Capacities &
Absorbing newer technologies Infrastructure development

Favorable and predictable business environment

Availability of raw material commensurate with growth

Cost competitiveness

Improve productivity of both labour and capital

Availability of cost effective capital Availability of auto grade technically advanced material Auto industry looks forward for the support of Indian raw material industry to meet the
Let’s
future ahead ….

Achieve Together

Thank You !
Thank You !

Similar Documents

Free Essay

Indian Auto Industry

...Indian Auto Industry The Indian Auto Industry faired brilliantly in the year 2010 and 2011 so far. We can easily pass the statement that the industry is on a boom currently. After a rough late 2008 and early 2009, the industry has grown with a CAGR of nearly 25% since then. At this rate, the Indian auto market is expected to become the third largest in the world only after US and China. While Japan is also vying for this rank, but Indian auto market with its current growth rate will overtake it sooner or later. Global consultants Booz and Co. in a report has predicted the Indian passenger vehicle market to grow at a rate of 15-20% and auto exports to grow at 8% for the next few years. New production techniques, product innovation, effective after sales service, new plants, enhanced R&D, strengthen distribution network and supply chain etc. To pave the way for future growth, the Indian auto companies will have to evaluate M&A decisions as well. Deals like TATA-Jaguar have already made international mergers a viable option. Therefore, Indian Auto Industry is an important industry for the purpose of this paper’s study. Limitations:- 1) For the study, only top 10 companies from an industry has been selected and not all the companies. Therefore, the results might be affected from downward bias. 2) The researchers were not experts in the industry they were studying. 3) The researchers were not expert in the software used for the purpose of this study and relied heavily on...

Words: 285 - Pages: 2

Premium Essay

Auto Industry Analysis

...3.5 STRUCTURE OF INDIAN AUTO COMPONENT INDUSTRY Most of the auto component manufacturers are distributed in the north, south, and, western parts of India around major Automotive Vehicle Manufacturers (AVMs). The AVMs contribute largely towards the development of component suppliers through technical and or financial collaborations. These are however, concentrated in some pockets such as Chennai and Bangalore in the south, Pune in the west, the National Capital Region (NCR, which includes New Delhi and its suburban districts) in the north, Jamshedpur and Kolkata in the east and Pithampur in the central region. Following global trends, the Indian automotive sector also has most auto suppliers located close to the manufacturing locations of OEMs, forming regional automotive clusters. Broadly, the three main clusters are centred around Chennai, Pune and the NCR. The Indian automotive component industry is highly fragmented. There are nearly 6,400 players in the sector, of which only about 6 per cent are organised and the remaining 94 per cent are small-scale, unorganized players. In terms of value added, however, the organised players account for nearly 77 percent of the output in the sector. The auto ancillary industry caters to three broad categories of the market: 1) Original equipment manufacturers (OEM) or vehicle manufacturers, that comprises of 25% total demand 2) Replacement market, that comprises 65% of the total demand 3) Export Market, that comprises primarily...

Words: 4314 - Pages: 18

Premium Essay

Paper Automotive

...INDIAN AUTO COMPONENT INDUSTRY AN OVERVIEW 1 Contents 1 2 3 4 5 6 About ACMA Indian Economy Automotive Industry Auto Component Industry of India Vision 2020 Capabilities & Challenges of Component Suppliers The Way Forward 7 2 Introduction Automotive Component Manufacturers Association of India Role An apex agency of the Indian Automotive Industry auto component output in the organized sector 600+ companies forming majority of the Members Quality System ACMA operates on Quality System based on ISO 9001:2000 As Automotive Component Manufacturers Association of India in the year 1982 Re-Christened Inception In the year 1959 as The All India Automobile & Ancillary Industries Association (AIA & AIA) 3 ACMA and Its Services Promotes Indian Automotive Component Industry Trade Promotion Technology Up-gradation Quality Enhancement Collection & Dissemination of Information Vital Catalyst for Industrial Development 4 International Business Development Promote India Promote India as a Brand as a Brand Organize Business Organize Business Development Delegation Development Delegation Overseas Overseas Undertake Export Undertake Export Promotional Promotional Projects Projects Organize Participation Organize Participation in Overseas in Overseas Automobile Automobile Exhibitions & Fairs Exhibitions & Fairs Global Interaction Global Interaction through through Counterpart Association Counterpart Association ...

