...7 liters of gasoline. For that reason it was presented the nickname “the people’s car”. Now, the Beetles have been modified to be different. Since there are so many different models in different years, I chose one that when I think beetle, I think the Volkswagen New Beetle GL Hatchback 2b. Most people don’t know what it is called but see the picture below to get a good idea. This particular car has a 1984cc, 2 liter in-line 4 engine with 82.5 mm bore, 92.8 mm stroke, 10 compression ratio, and overhead cam, three valve per cylinder, air-cooled and with a torque of 122ft at 2600rpm. As well as a horsepower of 115mph at 5208rpm. Also, this car goes 21 mpg on city roads and 28mpg on the highway with a 14.5 gallon tank. For this particular car, the pricing varies. If you want a brand new, 2015, beetle, the price would average at about $24,993. If you were to get a used, 2000, beetle, the price would average at $3920. Now, the oldest beetle you can get is from 1998, still, that is over 15 years old. Anyway, it wouldn’t be as long as you think. The average for that year and model of the beetle would be $2953. Still pretty low, but not that low. The measurements for the Volkswagen New Beetle GL Hatchback 2b are small. The height is 4ft, 11.5in. The ground clearance for the car is 4.2in. The width for the car is tiny. It is not a very wide car. It’s only 5ft and 5.9in. This car is not very long either. It is only 13ft and 5in long. So this car is a good fit if you are a college...
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...Both Subaru and Toyota have had an impressive success history in automobile industry and have become the world’s leading car brands. This case study memos attempts to define the market segments the Subaru Forester and ToyotaYaris are targeting. It also examines the pricing strategies and the overall generic strategies regarding product quality and attributes for these cars. The Toyota Yaris targets ‘small but practical’ segment. Young urban audience, who wants a small, reliable and economical car with convenient interior, to commute to work and travel across the country. Its hatchback works well as the urban automobile for singles, young professionals or childless couples. The company’s ‘Bigsmall’ campaign has been a winning formula for this ‘cleverpractical’ market segment which is a crucial element in the current vehicle market. Similarly, the Subaru Forester targets ‘functionality’ group segment which can be categorized based on their needs than ‘style’. The Forester would satisfy people with children who are looking for a medium-sized, better-priced and fuel-efficient station wagon. The Forester also targets ‘brand loyalty’ behaviouralistic segmentation as consumers move on from a first-car-buyer to a mature driver with family. This four-wheel-drive recreational vehicle allows the loyal Subaru buyers with active lifestyles to remain in the Subaru community by compromising their needs and preferences. Pricing is a pivotal strategy as it is related to product positioning...
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...We recommend 3-series touring wagon development project as a target of Digital Car Project. The ultimate objective of the project is to halve lead time of product development in BMW from 60 months to 30 month. As a result, the firm can incorporate reflect fickle customers’ tastes and the latest technology to their product development quickly and it enable them to fit the market needs strategically. If this change is successful, the experience and knowledge can be transferred to 7-series and all other new projects. It will make BMW in front of the competition. And it will save huge money and time of the firm. 1-2. Digital technology, such as CAD, is considerably effective to reduce product development lead time even in other competitors. Considering digital technology as hardware, its directions and capability of staff operating the technology, however, might be critical issue on product development using digital technology. Moreover we should not ignore the fact that the capability and experience would be brought as a result of learning and accumulated experience and knowledge. 1-3. 3-series touring wagon will inherit platform and basic design concept from 3-series sedan. Fortunately the current 3-series sedan has been developed through computer design process. Therefore, it can be thought that there is some accumulated experience of product development using computer design. Additionally, the staff had realized its untapped potential as strategic product development tool....
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...Brand Blunder A brand blunder is an error associated with the branding of a product, especially a new product in a new market. Reasons for such slips include the lack of understanding of the language, culture and consumer attitudes in the new market. There are numerous examples of brand blunders in marketing history; there are also numerous urban legends surrounding brand blunders, where there is little evidence of an actual blunder. TRUE CASES An April 2002 Starbucks ad featured twin cups of their Tazo drinks with the caption "Collapse into cool" and an airborne dragonfly, imagery and wording which reminded many of the recent 9/11 attacks. Though the ads were created before the attacks and the resemblance was coincidental, the company apologized and pulled the posters. A 1997 direct mailer from Weight Watchers featuring Sarah Ferguson with a caption stating that losing weight was "harder than outrunning the paparazzi." appeared in mailboxes in the days before and following the death of Princess Diana, an incident in which paparazzi were at the time suspected to have played a role. The company quickly pulled the ads. In 2006 Sony had a limited Dutch billboard campaign promoting the then-upcoming arrival of the white PlayStation Portable by featuring a black woman and white woman with respectively colored clothing and hair in confrontational poses. After accusations of racism, Sony pulled the ads. In 2008, Greyhound Canada...
