...Ghana SWOT Analysis as a Potential Tourist Destination Todd Breen Applied Marketing Management MGT 541 September 06, 2012 I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. If it is found that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which could include expulsion from Indiana Wesleyan University. Ghana SWOT Analysis as a Potential Tourist Destination Executive Summary This paper is a short situation analysis identifying internal strengths and weaknesses, and the external opportunities and threats (SWOT) in developing a marketing strategy for Ghana as a tourist destination. The SWOT analysis is the most famous technique used by firms and organization to access their Strengths, Weakness, Opportunities and Threat in their prospective industry to steer its affairs to the right direction (Briggs, 2001). We will use the SWOT as a strategic planning tool and identify three potential markets for Ghana’s expansion. Introduction International tourism is a key industry for less developed countries because they are in some prime areas throughout the world. Ghana is rich in history interwoven with British and Dutch Colonization...
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...Sherry He 301187162 Sherry He 301187162 Individual Assignment Woolworths in Ghana Individual Assignment Woolworths in Ghana Executive Summary This report analyzes the current marketing strategies of Woolworths in Ghana from four perspectives: products, price, project and promotion. Also, it will briefly mention the company’s successful marketing strategy in other African countries. According to what Woolworths has accomplished in Ghana, the recommendations in this report are generated based on the findings and analyses of Ghana environment. In particular, Ghana’s social, political, legal and economic factors will be presented as they relate to the commercial atmosphere. The recommendations, which are meant to help Woolworths define its future development, are as follows: • Seek more opportunities in Ghana and open more Woolworths C&GM stores in Accra. • Utilize social media to build strong brand awareness among Ghanaians. • Maintain positive, healthy relationships with the government of Ghana for further development. Table of Contents Executive Summary 1 Table of Contents 2 Introduction 3 Company Description and Current Marketing Strategy Analysis 4 Company Description and Analysis 4 Scope and Limitations 5 Description of Current Marketing Strategy of Woolworths 5 Product 5 Place 6 Promotion 6 Price 6 Market/Business Environment Analysis and Recommendations 8 Economic 8 Social 9 Political 10 Legal 10 Reference...
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... Introduction -------------- 2 2. Body of Report ------------- 4 3. Recommendation ------------- 9 4. References ------------ 10 INTRODUCTION Pearce and Robinson (1991) have defined strategic management as “the set of decisions and actions that result in the formulation and implementation of plans designs to achieve a company’s objective. Ghana is the potential market identified because the Government is committed to implementing policies that reduce the general cost of doing business in Ghana and to promote investor confidence in the country. With a stable multi-party government that is committed to market liberalization, Ghana has been ranked as one of the most attractive locations for doing business in Africa, other factors are 100% foreign ownership is permitted, competitive labor force, Quota free access to USA and other European Union Markets, A sound macroeconomic Environment, On-going privatization in key economic sectors, On-going infrastructure development, high degree of personal safety and warm and friendly people, Fast developing financial infrastructure and immediate access to all markets of Economic community of West Africa(ECOWAS). (2012 KPMG Report). Tesco is a British multinational grocery shop and general...
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...MBA RESEARCH PROPOSAL TOPIC: FACTORS INFLUENCING THE INCREASE AND DEVELOPMENT OF MICROFINANCE IN THE GHANAIAN ECONOMY NAME: BELINDA AKU ATEPOR INDEX NUMBER: 10224399 SUPERVISOR: DR. CHARLES ANDOH TABLE OF CONTENT Background of the Study ………………………………………….......................................3 Problem Statement ……………………………………………….........................................4 Objectives of the Study ……………………………………………………………………..5 Research Problems ………………………………………………………………………….5 Significance of the Study …………………………………………………………………...5 Literature Review …………………………………………………………………………..6 Methodology …………………………………………………………………………………. Scope and Limitations ……………………………………………………………………...7 Chapter Outline …………………………………………………………………………….8 References…... DEFINITION What Is Microfinance? Microfinance, according to Otero (1999, p.8) is “the provision of financial services to low-income poor and very poor self-employed people”. These financial services according to Ledgerwood (1999) generally include savings and credit but can also include other financial services such as insurance and payment services. Schreiner and Colombet (2001, p.339) define microfinance as “the attempt to improve access to small deposits and small loans for poor households neglected by banks.” Therefore, microfinance involves the provision of financial services such as savings, loans and insurance to poor people living in both urban and rural settings who are unable to obtain...
