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Industry Forcasting

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Industry Forecasting

Introduction Trend analysis and forecasting play a big part in projecting a product’s assumed success or failure within the different markets. This paper will identify a particular product and present research illustrating the major trends that will impact that industry over the next five years. Finally, I will synthesize how those anticipated trends might impact the successful marketing of the product.
Product
The iPad is a highly portable tablet pc designed by Apple to enable its users to surf the internet, wherever there is an internet connection and with the cellphone industry providing Wi-Fi, this connection can be made practically anywhere. Apple released the iPad to the public in April 3, 2010 and functions like a touch screen computer with access to web browsing, email, photos, videos, music, games, e-books, and much more (Apple, 2010). This high definition portable pc has revolutionized the way people define computers and innovatively captured the market share.
Future Trends The Apple iPad has without a doubt made a tremendous splash in the ocean of portable computing. In terms of trend setting, Apple seems to be the leader when it comes to creating and producing a product, while others stumble over to mimic. This is supported by the idea that those organizations that can identify and effectively deal with the key trends before its competitors do, is much more likely to win and retain the competitive advantage (Mullins & Walker Jr., 2010). Some of these trends that are project to impact the industry in the next five years are decreased PC sales especially in the area of netbooks; increase need for productivity applications used for tablet devices, improved gaming applications, mobile community platform, improved mobile office environment, digital control terminal for more convenient home and remote office, improved touch screen interaction, and of course increased competition (Business, 2010).
Synthesize
With the trends of improved technology that is driven to make productivity and communication easier and more accessible for not only organizational based markets, but also for consumer based markets, electronic tablets, such as, iPad have a very promising future. These trends that are based on innovation and productivity, along with increased competition will help grow the market into an arena where, most all markets will be able to benefit from the advances in technology. However, as these trends combine to form a more complex product the overall main theme that seems to stand out among the rest is productivity. In the realm of productivity the organizational market has always created a need to improve within the area of productivity. When the iPad infiltrated the business arena with its productivity and portability it was labeled, “the magic book that will play almost anything” and a very useful business tool (Castelluccio, 2010). Therefore, all these trends toward improving this new technology create an atmosphere that is highly marketable and is advantageous for both the organizational market and consumer market.
Conclusion
Trend analysis and forecasting play a big part in projecting a product’s assumed success or failure within the different markets. Marketers need to pay very close attention to the market trends in order to work to stay ahead of the innovative curve in order to promote creativity when selling products, such as the iPad or other tablet pc’s. As competition creeps up into to a full blown war companies like Apple need to be able to introduce new innovative technology that will draw new energy and excitement back into their products.

References

Apple. (2010, January 27). Apple Launches iPad. Retrieved February 24, 2011, from Apple.com: http://www.apple.com/pr/library/2010/01/27ipad.html
Business. (2010, October 20). 5 Major Trends Tablet PCs Gradually into the Mainstream. Retrieved February 24, 2011, from PubArticles: http://www.pubarticles.com/article-5-major-trends-tablet-pcs-gradually-into-the-mainstream-1287625658.html
Castelluccio, M. (2010, November). The Tablet at Work. Retrieved February 25, 2011, from ProQuest: http://proquest.umi.com/pqdweb?index=6&did=2193172731&SrchMode=1&sid=2&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1298657980&clientId=74379
Mullins, J. W., & Walker Jr., O. C. (2010). Marketing Management. New York: McGraw-Hill.

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