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...History of the Gucci Gucci remained one of the premier luxury goods establishments in the world until the late 1970s, when a series of disastrous business decisions and family quarrels brought the company to the verge of bankruptcy. At the time, brothers Aldo and Rodolfo controlled equal 50% shares of the company, though contributed less to the company than he and his sons did. In 1979, Aldo developed the Gucci Accessories Collection, or GAC, intended to bolster the sales for the Gucci Parfumes sector, which his sons controlled. GAC consisted of small accessories, such as cosmetic bags, lighters, and pens, which were priced at considerably lower points than the other items in the company’s accessories catalogue. Aldo relegated control of Parfums to his son Roberto in an effort to weaken Rodolfo’s control of the overall operations of the company. Aldo Gucci expanded into new markets including an agreement with American Motors Corporation (AMC). The 1972 AMC Hornet compact "Sportabout" station wagon became one of the first American cars to offer a special luxury trim package created by a famous fashion designer. The Gucci cars sported boldly striped green, red, and buff upholstery and on the door panels, as well as the designer's emblems and exterior color selections. Though the Gucci Accessories Collection was well received, it proved to be the force that brought the Gucci dynasty crashing down. Within a few years, the Perfumes division began outselling the Accessories division...
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...formkey=dHg2NFlKUlpzVXVnb01tYld5XzZhUFE6MQ http://www.popularmechanics.com/cars/news/pictures/dont-call-them-hatchbacks-8-five-door-cars-we-love#slide-1 http://www.prnewswire.com/news-releases/the-hatch-is-hot-ford-fiesta-sales-show-trend-toward-five-door-models-paving-way-for-focus-103905673.html http://www.my3q.com/research/mahe1310/36352.phtml When it comes to car body style, what do you prefer Hatchback or a Sedan? Choosing the type of car body style can make a big difference on road. While Sedan looks luxurious, Hatchback is generally preferred by the economy class people. Sedan has size while hatchbacks are small. Those who go for looks, style, and luxury would certainly go for sedan but hatchback may have its own benefits. Here are some reasons why prefer hatchback over sedan car. Hatchback cars are more fuel efficient than sedan cars. In other words the fuel average of hatchback car is greater than the sedan cars. Parking charges at some places (not all) are higher for sedan and lower for hatchback cars. Hatchback cars find it easier to accommodate in the parking space and are easier to maneuver than sedan cars. It is easier to maneuver hatchback cars in traffic than the sedan cars. Remember the Nissan Micra advertisement where Ranbir Kapoor says the same thing. May be hatchback cars may help reduce traffic in the coming future. Sedan car looks bigger and more authoritative when on road then the hatchback car but this doesn’t mean that the car has enough space inside for the passengers....
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...* What are the strategic objectives for the Micra and the Nano? Strategy Objectives of Micra and Nano Objectives of Micra | Objectives of Nano | * Increase sales * Gain brand awareness * Become the Top1 seller in B2 category * Obtain popularity in social media | * Increase sales * Alter people from riding motorcycle to driving Nano * Let people involve social media of Tata * Gain attention from youth | Both Nissan and Tata wants to increase their sales in India, which I think, is their most important goal. Separately, for Nissan, they corporate with the most popular Bollywood actor, Ranbir Kapoor, to produce a series of TV commercials, which show up the unique and competitive features of Micra to public, to gain the brand awareness of unknown Nissan Micra. In addition to the TV commercials, they also partnered with Kapoor producing a film, The New Star of India, to engage younger consumers and jumpstart sales. During the film producing process, they associated with Facebook to select co-actors, in order to receive a high social media popularity. Furthermore, since Nissan Micra has lots of competitors, such as Maruti Swift, Ford Figo, and Hyundai i10 and i20, Nissan also wanted to become the most popular car in B2 category by using social media. For Tata Nano, because of the long history of Tata company and the exist brand awareness of Tata, their goals are different from Nissan. Tata company wanted to let public use Nano...
