...of the ultimate corporate achievement. Yet, most managers focus only on internal factors and it is fair to say that sales growth and profits remain high on their agenda. The macro environment tends to have a long term impact and requires extensive research. Couple this with the fact that many managers are over worked and under resourced and we begin to see why the process is often not completed. There is no published evidence to confirm this hypothesis, just anecdotal hearsay. The remainder of this article will illustrate an example of a Macro or PESTLE analysis for the pharmaceutical industry. It is set at a very general level but it can be used as a template or adapted to be more specific if required: Political There is now growing political focus and pressure on healthcare authorities across the world. This means that governments will be looking for savings across the board. Some of the questions the industry should ask are: What pressures will be put on pricing? What services will be cut? Will the same selection of drugs be available to everyone? In addition to this, could there be more harmonization of healthcare systems across Europe or the USA? What impact will reforms have on insurance...
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...Executive Summary III. Industry Analysis A. Environmental Analysis The competition between businesses within the textile and clothing industry has always been steep. The change in lifestyle combined with the fast changing trends has left entrepreneurs with the challenge of keeping pace with the demand of the consumers. With KRaze-Zip’s fresh, unique, and high in quality yet economical products, it is in the best position to answer such growing needs. The Clothing Accessories Industry Today Since KRaze-Zip will be selling clothing accessories, it will be penetrating the clothing and textile industry. The clothing and textile industry has been a declining industry in the Philippines since 2005. This decline is due to the MFA (Multi-fiber Agreement) phase out and lowered of trade quotas which greatly affected the Philippines due to its inability to compete with countries with lower wage costs. Aside from this, the global crisis in 2008 has also led to the decline of the industry not only in the Philippines, but also worldwide. However, the textile and clothing industry remains to be Philippines’ second largest industry based on the number of establishments according to the survey released by the National Statistics (August 29, 2012). Out of 4, 643 manufacturing firms employing 20, 7.5% or a total number of 347 establishments came from the wearing apparel industry. Meanwhile, the industry generated 85, 805 jobs in 2010 (latest...
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...Alan Kerstetter ACCTG 404 Tobacco Industry Analysis Part 1: Analysis of the Tobacco Industry Using Porter’s 5 Forces Framework By using Porter’s Five Forces Framework I will discuss five basic competitive forces within the tobacco industry. The threat of potential new entrants, the bargaining power of suppliers, the bargaining power of buyers, the threat of substitutes, and the extent of competitive rivalry will all be addressed in this analysis. 1. New Entrants The barriers to entry in the tobacco industry are initially low and it is easy for small local and regional companies to enter into the market, but the barriers to enter the market nationally are very high. The economies at scale in manufacturing, distribution costs, and marketing at the national level make it very difficult for start-up companies to enter into the national market. There are substantial costs in raising the capital needed to build manufacturing facilities that can mass-produce tobacco products at the national level. Also, the costs of packaging goods such as cigarettes, at a mass level can generate high costs. Brand identity can also pose a barrier to entry for new entrants. Advertising restrictions imposed on electronic media by the U.S. government make it hard for any new entrant to gain brand awareness and also make it difficult for current top players in the market to increase their brand awareness. While many companies once relied on brand incentives in order to increase...
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...Industry Analysis (Case 1) Paper Instructions and Grade Sheet MAN 4720 Strategic Management Assignment Value - 50 points possible (all team members receive the same grade) Due Date: See syllabus Purpose: Each team will select an industry to study. You will conduct an industry analysis (also called a competitive analysis) of your assigned industry, and to collectively write a paper reporting your results. This paper will require that you apply the concepts that you have learned in the course. This assignment will enable you to learn how to research and analyze the external and competitive nature of an industry. It is necessary to have a thorough understanding of an industry before a firm can develop strategic plans to obtain competitive advantages. Basic Attributes of Your Report: The best reports are the result of a lot of research. There is a direct correlation between research and grades. To earn the highest grade possible, your report should demonstrate evidence of: • Significant secondary research. • Integration of course concepts. • Written in plain English and demonstrating understanding that clarifies and distills the problems and opportunities competitors in the industry are facing. • Precise business writing skills. (You will be penalized for writing mistakes.) The best reports also summarize what you have learned from your research. A great report demonstrates that the student has thoroughly researched the industry,...
