Free Essay

Industry Review

In:

Submitted By kbati1
Words 836
Pages 4
Chiefs Pub and Eatery
Business Plan: Industry Analysis

Industry Review
Chief's Pub and Eatery's proposed location is Southeastern Wisconsin, on the boarder of Milwaukee and Wauwatosa. The business will be located on 2303 N Mayfair Wauwatosa WI 53226. The Company's selected location will maximize its ability to capitalize into the heavy consumer traffic generated by the mall, restaurants, boutiques, and other shops on the popular Mayfair Rd. The following table provides the most current U.S. Census data with regard to the population growth of Wauwatosa. Wauwatosa, Wisconsin Population and Growth1|
|Wauwatosa|Wisconsin|
Population, 2011 estimate|46,629|5,709,843|
Population, 2010 (April 1) estimates base|46,396|5,686,986|
Population, percent change, April 1, 2010 to July 1, 2011|0.5%|0.4%|

Chief’s Pub and Eatery will operate within the Drinking Places industry (North American Industry Classification System 722410). The Table below shows data regarding the performance of the businesses in this industry on a national, state, and local level, as well as in the Pub subset. Industry: Drinking Places|
This industry comprises establishments known as bars, taverns, nightclubs, or drinking places primarily engaged in preparing and serving alcoholic beverages for immediate consumption. These establishments may also provide limited food services.1|
Market Size Statistics|
Estimated number of U.S. Establishments: 32,949 Number of people employed in this industry: Total annual sales in this industry: Average number of employees per establishment: 4 Average sales per establishment (unknown values are excluded from the average): |
Market Analysis by State and Metro Area2|
|No Bus.|% Total|Total Employees|Total Sales|Average Employees|Average Sales|
Wisconsin|||||||
Milwaukee|||||||
Wauwatosa|||||||

Market Analysis by Specialty|
SIC Code|SIC Description|No Bus.|% Total|Total Employees|Total Sales|Average Employees|Average Sales|
581301|Bars |||||||

Market Place History In the U.S. there are over 32,000 pubs/bars, in Wisconsin there are 8,476, In Milwaukee there are 1,011, and in Wauwatosa there are 33 restaurants, 5 bars, and 4 pubs. The population for Wauwatosa is around 46,396 where 35,626 (76%) are over the age of 21, and about 15,403 (33.3%) are between the ages of 21-44.
The table1 below will show the demographics of the targeted market in the city of Wauwatosa:

Subject|[->0]|Number|Percent| || | |
SEX AND AGE|| | |
[->1] Total population||46,396|100.0|
20 to 24 years||2,041|4.4|
25 to 29 years||3,843|8.3|
30 to 34 years||3,466|7.5|
35 to 39 years||3,136|6.8|
40 to 44 years||2,917|6.3| || | |
Median age (years)||39.8|( X )| || | |
21 years and over||35,262|76.0| || | |
[->2] Male population||21,637|46.6|
20 to 24 years||959|2.1|
25 to 29 years||1,804|3.9|
30 to 34 years||1,721|3.7|
35 to 39 years||1,547|3.3|
40 to 44 years||1,440|3.1| || | |
[->3] Female population||24,759|53.4|
20 to 24 years||1,082|2.3|
25 to 29 years||2,039|4.4|
30 to 34 years||1,745|3.8|
35 to 39 years||1,589|3.4|
40 to 44 years||1,477|3.2|

Median household income, 2007-20113 |
Bachelor's degree or higher, percent of persons age 25+, 2007-2011 |51.7%|Population, 2011 estimate |46,629|(Commerce, 2012)|

Factors that affect growth
Porters Five Forces
Threat of New Competition
Threat of Substitute Services
Casual dining as well as the night life in Wauwatosa are growing increasingly popular; however, there are only 4 local pubs in the city.
Bargaining Power of Customers
Bargaining Power of Suppliers
Intensity of Competitive Rivalry
Are there any new entrants in the marketplace?
Is this industry heavily regulated?
What are the various leading companies in the industry?
How long have they been in the market?
What is the competition and how much of the market do they own?

