...are many other trends that we are forgetting. Youths in China and India tend to follow their own trends. We will discuss China and India by describing the products (goods and services) that interest their youth markets, comparing and contrasting the micro- and macro-environmental forces that can influence the marketing strategies for these products, and analyzing the marketing strategies of these two countries and compare them with Western-based consumption marketers. It has been projected that in the near future the youth in China is going to be the main part of consumer spending in that country alone. The current population of the People’s Republic of China is estimated to be about 1,390,510,630. China’s population makes up around 19.3% of the world’s population (World Population Statistics, 2014). According to The Hindu (2014), the population in the age-group of 15-34 increased from 353 million in 2001 to 430 million in 2011. Every third person in an Indian city today is a youth (Shivakumar, 2014). The most significant component to successful marketing is to gain the loyalty of the youth. Today’s consumers relate to brands that help define who they are and who they will like to be in the future. The youth in China are now deciding what they want for their own lives. In the past, their parents and elders were deciding and choosing what was best for them. The families did not have much money. Unlike the youths in the U.S., the youths in China are more focused on more of what they...
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...Causes of Youth Violence Latoya Cook CM107-23 March 8, 2013 I. Introduction II. Peer pressure A. What is peer pressure? B. How to stop peer pressure? III. Parental Violence A. Involving more extra curriculum activities B. Parent and families making a difference IV. Bully and Victim A. Statistic of being bullied B. What is being bullied? V. Conclusion Learning about Youth Violence Youth violence is a serious issue in today’s world. Youth violence is on the rise throughout the world. These violent acts are being done daily in schools around the world. Numerous factors are involved when it comes to youth violence. The top three reasons are peer pressure, parental violence, and being bullied and victimized. Youth peer pressure is one of the most frequently referred to forms of negative and positive peer pressure. It is particularly common because most young people spend large amounts of time in fixed groups (school and subgroups within them) regardless of their opinion of those groups. Peer pressure can be beneficial depending on the teen friends. While it is true that teens start spending more time with their friends and are influenced by these peers through peer pressure, parents need to remember one simple truth: your teen will never forget the values you have given him. Still...
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...The Attitude of Youth Populations toward Globalization What exactly are the youth views on globalization? First let’s start by defining globalization. Globalization refers to increasing global connectivity, integration and interdependence in the economic, social, technological, cultural, political, and ecological spheres. Globalization is an umbrella term and is perhaps best understood as a unitary process inclusive of many subprocesses that are increasingly binding people and the biosphere more tightly into one global system (Wikipedia, 2007). Next let’s verify the term youth. Youth is "The time of life when one is young; especially: a: the period between childhood and maturity b: the early period of existence, growth, or development" (Wikipedia, 2007). “Globalizing issues have effects on four major areas of international relations theory and practice. First, the interconnectedness of the plethora of subissues within health, environmental, and human rights issues affect international bargaining” (Mingst, 2004). These issues are talked about daily in the news. Often times when health issues are brought up it is related to youth whether it is HIV, STD’s, or just simple obesity. Often times these issues when viewed at by youth are things that do not affect them in actuality it affect them more so than adults. “Second, these globalizing issues themselves may be the source of conflict” (Mingst). With this being said it is evident why the world goes through epidemics...
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...In words of James” Youth is the joy, the little bird that has broken out of the eggs and is eagerly waiting to spread out its wings in the open sky of freedom and hope.” Power of Youth Youth is the spring of Life. It is the age of discovery and dreams. India is of largest youth population in the world today. The entire world is eyeing India as a source of technical manpower. They are looking at our youth as a source of talents at low costs for their future super profits. If Indian youth make up their mind and work in close unity with working class people, they can hold the political power in their hands. Indian youth has the power to make our country from developing nation to a developed nation. Is it a dream? No, their dreams take them to stars and galaxies to the far corners of the unknown and some of them like our own Kalpana Chawla pursue their dream, till they realize it and die for it in process. hopes of youth The youth hopes for a world free of poverty, unemployment, inequality and exploitation of man by man. A world free of discrimination on the grounds of race, colour, language and gender. A world full of creative challenges and opportunities to conquer them. But let us convert these hopes in reality. Role of Youth: The role of youth is of most importance in today’s time. It has underplayed itself in field of politics. It should become aspiring entrepreneur rather than mere workers. It can play a vital role in elimination of terrorism. Young participation...
