...concentrate on the economic factors affecting demand. Demand is referred to as being the amount of goods and services that consumers want and have the capacity to buy at a specific price and location for a particular period in time. It is very important for demand to be effective that the consumers have the purchasing capacity and willingness to buy the goods or services. There are five main factors that determine the demand for a good; the price of the product, the prices of other products, the consumer’s income and wealth, the consumer’s tastes and the various individual- specific or environmental factors. For the concern of this essay we are going to concentrate on the 3 first determinants of demand mentioned above and how they are measured. The first factor influencing demand is the price of the good itself. Consumers react according to the price set by the producer. The lower the price the greater will be the amount of goods demanded. This statement is known as the law of demand. It shows the inverse relationship between the quantity demanded of a good and its price assuming all other things being equal- ceteris parabus. Price P1 b P0 a...
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...Marketing Mix of Kraft Foods When a company, like Kraft food, look at an alteration in its promotion it can believe about four ground rules, which are documented as the marketing mix or 4Ps, explained below: Products: Kraft foods are one of the most versatile companies based in America. Over the many years, Kraft food is serving as one of the most famous, delicious and prominent brand. The major products of the company are in chocolate, coffee, candies, etc. brands. The company’s products are recognized as delicious. That’s the reason company states that being delicious is their main rival factor that differentiates it with other food brands. The corporation produce and marketplaces wrap up are sold food products such as Coffee, cheese products, desserts, ready to cook foods, confectionery, juices, ready-to-cereals, desserts, convenient etc. , under the main brands such as Kraft, Jacob’s, Philadelphia, Maxwell house, Nabisco, Oscar Mayer, Post, Oreo and LU. Pricing: The pricing strategy of Kraft food is quite competitive to as compare of other food brands. The quality of food products is superior but cost effective to management. The company states that they never compromise on the quality of their branded food stuff, however they always try to introduce such ingredients while manufacturing their products that are taken from natural sources and cost effective so that both consumer & company enjoys competitive price products. Placement: Kraft Foods...
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...Career Portfolio Career Success Strategies (GM548) Professor: Geoffrey Hacker March 3, 2013 By Christopher C. Young Table of Content Current Goals………………………………………………………………………………3 Work Philosophy……………………………………………………………...……………4 DISC Survey and Written Report…………………………………………………………5-11 Stress Processing Report and Written Report……………………………………....……12-17 Samples of Key Course Outcomes and Assignments………………………………….....18-19 List of technical and Like Skills Gained from each………………………………………20 Keller Course Personal Resume…………………………………………………………………………....21 Volunteer and Community Service Experience…………………………………………..22 Favorite Web Sites………………………………………………………………………….23 Current Goals Personal - Complete my Masters of Business Administration with concentration in General Management by June 2014 - Get in shape by Summer of 2013 - Take more time to study for school Financial - Keep my credit score high - Continue to make payments on time - Get a raise/promotion - Continue to save money Professional (My Current Options/Goals) - Store Manager/Management - Retire Work Philosophy Leadership - Taking responsibilities. Leading by example. Learn from mistakes - Learn from mistake and accepting them to improve next time. Focused - Focus of Being Focused to find success...
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...mobile phone devices in Hawassa town. In order to accomplish the objectives of the study, a sample of 246 consumers were taken by using simple random sampling technique. Both primary and secondary data were explored. Moreover, six important factors i.e. price, social group, product features, brand name, durability and after sales services were selected and analyzed through the use of correlation and multiple regressions analysis. From the analysis, it was clear that consumer’s value price followed by mobile phone features as the most important variable amongst all and it also acted as a motivational force that influences them to go for a mobile phone purchase decision. The study suggested that the mobile phone sellers should consider the above mentioned factors to equate the opportunity. Keywords: Consumer Buying Behavior, Mobile Phone, Consumer Purchase Decision, Hawassa : 1. Introduction The development of mobile phones and technologies has been an extended history of innovation and advancements cropped up due to dynamic changes in consumers’ needs and preferences. Among these developments, mobile phone devices have had one of the fastest household adoption rates of any technology in the world’s modern history (Comer and Wikle, 2008). Nowadays, mobile handsets have become an integral part of human daily life and personal communication across the globe. In the current highly competitive mobile phone market, manufacturers constantly fight to find...