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...CHAPTER ONE 1.0 Introduction Background of the study In today’s complex business environment, making investment decisions are among the most important and multifaceted of all management decisions as it represents major commitments of company’s resources and have serious consequences on the profitability and financial stability of a company. It is important to evaluate the proposals rationally with respect to both the economic feasibility of individual projects and the relative net benefits of alternative and mutually exclusive projects. It has inspired many research scholars and is primarily concerned with sizable investments in long-term assets, with long term life. The growing internationalization of business brings stiff competition which requires a proper evaluation and weight age on investment appraisal issues viz. differing project life cycle, impact of inflation, analysis and allowance for risk. Therefore financial managers must consider these issues carefully when making capital budgeting decisions. Inflation is one of the important parameters that govern the financial issues on capital budgeting decisions. Managers evaluate the estimated future returns of competing investment alternatives. Some of the alternatives considered may involve more risk than others. For example, one alternative may fairly assure future cash flows, whereas another may have a chance of yielding higher cash flows...
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...investors, exporters, importers etc. revenue realised from taxation is a major source of revenue to the Government of Ghana, and as such is an important tool used in the development of Ghana and her economy. However, tax evasion which is the wilful and deliberate violation of the law in order to escape payment of tax, posses a big threat to income taxation in Ghana as it reduces tax revenue to the Government, thereby hampering economic growth and development. However, this research was undertaken to help increase revenue generated from income tax to the government, by pointing out the challenges faced by tax officials in discharging their lawful duties. Various challenges such as tax evasion on the part of the income taxpayers drastically reduce income tax revenue to the government. This has been a big problem for decades and needs to be properly addressed. 1.1 BACKGROUND OF THE STUDY AND PROFILE OF THE ORGANIZATION After a thorough research on the revenue structure of Ghana, it became evident that revenue from tax was a big source of income to the government of Ghana, and needed much attention because; taxation in Ghana like most West African Countries faced numerous challenges such as Tax Evasion (which is the biggest challenge of Taxation). The main reason for initiating this project is to research on the various weaknesses of tax administration in Ghana, throw more light on the weaknesses, and proffer solutions as well as recommendations for government agencies to deliberate...
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...UNIVERSITY OF CAPE COAST INSTITUTE FOR EDUCATIONAL PLANNING AND ADMINISTRATION M.ED. (ADMIN. IN HIGHER EDUCATION)-DISTANCE RESEARCH PAPER INEQUALITY IN ACCESSING HIGHER EDUCATION IN GHANA: THE CHALLENGES AND WAYFORWARD AKPLOME PRECIOUS INTRODUCTION Globally, education remains the fulcrum for the achievement of higher economic, social, technological standards and development. Education continues to receive wide attention amongst most developed nations’ governments and policy due to the remarkable contributions that it brings to the nation. In Africa even though there seems to be a concerted effort by various governments to improve on education at all levels, there is gender inequality in access to education at all levels of the academic ladder. Gender inequality in access to education continues to receive considerable attention worldwide and many developing counties. Ghana is no exception and the situation affects national development and also limits opportunities for women especially in enjoying higher job prospects in the country. At the 1990 World Conference on Education for All in Jomtien, Thailand, particular emphasis was placed on female education not only as a fundamental right, but also as an important means for economic and social development (UNESCO, 2003). Undeniably, education has been viewed by many as central to the achievement of greater equality in society, including between men and women. This notwithstanding, the lack of education has been...
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...DEPARTMENT OF ECONOMICS UNIVERSITY OF GHANA COMPARATIVE ANALYSIS OF THE PERFORMANCE OF MUTUAL FUNDS IN GHANA BY WISDOM KWASHIE AFORNORPE A DISSERTATION SUBMITTED TO THE DEPARTMENT OF ECONOMICS, UNIVERSITY OF GHANA, LEGON, IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF ARTS DEGREE IN ECONOMIC POLICY MANAGEMENT OCTOBER, 2008 DECLARATION I, Wisdom Kwashie Afornorpe, author of this Master of Arts dissertation do hereby declare that, except for references to other people’s works which have been duly acknowledged, the work presented here titled “Comparative Analysis of the Performance of Mutual Funds in Ghana” was done entirely by me. This work has never been presented in whole or in part for any other degree in this University or elsewhere. …..…………………………… Wisdom Kwashie Afornorpe (Student) ……. ………………..…… Mr. Frank Agyire-Tettey (Supervisor) ...