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...going on for last few years and the youths from these countries are getting more and more influenced by western style commodities (products, clothing, music, food, etc.). Cars and cell phones are both examples of a product and service that is being consumed in both nations, targeted at the younger consumer. With both nations' emergence into the global market, the reality is that young people are using their consumer power as purchasers of material goods in an intense manner. The youth market is seeking some type of identity. One can find that young people in both nations are looking for individual expression and the ability to live a life that is in accordance with their own notions of the good and not something that is externally dictated to them. “Status and luxury are important goals for China’s consumers, especially for the youth” (Forbes, 2011). While many companies are struggling in China, some have found a path to success. An consulting company in China uses its strengths of networking and social media to successfully navigate the complexities of China’s youth. While the youth market is a difficult target, the Chinese youth market poses additional challenges for companies attempting to enter China. An important segment, Chinese youths have both the desire and means to spend. Disposable income is growing for younger and urban households, and the younger Chinese tend to spend more than save. With rising income levels, the youth are able to afford more diverse and discerning...
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...presents a detailed background of the study conducted among a group of secondary schools pupils in The Netherlands. The study focuses on new Media and whether its’ usage has any effect on academic performance. This is explored from the context of HAVO Dutch youths in Rotterdam aged 14-16 years in two schools; Calvijn and Comenius colleges particularly from their peer solidarity and socialization processes. HAVO is one of the four streams of secondary education in Holland referred to as Senior general secondary education (HAVO). The stream takes five years and qualifies students to enter higher vocational education (HBO). Some students can also choose to enter pre-university secondary education VWO or MBO education (Dutch Education Journal, 2007). The analysis is based on both qualitative and quantitative findings from Focus Group Discussions (FDGs), structured and semistructured interviews, drawings, observations and questionnaires. This study considers both the advantages and disadvantages of youth engagement in new media. The study also attempt to contribute to the wider development discourses in the field of children and youth. The conclusion for this book highlights how new media has played a role in the youth cultures in structuring their peer relationships. Throughout the study, pseudo names are used for ethical reasons. BACKGROUND OF THE STUDY Before delving deeper to this study, it’s important to have some background understanding on what led me to conduct...
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...Individual Theories CJS/240 Sunday Septemeber11th, 2011 Individual Theories There are so many reason why young people commit crimes in today’s society whereas others strive to excel. Many of these reasons tend to vary depending on the home that the youth grew up in or around, or even how smart or challenged the youth is, however; all of these factors are caused by different settings , and consequences or punishments need to be put into place to keep the youth from becoming a criminal. Just because a youth has grown up in poor situations or circumstances there is no reason for the youth to become a criminal because of their history. There are so many theories that are put into place to fit each reason or excuse that a young person gives as to why a crime or criminal act is attempted or committed. According to the routine activities theory a young person will commit a crime if they know that the opportunity is there. A teen might be aware that there is a home that is easy to get into because there are not police officers around, and it would be a way for them to obtain some cash since they are broke and need to come up with money quick. The idea of this theory is that since a teenager realizes that his or her needs fit the opportunity that has become available to them that they will commit the crime. I seriously believe that this theory has completely forgot that just because a young person does not have a lot of supervision, and could have some poor initial morals, that...
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...he did not score. The director asked, "Did you obtain any scholarships in school?" the youth answered "none" The director asked, "Was it your father who paid for your school fees?" The youth answered, "My father passed away when I was one year old, it was my mother who paid for my school fees. The director asked "Where did your mother work?" The youth answered, "My mother worked as clothes cleaner. The director requested the youth to show his hands. The youth showed a pair of hands that were smooth and perfect. The director asked," Have you ever helped your mother wash the clothes before?" The youth answered, "Never, my mother always wanted me to study and read more books. Furthermore, my mother can wash clothes faster than me. The director said, "I have a request. When you go back today, go and clean your mother's hands, and then see me tomorrow morning. The youth felt that his chance of landing the job was high. When he went back, he happily requested his mother to let him clean her hands. His mother felt strange, happy but with mixed feelings, she showed her hands to the kid. The youth cleaned his mother's hands slowly. His tear fell as he did that. It was the first time he noticed that his mother's hands were so wrinkled, and there were so many bruises in her hands. Some bruises were so painful that his mother shivered when they were cleaned with water. This was the first time the youth realized that it was this pair of hands that washed the clothes everyday to enable him...