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...Executive Summary: This research project is intended for OM&IS department at the College of Business, Northern Illinois University to identify the behavior patterns of students who choose OMIS and MIS as their majors. My project researches factors that affect graduate and undergraduate students choosing OM&IS and MIS as their majors respectively. From my research I have identified the following ones as the major factors that would really affect students in choosing their majors: Expected salaries, growth in career, security of job, quality of courses being offered, teaching quality of professors in a department, funding opportunities, diversified career opportunities, interest in information systems, location of the university, course fees, 24/7 facilities(labs, library) being offered in the department, suggestions from others such as friends and well wishers, income levels of parents, etc. Later in the literature review, I would be going through some reviews about few of the journals I have researched. There I would be discussing about the topics that have been researched upon. There will always be certain areas which will be left out without researching. I would be discussing about few research areas that haven’t been addressed by these journals. Then I would be discussing about the design aspects of the data mart I am going to develop for my research project. This would depict all those entities, attributes and relationships between these entities. Then I would...
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...research questions. Thus out of the 100 questionnaires dispatched out for the study, only 90 which represents 90% were attempted. This implies that the interpretation and discussions therein the chapter were based on the 90 filled questionnaires. These findings were as below; 4.2 Demographic Characteristics. 4.1.1 Respondents Gender This comprised of both male and female respondents. Thus out of 90 respondents who attempted the questionnaires, 77(86%) were male and 13(14%) were female as indicated in the table 2 and figure 1 below. Table 2: showing gender of the respondents | |Frequency |Percentage (%) | | | | | |Values | | | |Male |77 |86% | |Female |13 |14% | |TOTAL |90 |1OO% | Source: Primary data [pic] Figure 1: Gender of respondents From the table 2 and figure 1 above, findings reveal that the number of males who participated in...
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...APJRBM Volume 1, Issue 3 (December, 2010) ISSN 2229-4104 CONSUMER PERCEPTIONS AND BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO CAR OWNERS IN NAMAKKAL DISTRICT Dr. S. SUBADRA, Assistant Professor in Management Sciences S. N. S. College of Engineering Coimbatore. Pin Code – 641 107. Tamil Nadu State, India. Dr. K. M. MURUGESAN, Assistant Professor in Business Administration Alagappa Government Arts College Karaikudi. Pin Code – 630 003. Tamil Nadu State. Dr. R. GANAPATHI, Assistant Professor in Commerce Directorate of Distance Education Alagappa University, Karaikudi. Pin Code - 630 003. Tamil Nadu State. Abstract In recent days India is witnessing a change in consumerism. The market is now predominantly consumer driver. The focus is shifting for product based marketing to need based marketing. Consumer is given many options to decide. Passenger car segment is no exception to this general trend. An effective market communication is imperative for reaching the target audience. So it is important that we study the consumer perceptions and behaviour of the car owners which will give us feedback on how marketing strategies can be worked. Namakkal town in Tamil Nadu State, which is in the southern part of India, has a progressive and growing market for cars. This down was selected for this study. Pre-testing was done by an Interview schedule which was developed and administered to a convenient sample of twenty five car owners. A Simple Random sampling technique...
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...University (AIU) – School of Business and Economics August 15, 2012 School work, Micro economics @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ Atlantic International University (AIU) CONTENTS 1 1.0. Microeconomics and Business Markets an overview 2.0. Economics is defined 3.0. Opportunity cost 4.0. 3 Production curve 2 5.0. Microeconomics is defined 6.0. Business Markets 7.0. Market 8.0. 8 Assumptions of markets 3 Demand, Supply and market Equilibrium 9.0. 10 Demand 10.0. Factors influencing Demand 11.0. Demand curve 12.0. Ceteris Paribus 4 13.0. Supply 14 14.0. The law of supply 15.0. Supply schedule 16.0. Supply curve 17.0. Factors influencing supply Atlantic International University (AIU) 18.0. Equilibrium 19.0. Reference 21 MICROECONOMICS AND BUSINESS MARKETS An Overview Economics it is a broad word which is found almost everywhere in the universe. Economy is the foundation of every nation, the economy of the country determines its development and prosperity of that particular nation. When the country’s economy is in crisis also the scarce resources will be allocated in an effective way. The main reason of allocating...
