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Defining Marketing

Carolina Flores

MKT/421

November 5, 2012

This individual assignment is about the personal definition of marketing from two different sources. Also will explain the relevant part of marketing in organizational understanding contained by the definitions from these two sources Basic marketing: A marketing strategy planning approach (Perrault, Cannon & McCarthy, 2011). New York: McGraw-Hill Irwin, and “What is marketing?” (2000-2012) to support the definitions will include three examples of business and understanding the importance of the marketing role in a company. Marketing has strategies and tactics to recognize, produce, and sustain a satisfactory relationship with the customers and as results of this is a high importance for customer and the person who promotes or exchanges goods or services. Marketing is a way to achieve an organization’s goals and objectives predicting clients’ needs to satisfy the services and goods that it has been offered from manufacturers to the costumers (Perrault, Cannon, & McCarthy, 2011). Marketing is the collective process by which individuals and organizations gain what they need and want via forming and exchanging value with others (What is Marketing? 2000-2012). The management method of do in advance the needs in the future or forecasting in the event, recognizing customers’ needs, and fulfilling the needs of customers is the number one prerequisite in which marketing is in an organization. In other words marketing is the thinking or creative part of business. Marketing is the most essential part of business work that companies overlook or not paid attention to it. Customers’ wants and need are essential to marketing. Marketing is an endless exchange of interactions with costumers to teach, educate, inform about the product and shapes a

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