In addition to the brief overview, you should give hard facts - the size of the industry in dollars to be exact. You should list the total products or services sold in the past few years and look at the forecasts for the industry.
Last, you should look at the various marketing strategies that companies in the industry are using. What are the operational and management trends? You should also look at the trends in your industry. Is the market growing? How fast? In which demographic is it increasing and decreasing? What are the various marketing strategies being deployed in the market? Is the industry seasoned or is it sensitive to economic fluctuations?
1. Census.gov
2. http://www.manta.com/mb_51_ALL_O2K/wauwatosa_wi?search=pub&osp=pub+wauwatosa+wi
3. Commerce, U. D. (2012, December 6). United States Census Berau. Retrieved January 13, 2013, from State and County Quick Facts: http://quickfacts.census.gov/qfd/states/55/5584675.html

[->0] - javascript:openHdrFilter('HD1.display-label',%20'h')
[->1] - javascript:collapse('VD1=S001')
[->2] - javascript:collapse('VD1=S026')
[->3] - javascript:collapse('VD1=S051')

Similar Documents

Free Essay

2010 Review of Tootsie Roll Industries

...Tootsie Roll Industries, Inc. has been engaged in the manufacture and sale confectionery products since 1896 when Austrian-born Leo Hirshfield opened a tiny candy shop in New York City. Hirshfield handcrafted a variety of products, including an individually wrapped, oblong, chewy, chocolate candy that quickly became a customer favorite. The hand wrapping – believed to be an industry first – enabled Hirshfield’s product to stand out among the competitor’s candy-counter offerings, which were sold by the scoop from jars (St. James Press, 1996). Sold at a penny apiece and affectionately named after Hirshfield’s five-year old daughter, Clara, whose nickname was “Tootsie,” Tootsie Rolls propelled Hirshfield’s modest corner store into burgeoning candy enterprise that has evolved in little more than a century into the multinational corporation, Tootsie Roll Industries. The Tootsie Roll Industry main head quarter and production plant is located in Chicago, Illinois. Its operations are also in Illinois; Massachusetts; Tennessee; Wisconsin; Mexico City, Mexico; and Concord, Ontario. Today they employee around 2200 employees. The company’s website is www.tootsie.com. Its three top competitors are listed as The Hershey Company (Ticker Symbol HSY), Nestle S.A. (shares are traded at SIX Swiss Exchange symbol NESN.VX (Nestle , 2011), and Mars Inc (privately held company). The board of Directors has appointed PricewaterhouseCoopers LLC as the independent registered public accounting firm for...

Words: 4213 - Pages: 17

Free Essay

Working on It

...Riverside Casino and Golf Resort / Stacy Benson Topic Title Performance Reviews NO. This title won’t work. What about performance reviews? If you were doing a simple research paper you could write about performance reviews based on research alone. In this Sr Paper you must determine the state of the art based on your Literature Review. Then you will give the background of the problem and discuss it. This must all lead to two Courses of Action (COAs; solutions) that are tied to your title and problem. You need a “product” such as a process, a plan, a strategy, a program – something that can be recommended and implemented. Problem Statement (if not finalized post a draft – focus on the "pain.") The problem is that after initial training employees are not being reviewed for current performance. Suggest that after this initial statement you add something more about the problem. Brief Topic Overview The casino is experiencing a high turnover rate of employees because after their initial training they are put on the floor without any further review. In the handbook employees are supposed to have a review after 90 days but they are not being implemented. This leaves the casino with under qualified employees that eventually terminate their employment due to not feeling able to meet the high demands. The solution to this problem, if it is the problem, is simple. Just IMPLEMENT PERFORMANCE REVIEWS. You can see...

Words: 640 - Pages: 3

Free Essay

Mgmt410

...Web Navigation Steps First, familiarize yourself with O*NET by reviewing the information provided on the About O*NET page. Select the Content Model link, and review the conceptual model underlying this project. Return to Home (by clicking on the O*NET logo at the top of the page) and select the Visit O*NET OnLine link. Go to the My Next Move and enter an occupation you are familiar with (e.g., one you have held or hope to hold) in the keyword search box, or use the Industry search feature if you prefer.) Select the Search or Browse button. Select the occupation that best matches what you are looking for (or use other search terms until you find something that interests you) and review all of the data provided for that position. After completion of these navigation steps, proceed to complete the assignment by discussing the learning questions below. Learning Questions How easy was it to find the specific occupation you were looking for, and how comprehensive was the information provided about that occupation? What did you think of the occupations O*NET suggested as matching your skills? Was the occupation you are in or preparing for among those listed? As an HR professional, how could O*NET be useful in conducting a job analysis? Explain specifically how you would use the data from this site to assist your organization. As a director of human resources, would you have your staff use this site? Why or why...