Words: 3209 - Pages: 13

Premium Essay

Poters 5 Forces Application on Automobile Industry

...Topic:        Apply the Porter's five forces model on Automobile Industry and analyse the attractiveness of the Industry for Investment purpose Evolution of Porter's Five Forces Model Five forces is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. Michael Porter is a professor at Harvard Business School andis a leading authority on competitive strategy and international competitiveness.Michael Porter was born in Ann Arbor, Michigan. Five forces uses concepts developing, Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the industry profitability. An "unattractive" industry is one where the combination of forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition". Introduction Five Forces Model by Michael Porter Five Forces model of Michael Porter is a very elaborate concept for evaluating company's competitive position. Michael Porter provided a framework that models an industry and therefore implicitly alsobusinesses asbeing influenced by five forces.Michael Porter's Five Forces model is often used in strategic planning. Porter's competitive fiveforces model is probably one of the mostcommonly used business strategy tools and has proven its usefulness in numerous situations when exploring...

Words: 5843 - Pages: 24

Premium Essay

Automotive Industry

...A BRIEF REPORT AUTO AND AUTO ANCILARIES IN INDIA March, 2012 1. OVERVIEW OF AUTO INDUSTRY 1.1 Current Status One of the major industrial sectors in India is the automobile sector. Subsequent to the liberalization, the automobile sector has been aptly described as the sunrise sector of the Indian economy as this sector has witnessed tremendous growth. Automobile Industry was delicensed in July 1991 with the announcement of the New Industrial Policy. The passenger car industry was, however, delicensed in 1993. No industrial licence is required for setting up of any unit for manufacture of automobiles except in some special cases. The norms for Foreign Investment and import of technology have also been progressively liberalized over the years for manufacture of vehicles including passenger cars in order to make this sector globally competitive. At present 100% Foreign Direct Investment (FDI) is permissible under automatic route in this sector including passenger car segment. The import of technology/technological upgradation on the royalty payment of 5% without any duration limit and lump sum payment of USD 2 million is also allowed under automatic route in this sector. With the gradual liberalization of the automobile sector since 1991, the number of manufacturing facilities in India has grown progressively. The cumulative production of automobile for April-December 2011 registered a growth of 14.94 per cent over same period in 2010. Production in December...

Words: 4070 - Pages: 17

Premium Essay

Diamond Model of Porter with Reference to Indian Automobile Industry

...STRATEGIC MANAGEMENT ASSIGNMENT ASSIGNMENT ON ANALYSIS OF THE SECTOR USING PORTERS DOUBLE DIAMOND MODEL ON INDIAN AUTOMOBILE INDUSTRY Submitted To Prof. A. K. Kher Submitted By Rameez Bagban 03 Shahanawaz Mujawar 11 For the academic year 2014-15 INTRODUCTION: The Indian automobile industry is one of the key drivers of industrial growth and employment, which will gain rapid importance. In order to accelerate and sustain growth in the automotive sector, a roadmap is needed to steer, coordinate and synergize the efforts of all stakeholders. Exogenous and endogenous factors affecting industry also affects the competitiveness of the firms. Competitiveness captures the awareness of both the limitations and the challenges posed by global competition as an exogenous factor. Underdeveloped economies tend to be competitive by producing cheaper products, developing economies by producing better products, and developed economies by producing innovative products continuously. Though Indian automobile manufacturers are manufacturing innovative products and leading India to a new summit, there are various roadblocks, which prevent this industry from being a global player. COMPETITIVENESS DEFINED: Competitiveness has emerged as a paradigm towards the economic development. Michael Porter has defined competitiveness as productivity with which a nation utilizes its human, capital and natural resources. To understand competitiveness, the starting...