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...TABLE OF CONTENTS I. INTRODUCTION ……………………………………………………………... 3 II. EFFECTIVENESS OF WEBSITE ……………………………………............ 3 III. THE FOUR P’S OF MARKETING ………………………………………….. 4 IV. CONCLUSION ………………………………………………………………… 7 REFERENCES...................................................................................................................................8 The Foundation for Athletes Helping Kids, Inc. I. Introduction With concern for the well-being of our country's youth and the problems that affect them, there was a need to develop a program that emphasized the importance of education, staying in school, as well as abstinence of drugs, alcohol and gang violence. The Foundation for Athletes Helping Kids, Inc. was formed by Don Edwards along with 15 NFL alumni in 1986. It is through their successful implementation of free football clinics for high school youths, charitable contributions and substantial fundraising efforts that their goal for becoming National is not just a dream but reality. II. Effectiveness of Website The Foundation for Athletes Helping Kids, Inc. website is http://athleteshelpingkids.org. This website is an attribute to their mission, accomplishments and marketing strategy in that it is very informative. It draws a picture of what they are doing and how it affects the young adults they are helping. It shows the importance of giving back and putting forward in our future generations. A. Over the past 15...
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...others. The film “Our World” from the website was based on R&B singer John Legend and how he has taken his success and his name to provide a better education for youth. Bringing a quality education to each child is very important. John Legend speaks on the importance of education as well as how each child should receive the equivalent amount of education. John Legend also includes, we as parents should not blame the system for not working. Taking time out and looking at our community needs will provide our kids with programs and resources that will ensure kids are receiving the proper education. John Legend was successful not by chance, but with meeting the right people as well as having an education. External social pressures are no more than peer pressure, but more suffered and caused by society to encourage and conform attitude changes in values and behavior for the good of society. Social pressure can change a brilliant and charming idea into a hopeless and dry one. However, the influences external social pressures have on organizational ethics can influence corporations to consider actions and behavior they may not otherwise take into account. For example, kids living in a low-income environment with no direction will more likely follow in a direction of gangs in violent because of their environment. For some youth there is no choice, but we can’t expect for our kids to be better than we were if we do not make change. These issues are important to the organization because...
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...INITIATIVES IN PAKISTAN TO ENHANCE THE WOMEN’S ROLE IN DEVELOPMENT: Economic Census of Pakistan – women owned businesses represents only 3% of total enterprises (3.2 million enterprises) in Pakistan. Most of women owned businesses are really small i.e. turnover < 1 million and/or investment < 0.5 millioMost women-headed businesses operate from home Financial matters are handled by male family members Women entrepreneurs are seen in subordinate roles little education, skills, and exposure to business; negligible peer support and business association, low capitalization and poor investment capacity 60% of women entrepreneurs in Pakistan opt for traditional business i.e. beauty parlors, bakeries, boutiques with largest number in garments and handicrafts sectorn. Role of SMEDA for WE Development “The word entrepreneur is derived from the French verb enterprendre that means to undertake”. We can define an entrepreneur as “……One who undertakes a commercial enterprise and who is an organisational creator and innovator” (Gartner.) “Female entrepreneurs are defined as those who use their knowledge and resources to develop or create new business opportunities, who are actively involved in managing their businesses, and own at least 50 per cent of the business and have been in operation for longer than a year” (Moore and Buttner, 1997) International development programs...