Words: 251 - Pages: 2

Premium Essay

Compliance Review

...Compliance Program / Annual Procedure Review Rule 206(4)-7 of the Investment Advisers Act creates a fiduciary responsibility for investment advisers to review annually their policies and procedures to determine their adequacy and the effectiveness of their implementation. As part of this review, all policies, procedures and responsibilities of an adviser must be reviewed, and the findings documented. The review should consider all factors that might suggest a need to revise the policies and procedures including any compliance matters that occurred during the year, any changes in the adviser’s or its affiliates business activities, or changes to applicable regulations. Reviews should be conducted by independent individuals (e.g., the department manager) not immediately responsible for implementation of a particular procedure. An overall review and approval of the adviser’s policies and procedures should be completed by the Chief Compliance Officer and should be submitted to the adviser’s Management Committee or Executive Officers for Final Action. |Procedure | |Summary & |Recommended |Reviewer & | |Completion Date & | |Reviewed |Findings |Conclusions |Change/Update |Date of Review |Review by CCO |Final Actions ...

Words: 276 - Pages: 2

Premium Essay

Craig Anderson Heat And Violence

...The goals of a literature review are to provide the reader with a critical analysis of scientific literature about a specific topic or question. Writing a summary about other works can demonstrate the depth of familiarity of a chosen topic. In order to further one's understanding, or research, studying the works of others is important because multiple disciplines may have competing explanations for a given subject. Literature review is also structured in a particular style that creates a uniform way for writers to articulate their ideas in a fashion the reader is familiar with. Craig Anderson uses the APA guidelines to create a clear structure for his review studying the effects of heat and violence. The structure of a literature review typically follows a certain format and order. In Anderson's, review Heat and Violence, he starts this process with a title that describes what the article is about. Following the title of the paper is an abstract, or overview, of what the entire article is about. Because there are a number of...

Words: 740 - Pages: 3

Premium Essay

Mkt 420 Week 2 Individual Assignment

...Peer Evaluation for MKT 420 Your Name: KYRIA AHO Fill in the blanks for each team member (but not yourself) as if you were writing an evaluation or recommendation for that person. ONLY ONE TEAM MEMBER MAY BE RECOMMENDED FOR PROMOTION. Consider if you were assigned to another team, which team member you would want to be your boss. Consider who you’d like to work with again. Consider who you’d go to extremes to avoid working with if you had a say. Here is the format for peer evaluations. Include the team member’s full name (1), and be specific about (2) what the team member did or did not do. At the end, if you were employed with this person, (3) would you recommend (a) Promoting, (b) Retaining (Keep in position), (c) Retaining with counseling to improve performance or (d) firing/replacing. Please keep in mind that in most business situations, only one person in a group would likely be promoted. Thus a recommendation to promote would be reserved for the truly exceptional team member Team Member 1: LEXA CREAMER As a team member with Lexa Creamer on the team marketing plan project, I feel qualified to speak about his/her job performance. Lexa’s contribution to the project was timely and significant. She accepts correction easily and is always willing to assist in any way that she can. I believe Lexa’s strengths are enthusiasm and timely submission of her work. I believe her weakness is the lack of flexibility. Lexa had to miss some of the meetings due to time conflicts...

Words: 669 - Pages: 3

Premium Essay

Argument

...Why did we choose that particular topic or article to be reviewed? As for this assignment, our group has all agreed to choose the article titled ‘Stress Management’ as the article that we need to review. Why we chose this article is absolutely because it is easy to be reviewed. This article has much points and ideas in it. Besides, we chose this article because it is exactly and definitely related to our life as university students. So, we can easily put some ideas as our experiences to review this article. This article teaches us much about stress; what stress actually is and what do make us stressed. This article also gives us knowledge about some stress-management techniques as to overcome this particular problem. As students, we cannot run away from this problem, and we need to face it throughout our whole life as a human. Not only students, all human beings will face any kind of stress either teachers, farmers and also ministers. This article also tells us that stress is not always bad, but sometimes stress can be beneficial to us when it makes our work better and done energetically. We deeply think about how we will think to review this article so we will not face too much obstacle in order to finish this group assignment. Making notes on the article read The five articles that we choose is only about two pages each and these articles have many points and ideas to be taken and used. We need to take notes on these articles to determine which article is the best to be...

