STMG191 – 16A | INDIVIDUAL STEPP ANALYSIS | HOYTS Cinema – Cinema Industry |

Name: Hannah Bree
Student ID: 1286049
Tutorial time: Thursday 9-11amTutor: Danielle CookWord Count:902 |

Introduction
Hoyts cinema is one of the world's leading entertainment corporations which operate in the New Zealand and Australian Cinema industry. This industry encompasses organisations that display movies to the public. It includes cinemas, drive-in and outdoor movie theatres and film festival exhibitors. This report is a STEPP analysis of the NZ and Australian Cinema industry.
STEPP Analysis
Socio-cultural factors:
Holidays- When there are school or public holidays, the total revenue to the movie theatre industry will increase as more of the population have enough leisure time to travel to a movie theatre. As the most frequent moviegoers are those under the age of 21, the cinemas will expect a large increase in attendance when school holiday are occurring.
Types of movies released at the time- The attendance and therefore total revenues received by the movie theatre industry will depend on what sort of movies are available to view at a specific time. If a huge blockbuster movie is coming out of the film industry than the cinema industry can expect an influx of sales as more f population will be interested to attend.
Urbanisation – If the cinema is located in a densely populated area, or the population of the area is rising such as the increase in house purchases in Auckland, there will be more of a target market which increases the number of sales and therefore revenues.
Technological factors:
Investment in new theatre technology – To help differentiate themselves from competing forms of entertainment, movie theatre are investing and installing more advanced technological systems, for example, the development of D- BOX chairs which are seats that vibrate and