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...The Pharmaceutical Industry 1. Origins and Evolution The modern pharmaceutical industry is a highly competitive non-assembled1 global industry. Its origins can be traced back to the nascent chemical industry of the late nineteenth century in the Upper Rhine Valley near Basel, Switzerland when dyestuffs were found to have antiseptic properties. A host of modern pharmaceutical companies all started out as Rhine-based family dyestuff and chemical companies e.g. Hoffman-La Roche, Sandoz, Ciba-Geigy (the product of a merger between Ciba and Geigy), Novartis2 etc. Most are still going strong today3. Over time many of these chemical companies moved into the production of pharmaceuticals and other synthetic chemicals and they gradually evolved into global players. The introduction and success of penicillin in the early forties and the relative success of other innovative drugs, institutionalized research and development (R&D) efforts in the industry 4. The industry expanded rapidly in the sixties, benefiting from new discoveries and a lax regulatory environment. During this period healthcare spending boomed as global economies prospered. The industry witnessed major developments in the seventies with the introduction of tighter regulatory controls, especially with the introduction of regulations governing the manufacture of ‘generics’5. The new regulations revoked permanent patents and established fixed periods on patent protection for branded products, a result of...
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...3.5 STRUCTURE OF INDIAN AUTO COMPONENT INDUSTRY Most of the auto component manufacturers are distributed in the north, south, and, western parts of India around major Automotive Vehicle Manufacturers (AVMs). The AVMs contribute largely towards the development of component suppliers through technical and or financial collaborations. These are however, concentrated in some pockets such as Chennai and Bangalore in the south, Pune in the west, the National Capital Region (NCR, which includes New Delhi and its suburban districts) in the north, Jamshedpur and Kolkata in the east and Pithampur in the central region. Following global trends, the Indian automotive sector also has most auto suppliers located close to the manufacturing locations of OEMs, forming regional automotive clusters. Broadly, the three main clusters are centred around Chennai, Pune and the NCR. The Indian automotive component industry is highly fragmented. There are nearly 6,400 players in the sector, of which only about 6 per cent are organised and the remaining 94 per cent are small-scale, unorganized players. In terms of value added, however, the organised players account for nearly 77 percent of the output in the sector. The auto ancillary industry caters to three broad categories of the market: 1) Original equipment manufacturers (OEM) or vehicle manufacturers, that comprises of 25% total demand 2) Replacement market, that comprises 65% of the total demand 3) Export Market, that comprises primarily...
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...PHARMACEUTICAL INDUSTRY RESEARCH PAPER Submitted By RAKESHKUMAR PATEL NILAMBEN PATEL MONROE COLLEGE NOVEMBER 19, 2012 MG 620 RESEARCHES FOR STATISTICS Presented to DR. ANNE WALSH ABSTRACT The United States is the world’s largest market for pharmaceuticals and the world leader in biopharmaceutical research. U.S. firms conduct 80 percent of the world’s research and development in biotechnology and hold the intellectual property rights to most new medicines. In 2010, the pharmaceutical sector employed approximately 272,000 people (source: Bureau of Labor Statistics), and according to the Pharmaceutical Research and Manufacturers of America (Parma), those manufacturers spent $67.4 billion on research and development in 2010. The markets for biologics, over-the-counter (OTC) medicines, and generics show the most potential for growth and have become increasingly competitive. Biologics, valued at $67 billion in 2010 (source: IMS Health), account for a quarter of all new drugs in clinical trials or awaiting Food and Drug Administration approval. OTC market growth will be driven by a growing aging population and consumer trend to self-medication and the conversion of drugs from prescription to non-prescription or OTC status. Generic drug sales in the United States were valued at $78 billion in 2010 (source: IMS Health). The U.S. market is the world’s largest free-pricing market for pharmaceuticals and has a favorable patent...