Words: 1907 - Pages: 8

Premium Essay

India Automobile Industry

...WORKING PAPER Influence of Government Policies on Industry Development: The Case of India’s Automotive Industry Mahipat Ranawat Rajnish Tiwari March 2009 Working Paper No. 57 Hamburg University of Technology Schwarzenbergstr. 95, D-21073 Hamburg, Germany Tel.: +49 (0)40 42878-3777; Fax: +49 (0)40 42878-2867 www.tu-harburg.de/tim www.global-innovation.net Influence of Government Policies on Industry Development: The Case of India’s Automotive Industry By Mahipat Ranawat and Rajnish Tiwari Hamburg University of Technology Institute of Technology and Innovation Management Schwarzenbergstr. 95, 21073 Hamburg (Germany) Tel. +49 – (0)40 – 428 78 – 3776, Fax: +49 – (0)40 – 428 78 – 2867 mahipat.ranawat@tuhh.de; rajnish.tiwari@tuhh.de www.tuhh.de/tim; www.global-innovation.net Abstract The automotive industry in India has come a long way from its nascent state at the time of India’s independence in 1947 to its present day dynamic form. As compared to the production of mere 4,000 vehicles in 1950, the production of the industry crossed the historic landmark of 10 million vehicles in 2006. Today, the industry produces a wide range of automobiles and auto-components catering to both the domestic as well as foreign markets. The development of the industry has been shaped by the demand on the one hand and the government interventions on the other; the influence of the latter being considerable. The evolution of India’s automotive industry is identified to have occurred in four phases. In...

Words: 30288 - Pages: 122

Premium Essay

Challenges for a Auto Supplier in India

...Challenges for a Tier 2 Supplier | The Indian Automotive Supply Chain Context | | | | | Contents Introduction 4 A Brief History of Indian Auto Sector 4 The Present Scenario 5 Indian Automotive Industry Supply Chain 6 Characteristics of the Auto Supply Chain 8 Tiered Structure 8 Linkage of Suppliers and OEMs 9 Supplier Power – An Industry Level Analysis 10 Clustered Development 11 Financial Position of the Suppliers 12 Supply Chain Challenges in the Auto Industry 13 SM Auto Stamping Pvt. Ltd – An Introduction 13 Products Manufactured 14 Quality Systems 14 Manufacturing Process 15 Challenges and Opportunities 15 Scheduling and Production 15 Variety and Performance 17 Procurement 18 Pricing and Costing 19 Cyclical Nature of the Industry 20 Solutions 20 Data Analysis 21 Conclusion - Creating a Win-Win Strategy 23 References 25 Appendix I 26 List of Figures Figure 1 – Automobile Market in India 6 Figure 2 – Global growth of the automobile market 7 Figure 3 – Turnover contribution of different components 7 Figure 4 – Automobile supply chain 9 Figure 5 – Automobile and auto component industry growth rates 10 Figure 6 – Strategic analysis of supplier industry 11 Figure 7 – Suppliers in India 12 Figure 8 – Margin trends 12 Figure 9 – Manufacturing flow process for SM Auto 15 Figure 10 – Scheduling Plan 16 Figure 11 – Various manufactured components 17 Figure 12 – Suppliers in India 19 ...

Words: 5496 - Pages: 22

Premium Essay

Auto Industry

...INTRODUCTION: Fundamental analysis of a business involves analysing its financial statements and health, its management and competitive advantages, and its competitors and markets. Fundamental analysis includes the economic analysis, industry analysis and the company analysis. There are certain factors that are to be considered while doing the fundamental analysis and it includes Financials of the company It involves the study of financial health of the company using the various financial reports, like the profit and loss account, the balance sheet, and the cash flow statements. State and direction of domestic economy This is a study of the country’s economy in which the company operates. If the economy is growing fast, the probability of the company growing fast is greater. Similarly, if the economy is facing a slow growth, the chances of the company growing fast are lesser. Currency & commodity price movements Most companies use commodities like coal, metals and crude oil as their inputs. Any change in the price of these commodities has an implication on the profitability of the company. Similarly, any change in the exchange rate of currencies also has an impact on companies that import their raw materials or export their products. Interest rate movements Companies borrow money to invest for their expansions. Also, consumers borrow money to buy products. Thus, if the interest rates are high, the borrowing cost of the companies would increase. Also, consumers would...