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...Systems in Ghana |Prince Kwame Senyo | | |University of Ghana | | |kpsenyo@gmail.com | | INTRODUCTION Technological advancement has caught up with us in the developing world and there is a need to rapidly change and focus on how best we can make optimum use of this opportunity. Payment for goods and services have been simplified and expedited by the introduction of new technological innovations. Statistics from the World Payment Report (2011) indicates there is a global increase in the volume of non-cash payments transactions by 5% in 2009 to 260 billion in 2011. The payment for goods and services in Ghana is mostly cash based and characterized by long queues and delays. A study by Abor (2004) pointed out that, before the introduction of electronic payment in Ghana customers will have to go to their banks to perform all transaction and with the long queues in most of our banks, payment became a problem. Heeks (2002) described information system in developing economies like Ghana as questionable and coupled with different challenges. However, Boateng (2011) implied that, the government of Ghana has...
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...ASSESSING THE CHALLENGES OF TAX REVENEUE MOBILISATION IN GHANA: A CASE OF SUNYANI MUNICIPALITY. By EGYIN, KODWO BOAKYE (PG 2043808) A Thesis submitted to the Institute Of Distance Learning, Kwame Nkrumah University of Science and Technology in partial fulfillment of the requirements for the degree of COMMONWEALTH EXECUTIVE MASTERS OF BUSINESS ADMINISTRATION JUNE, 2011 1 DECLARATION I hereby declare that this submission is my own work towards the CEMBA and that, to the best of my knowledge, it contains no material previously published by another person nor material which has been accepted for the award of any other degree of the University, except where due acknowledgement has been made in the text. Kodwo Boakye Egyin Student Name ................................... Signature .............................. Date Certified by: Mr. Jones Lewis Arthur Supervisor ................................... Signature .............................. Date Certified by: Professor Isaac Dontwi Dean ................................... Signature .............................. Date 2 DEDICATION I dedicate this work first to the Almighty God who has brought me this far, to my father, Kwamina Akwaa Egyin, who mentored me through my education, my loving wife, Yvonne, my sweet kids, Papa Akwaa, Araba and Kurankwesi who stayed by my side all along. 3 ACKNOWLEDGEMENT I am most grateful to the Almighty God for His protection throughout the course and seeing to a successful end. My special...
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...Yaanom Beyebi is a firm with the desire or intention of venturing into the manufacturing sector in Ghana. As we are told the market is promising and lucrative nevertheless very competitive. However, before anyone can enter into any business venture, it is very essential to study the market and have an in-depth understanding about how the industry operates. This is done by analyzing all the factors affecting the business internally and externally in order to know what strategy to adopt to stay competitive. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. It is commonly applied to a product, project or business to assess its position in the competitive market. Taking into account every detail of the project, marketers try to get a picture of how it would fare in the market against competitors. Strengths are internal factors that a firm may build on to develop a strategy. e.g. Access to a good distribution network, a well trained workforce, a creative and motivated workforce and good employee relations are strengths which can be instrumental in giving the business the needed competitive advantage. Weaknesses are internal factors that a firm may need to protect itself against such as: a poor product range and ineffective promotion, high levels of borrowing and low rates of return, inefficient equipment and poor quality, all these factors can have serious effect on the possibility of venturing into a new market. Opportunities are the external factors;...
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...COUNTRIES: LESSONS FROM GHANA Mr. Isaac Kwasi Egyir Human Ecology Department, Vrije Universiteit Brussel, BELGIUM Email: iegyir@vub.ac.be CONTENT PAGE ACRONYMS 3 ABSTRACT 4 1. Introduction 5 1.1 The Definition and Concept of Communication 5 1.1.1 Concept of Environmental Communication 6 1.2 The Definition and Concept of Leadership 8 1.2.1 Concept of Environmental Leadership 9 1.3 Link between Environmental Communication and Leadeship 10 2. Statement of Research the Problem 10 2.1 Objectives of the Paper 11 2.2 Guiding Hypotheses 11 3. Conceptual Framework of the Paper 11 4. Materials and Methods 13 4.1 The Study Location 13 4.2 Data Collection Analysis 13 5. Results and Discussion 15 5.1 The State of Ghana's Environment 16 5.1.1 Perception of Environmental Problems in Ghana 16 5.2 Environmental Policy and Implementing Instituitions in Ghana 17 5.2.1 Economic Recovery Programme (ERP) 18 5.2.2 National Environmental Action Plan (NEAP) 18 5.2.3 Ghana Environmental REsources Management systems (GERMS) 19 5.2.4 Forest and Wildlife Policy 20 5.2.5 Environment Sanitation Policy (ESP) 20 5.2.6 Strategic Environment Assessment (SEA) 20 5.3 Environmental Implementing Instituitions in Ghana 21 5.3.1 Roles of Key Stakeholders 22 5.3.1.1 The Role of Government of Ghana 22 5.3.1.2 Awareness...