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...AUTOMOTIVE INDUSTRY ANALYSIS Submitted by Team A Donald Bradley Morgan Bruns Adam Fleming Jay Ling Lauren Margolin Felipe Roman Presented to: Prof. Alan Flury December 5, 2005 ME 6753: Principles of Management for Engineers Executive Summary Chosen industry: This analysis focuses on the automotive industry, specifically, large-scale manufacturers of automobiles. The automotive industry is inherently interesting: it is massive, it is competitive, and it is expected to undergo major restructuring in the near future due to globalization and decreasing oil reserves. The analysis team members (we) feel qualified to perform this investigation due to our familiarity with the industry and our education—several of us have studied and worked on problems associated with automobile manufacturing and we are all mechanical engineering graduate students. Analysis Methodology: The report begins with a historical overview of the automotive industry. This is followed by an analysis of the industry’s structural characteristics using Porter’s 5 Forces Model as a framework, which provides an understanding of the automotive industry as a whole in its current state. Next, ten representative companies of varying sizes are analyzed and compared; the chosen companies and selection criteria follow. General Motors, Ford, and Toyota were chosen because they are the current market leaders. DaimlerChrysler, Nissan, Volkswagen, and Honda were chosen because of their status as stable international...
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...Patties Foods Ltd Analysis Start by understanding the external environment discussed in the text—the factors that affect both the growth and profitability, and the level of competition in the industry (refer to Module 2). How would you define the industry to be analysed? Is it global? Is the organisation Australian or based overseas? Can you make any inferences about the industry value chain from the Text? What industry key product and services segments are mentioned? Are you able to identify the stage of the industry life cycle from the facts given? Patties Foods Ltd is in the frozen food industry. It is an Australian organisation. Industry segments: frozen savoury – meat pies, sausage rolls, cheese and spinach rolls, pasties, quiches dessert – fruit pies, waffles, crumbles, crepes fruit products – frozen whole fruits, processed fruit products retailers – in-home foodservice outlets – out-of-home exports – less than 1%, US and Asia Frozen food sales increased during the recession as most consumers chose eating at home over dining outside due to reduced household budgets. In addition, most consumers feel frozen foods help in cutting expenses as wastage is less and trips to the supermarket are reduced. Frozen foods are also easy to prepare. The frozen food industry is best described as being in the maturity and moving into shake-out. Characteristics of maturity: Characteristics of shake-out: PFL has grown through acquisition and became a mojor supplier...
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...1 Indian Textile Industry India is a traditional textile-producing country with textiles in general, and cotton in particular, being major industries for the country. India is among the world’s top producers of yarns and fabrics, and the export quality of its products is ever increasing. Textile Industry is one of the largest and oldest industries in India. Textile Industry in India is a self-reliant and independent industry and has great diversification and versatility. The textile industry can be broadly classified into two categories, the organized mill sector and the unorganized decentralized sector. The organized sector of the textile industry represents the mills. It could be a spinning mill or a composite mill. Composite mill is one where the spinning, weaving and processing facilities are carried out under one roof. The decentralized sector is engaged mainly in the weaving activity, which makes it heavily dependent on the organized sector for their yarn requirements. This decentralized sector is comprised of the three major segments viz., powerloom, handloom and hosiery. In addition to the above, there are readymade garments, khadi as well as carpet manufacturing units in the decentralized sector. The Indian Textile Industry has an overwhelming presence in the economic life of the country. It is the second largest textile industry in the world after China. Apart from providing one of the basic necessities of life i.e. cloth, the textile industry contributes about...
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...Analysis of the Automotive Industry | Threat of New Entrants – LOW | Supplier Power - LOW | Buyer Power – MEDIUM | Threat of Substitutes - LOW | Competitive Rivalry – HIGH | Capital Requirements * High upfront capital expenditure for designing and manufacturing. Cost Disadvantages * Car manufacturing has a long learning and experience curve, which results in higher defect costs.Product Differentiation * Established companies benefit from brand awareness/loyalty as a result of high expenditures in advertising * New entrants will incur high marketing/sales and distribution expenses to compete | * High number of suppliers selling undifferentiated materials to a limited number of buyers in the automotive industry | * Customers: Buyers have full access to information, are able to switch to different car brands, used cars, or alternative transportation method at a low cost. | * Substitutes: Busses, subway/train, bicycle, airplane, walking * Threat depends on convenience, cost/benefit, specific purpose for use, rising cost of possessing a car * Substitutes are less convenient than the car, as a result pose a minimal threat | * The three largest companies make up 49% of the total U.S. market. * Intense advertising, increased distribution, and constant innovation are necessary to successfully compete. * Exit costs are high for automakers. | Analysis of the Electric Vehicle (EV) Industry | Threat of New Entrants – Medium | Supplier...