Words: 1765 - Pages: 8

Premium Essay

Ashok Leyland External and Internal Analysis

...The report provides a consolidated preview of the external environment of Ashok Leyland and the Indian automobile industry. This study will take us through the evaluation of external factors using EFE matrix, to the comparison of the company with its competitors (CPM) and study the incentives given by the government to encourage the expansion of the Indian automobile industry. Introduction The Indian Automotive Industry after de-licensing in July 1991 has grown at a spectacular rate on an average of 17% for last few years. The industry has attained a turnover of USD $35.8 billion, (INR 165,000 crores) and an investment of USD 10.9 billion. The industry has provided direct and indirect employment to 13.1 million people. But lately the Indian automobile industry has been going through a low phase since the past 10 months and experts believe that situation is going to sustain in the current financial year that ends in March 2014. Demands continue to remain low as against the expectations of the Indian auto makers, due to the crisis in the economy, increase in fuel prices and loan rates. Until few years ago, this industry boomed with sales but the falling value of Indian rupee is only bringing its depreciation. (Car trade, n.d) The market is divided into four segments namely two-wheelers, three-wheelers, passenger vehicles and commercial vehicles. (Grewal, n.d) Source: Society of Indian Automobile Manufacturers (SIAM) According to the deputy director general of SIAM Sugato Sen cited...

Words: 3324 - Pages: 14

Premium Essay

Automobile

...near you or finding the right petrol station. | |To top it all here you can directly contact these company-authorized distributors of genuine spares or service providers and | |avail of their services right at your doorstep. This has been made possible by coming together of vehicle manufacturers, auto | |component suppliers and petroleum companies to provide you genuine and complete service. | |So step into this grand world of wheels and speed ride all you ever wanted to know about Cars and Auto in india. | |Commercial Vehicles | |[pic][pic] | |  | |One wonders how well founded is the correlation that one is tempted to draw between India's post-independence history and the | |evolution of commercial vehicles industry in the country. The rapid growth that marked the commercial automobiles' sector | |after independence can be, to a great degree, seen as a fruition of...

Words: 5006 - Pages: 21

Premium Essay

Auto Industry Analysis

...Auto Component Industry in India: Growing Capabilities & Strengths Agenda • India: A Vibrant Economy • Automotive Industry in India • Auto Component Industry in India • Policy Environment • Capabilities & Challenges • The Way Forward • About ACMA 2 India: A Vibrant Economy 3 India: A Vibrant Economy 1. Largest Democracy – 1.2 billion people, Growing Middle Class 2. 4th largest GDP (PPP) and 10th largest GDP (Nominal, USD 1.8 trillion) 3. One of the fastest growing economies • • India’s average GDP growth rate: 8.4% over past 5 years Expected to outpace China in the next decade 4. 3rd Largest Investor base in the World 5. Robust Legal and Banking Infrastructure 6. Demographics Advantage – Youth driven economy 7. Suburbanization & Rural to Urban Migration – 140 million by 2020; 700 million by 2050 8. 2nd largest pool of Certified Professionals and highest number of Qualified Engineers in the world 9. Investment in Infrastructure 4 Automotive Industry in India 5 Automotive Clusters in India Eicher Escorts Hero Moto Corp Honda Motorcycle Honda SIELCars ICML JCB Maruti Suzuki New Holland Mahindra Suzuki Motorcycles Swaraj Mazda Tata Motors Yamaha North *New Hub: Sanand Tata Motors, Maruti, Ford India, Hindustan Motors Tata Motors East West Bajaj Auto Fiat Force Motors GM John Deere Mahindra Mahindra Navistar Man Force Mercedes Benz PSA Skoda Tata Hitachi Tata Motors Volkswagen Volvo Eicher Ashok Leyland BMW Caterpillar South Daimler...

