•After reading "Resolving Ethical Business Challenges" (at the end of Chapter 2) on pages 54-55, answer the exercise questions on page 55.
•Each answer should be between 100-200 words and supported by evidence in the case and/or ideas from the text or outside research.
1. What are the ethical and legal issues at stake in this scenario? The ethical issues would be not using a woman character to bring in more business. Plus if you have to buy credits to advance to different levels than that is an ethical issue as well. The legal issues would be making sure that the game is up to the right standards for every country that wants to buy the product. Like the internet is ready for the full nudity but only for purchase for adult users only and want it more lifelike. The U.S. market is not ready for the full nudity so that version needs to be toned down a bit so it will sell better. The Mexican market likes it if the violence was toned down a bit. The Taiwanese market wants more graphics in the violence and the nudity areas.
2. What are Karl’s options? Karl’s options to make the company, Bounce, a lot of money by making sure that everyone is aware of all the things that need to be changed for all the different types of markets. If Karl makes all the different changes than the company will be making lots of money due to making the changes to make the customers happy. The changes that need to be made are listed in the first question. This would make sure that no one gets laid off or fired due to not finishing the game. If the game is not corrected than employees will be upset because they will not have anything to do or finish the game and the company will lose a lot of business because of not making the changes to the game that needs to be changed.
3. Discuss the acceptability and commercial use of sex, violence, and gambling in the United States.
4. Is marketing