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...headquartered in Kingsport, Tennessee, and employs approximately 15,000 people around the world. See link for detailed company information: Timeline Product Structure Eastman is divided into five business segments including: * Additives & Functional Products * Adhesives & Plasticizers * Advanced Materials * Fibers * Specialty Fluids & Intermediates See Appendix A for detailed segment information. Market Eastman Chemical is part of one of the largest and most important industries worldwide. Chemical production in the United States is valued at $42.3 billion dollars annually. Approximately 1,500 companies compete within this market. While many companies manufacture chemical products, revenue generated from chemical product manufacturing comprises only a small percentage of these companies' total revenue. For this reason, no single industry player holds market share greater than 5.0%. With a mature life cycle stage, the chemical industry is predicted to see -0.1% annual growth in 10-15 years and 0.7% annual growth in 15-20 years. Eastman Chemical Company Major End Markets: * Transportation * Building and Construction * Consumables * Tobacco * Industrials and Chemicals Processing * Food, Feed and Agriculture...
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...Analysis of Pakistani Automobile Industry Introduction The dictionary says that an automobile is a land vehicle equipped to carry a driver and several passengers, generally moving on four wheels and boosted by an engine that burns gasoline, and the companies that manufacture these automobiles are categorized under the automobile industry. So simple it seems. However, in the real substance, automobiles and the auto sector mean much more than this. It represents mobility, transportation and communication. It represents an industry that has a strong impact on a dozen other sectors like steel, vending, petrol or even employment. Hence auto sales reflect not only the basic human desire for mobility but these are also an important economic indicator. Historical overview of automobile industry of Pakistan When Pakistan was established in 1947, there were neither any automobile assembly plants nor any industrial capability available for this important manufacturing of cars, Light commercial vehicles, motorcycles, trucks and buses. In 1953 Pakistan produced its first vehicle in, the Bedford trucks, under the banner of National Motors, which went on to produce about 80% of the country’s automobiles in the 60’s. In Mid 1950’s Naya Daur Motors established the first ever plant to assemble trucks and buses. In 1983 Suzuki commenced assembly of FX 800cc. In 1986 Hinopak started assembling operations in 1986 and is the market leader in the commercial vehicles segment, currently possessing...
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...Drug Industry Investment Analysis Introduction The Drug industry has registered positive financial performance in the third quarter of 2014 having registered tremendous profits. The share prices of companies within the drug industry registered good stock price performances in the stock exchanges topping the 5% level over a 3 month period having surpassed the S&P 500 Index (+1%) and the Dow Jones Industrial Average (+1%). The substantial increase of 15% per annum in this industry is a positive indication of the good performance, even though the performance would not be able to surpass the robust gains of +35% posted in 2013. The industry has been plagued by a series of scandals ranging from tax inversion deals especially in companies within the pharmaceutical sector. Tax inversion deals take place when a company registers as a subsidiary of a new holding company in a different tax regime so as to enjoy beneficial tax laws. The investment opportunities available in the drugs industry are tremendous. The industry offers a wider base for the investment of 3%+ yielding equities that can offer financial strength and a high degree of safety. The drug industry does not fall in the upper half of the best performing sectors. A majority of the companies within the drug industry are ranked as average, these are companies like GlaxoSmithKline, Merck and Pfizer. Other companies that are ranked below the average industry standard include AstraZeneca, Novartis and Eli Lilly. The companies...
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...Porters five forThreat of New Entrants - Very Low In order to enter the automotive market a huge amount of capital is required. In addition, an entering firm would need to have a tremendous amount of tacit and explicit knowledge to design and manufacture products. Threat of Substitutes - Medium Available substitutes include public transportation such as buses, trains, boats, and aircraft. In addition, consumers can use other conventional means of transportation such as bicycling or walking. Power of Suppliers - Medium Some suppliers are smaller and as such do not have that much power over the pricing and distribution of their products. However, there are not that many small parts manufacturers in this market and therefore, the majority of suppliers to major automotive makers are medium to large businesses. As a result they have some flex in determining product pricing, delivery, and distribution. Power of Buyers - Medium While buyers are individuals and are not grouped together, they still have an immense amount of information available to them regarding the pricing and cost to manufacture a BMW. As a result, buyers do have some leverage in being able to negotiate a purchasing price from BMW. Competitive Rivalry - Extremely High Any competitor in this market is generally a global company with billions of dollars in assets and can compete on any level that BMW can. Furthermore, there is intense competition on all fronts in the car market in general, not to mention...
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