Indian Marketing Environment
a. Demographic Scene
• Close to one billion population
• Growth rate over 2% per annum
• Life expectancy from 48 years in 1947 to 70 years in 2001
• National literacy rate is over 50% (2001 census) .
• Diverse religions and languages
• Dialects in few hundreds.

b. Economic Scene
Top ten economies of the world.
Our GDP is growing at 5.5% per annum.
• Agriculture 16%
• Industry 24%
• Services 60%
Slow growth rates till 70’s. Average 3% p.a.
Last two decades have seen massive growth in the industry and services sector.
In 90’s spectacular growth after liberalization
One of the fastest growing economies of the world
b. Economic Scene
Top ten economies of the world.
Our GDP is growing at 5.5% per annum.
• Agriculture 16%
• Industry 24%
• Services 60%
Slow growth rates till 70’s. Average 3% p.a.
Last two decades have seen massive growth in the industry and services sector.
In 90’s spectacular growth after liberalization
One of the fastest growing economies of the world

c. Agricultural Scene
Predominance is there. Dependence has reduced
2/3 rd population dependent directly/indirectly on agriculture.
Rural markets development at a faster rate.
Impressive achievements. Self dependent. Rare foodgrain imports.
Main cause of development of other sectors.
c. Agricultural Scene
Predominance is there. Dependence has reduced
2/3 rd population dependent directly/indirectly on agriculture.
Rural markets development at a faster rate.
Impressive achievements. Self dependent. Rare foodgrain imports.
Main cause of development of other sectors.

d. Industrial scene
Contribution to GDP growth increasing
More than this, there are qualitative change
Rapid foreign investment and competition from multinational companies.

e. Social scenario: The middle class explosion
Estimate