Words: 645 - Pages: 3

Free Essay

Engl 135 Entire Course

...com/product/engl-135-entire-course/ Contact us at: SUPPORT@ACTIVITYMODE.COM ENGL 135 ENTIRE COURSE 1. ENGL 135 Week 1-7 All Discussion Questions 2. ENGL 135 Week 1 – Restaurant Evaluation 3. ENGL 135 Week 2 – Omnivore’s Dilemma Book Review 4. ENGL 135 Week 3 – Position Paper 5. ENGL 135 Week 4 – Research Proposal 6. ENGL 135 Week 5 – Annotated Bibliography 7. ENGL 135 Week 6 – Research Paper Draft ENGL 135 ENTIRE COURSE To purchase this visit following link: http://www.activitymode.com/product/engl-135-entire-course/ Contact us at: SUPPORT@ACTIVITYMODE.COM ENGL 135 ENTIRE COURSE 1. ENGL 135 Week 1-7 All Discussion Questions 2. ENGL 135 Week 1 – Restaurant Evaluation 3. ENGL 135 Week 2 – Omnivore’s Dilemma Book Review 4. ENGL 135 Week 3 – Position Paper 5. ENGL 135 Week 4 – Research Proposal 6. ENGL 135 Week 5 – Annotated Bibliography 7. ENGL 135 Week 6 – Research Paper Draft ENGL 135 ENTIRE COURSE To purchase this visit following link: http://www.activitymode.com/product/engl-135-entire-course/ Contact us at: SUPPORT@ACTIVITYMODE.COM ENGL 135 ENTIRE COURSE 1. ENGL 135 Week 1-7 All Discussion Questions 2. ENGL 135 Week 1 – Restaurant Evaluation 3. ENGL 135 Week 2 – Omnivore’s Dilemma Book Review 4. ENGL 135 Week 3 – Position Paper 5. ENGL 135 Week 4 – Research Proposal 6. ENGL 135 Week 5 – Annotated Bibliography 7. ENGL 135 Week 6 – Research Paper Draft ENGL 135 ENTIRE COURSE To purchase this visit following link: http://www...

Words: 498 - Pages: 2

Premium Essay

Maxon Technologies Case Summary

...business while creating a classy experience in your operations. Hello, Maxon Technologies have been at the forefront of supplying Corrosion Retardant Solution across the board for various industries since the inception of the business. We help to give our customers the lift they need to recover the worn out metal surfaces of their machinery and equipment without any need for disassembling. This product is based on many seasons of research and it has been creating huge wins in the market for many years. In view of the high positive feedback it has enjoyed, we are excited to share this great information with you. Maxon CRS makes the surfaces of machines more wear-resistant. It protects metals from rust and saves you the huge maintenance costs that could be associated with this. This means that you can track your recurring expenses and redirect your resources to other exciting profit centers of your business. This is a huge win for those who understand how to navigate the tides of contemporary business....

Words: 522 - Pages: 3

Premium Essay

Professional Review Activity Analysis

...A professional review body is any entity or governing body of a health entity which conducts professional review activity. This includes the committees of the medical staff assisting the governing body. Professional review activity is activity of a healthcare entity with regard to the evaluation of a provider with recaged to privileges, membership and scope of practice. This would typically be performed on initially application for privilege of review every 2 years by the medical staff. This could also further include on going peer review process with regard to patient outcomes or complaints. Professional review action is action that is taken as the result of the professional review activity. Professional review activity is reportable...

Words: 326 - Pages: 2

Free Essay

Hardware Websites

...technology discussion forum . It provides its readers with detailed specs for thousands of computer hardware products, reviews, expert analysis and comparisons. Take the Asus X99 Rampage V Extreme motherboard for example, it belongs to a well know product line known as the Republic of Gamers (ROG). Overclock3D takes this motherboard and breaks it down piece by piece, they go into details of each aspect of this motherboard, from new features that was not available in previous Rampage motherboard models, to over clocking options, and even enhance their review with videos, screen shots, and bench testing results to verify motherboards' specs and capabilities. For the computer enthusiast, this website with an easy to navigate layout, and attractive format, brings all the new hardware to one place, and provides a tremendous amount of information regarding computer hardware. Additionally, the site has several tools that gives its readers the opportunity to discuss, ask questions, and expand on hardware uses through comments, forum, frequently asked questions and other threads in the Community section. Overclock3D was initially dependant on users input through the forum platform. Their enthusiasm however turned into a full scale professional publication, the website became a registered company in the UK and expanded its operations into other websites as well. Reviews done to hardware such as the Rampage V are now handled by professionals like Tom Logan their Director and Chief Editor...