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...When young people have just finished high school, they usually focus on applying to a university. It is the common way for young people in this period but in some countries, they are encouraged to work or travel for a year between finishing high school and starting university studies. It can bring the advantages and disadvantages for young people who decide to do this. First, we will discuss its advantages. When they work or travel, they have a good chance to change the atmosphere. When they go out for working they will have many skills that no school or experience before can bring to. They can also discover their potential skills, which they are good at and which they do not have or not good at, then try to improve them. By working, they can find what they need, they want and what they want to become, things that may be they do not know clearly when they have just left high school. By developing skills in working, they will have experiences, communicative skill, team-working skill and many others useful skills. Then, they can choose to continue working or start university. While many young people go out for working, others spend this gap year to travel. They will have a wonderful time in many places. They can learn about history, culture and even new language if they go abroad. When they travel, they can see many people and maybe, they will find opportunity for their future career. After all, traveling and working in this gap year may bring them many chances and skills...
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...Analiysis ‘Muscle Binds’ Sport has been the object of cult for many centuries. However not everyone shares this position. The author of the article ‘Muscle binds’, Dina La Vardera, expresses her attitude to the sports activity. The article touches the problems of obsession by physical exercises. The author calls upon to remember that there are a lot of other pleasures except sport and it occasions more health and social problems than it seems. Being an expensive short-lasting fashion, exercises make people forget about everything except their beauty, even their own death does not matter anymore. They train the bodies but neglect the minds. According to the author it’s better to be a couch potato but not a self-righteous young person with rippling muscles. The title of the article reflects the contents of the article in full measure: one is bound to train not to have cellulite, one is bound to train to follow the fashion, one is bound to train to come to term with oneself, and finally, one is bound to train to be healthy. As the article is written in ironic way it is quite easy to read but the real sense is caught only by the end. It makes the reader understand that he/she is either a silly “hunk” or a lazy “potato”. The passage is written in a very chatty informal publicistic style to draw reader’s attention, to persuade them to get the author’s point of view and to entertain them. It is chosen for the target audience who consists of young people...
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...A - SummaryThe story is about Julian who lives with his parents in Sheringham, a holiday town. One dayMiss Hoare, who is a painter, comes to the town and has an influence on Julian because he is atthat moment trying to decide whether he should spend his life painting or become a scientist.Julian’s father normally looks patronizingly upon the tourists but he takes a liking to Miss Hoareand advices Julian to talk to her. Julian then also takes a liking to her and is exited when sheoffers to take a look at his sketchbooks. But she cannot look at it right away since she his havinga visitor the next day. While Julian is waiting for Miss Hoare’s visitor to leave, his O-levelresults, which he has been waiting for arrives. And they are excellent. He then goes to whereMiss Hoare is staying to retrieve his sketchbooks. At that moment he still has not made hischoice. Miss Hoare’s visitor, Mr Castleton, answers the door. Mr Castleton informs him thatMiss hoar is drunk and then tells him to “piss of”. Afterwards, while watching the tourists leavehe decides to tear up his sketchbooks one by one. B - Essay Almost every young person today is facing some kind of crossroad when he has graduated fromschool. This is mainly because of the abundance of options young people have today. We couldquit school and get a job or maybe a training place. We could stay in school - but if so, whatshould we study…we could take some time off and then return to school. Or we could pursueour dreams of becoming...
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...Cultural Observation Project 1 Date: September 10, 2012 Youth 201-Section # B06 Observation: I walked into River Crossing Mall to observe the youth of today. As I entered the mall, my first thought was that watching young people surely could not generate an entire four-page report. You see, I have never taken an interest in watching people that I did not have any direct contact with. I took the escalator down to the first level and I ordered some Chinese food and a diet coke. I found an empty table and proceeded to let the observation begin. Much to my surprise, I began to pay close attention to a group of very young white kids at a table about three rows up from where I was sitting. The first thing I noticed about them is that they each had body piercings and tattoos covered most of their arms. I wondered how they would feel about the dramatic body art they were advertising in about twenty years from now. Next, I saw two young white boys sporting blonde spiked Mohawk hairstyles standing around just outside a video game store. They appeared to be staring very intently at something on the back of one of the games that they each had purchased. This only lasted as long as it took for them to notice three young black girls, who could not have been more then thirteen or fourteen at the most, as they walked by. These girls wore the most revealing and tight little shorts I think I have ever seen on anyone before. When the girls saw that the boys were looking at them...
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