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...1994). In pre-colonial Ghana, different traditional societies had their own various ways of meting out punishments, deterring and rehabilitating offenders and deviants. In these societies, the socialization of the people and sanctions meted out to offenders were both in accordance to the customs, values, belief systems and traditions of the people. Power and authority rested on the chiefs and traditional rulers as well as heads of clans and families to punish culprits of various offenses and offer rehabilitation services. According to The Library of Congress Country Studies (1994) there was no prison system in the traditional Ghanaian society in the colonial era and advent of western education and culture in Ghana. The Ghana Police Service was established and mandated to provide the security needs of the citizens by protecting lives and properties. The judiciary or law courts of Ghana were also given the mandate to provide fair trial and justice to offenders arranged before them and those found guilty were given various punishments ranging from fines to custodian sentences in jail to serve as a deterrent to others. In the mid-nineteenth century, the British council of merchants established a network of harsh prisons in forts such as Cape Coast Castle. By the early 1900s, British colonial officials administered the country’s prisons and employed Europeans to work as guards in the prisons. After World War II, Ghanaians gradually replace these individuals. By 1962, Ghanaians staffed...
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...moneylenders who charge usurious rates of interest or use informal and, therefore, insecure ways of performing transactions such as payments and money transfer. The above is reflected in the quotation by the past Secretary-General of the United Nations: ‘‘The stark reality is that most people in the world still lack access to sustainable financial services, whether it is savings, credit or insurance. The great challenge before us is to address the constraints that exclude people from full participation in the financial sector. Together, we can and must build inclusive financial sectors that help people improve their lives (United Nations, 1997).’’ With almost thirty per cent of the country's population living in poverty, the Government of Ghana clearly faces an enormous challenge to reduce poverty especially in the three northern savannah regions where there is the greatest concentration of poor people. To achieve rapid and sustainable reduction in poverty, it is necessary to have an integrated policy with the various elements of the strategy reinforcing each other. The World Development Report for 1990 (World Bank, 1990) found that poverty can be reduced most effectively by a strategy with two equally important elements. The first element is to promote the productive use of the most abundant asset of the poor, labour. Broad-based economic growth through appropriate macroeconomic and microeconomic policies...
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...SCHEME ON THE REVENUE GENERATION CAPACITY IN GHANA A LONG ESSAY PRESENTED TO THE SCHOOL OF ARTS AND SOCIAL SCIENCES (SASS), REGENT UNIVERSITY COLLEGE OF SCIENCE AND TECHNOLOGY, IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF SCIENCE DEGREE IN ACCOUNTING AND INFORMATION SYSTEMS NII TORTO QUAO (022 0207) DECEMBER 2009 DECLARATION I hereby declare that this long essay is the original research undertaken by me, including all references from other books, handouts, internet, magazines, textbooks, etc under the supervision of the under signed lecturer. Mr. Albert Akanferi …………………………….. ……………………………….. (Supervisor) Signature Date Nii Torto Quao …………………………….. ………………………………. (Student) Signature Date i ABSTRACT A strong and efficient tax system provides the basis for enhanced economic growth and development. Ghana’s fiscal structure prior to 1983 had generally been characterised by low tax revenue. As a result Ghana undertook a number of reforms prescribed by the International Monetary Fund and the World Bank under the Economic Recovery Programme (ERP) and the Structural Adjustment Programme (SAP). Tax reforms constituted one of the essential ingredients of SAP. The tax reform process has assumed diverse dimensions over the pass two and half decades. One of those tax reforms was the Value Added Tax scheme (VATs). The purpose of this study is to assess the impact of the VATs on revenue mobilisation in Ghana using tax buoyancy ratios. This study...
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