Words: 308 - Pages: 2

Free Essay

Butterfly Affect

...Butterfly leaked just 24 hours before its official release date, March 15, and that most major music websites published their reviews of the album within three days of the leak. On such an immediate deadline for filing a feature-length album review, it’s nearly impossible for a young critic to stunt. At Jezebel, Clover Hope just wrote the truth. With bits of personal and political context interspersed, Hope framed her review as a first-take impression of the “overwhelming blackness” of an album about funk and self-destruction. “This initial feeling is suffocating,” Hope wrote. “It’s the essence of Dis Tew Much.” I think most fans and critics would agree that Kendrick Lamar's To Pimp a Butterfly is, indeed, overwhelming. I reviewed To Pimp a Butterfly in about 72 hours. In that narrow band of time, I "got" the album's messages and themes but couldn’t grasp the motivations for the album’s sound. Why, in. You’ll recall that To Pimp a Butterfly leaked just 24 hours before its official release date, March 15, and that most major music websites published their reviews of the album within three days of the leak. On such an immediate deadline for filing a feature-length album review, it’s nearly impossible for a young critic to stunt. At Jezebel, Clover Hope just wrote the truth. With bits of personal and political context interspersed, Hope framed her review as a first-take impression of the “overwhelming blackness” of an album about funk and self-destruction. “This initial feeling...

Words: 332 - Pages: 2

Premium Essay

Army

...1.You must take the Blackboard Basics for Students Course. Then take the Blackboard 101 quiz and receive a “2” as a score. 2.You must complete the Advanced Leader Course Common Core (ALC CC) DL Student Letter of Agreement. You must also fill out all required information. You must recieve a total score of "6". 3.You must fill out all required contact information, including your NCO Support Channel and personal information using the spreadsheet that is provided and receive a "1" as a score. 4.You must read and review the ALC Course Syllabus. Once you understand all items covered in the Syllabus you must click the "Mark Reviewed" button at the bottom left corner. The Syllabus status will then change to "Reviewed." 5.You must read and review the ALC ALARACT 232/2010. Once you understand all items covered in the ALARACT 232/2010 you must click the "Mark Reviewed" button at the bottom left corner. The ALARACT status will then change to "Reviewed https://ncoes.ellc.learn.army.mil. Navigation Instructions You must access the course in accordance with these directions to successfully begin your course. To begin your course you will access www.train.army.mil. On the top right hand side you will click the login button, use your AKO user name and password. Click on the “My Courses” tab, then “My Active Enrollments”. The Advanced Leaders Course Common Core (ALC-CC) link will appear; linking you to your course. After this initial login, you will then use https://ncoes.ellc.learn.army...

Words: 266 - Pages: 2

Free Essay

Hard Side of Change Management 1

...paid to the hard factors first, transformation programs will break down before the soft elements come into play. * A study by Harvard Business Review revealed that outcome (success or failure) of a change program depends on four hard factors * Duration * Integrity * Commitment * Effort Page 2 – DURATION * Refers to the project duration, particularly the time between project reviews. * It is assumed that the longer a program, the more likely it is to fail. * Window of opportunity will close, key objectives will be forgotten, key supporters will lose enthusiasm are some of the reasons for this assumption. * Although, contrary to popular perception, a long project that is reviewed frequently, is more likely to succeed than a short project that is not reviewed frequently. * Time between reviews is more critical than a project’s life span. Page 3 – * Transformation projects should be reviewed at least once in two months since the probability that change initiative will run into trouble rises exponentially if time between reviews is more than eight weeks. * The higher the complexity of the project, the more frequently it should be reviewed to keep the project on the track. * Scheduling milestones and assessing their impact are the best way by which executives can review the execution of projects, identify gaps, and spot new risks. * Most effective milestones are those that describe major actions or achievements...

Words: 260 - Pages: 2

Premium Essay

Lcpl Watson Case Study

...in Darwin. IAW Ref F. Available support from the Defence Community Organisation may be provided at his location for specialist services if the AD355-Assessment of Assistance form found on the DCO website finds him eligible for assistance in his new location. 15. LCPL Watson should be counselled on how a compassionate posting may affect his future suitability for promotion so that he may take all of these factors into consideration. He should consider discussing long term prospects with his Career Advisor if he intends to remain in Defence long term; Compassionate postings are only short term and in this instance should not be recommended. CONCLUSION 16. This brief has outlined the issues afflicting LCPL Watson’s performance during the review period. He has acknowledged that he wants to remain an active member with Defence. LCPL Watson has acknowledged his recent actions within the Platoon have not helped in providing a good example for his junior soldiers and has expressed a keen interest to improve. RECOMMENDATION 17. The following recommendations are made: a. LCPL Watson and Ms Low apply for recognition of interdependent b. LCPL Watson looks at the availability of a service residence and or submits a live out application if nothing is available c. LCPL Watson applies for recognition of a dependant with special needs d. LCPL Watson looks into applying for a general purpose loan through The Army Relief Trust Fund e. LCPL Watson consider applying through the DCO for...

Words: 1203 - Pages: 5