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...1) Online auctions: We believe it’s high time that we embrace the technology and make a transition to internet auctions. Develop an online platform through which growers can sell their products and buyers can purchase them. Both of them will be charged a 0.1 % of transaction amount. This will not only bring in additional revenue but also make the whole process of buying and selling a lot easier. These are the financials involved. We estimate that online portal will cost us around $3 million. With the revenue that we will generate from it, cost of portal will be covered in 341 days. 2) Service Customization As per the recent trend, many clients don’t want full range of auction services. Hence sometimes they bypass auctions and directly contact growers. Taking this into account, we have decided to offer clients what they want. Auctioneers will offer services in the form of bundles. Clients can customize their bundles as per their needs. 3. Situational Analysis 3.1. SWOT Analysis Strengths: * Rich heritage ( Considered America’s original motorcycle company) * Strong brand equity because of snowmobiles and off-road vehicles * Strong supply chain and distribution channel of parent company (Polaris): Polaris' marketing activities are designed to promote and communicate directly with consumers as well as to assist the selling and marketing efforts of its dealers and distributors. The company provides and advertises discount or rebate programs...
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...A Brief History of Indian Motorcycle America's love for the motorcycle began in 1900 with bicycle racer George M. Hendee and engineering wizard Carl Oscar Hedstrom. In 1901, the partners unveiled their first creation, the 1901 Single. The trade name chosen for their innovative machine would signify "a wholly American product in pioneering tradition". The name was Indian. 1910-1919 By 1911, Indian riders hold every American speed and distance record. In 1914, over 3,000 employees work on a 7-mile long assembly line in Indian's 1-million square foot Springfield, Massachusetts plant. Racing activities are suspended in 1916 as the company supplies the war effort with 41,000 machines. 1920-1929 In 1923 the company is renamed Indian Motocycle Company, dropping the "r" in "motorcycle". It's a decade of growth for the Indian model line, starting with the revolutionary 1920 Scout and followed by the 95-mph Chief, the even more powerful Big Chief, the lightweight Prince, the awesome 4-cylinder Four. The 1928 101 Scout becomes the machine of choice for "wall of death" stunt riders. 1930-1939 The Art Deco era hits the Indians adorned in a full range of Duco colors, two-tone designs, pinstriping, and decals. Two new lightweight models debut in 1932, the Motoplane and the Pony Scout. "Iron Man" Ed Kretz, aboard a Sport Scout, laps the entire field in his win at the 1937 inaugural Daytona 200. With the onset of World War II in 1939, the focus again shifts to providing the...
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...mangers and policy makers of motorbike industry,helping them to analyzing the factors which are affecting while driving their industry to different countries of the world. Throughout the last few year,the acronym PESTLE has been suffering a numbers of changes,but it seem to be the most important factor which is helpful for decision-makers of royal-Enfield to analysis the current situation of the that country where industry expands.There are six factors which are influencing PESTLE analysis. Political factors include areas such as taxation policy, law labor of law,transportation problems and stable political environment. Furthermore, governments have great influence proposal that limit number of motorcycles being sold in the country because Indian currency changes everyday with the comparison of UK pounds.The changes of currency means the changes of price of products and demand of product like royal Enfield are also changes which means recession are enter into the market so UK government take some steps to solved the this problem.Royal Enfield sales would affect by this issue.Furthermore UK consumers pay higher pre-tax prices for Motorbikes than anyone else in the Europe.Government is keen to attract foreign firms to invest in UK. Economical factors include economical stability,rate of interest,currency rate[market Recerch report{2013}] . These are factors which puts impacts on the operation of business and accrucul decisions. This is because the rate of interest and the currency...
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...should be a representative of all the people. Andrew Jackson played a large part in shaping our democracy today. (Andrew Jackson, 2013) Andrew Jackson played a vital role in the shaping of the United States modern democracy. Many opponents of Jackson believe that he should not be on the $20 dollar bill because of his decisions towards Native Americans and the fact that he owned several hundred slaves. Although these are true facts regarding Andrew Jackson I don’t feel as though they are reason enough to remove him from the $20 dollar bill. We have to think about the time frame that Andrew Jackson was elected president in. During this time slavery was not against the law and was not uncommon. Yes, Andrew Jackson played a large role in the Indian removal act but again this was not uncommon during the era that Andrew Jackson was President. Is it right to say a President was a bad president because he was following the social norm of his time? Although Andrew Jackson had several controversies surrounding his Presidency he still was considered to be a successful...
