Individual Learning Project 1 Liberty University BUSI 601-Accounting for Decision Making July 22, 2012

Individual Learning Project 1

Apple was incorporated on January 3, 1977, along with its subsidiaries .Apple is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, software and portable digital music players. Apple was created by Steve Wozniak and Steve Jobs in Silicon Valley, California. The two began building Apple Computers in 1976 in the living room of Steve Jobs’ parent’s living room. Steve Wozniak would build the computers and Steve Jobs would market and sell the computers. Apple uses various marketing techniques to promote their products. These processes are distinct in design and are adhered to throughout Apple’s organization

Individual Learning Project 2

S.W.O.T Analysis Chart

Strength 1. Innovators of high-tech quality products. (i.e. IPhone, Ipad, and Mac). 2. Globally recognized symbol (i.e. Apple sign) 3. Loyal customer (“Apple Culture) 4. Retails stores are made to be hands on with customers to experience Apple products. 5. One of a kind Research and Development team 6. Solid presence in the education division

Weakness 1. The passing of Steve Jobs 2. Lower market share and higher price compared to other competitors (i.e. Microsoft, Dell). 3. Apple TV has limited selection compare to other TV companies such as Comcast or Direct TV. 4. Apple has not been able to go as deep mixing Facebook or other social networks into its products. Threats PC’s are expensive compare to other competitive. (Dell, Microsoft, HP, Lenovo) Rise of the Android market for cells phones Legal issue for Apple Companies not seeing Apple products as compatible with their software Inconsistency with the windows platform

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Opportunities Consistent growth within the mobile and computer