Priscilla Rivera
Morphew
Bus 3533
Individual Case Study One 1. I searched San Diego, CA for a major city because my boyfriend is a marine in the making. He is in boot camp at the moment and loves what he does or what he is going to do for years to come. The default price on the picture was $26.00. 2. Getty images’ business model takes advantage of the opportunities created by IT because it refers to the products. In a way, I see it as it can help sell a photo and at the same time encourage the person who is buying it to try what they see in other photos. For example, I was not planning to go to San Diego, California because I have never been on a plane, but looking at pictures and seeing how beautiful it probably is makes me want to go there. 3. In my opinion, Getty Images’ marginal cost isn’t sustainable because it doesn’t seem like people would buy one item in a large quantity. Getty Images’ prices are sustainable because if not then the business would go nowhere. Its key to continued success is being able to sell and at the bottom of most photos it lets you have an option to look at more pictures before getting a price. It gives the customer more of an option than before. 4. Getty Images’ competitive strategy is being the customer more options before settling on one photo. If you click on more photos from the same photographer then it will have options to look at more by selecting what you would like to see. 5. Getty Images’ use information systems contributed by the company’s value when it allows the customer to use as many images as they want when contracted. This will allow people to search and it producing information and photos they need or want. 6. The ability of near-free data communication and data storage facilitated YouTube’s success by posting one video that eventually turned into many videos. This allowed the person to