Words: 1231 - Pages: 5

Free Essay

Impact of Recession on Indian Auto Sector

...in economic activity of a nation for considerable amount of time based on parameters such as production, demand, employment, real income and real GDP. In this part we try to argue position of Indian four wheeler auto sector in effect of global recession around 2008 and current recession (2012-13) caused by local macroeconomic issues. Global recession (2008 onwards) Though global recession took roots in 2007 itself, Indian auto industry could see its real impact only in 2008 quarters. Global auto industry was in tatters due to loss of credit and reduced liquidity. US sales were fallen by 32%. In India, though the situation wasn’t as grim as US, passage care sales dropped from 1,15,481 in 2007 to 1,13,822 in 2008. Some of the reasons of these impacts were high finance cost and fuel prices. Looking on the lines of industry growth in previous years, Indian auto players were investing in increasing production facilities. Where sudden recessionary situation forced SIAM (Society of Indian Automobile Manufacturer) to reduce growth forecast from 12.5% to 9.5%. The result was to run the auto manufacturing plants on low production capacity than installed, increasing overheads and reducing margin. Impact in India was not as severe as it was in US and European markets. Mainly because local Indian macroeconomic indexes were still in good shape plus government act quickly to lower the interest rates and infused liquidity in the system. Current Recession (2012-13) This slowdown in the economy...

Words: 427 - Pages: 2

Premium Essay

Business

...in order to maintain a normal profit. “The unemployment rate had reached almost 25%; certain sectors, such as certain industries, had unemployment rates of almost 30% to 35%”(Carey Nelson) because of less spending and demand and hence of production. During the great depression the labor demand was decreased and the labor supply was increased, this could have happened by so many A factor, such as productivity was decreased and a decrease in profits by many employers; which this had caused a decrease in demand for labor during the Great Depression. Additionally, the rising wages that occurred until the Great Depression increased the supply for labor as many Americans dreamed of living in a middle class life. Unfortunately, the increase in wages did not follow the increase in supply of labor, leaving many potential employees jobless during the Great Depression. The decrease in the amount of disposable income was also an issue, as many Americans became bankrupt after the collapse of the banks. The result of the dramatic increase in bankruptcies caused the supply of labor to increase dramatically, especially in the blue collar sector, due to the fact that many Americans entered the industrial and manufacturing labor markets looking for an entry-level employment. Factors affecting the demand and growth of the auto sector in India. The...

Words: 540 - Pages: 3

Premium Essay

Reverse Logistics in Indian Automobile Industry

...Reverse Logistics in Indian Automobile Industry Reverse Logistics is a process in which a product moves in reverse through the supply chain network. It may be used for the purpose of recapturing value of a final product or for even proper disposal. It may also be termed – service, as the process of planning, implementing and controlling the efficient and cost effective transfer of raw materials, in-process inventory, finished products and related information, from consumption to the point of origin, for the purpose of recapturing value of proper disposal. While the primary sectors involved in making use of this process may be classified as the Pharmaceutical Sector, Retail sector, Automobile sector and the Electronics sector, we are mainly about to focus all our attention to the practices of ‘Reverse Logistics’ in the Indian Automobile Industry. To truly know why the whole idea of ‘Reverse Logistics’ assumes significance when considered in terms of the Automobile Industry, first we need to think of the nature of the final product i.e. Automobiles or Vehicles as we call them. The parameter one needs to look at is the life cycle of the product and what happens to the final product once it reaches the end of its useful life. By its very nature, it’s difficult to predict the life cycle of the final product. This is because; it is highly susceptible to the nuances of the human subjectivities. But even if we are unable to predict the duration of the life cycle, we have definitely...

Words: 1394 - Pages: 6