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...colleagues for moral and emotional support in completing this research work in the area of “Consumer Behavior”, successfully. Sikander Singh PGDM - General LBSIM, New Delhi LETTER OF TRANSMITTAL To: Prof. V.K. Mehta From: Sikander Singh Date: 30th June 2013 PGDM (General), 2012-14 Batch Subject: A Report on “Analysis of Consumer Behavior in Fortune KGMO.” Sir, I, Sikander Singh, hereby, submit to you the Summer Internship project report on Analysis of consumer behavior in Fortune KGMO at Adani Wilmar Ltd. I, under the guidance of Mr. Umesh Chauhan (ZSM, Adani Wilmar Ltd.) and Prof. S K Jain (Mentor) was able to successfully complete the project. This report comprises of the learning and the job performed at the above stated prestigious organization. I also declare that the content of this report is my original work and has not been submitted to any other university or institute either in full time or part time for the award of any degree, diploma or fellowship. Yours sincerely Sikander Singh 156/2012 PGDM- General Lal Bahadur Shastri Institute of...
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...Section A: Background Information. (Please tick and fill answers as appropriate) 1. How many years have you served in this state corporation? 1 – 5 years ( ) 6 – 10 years ( ) 11 – 15 years ( ) 16 – 20 years ( ) 21 years and above ( ) 2. How long have you served as head of the human resource function? 1 – 5 years ( ) 6 – 10 years ( ) 11 – 15 years ( ) 17 – 20 years ( ) 21 years and above ( ) Section B: Factors Influencing Retention 3. Rate the extent to which each of the statements in the matrix represented below Influences employee retention in your organization. Use a scale of 5-1 where 1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree and 5= Strongly Agree. (Please tick one per statement). Employee Empowerment | | | | | | i. Adequate working equipment | 5 | 4 | 3 | 2 | 1 | ii. Readily available loan facilities | | | | | | iii. Opportunities for Professional Growth | | | | | | iv. Well defined goals and objectives | | | | | | v. Well defined Job Descriptions | | | | | | vi. Guaranteed Job Security | | | | | | vii. Stress Management Programs | | | | | | 4. Rate the extent to which each of the statements in the matrix represented below influences employee retention in your organization. Use a scale of 5-1 where 1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree and 5= Strongly Agree. (Please tick one per statement). Employee Training and career development (capacity building) | 5 | 4 | 3 | 2 | 1 | i. Employees enjoy training...
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...IOSR Journal of Business and Management (IOSR-JBM) ISSN: 2278-487X. Volume 6, Issue 1 (Nov. - Dec. 2012), PP 16-25 www.iosrjournals.org Organized Retail in the Rural Markets in India 1 Surajit Dey, 2Dr. Sameena Rafat, 3Puja Agarwal 1 (Research Scholar, Department of management, CMJ University, India) 2 (Asst. Professor, IIPM, Lucknow , India) 3 (Management Faculty, Wisdom School of Management, India Abstract: Retail is a buzz word in today’s changing business environment. Different industrial sectors are in the phase of transition from conventional business models to innovative, market driven and consumer centric models. In India retail is not a new word, however the emerging formats of retailing are changing the entire scenario and posing tough challenges in front of Indian retailers. They are now designing customized retail products and services and targeting the untapped segment of the market. Presently, nearly 60% of the population resides in rural India and their retail requirements are partially met by the unorganized retail stores. This study is an attempt to explore the potential of rural retail market of India, accessing their needs for products and brands. The study also aims at developing a business model for the rural retail market in India. I. Introduction: Today Indian consumers are becoming very unpredictable. The consumer today, is richer, younger, eager to accept changes and more aspirational in his/her needs than ever before...