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...of the Indian traveller Low penetration of travel The Me Effect: Changing types of travellers The growth of the business traveller The female business traveller The VFR traveller The young traveller The Red Tape Effect: the breaking down of barriers to travel Barriers still impeding Indian travellers The Leapfrog Effect: technology changing the way that Indian travellers behave The rise of mobility The collaborative traveller – India leading the way The need for capacity at the budget end of the market The need for greater budget airline infrastructure Infrastructure – the cruise opportunity The rail opportunity The Barbell Effect: growth at the upper and lower ends of the travel market in India The Indian luxury traveller The growth of the budget traveller Summary: The changing face of the Indian traveller Appendix Our approach Contributors 3 4 4 5 6 7 7 8 9 10 11 12 13 13 14 14 15 16 17 17 18 19 19 19 Shaping the future of travel in Asia Pacific 3 Foreword While the 21st century has been termed the “Asian Century”, the term “Indian Century” is equally apt as the tremendous pace of economic development in India will drive the country to a leading place in the global economy along with other markets such as China. In terms of the travel industry, India represents the emerging giant of the Asia Pacific travel market, as the number of Indian travellers will grow exponentially over the next 20 years. But alongside growth in traveller numbers, the nature of the Indian traveller...
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...and to maintain high standards. The café is run according to the standards maintained by the Barista Lavazza in India. Our management-team, constantly reinforce and evaluate these standards. Management Team G.M Achyut Parajuli Asst. G.M Deepa Karmocha H.R Manager Tenzin Samdup Account Manager Nutan Bhusal Duty Manager Sandhya Rai Sales and marketing Subhadra Dhakal History Established in February 2000, Barista Lavazza is noted as a pioneer of Indian café culture. The Barista Lavazza chain of espresso bars delivers a truly Italian coffee experience in warm, friendly and relaxed environments. It aims to provide a comfortable place for people to unwind over interesting conversations and a cup of coffee. The people who fill up Barista Lavazza consist of young adults, who are exposed to global lifestyles and appreciate the authentic flavours and tastes of coffee. Currently there are Barista Lavazza Espresso Bars and Barista Crème Lavazza’s in over 30 cities in India. Besides the Indian sub-continent, Barista Lavazza also has cafes in locations across Sri Lanka, Oman and the UAE. Barista is owned by Lavazza, Italy’s largest coffee company. Created using only the purest raw materials, Lavazza uses the strength of its experience and advanced technological resources to successfully spread the unique and unmistakable taste of its espresso. Today, it is legendary in terms of quality and recognized the world over as the symbol of Italian espresso. It is the...
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...Indian Camp - by Ernest Hemingway The title doesn’t say much about the story. The title is very short, simple, and already now, we’re seeing examples of the iceberg technique. The iceberg technique is, when the author only writes about 10% of the essentials in the story. The reader has to read the last 90% between the lines. I think another reason why the title is so simple, might be that the whole story is based on Nick’s story. He chose a title that would fit into Nick’s world. Nick is just a little kid in this story, which is seen by how he sits in his father’s arms for comfort. As a little kid, a title with much meaning and a lot of complicated words doesn’t make much sense. A reason why Ernest Hemingway chose to let the title be as if it was Nick’s choice, might be that Ernest Hemingway identifies himself with Nick. Hemingway’s father was also a doctor, so he had a lot of experiences, maybe familiar to the one we hear about in the story. It is seen that Nick appears a lot in Ernest Hemingway’s stories. In every story Nick grows older and the title’s complexity also grows. We see Nick in different situations from different perspectives in every story. When I compare the introduction to the ending, I’m thinking about the change that Nick goes through. For instance, on the way to the camp in the boat, Nick is sitting in his father's arms. On the way back, Nick sits on the opposite end of the boat. The fact that Nick sits across from his father in the boat on...
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...1. Indian currency (INR) has depreciated close to 22% in the last 1 year. In the article we will try to study the concerns of a country facing depreciating currency, the factors that led to this depreciation and the measures government can take to stabilize the situation. Most importantly we will see if global economic uncertainty rides over all the other domestic factors to determine strength of a currency especially in developing economies. Why don’t we need a depreciating INR? The persistent decline in rupee is a cause of concern. Depreciation leads to imports becoming costlier which is a worry for India as it meets most of its oil demand via imports. Apart from oil, prices of other imported commodities like metals, gold etc will also rise pushing overall inflation higher. Even if prices of global oil and commodities decline, the Indian consumers might not benefit as depreciation will negate the impact. The depreciating rupee will add further pressure on the overall domestic inflation and since India is structurally an import intensive country, as reflected in the high and persistent current account deficits month after month, the domestic costs will rise on account of rupee depreciation. Exchange rate risk also drives away foreign investors which in turn depreciates the local currency. Indian Rupee is currently caught in this vicious cycle; it will have to find a stable level to regain investors’ confidence. The depreciating rupee has serious effects on the external debt...
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