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...AB3601 STRATEGIC MANAGEMENT Course Outline Semester 1 of the Academic Year 2015-2016 Course Coordinator: Assoc Prof Tsui-Auch Lai Si Course Instructor for Groups 2, 5 and 5: Wan Chew Yoong Office: S3-1C-80 Tel: 67905651 email: acywan@ntu.edu.sg Course Description and Objective The Strategic Management Course focuses on identifying and understanding the sources of superior firm performance. This course introduces theoretical concepts and frameworks useful for analyzing the external and internal environment of the firm, and guiding the formulation and execution of different types of strategies. Strategic issues are examined from the perspective of a chief executive or general manager, focusing on how one can formulate effective strategies and develop the necessary resources and capabilities to achieve sustainable competitive advantage in a global and volatile competitive environment. Learning Goals At the end of this Course, students should be able to: synthesize information to recognize the external opportunities and threats as well as the internal strengths and weaknesses that impact a firm’s competitive advantage. critically evaluate how a business, corporate and/or international strategy would lead to sustainable competitive advantage. analyze complex and dynamic interdependencies among strategic issues. identify ethical issues and exhibit informed ethical judgment when faced with an ethical decision. Learning and Teaching Methods This course is structured...
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...!1 | P a g e Semester 2, 2015 MKT10007 Fundamentals of Marketing Assignment 3: Guide to accompany Marketing Strategy PART 1 - Template Section 1: The marketplace and influencing factors What industry are we in? Before any analysis, some sort of scope should be provided at the beginning of any business report. A tree diagram is useful because:➢ A tree-diagram defines the scope and product-category structure of the “industry” of concern. ➢ Depicts aspects of an industry that are close together ➢ Showing which parts belong together ➢ Displaying both broad and narrow options ➢ Identifying the scope for the current report. The following could be used by a company such as Coca-Cola:Beverages Alcoholic Non-Alcoholic Hot Juice Milks ! Colas Cold Softdrink Energy Lemonade Water Other Flavours This diagram shows that the “industry” could be defined as: • Beverages (the broadest definition) • Non-Alcoholic beverages • Cold non-alcoholic beverages. At this stage Coca-Cola defines their industry here. However over time companies can change their industry definition:o In the past Coca-Cola has defined their industry as:▪ Softdrinks, and at an earlier time as:• Cola MKT10007 Assignment 3 Guide to accompany template S2,15.docx !2 | P a g e o For the future Coca Cola has indicated that they intend widening their industry definition; in Australia they own Grinder’s Coffee and have introduced “Barista Brothers” cold coffee-flavoured...
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...Retention Questionnaire | SECTION 1 Professional Background Information [pic] 1. How long ago did you leave your prior company? (yy/mm) 2. How long were you employed by your prior company? (yy/mm) 3. How long were you in your final position? (yy/mm) 4. What was your final job title? 5. What is your Occupation? 6. What is your Industry? 7. What is your highest level of formal education? [pic] SECTION 2 Factors Influencing Decision to Leave Please circle the response which best corresponds to the degree to which each of the following factor influenced or was the reason for your decision to leave 1 = None, 2 = Weak, 3 = Moderate, 4 = Moderate/Strong, 5 = Strong Influence, n/a = Non Applicable [pic] Factors Influencing Decision to Leave Another position / career opportunity 1 2 3 4 5 n/a Dissatisfaction with pay 1 2 3 4 5 n/a Lack of recognition 1 2 3 4 5 n/a Dissatisfaction with benefits 1 2 3 4 5 n/a Working conditions 1 2 3 4 5 n/a Quality of supervision ...
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...CRITICALLY EVALUATE THE FACTORS INFLUENCING THE GLOBAL HEAT BUDGET - 40 MARKS The global heat budget is the balance between incoming insolation, and outgoing radiation from Earth. There are many factors that influence this heat budget, some of which are more important than others. In this essay I am going to describe and explain each factor involved. Insolation is the incoming energy from the sun in shortwave ultraviolet (UV) radiation. The distribution of insolation over the Earth’s surface is complicated; however there are patterns to be seen. Insolation has numerous aspects to it that each affects it in turn, which are divided into three categories of long term, short term and local. Quite possibly the most important aspect is latitude, a long term factor. The effect of latitude on the heat budget can be seen all over the globe, but the most striking examples are that the annual amount of insolation in the Arctic region, located 66° north of the equator, is 75 W/m2 however it is 275 W/m2 in Egypt, located 26° north of the equator. Latitude holds such a large effect on insolation because a variation in latitude means variations in the altitude of the sun. Altitude of the sun affects insolation because as the angle of the sun in the sky decreases and becomes more oblique, the land area to be heated up by the rays and the depth of atmosphere they must travel through increase. Therefore the amount of insolation lost through absorption, scattering and reflection increases....
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